When "Those Years" swept the domestic movie box office with unprecedented momentum, Muying Ticketing System was also expanding its influence in the theater field at a crushing speed.
For theaters, Muying’s ticketing system is extremely affordable.
The biggest significance of the Muying ticketing system itself is to reduce the cost of watching movies for netizens and greatly improve their movie-watching experience. Therefore, it can attract a large number of users who would not otherwise go to theaters to choose to watch movies through Muying. The movie ticketing system buys movie tickets to watch movies, so it greatly improves the overall box office volume.
Take Yanjing as an example. Perhaps among the 10,000 people in Yanjing, only 100 people would think of watching a movie every day, but only 30 people would actually go to the cinema to watch a movie.
But now, because of the unprecedented popularity of Muying's online ticketing system, at least 500 of the 10,000 people in Yanjing have the idea of buying a movie ticket through Muying's ticketing system every day, and their actual actions , which is to buy out every movie ticket on the Muying ticketing system.
Users' preference for the Muying Ticketing System has directly resulted in the ticket sales capacity of the Muying Ticketing System being much higher than that of any cinema itself. As long as the Muying Ticketing System is connected, the overall attendance rate of the theater chain will at least double, which is very important for the theater chain. In other words, it is real income.
Moreover, as a platform, Muying Ticketing System provides self-service ticket machines terminals for free, and even provides theaters with a very practical and powerful terminal management and sales system for free. They have done so much, but only charge 5% The box office commission is an absolute conscience price.
In the next few days, hundreds of self-service ticket machines were continuously shipped to all parts of the country. In a very short time, all theaters in first-tier cities had been covered, and they began to expand to second-tier cities.
The factory has once again received an order for two thousand self-service ticket machines. Li Mu has decided to go all out and use the speed of the virus to spread the Muying ticketing system nationwide.
When "Those Years" was released for a full week, it had already earned 70 million in box office nationwide, an average of 10 million per day. And as more theaters join Muying's ticketing system, its box office in the future will definitely continue to grow. Stirred into a surge for the second round.
However, just seven days after the release of "Those Years", on December 14, "Hero" directed by Zhang Yimou was officially released in China.
However, Zhang Yimou was not happy at all at this moment.
If not all the publicity and distribution work is ready, he even hopes that "Hero" can be released at another time, because "Those Years", which was released a week earlier than "Hero", has so much momentum!
If estimated based on one month's release time, Zhang Yimou even believes that the total box office of the movie "Those Years" can easily exceed the 200 million yuan mark.
You know, since there are real box office statistics in China, the first movie with a box office of over 100 million and the highest box office movie so far is "Life and Death" released in 2000. However, this record will soon be surpassed by " "Those Years" was broken.
Being scheduled against such a perverted competitor made Zhang Yimou feel particularly depressed. Now the media is full of advertisements, news and trailers for "Those Years". Compared with it, the promotion of his "Hero" is simply okay. It's extremely bad.
Since discussions about the movie on TV, magazines, newspapers and even major websites basically revolve around "Those Years", although "Hero" spent a lot of money on media and public relations, the real effect was minimal. .
Now, in any cinema, the attendance rate of "Those Years" is significantly higher than that of other films. In a theater of the same size, the income from screening "Those Years" is at least twice that of other films. There is no need for Makino Films at all. After the elephant came forward, the bosses of major theater chains rescheduled the films according to this situation, so that the proportion of "Those Years" in the film schedule continued to increase.
Under this situation, the entire domestic film and television market has fallen into a kind of nostalgia craze. Zhang Kexuan's "Those Years" is playing in the streets, and the plot of "The Girls We Chased Together in Those Years" is being discussed in the streets. In this atmosphere, "Hero", which is based on martial arts and history, completely lost the soil for development.
At New Picture Company, the producer of "Hero", Zhang Yimou is furious at the changes in theater chains. On the first day of the release, according to the data obtained by employees sent by the company, the film schedules of major theater chains are extremely pessimistic. .
Originally, the number of films promised by major theater chains to "Heroes" exceeded 30% of the total film schedule, and some theaters even exceeded 50%. However, when it came time for the release, almost all theater chains greatly discounted the promised number of films. It's usually a small cut in half, but more often it's reduced to one-third or even lower than promised in one fell swoop.
The furious Zhang Yimou angrily yelled in the office: "These theater chains are so dishonest! They cut the number of films at the drop of a hat, without even saying hello!"
Zhang Weiping, Zhang Yimou's best partner, said helplessly: "There is no way, Makino Imaging's "Those Years" is really too strong, the attendance rate is high, and the box office is growing at an alarming rate."
