The film and television industry is right to worry. What Li Mu wants is to control the direction of the box office in his own hands.
In the future Internet+ era, the lifeblood of more and more real industries will be firmly controlled by the Internet.
For example, in the retail field, e-commerce has occupied most of the market; in the catering field, an increasing proportion of revenue comes from takeout and group buying apps; in movie and performance ticketing, the vast majority of sales rely on online ticketing systems;
Those who control resources may not necessarily have the strongest say in an industry chain. Although theater chains control the screens and movie-viewing seats, as long as Li Mu controls the ticket sales channels of all theater chains, he controls their lifeblood. .
However, if you want to achieve this, you must first make the ticketing system unparalleled.
If Muying Ticketing can account for 80% of the domestic online movie box office in the future, then all theater chains will have to look at themselves, otherwise once the cooperation is terminated, the other party will lose a lot of customers and revenue.
There are countless movie theaters, and there will be more and more in the future. However, once Muying Ticketing becomes a big trend, it will become the No. 1 in the field of online ticketing. By that time, all theaters will become part of its ecosystem. As a member, all film and television companies must bow to him.
When the film and television industry saw clearly the Muying ticketing system, the entire film and television industry immediately regarded it as its biggest enemy. Many celebrities in the industry even began to call and communicate with other celebrities in the industry, hoping to unite and boycott it. Muying System is a product that robs them of control.
Just when the industry didn't know how to respond, Li Mu dropped another bombshell!
According to the news jointly pushed by YY and Taobao, in order to cooperate with the release of "Girls We Chased Together in Those Years", Yanjing's 14 Muye International Cinemas will transfer all ticket sales to Muying Ticketing System, online Sales at lower stores are temporarily suspended.
In addition, on December 7th, all users who purchase movie tickets through the Muying Ticketing System will receive a coupon of 20.1 yuan off for purchases over 30 yuan. The coupon can be used immediately, that is to say, on December 7 On March 7th, users purchase movie tickets through the Muying Ticketing System, and only need to pay 9.9 yuan for each ticket!
This immediately caused a stir among Yanjing netizens! Movie tickets are indeed not cheap at this stage. In first-tier cities like Yanjing, movie tickets have always been around 30 yuan. It is a complete fantasy to buy a movie ticket for a theater movie for 9.9 yuan.
The Muying Ticketing System will officially start selling all movie tickets for 7 shows at 14 Muye International Cinemas in Yanjing on December 7 at 2 p.m. on December 6.
At two o'clock in the afternoon, the system officially opened the ticket sales window. There were a total of 88,130 movie tickets in stock, and they were all sold out in less than twenty minutes!
Li Mu, who was far away in Guangdong Province, was also shocked by this result after learning the news.
Then, he immediately gave instructions and immediately sent a push message, informing all users in the Yanjing area that the tickets had been sold out within 20 minutes; on the other hand, he informed users that the Muying Ticketing System would open pre-sales again at 5 p.m. Window to sell movie tickets for December 8th. In order to repay users for their support for the Muying ticketing system, movie tickets for December 8th will continue to enjoy platform subsidies, but the subsidy will not be as large as for movie tickets for December 7th. , movie ticket users on December 8 can get the actual transaction price of 19.9 by receiving coupons.
When Makino Technology sent a message through YY, informing that more than 80,000 movie tickets were sold out within 20 minutes, the entire film and television industry felt a suffocating terror!
What does it mean to be sold out in twenty minutes? In the eyes of the film and television industry, it means that the 98 screenings of Makino International Cinemas in 14 cinemas will reach 100% attendance rate tomorrow. Now that the average attendance rate is less than 30%, this number is simply shocking!
Nowadays, the biggest pain for theater chains is that users are not very motivated to pay to watch movies. No matter how good a movie is, it can only achieve an attendance rate of more than 80% during prime time on weekends. Attendance rates cannot be guaranteed at other times on weekends. Over 50%, not to mention the shows on other weekdays, the attendance rate is so bleak that if you go to the cinema during the day on weekdays and just buy a movie ticket, you wish you could experience the fun of booking a movie.
In addition to 100% attendance, these 88,130 movie tickets also represent a box office of 870,000. If Li Mu maintains 100% attendance for ten days at a price of 9.9 yuan, then the box office of this movie will reach 8.7 million; If it can last for a month and a half, that's almost 40 million!
Nowadays, it is still difficult for a movie to get a box office of 40 million, let alone the movie "The Girl We Chased Together in Those Years", which Makino Technology spared no effort to promote, and the number of films scheduled in other theaters is also relatively high. Optimistic, so it can be expected that its box office will soar.
Just when the entire film and television industry was shocked, at 5 p.m., pre-sale of movie tickets for December 8 started in advance.
What is unexpected is that although the price of movie tickets has doubled to 19.9 yuan, users' enthusiasm for purchasing is still no less than before. It only took 21 minutes to buy 88,130 movie tickets on December 8. Sold out again!
You know, this is 1.75 million!
And behind this 1.75 million box office, it still represents an incredible 100% attendance rate!
When this result came out, the entire film and television industry was about to explode! They even felt that even if Li Mu changed the ticket price to 30 yuan, they would be able to sell out all the tickets.
The question that has the entire film and television industry thinking about is why a product like Muying Ticketing System has such a high conversion rate
However, before they could figure out the reason for the problem, the encouraged Li Mu gave instructions again, and Makino Technology sent another push, announcing that it would start ticket sales on December 9 at 8 p.m. At that time, users can purchase tickets on the same day at a price of 24.9 yuan. movie tickets.
The film and television company waited anxiously until 8:30, when the news came that Muying's ticketing system had been sold out again!
The price of a single ticket for the third round of pre-sale is 24.9 yuan, which adds up to nearly 2.2 million yuan!
Employees in the film and television industry quickly took out their computers and calculated. Before "The Girl We Chased Together" was released, it had already received 4.82 million in box office through Muying's ticketing system in advance!
This is simply incredible! Now not only theater chains and film and television companies can't understand it, but even Internet companies can't understand it.
They can understand that 9.9 yuan sold out, after all, the discount is huge, but 19.9 yuan sold out so quickly, which is a little bit unreasonable, and the price of 24.9 yuan is very close to the normal selling price, and it can be sold out within half an hour. This is simply unreasonable!
At this moment, only Li Mu knows the core demands of users. In fact, most of the users who bought movie tickets came for this new experience. As users, a disruptive experience can easily make them curious. With their passion and desire to try, they don't care even if the price keeps rising, because they choose the Muying ticketing system to experience this extraordinary feeling.
This feeling is like the first successful online shopping; like the first time video chatting with netizens online; like the first time taking the subway, high-speed rail, or airplane. Its meaning to the user far exceeds the event itself. !
(End of chapter)