"Those Years" has been soaring at the box office.
After raking in 33 million in box office in two days over the weekend, on the third day of release, Monday, the national box office fell overall due to working days, but the attendance rate of "Those Years" remained high.
On Monday, "Those Years" grossed a total of 11 million in box office, including more than 2 million in box office revenue from 14 Muye International Cinemas throughout the day.
"Those Years" grossed a total of 44 million in box office within three days of its release. This figure broke many domestic movie box office records and attracted strong coverage from the national media. This was also the first time that the domestic movie box office showed such a strong performance. The vitality represents the further growth of the entire market volume.
When "Those Years" became the focus of media attention, Muying Ticketing System was still using its subversive experience to attract the attention of the entire industry.
On Monday, Muying Tickets opened for purchase of all-day movie tickets for Tuesday and Wednesday. The ticket price for these two days was all set at 24.9 yuan, and as expected, they were sold out quickly.
The enthusiasm of users in Yanjing for the Muying ticketing system is far beyond Li Mu's imagination. Because there are only more than 80,000 tickets per day, a large number of Yanjing viewers cannot buy movie tickets from the Muying ticketing system, so they posted on the post bar, Call on Muying’s ticketing system to cover more theaters.
Even though "Those Years" is currently very popular, on weekdays, it is inevitable that the box office will be low. Except for Muye International Cinemas, which is fully connected to the Muye Film System, the attendance rates of all other theaters have been significantly reduced. , except for "Those Years" which can guarantee an average attendance rate of 40%, the attendance rate of other movies during the same period did not even reach 10%.
In sharp contrast, Makino International Cinema has achieved 100% attendance for five consecutive days.
After three days of release, plus two days of pre-sale, 14 theaters had 100% attendance for five consecutive days. This is a miracle that has never happened before in the history of Chinese movies, and at least half of the credit for this comes from the Muying ticketing system. strong support.
By Tuesday, "Those Years" had grossed 9.3 million at the box office nationwide, of which more than 2 million still came from Muying's ticketing system;
On Wednesday, the box office of "Those Years" continued to decline, but it took in 8 million;
In just five days since its release, "Those Years" has already grossed 60 million in the domestic box office market, with unprecedented efficiency.
What’s even more frightening is Muying’s ticketing system. By Wednesday, it had once again sold out all movie tickets for Thursday and Friday in advance.
The attendance rate of Makino International Cinema has been 100% for seven consecutive days. This terrifying figure makes the bosses of other theaters jealous.
They are also deeply aware of the huge improvement that the Muying Ticketing System has had on theater box office, and also know that a large number of users are now grabbing tickets through the Muying Ticketing System. For this group of users, they can grab tickets in advance, book the time, number of shows, and Only if they have seats, they will be willing to go to the cinema to watch a movie. If they cannot get tickets from the Muying system, they will not go to the cinema to buy tickets at all.
For a time, a large number of theater chain owners were looking forward to their theaters being able to access Muying’s ticketing system and this extremely powerful online seat selection and ticketing platform.
Within a few days, Makino Imaging received a large number of access requests from theater chains. Seeing that the time was ripe, Li Mu asked Makino Imaging to officially announce the theater access standards:
First, Muying’s ticketing system is theoretically open to all theaters in the country;
This is also Li Mu’s original intention to create Muying’s ticketing system. He wants to include all theater chains and make them a member of Muying’s ticketing system;
Second, after theaters are connected to Muying Ticketing System, they must use the merchant terminal system provided by Muying Ticketing System. This terminal system will support movie theaters’ self-built theater schedule information, self-built seat layouts, and direct use by theaters. This system sells and issues tickets offline, and also synchronizes seat inventory online in real time to prevent online and offline users from repeatedly purchasing the same seat;
The reason why Li Mu requires theaters to use the merchant terminals of the Muying Ticketing System is that he hopes to make his merchant terminals an irreplaceable and efficient tool for theaters. At the same time, the real-time inventory of this system cannot be interfaced with the outside world.
In other words, if a theater chain uses its own system and other companies have also built an online ticketing system, other online ticketing systems cannot read the theater chain’s real-time inventory. The only solution is to open another one for the theater chain. One terminal system, in that case, the theater chain would have to operate two or more sets of ticketing systems at the same time, and the inventory cannot be synchronized between the systems, which would be very troublesome to use.
Third, Muying Ticketing System takes 5% of the ticket price as commission, and will provide ticket machines to theaters free of charge and provide lifetime free maintenance; among them, theaters with more than five screens will be equipped with three ticket machines , theaters with less than five screens are equipped with two ticket machines.
The reason why he provides ticket machines to theaters for free is that Li Mu is worried about the emergence of competitors in the future, so he provides ticket machines for free. The biggest difficulty in standing in the way of future competitors is ticket machines worth ten thousand yuan, and there are at least thousands of them across the country. If each movie theater is equipped with three or four ticket machines, it will cost tens of millions.
