On the afternoon of December 5th, the entire Chinese film and television industry was in a state of panic.
After a large number of professional film and television practitioners and film critics bought redemption codes for the preview screening of "The Girls We Chased Together" at high prices, everyone couldn't help but exclaimed: They thought this was a childish film depicting high school students. It’s an emotional movie, I didn’t expect it to be so damn good!
The most depressing thing is this. As a professional in the film and television industry, you don’t like a subject at all, but it has received a lot of praise in the market. This not only proves the other party’s awesomeness, but also proves your own stupidity. X.
Industry insiders sitting in the cinema did not forget to observe every move of the audience around them while watching the movie. Although the plot of this movie is simple and the main line is single, it is surprisingly attractive to the audience's attention. The audience was fascinated from the beginning. Being able to be completely immersed in the plot, the audience burst into laughter when there was a laugh, and everyone was glued to the screen without blinking during the touching plot. At the end, not only the female audience members shed tears, but even the male audience members had red eyes. .
No one expected that Makino's first major movie would receive such high praise from the audience, which caught the entire industry off guard.
This is the charm of new genres in the entertainment industry. In any industry, successful new genres are the protagonists that are highly sought after by the market. This is not only the film and television industry, but also the field of games and novels. Tens of thousands or even hundreds of thousands of authors on Qidian Chinese website write articles every day. We are racking our brains to think of new types, because everyone knows that innovation and creating new types are the real shortcuts to success.
"Girls We Chased Together in Those Years" was much more powerful when it was released in this era than when it was released in 2011. In 2011, the Chinese film market was very mature and could even be said to have risen.
In those few years, Feng's comedy produced several comedies, each of which could occupy a place on the box office list of the year. Several of Zhou Xingchi's movies also became popular at home and abroad. Zhang Yimou's "The City of Golden Armor" It has earned nearly 300 million in box office, and there are also various movies such as "Let the Bullets Fly", "Detective Dee", "Ip Man", "The Wind", "Painted Skin", "Red Cliff" and so on. Among them, Director Feng's " "Tangshan Earthquake" has set a box office record of 673 million for domestic films.
In that era, although "The Girls We Chased Together in Those Years" gained a good reputation in China, it did not achieve good box office results. However, it was very popular in Taiwan and Hong Kong and was extremely popular. Now, "Girls We Chased Together All Those Years" is at the best time, a good time when Chinese movies are about to rise but have not yet risen, and the entire market needs good works to stimulate it as never before.
Therefore, in this era of lack of types, creativity, sincerity and commercialization of film and television works, "The Girls We Chased Together in Those Years" was like a thunder, attracting everyone's attention.
When all thirty test screenings were completed in one day, the Internet was already abuzz with discussion.
Because all the lucky viewers who participated in the test screening were selected from the Internet, this group of users is destined to be 100% Internet users. Although a small number of people sold their movie tickets to those in the industry, the vast majority were still I went to the theater and watched the movie from beginning to end.
After watching the movie, this group of viewers returned home with great excitement. The first thing they did was to go online and share the movie with other netizens in post bars, film and television forums, YY groups and other places. .
Li Mu asked Makino Technology's technology to capture and analyze keywords in all web pages related to "Girls We Chased Together in Those Years". Using word clouds, he calculated the most commonly used words when users discussed this movie. keywords.
The keywords appearing in frequency from high to low are: good-looking, touching, tearful, true, pity, first love, nostalgia, high school days, missed, theme song;
At the same time, the most frequently occurring phrases are:
"Too beautiful!"
"It's so touching!"
"So true!"
"What a pity!"
"It reminds me of my first love!"
“It makes me miss my high school days so much!”
"Like the protagonist, I once missed a girl who truly loved me!"
“The movie’s theme song is awesome!”
Such crazy Amway has made quite a few viewers who have been paying attention to this movie itchy. They can't wait for the movie to be released and go to the cinema to see it first.
Seeing these feedbacks, Li Mu, who is in Guangdong Province, is particularly pleased. What he is even more looking forward to at this time is the official launch of "Muying Ticketing" tomorrow.
Muying Ticketing is the brand name of the Makino online ticketing system. It will be directly embedded into the two major products of YY and Taobao in a native form. Users on both sides can directly use Muying Ticketing in these two products. Both parties will use Alipay for online payment, which is convenient and fast.
Li Mu’s tentative promotion rhythm is: Tomorrow Muying ticketing will be officially launched. First, use YY for network-wide advertising, and then immediately launch a wave of 9.9 yuan movie viewing benefits in Yanjing. Users in Yanjing can only use YY or Taobao You can enter Muying Ticketing and choose the theater and show you are interested in from more than ten theaters of various sizes.
