Needless to say, the importance of the movie "Hero" in the history of Chinese movies is unprecedented in terms of box office total and overseas influence, so many Chinese movie fans have always regarded this movie as The film is regarded as the pinnacle of Chinese films in terms of overseas box office.
However, Li Mu himself has heard some well-founded rumors. In fact, the reason why "Hero" can achieve such high box office overseas is actually more due to a unique marketing method of Hollywood.
Originally, Hollywood tycoon Harvey Weinstein took away the rights for overseas distribution of this movie. Then in order to make this movie a breakthrough at the overseas box office, Harvey specially made Quentin Tarantino hold it in his own hands. Pulled in, or borrowed Quentin's fame at the time, let him be a producer in the movie "Heroes", and then specifically wrote Quentin's name on the poster to make others mistakenly think that it was a movie. A Quentin movie.
If you carefully search for the posters of "HERO" released overseas, you will definitely find a sentence in the eye-catching position of the poster: Quentin-Tarantino-Presents, and this sentence must be better than: A-ZhangYiMou-Film be big;
In addition, on the DVD cover of "Hero" with overseas hairstyles, just above the letters HERO, which is also a prominent position in the center of the entire cover, Quentin-Tarantino-Presents is also written, which is interesting. Yes, A-ZhangYiMou-Film can’t be found on the DVD cover…
In Li Mu's personal opinion, this kind of operation is somewhat suspicious of selling someone else's meat, because Zhang Yimou did not have much influence in the overseas commercial film market back then, and Quentin's influence was simply terrifying.
Quentin himself is a fan of oriental kung fu movies. Associating "Hero" with him is equivalent to giving this movie an illusory brand that "it is produced by Quentin and must be a high-quality product." Most of the overseas audiences are also interested in it. Because of Quentin's reputation, it has such a high box office. If it weren't for Quentin's card, it's hard to say how much "Heroes" would have done at the box office in the United States.
In addition, Li Mu was not a fan of "Hero" to begin with, so when he learned that "Hero" would soon be released in China, he knew in his heart that this movie would become "Those Years We Chased Together". Girl's biggest enemy.
Movie box office is very interesting. The eternal rule is that in any period, only one movie can become the box office leader, and the other movies are the runners. Naturally, Li Mu does not want his movie to become the box office leader, so Now we have to find a way to use fair and just means to snipe the opponent so that the opponent cannot become the box office leader in this period.
In Li Mu's view, although "Hero" has a big subject matter, is cloaked in Chinese martial arts culture, and has the opportunity to win awards overseas, in essence, they are all commercial films, and it doesn't matter whose subject matter is big or whose The subject matter is small, and the most important thing is to compete at the box office to see who has the highest data.
Therefore, the upcoming "Hero" has ignited all Li Mu's fighting spirit, and he will never be willing to have his "Those Years" become a companion to "Hero".
I have the impression that "Hero" has been released for two months and has taken over 200 million in domestic box office. This achievement is indeed remarkable in this era, but Li Mu believes that "Those Years" relies on its own advantages, the promotion of Makino Technology and The delivery capability is also assisted by Muying’s online ticketing system, and the box office will definitely surpass it!
Immediately, Li Mu immediately discussed a promotion plan with Zhao Kang.
The core theme of this promotion plan is to fully occupy the media and use an overwhelming publicity offensive to comprehensively reduce the exposure of "Heroes".
In order to realize this plan, Li Mu formulated multiple policies.
First of all, all platforms related to YY, including YY itself, YY.com and YY123, will never push any content related to "Hero" in the next few months. Although "Hero" will not be artificially blocked technically, But it also doesn’t give it a chance to occupy any good recommendation positions within its own platform;
Secondly, to plan three public opinion hot spots in the near future, we must use our own online promotion resources and offline media resources to work together to achieve the complete detonation of the hot spots.
Among them: the first point is: promoting Muying Ticketing to a hot spot of public opinion and making people across the country pay attention to this new way of watching movies; the second point is: through the guidance of the navy, making "Those Years" become the public's most recent Focusing on the discussion focus of the movie; the third one is: to make Du Wei and Zhang Kexuan and their respective theme songs popular, making the theme song the most popular song in the streets and alleys nowadays, and also the favorite song of users. As long as these three public opinion hot spots are successfully detonated, a trinity of comprehensive coverage will basically be formed, leaving "Heroes" unable to find a way to be fully exposed;
Thirdly, once "Muying Ticketing" is launched and becomes successful, it will expand the number of cooperative theaters extremely quickly. Once a large number of theaters connect their own shows and seat resources to their own ticketing systems, they can become powerful online through their own In order to exert influence, introduce as many venues and seat resources as possible into "Those Years". Once online users become active and seize theater resources, "Heroes" will not even be able to get high rankings. arrive.