"It's really ridiculous!" Zhang Yimou said with a livid face: "This kind of bad movie can actually have such a high box office. It's just a little bit of love and love, without any background!"
Zhang Weiping shrugged his shoulders: "The key to the problem is that the subject matter is well chosen! Although the subject matter of history and martial arts is large and deep, the problem of ungrounded subject matter is also serious, and most audiences actually still like it. Looking at some down-to-earth themes, "Those Years" happens to be a very down-to-earth modern theme. Compared with it, we have inherent shortcomings, and it is reasonable for the theaters to lower our film schedule."
Zhang Yimou said angrily: "Our cast and production team are so strong, won't the audience buy it? These theater chains are simply following the trend and short-sighted, otherwise, they would not rush to give all the films to "Those Years"! "
Zhang Weiping said: "I believe that the audience's eyes are sharp. Our film lineup is indeed strong. Even if the current film schedule is not high enough, as long as our attendance can be guaranteed, major theater chains will gradually increase their film schedule again." Coming back."
The important basis for theater arrangement is attendance rate. Which film has a high attendance rate will naturally require a high amount of rehearsals. Theater owners do not work for a single film and television company or even a single director. What they pursue is the greatest profit. Therefore, if the attendance rate of "Hero" can exceed that of "Those Years", the theater chain will definitely increase the attendance rate of "Hero".
Zhang Yimou is particularly confident about his new film. He said to Zhang Weiping: "Don't worry, wait and see, our film's attendance rate will definitely exceed that of "Those Years"!"
Zhang Weiping reminded: "Yimou, "Those Years" has had an online sales attendance rate of 100% for seven consecutive days. That is to say, from the day it was released to now, all the movie tickets sold online have been sold out without missing a single one. Already…”
Zhang Yimou was a little stunned, and after a moment he said: "I think since Muying Film Ticketing is in the hands of Muye Imaging, this data is completely up to them to say whatever they want. I don't believe any movie can achieve 100% attendance for seven consecutive days. This is simply not true." It’s just impossible.”
Zhang Weiping said: "But as far as I know, the credibility is still very high."
Zhang Yimou waved his hand and said, "Let's wait and see our first-day box office data and average attendance tomorrow!"
…
The next afternoon, the box office data of the previous day was released. Because it was a Saturday, and the proportion of online ticket bookings for "Those Years" was also increasing, it ushered in a resurgence in the box office a week after its release.
On this day, the box office of "Those Years" bucked the trend and rose after several consecutive days of slow decline. It earned 20 million in box office nationwide, of which more than 5 million came from Muying's ticketing system, setting a record for a Chinese-language film in mainland China. A new daily box office record; the previous record was 18 million set on the second day of the release of "Those Years".
Zhang Yimou also obtained the box office data of "Hero" on the first day of its release.
"Two million six hundred thousand?!" Zhang Yimou looked at the data given by his subordinates and said in shock.
"Why are there only 2.6 million? What's the attendance rate?"
The employee in front of him once again handed over a piece of paper. It said that the attendance rate of "Hero" in theaters across the country yesterday was only about 50% in a single prime time show, and most of them were below 20%.
In addition to the attendance rates of theaters and shows in various locations, there is also a more important data in this data report: average attendance.
The average attendance determines the commercial prospects and potential of a movie, so the director attaches great importance to this data.
At this time, for Zhang Yimou, whether "Heroes" can be successful in the middle and later stages depends on the average attendance rate. If the average attendance rate is high, then it will be a matter of time to turn around, but if the attendance rate is too low, then it is really powerless. Damn it.
When Zhang Yimou got the statistics that he had been thinking about, his whole body felt as if a bucket of ice water had been poured on him, and his heart felt cold inside and out!
On the first day of release, the average attendance rate of "Hero" in various shows nationwide was only 19.1%.
What is the concept of 19.1%? In a theater with 200 people, the average number of guests sitting in the theater is less than 40. Most of the remaining seats cannot be sold, so they are lost to the theater chain itself and cannot make a profit. Split the money.
What made Zhang Yimou even more excited was that the average attendance rate of "Those Years" was also revealed, and it actually reached an average of 6-70%. The attendance rate alone was three or four times that of "Heroes" …
When Zhang Yimou saw that the box office of "Those Years" yesterday was as high as 20 million, his whole outlook on life was about to collapse! The box office of 20 million in a single day is an absolute new record in the entire history of Chinese films!
(End of chapter)