With a hardware investment of tens of millions, it can definitely be regarded as an asset-heavy project. If the Muying Ticketing System does not charge theaters for terminal machines, then the competitors behind will naturally not be able to charge them. In that case, just the ticket machine The cost is enough to deter opponents.
Li Mu has already built an ecological closed loop and competitor barriers for his Muying ticketing system in advance. After he quickly popularizes this ticketing system in China, at least half of the national box office will be transferred offline to the Muying ticketing system. , by that time, this system will be the main god system in the film and television industry.
…
Zhang Quan is the owner of a theater chain in Yanjing. He owns five theaters, 26 screens, and more than 5,000 seats. Like most theater chains, the problem that has long troubled him is attendance. Low rates and low profit margins.
Although there are five theaters under its control, after deducting rent, equipment depreciation, personnel salaries and daily management and maintenance expenses, the annual net profit of these five theaters is very little.
Zhang Quan has a relative who owns a hot pot restaurant. When the two of them drank and chatted together some time ago, Zhang Quan learned that the net profit of his hot pot restaurant exceeded 50,000 yuan a month, and for a stall as big as his own, the average profit per day was calculated throughout the year. The monthly net profit is less than 30,000 yuan, and the input-output ratio is really shockingly bleak.
Cinemas are not a good deal in this year and year. There are only three peak periods in a year, namely summer, around New Year's Day in the Gregorian calendar, and Spring Festival. The attendance rate during these three festivals is higher, while at other times it is bleak and almost every show is booked. .
Zhang Quan also thought of some promotional methods at the beginning to try to increase attendance, such as discounted movie tickets, half-price movie tickets given in draws, etc., but the results were minimal because his promotional methods could only be displayed in a few of his theaters. , but the problem is that the attendance rate is already very low, and the theater has little traffic. Such promotions cannot be carried out, and there will be no actual effect.
Just when Zhang Quan thought that there was no hope of saving the Chinese box office and the Chinese theater chain, with the release of "Those Years", an online ticketing system was born for tens of millions of netizens across the entire network.
When the Muying ticketing system was first launched, Zhang Quan paid attention to this new thing that caught his eye. He was also very keen to see the advantages of this online ticketing system, that is, it has broken through the single-agency system. The restrictions on online stores have pushed each theater chain to the front of the entire network.
After recognizing this reality, Zhang Quan was very much looking forward to connecting his theater chain to Muye Imaging's ticketing system, so he was one of the first theater chains to apply for access to Muye Imaging.
After Li Mu announced that the Muying ticketing system was officially open to theaters across the country, Zhang Quan received a clear reply from Makino Imaging, and then staff from Makino Imaging came to visit him in person and signed an access agreement with him.
After the agreement is signed, Makino Imaging will provide 20 ticket machines for its five cinemas in the shortest possible time, as well as merchant terminals and corresponding training. The operation of the merchant terminal system is very simple and is suitable for those with computer basics. For people, it can be mastered in less than half a day.
Makino Imaging's promotion of Muying's ticketing system is extremely efficient. On the day the agreement was signed with Zhang Quan, Makino Imaging's trainers came to his theaters to conduct intensive training for the staff of his five theaters.
Getting started with operating the system was quick. After a morning of training, Zhang Quan’s own staff had entered each of the five theaters in the afternoon and uploaded the accurate seat map to Muying. within the ticketing system.
Li Mu has previously asked his people to increase the purchase of self-service ticket machines. The production efficiency of the company responsible for OEM is also very high. So far, 300 sets of self-service ticket machines have been produced, and another 200 sets have been produced and are ready. Pack and send to the city designated by Makino Image.
Li Mu decided to first use these 300 sets of independent ticket dispensing machines to cover the main theater lines in the three first-tier cities of Yanjing, Shanghai and Yangcheng, especially Yanjing and Shanghai. The promotion of Makino Image was extremely fast, but In one weekend, nearly 30 theaters in Yanjing were connected to the Muying ticketing system. Makino Technology sent dozens of technicians to the site to guide the installation of self-service ticket machines and completed related debugging.
After these 30 theaters are connected, basically all the theaters in Yanjing have been connected to the Muying ticketing system. The number of screens exceeds 200 and the number of seats reaches more than 40,000. If the number of theaters is seven per day, According to calculations, the total inventory of single-day movie tickets in Yanjing now reaches 300,000.
Netizens in Yanjing suddenly became the most envied object of the people across the country, because almost all theaters in Yanjing are included in the Muying ticketing system. Netizens in Yanjing can buy tickets at home on the same day and the day after tomorrow without leaving home. Any one or more seats in any movie is extremely convenient!
(End of chapter)