Commercial films are inherently open and covert battles. All competitions for resources are frontal wars, which are completely in line with the laws of competition and are also the unspoken rules of the market. In addition, various dirty and secret games in the film and television industry are also common. For example, when a rival movie is released, it will immediately Let the trolls post negative comments on the Internet, and even attack the other actors, use dirty information about the other actors to make users feel ostracized, etc. Li Mu is too lazy to use these shady methods. He just wants to use fair and honest methods to let the users feel repulsed. "Those Years" became the box office champion at the end of this year.
…
After setting all the strategies, at 10 a.m. on December 6, the “Muying Ticketing System” was officially launched on YY and Taobao!
Subsequently, YY pushed a pop-up news to users across the country. This news introduced the information of Muying ticketing system in great detail, including its operation method, ticket purchase and viewing process, etc., and even dedicated a short video. , to cover up how to use this system.
This system caused a huge sensation as soon as it was launched!
Although not many people in China go to movie theaters to watch movies at this stage, the number of netizens has increased sharply due to Li Mu's promotion. However, netizens have been exposed to so many online products and have never realized that the Internet can cut into life so directly.
Although e-commerce has firmly bound the Internet to life, the simple logic of paying online and waiting for the goods to be shipped will not shock everyone. However, when Li Mu put 14 movie theaters together When more than 60 screening halls and more than 12,000 seats were moved online, everyone really felt the penetration of the Internet into real life!
No one thought that the Internet could be connected to the seat sales of movie theaters in real time. You don’t need to go to the movie theater to see what movies are playing in the movie theater at your doorstep. You can see it directly in this system today, tomorrow, and the day after tomorrow. of venue arrangements.
The most amazing thing about this system is its online seat selection function. If you want to watch the show at 6 o'clock tomorrow afternoon, you don't need to run over before five o'clock to buy a good seat in advance. You only need to choose the right one online. You can buy the seat in advance by paying directly for the ticket. Then you don’t have to queue up at the cinema before the show. You can directly enter a string of numbers on the machine and get the movie ticket and go straight to the movie. This experience is very important now. For users, it’s simply awesome!
There is no doubt that it is revolutionary in changing and improving people's movie-watching experience, and it suddenly pushes the movie-watching experience to an unimaginable extreme!
However, while netizens across the country lamented the power of this system, they also admired the product logic of Muying Ticketing. Everyone knows that Muying is owned by Muye Imaging, and Muye Imaging is owned by Li Mu, so it doesn’t take much to think about it. , this is a product developed by Li Mu, so everyone worshiped Li Mu online. Everyone felt that Li Mu was simply a wizard in the Internet field and would never stop subverting the Internet industry and the lives of netizens.
The only regret is that this system currently only supports fourteen cinemas owned by Makino Impression. Everyone is looking forward to the day when it can support all cinemas across the country, so that people everywhere can experience this subversive movie-watching experience.
This time, Muying Ticketing shocked two industries.
One is the Internet industry, and the other is the film and television industry.
Almost all of China's Internet industry is unable to extricate itself from the process of imitating Western Internet companies. Although Li Mu's instant messaging software, e-commerce platform, and payment platform also imitate Western Internet concepts, Li Mu's 3321 and YY have many users. The crazy product functions and product concepts such as "Happy Farm" and "Paradise Town" are completely ahead of the Western world. Unexpectedly, now Li Mu has come up with a brand new product concept - real-time movie ticket line Go to the sales system!
This system is no longer a simple connection between online and offline, but directly networked and digitized the offline part, so that the two can truly form a big system in which you have me and I have you. , its implementation logic is so exquisite that it is enough to convince all industry players in this era.
For people in the film and television industry, they were even more shocked!
Only then did they realize what a big, ridiculous mistake they had made!
The "self-service ticket machine" that they laughed at two days ago turns out to be so powerful in real use! Its real meaning is to support such a huge online ticketing system, and it is an extremely critical part of it!
The emergence of the animal husbandry system has put the entire film and television industry at risk!
Originally, everyone was in the same circle, playing the game according to the established rules, but now a new player suddenly came and messed up everyone's plate as soon as he came up. Not only did he not follow the established rules, but he played with his own rules. How can people in the industry accept this
Fortunately for the theater chain, this kind of disruption is a good thing for the theater chain, because the opening of online ticket sales channels is equivalent to adding an additional sales channel for one's own seats, which can greatly increase sales. Efficiency, why not
But for those film and television companies, this animal husbandry system is really like a nightmare! Li Mu's strength and influence are already so powerful that they can be called terrifying. If Li Mu really promotes this system to theaters across the country, doesn't it mean that the national box office trend will be controlled by him? !
(End of chapter)