The reason why we launch a big promotion of 9.9 yuan first is actually to stimulate users' enthusiasm for watching movies, and use low prices to attract users to try new things like online ticket purchasing.
At the same time, Li Mu also requested that all theaters and shows under his umbrella would only include "The Girl We Chased Together in Those Years".
The duration of "Girls We Chased Together in Those Years" is 100 minutes, plus a 30-minute off-screen time, one show takes 130 minutes, and the screening schedule for the backstage line is one show at 0:00, and then 10:00 the next day. Films will be scheduled at 130-minute intervals starting at 0.00 pm until the last scene close to 0.00 pm. In this case, seven films can be scheduled every day.
Makino Cinema has a total of 12,590 seats. According to the seven-show schedule, it can accommodate 88,000 people watching movies every day.
Therefore, Li Mu requested that "Girls We Chased Together in Those Years" be watched for 9.9 yuan on the first day after it was released. If the attendance rate exceeds 90%, it will be increased to 19.9 yuan on the second day; if the attendance rate is between 70-90% time, it will be raised to 15.8 yuan the next day; if the attendance rate is less than 70%, it will continue to be promoted at a price of 9.9 yuan the next day.
That night, China's film and television circles held a particularly active discussion in private. Everyone was speculating whether the movie "The Girl We Chased Together All Those Years" would be a commercial hit with a high box office.
However, most people in the industry still don't have high expectations for the movie "Girls We Chased Together" because they have seen too many movies that were well-received but not popular, so they don't think this movie is a success even now. It will definitely become popular.
The main reason is that the current movie market in China is too sluggish. Most movies are losing money and making money. Many excellent movies have suffered box office failures. Therefore, the movie "The Girl We Chased Together in Those Years" is very popular in the industry. According to industry insiders, although the response from the audience is good, it is a free show after all, which may not really represent the strength, nor may it really mobilize the enthusiasm of users to spend money. If there is no way to get users to spend money, then what is the use of making a good movie? Woolen cloth
The film and television industry quickly reached a silent consensus: if the movie is not a hit, everyone will laugh at it; if the movie is a hit, everyone will plagiarize and imitate this new type of work as soon as possible, and get rid of it. Come out with something new to catch a wave of hot spots!
…
That night, Zhao Kang, who was busy with the Internet cafe chain project, called Li Mu and asked him immediately: "Xiao Mu, "The Girl We Chased Together in Those Years" will be released soon. I read the content discussed online. , the reputation is very good, do you need to use the navy to build momentum and increase the influence to another level?"
Li Mu originally didn't want to use the navy. Now he is a new boss worth tens of billions of dollars. The pattern and style of his work are rising. He has subconsciously never thought of such a disgraceful thing as the navy.
However, Zhao Kang's phone call reminded him that no matter whether he is a person or a business, he cannot do without the most basic "customs". Just like people cannot do without eating, drinking and eating, so do Internet companies. Kai Shuijun's help.
Which BTA doesn't have a huge navy team? They have long been masters at playing trolls. The trolls not only promote themselves, but also criticize competitors. Moreover, they also have their own public relations team. Once the company has a credibility and reputation crisis, it can not only Immediately carry out crisis public relations for major media, and also mobilize the cooperation of the navy to achieve twice the result with half the effort.
When he thought of the combat effectiveness of the navy team in Zhao Kang's hands, Li Mu was immediately moved and told him: "Navy propaganda is necessary, but not now."
Zhao Kang hurriedly asked him: "When do you think the time is right?"
Li Mu thought for a while and said: "Tomorrow when Muying Ticketing goes online, there should be a small wave. Wait for tomorrow night, and you can first ask the water army to help me build momentum around Muying Ticketing. The purpose is to let more people know and understand Muying. Movie ticketing system.”
With that said, Li Mu added: "After Makino Ticketing is launched and the first wave of users use it to successfully watch movies, you can use your trolls to combine Muying Ticketing and the movie itself to promote it."
Zhao Kang said simply: "Okay, then I will make arrangements as you say."
Then, Zhao Kang suddenly thought of something and reminded him: "Oh, by the way, I heard that Zhang Yimou's "Hero" will be released on the 14th, one week after you. The promotion of this film is quite fierce, so you can Hurry up and earn more at the box office before he is released! After all, with Zhang Yimou's influence, if his movie is released, your box office will be greatly affected."
"Hero?!" Li Mu was stunned by these two words, and then he was surprised to find that he had completely forgotten the legendary movie "Hero"...
…
PS: I will return to Beijing tomorrow and resume the daily update rhythm of two chapters at a minimum!
(End of chapter)