Li Mu used "Those Years" and his own online resources, Muying ticketing system and even the movie theme song to perfectly control the entire domestic box office trend. The strong exposure and topicality attracted an overwhelming number of movie lovers. Due to the partial attention, "Those Years" gradually turned into a box office storm, sucking in most of the audiences who went to the theater to watch the movie. Almost all movies released in the same period as it were completely wiped out without exception.
In the blink of an eye, "Hero" was released for three days. After barely earning 2.6 million yuan in box office on the first day, the box office of "Hero" continued to decline. The total box office in the three days was only 6 million yuan. It has become a blockbuster. an irreversible reality.
At the same time, the box office of "Those Years" officially exceeded 100 million ten days after its release. On the tenth day, it reached 105 million, becoming the first mainland movie with a box office of over 100 million this year. The shortest movie to reach over 100 million box office.
In order to celebrate the box office of over 100 million, Makino Image held a celebration banquet at a five-star hotel in Yanjing. The entire creative team of "Those Years" was present, and various media also rushed to the scene to report, once again bringing the social aspects of "Those Years" to life. The heat went up a notch.
Once a movie achieves such comprehensive exposure for a period of time, it has basically formed an unstoppable trend of killing everything during its release period.
It's just that Director Zhang is almost driven crazy by the stagnant box office!
"Hero" is the one with the highest investment cost among the films he has directed so far. He originally wanted to use this film to create a lot of domestic box office records, and then go overseas to win a large number of international awards, but nothing happened. Thinking of it, he encountered Waterloo first in front of his own house.
Not only him, but the entire "Hero" producer and investors were devastated by this box office performance. The so-called cost of 30 million U.S. dollars was actually not that much, but it was almost 200 million yuan, and it turned out to be nothing. But how could they accept a youth campus love movie with an investment of 10 million yuan
So, just as "Those Years" was celebrating its box office of over 100 million, the entire producer of "Hero" began their "counterattack."
The first strategy for "Hero" is to buy box office. According to sources, the producer of "Hero" has promised all theaters through special channels that in the next three days, as long as "Hero" is scheduled, the producer will Guarantee a 60% attendance rate for the film schedule!
In other words, as long as theaters are willing to arrange films for "Hero", even if there are no customers at the time, the producer will make up for the box office with 60% of the attendance. At present, most theaters across the country have not yet connected to Muying Regarding the ticketing system, even though the attendance rate of "Those Years" is very high, on ordinary working days, as well as morning and night shows, the attendance rate of "Those Years" does not reach 50%, and is generally around 3-40%.
If the theater chain releases these shows to "Heroes", even the 9:30 am and 12:00 pm shows, they can get back 60% of the box office subsidy from the producer. This deal is really a bargain.
Subsequently, on the fourth day of the release of "Hero", the number of films scheduled for "Hero" surged across the country. Although the increase was in awkward times such as morning and evening, due to the producer's subsidy policy, "Hero" The attendance rate suddenly surged, and the "box office" also followed suit.
At noon, the producer of "Hero" and the entire creative core team held a meeting together. Zhang Weiping mobilized at the meeting: "Our goal today is to make the box office of "Hero" reach more than 10 million. Please rest assured that through our operations, , this goal will definitely be achieved today. We have communicated with dozens of domestic media reporters in advance. Now they have prepared a press release about the box office counterattack of "Hero". From tonight to tomorrow, a round of reports will be concentrated in the media. , to capture the audience’s attention.”
If you want the audience to be willing to spend money to watch a movie, you must first make the audience interested in the movie. Now the audience's attention is all focused on "Those Years". If we don't create some eye-catching news, the box office of "Hero" will go nowhere. It will be more crowded later.
At this time, a public relations manager added: "In order to make the news more real, we have arranged more than 20 special 'audiences' of all ages. They will be interviewed by these media in major theaters. We have scripted the interviews. It has basically been decided, but now there is another issue that requires further instructions from the leaders.”
A management representative asked: "What's the problem?"
The public relations manager cleared his throat and said: "As for the interview script, we have designed more than thirty versions, and more than twenty of them praise "Hero" from various angles, such as the director, cast, visual effects, investment Our "Heroes" were praised 360 degrees from many aspects such as grandeur, epic feeling, revisiting history, and promoting Chinese quintessence, and then were cross-edited and broadcast by major media. There are more than ten versions, which are the same as those of "Those Years" " has made certain comparisons. This batch of scripts will allow enthusiastic audiences to compare "Hero" and "Those Years" together, and make comments on the love, love, lack of depth, exaggeration and even incorrect views of "Those Years". There has been a certain amount of criticism, and what we are now undecided about is whether it will be included in these scripts."
The management representative frowned and asked, "Can you give a specific example of such a script?"
"Okay!" The public relations manager nodded, picked up a printed document, and said, "For example, this script:
The reporter asked the audience: Hello, I am a reporter from Channel XX and would like to interview you. Have you just watched the movie "Hero"
The audience nodded and said: Yes, I just finished watching it. As he said that, he also took out the movie ticket stub in his hand.
The reporter then asked: I would like to ask you, what is your evaluation of the movie "Hero"
The audience gave a thumbs up and responded with a sincere expression: "It's great. It's really the best domestic movie I've seen in these years. Director Zhang Yimou's ability to frame such serious themes is really strong. Moreover, the movie is a big production. It feels really great to see that kind of visual effect, very shocking! "
The reporter asked again: Have you seen another movie "The Girls We Chased Together in Those Years" that is being released at the same time? "
Audience replied: I also watched that movie.
Reporter asked: Do you think there is any difference between "Hero" and "Those Years"? "
Audience reply: The gap between the two movies is too obvious. Not only is the gap in subject matter and type obvious, but there is also a big gap in connotation, background, and viewing significance. I think "Hero" is based on history and Chinese tradition. A movie created with the spirit of martial arts must be watched in a cinema to feel the shock. As for "Those Years", I think the movie is like a bowl of instant noodles, which can be eaten alone at home. "
After listening to the public relations manager explain this script, the dozen or so people in the entire conference room had different expressions.
Director Zhang Yimou's expression was as ugly as ever. The expressions of the management representatives were somewhat happy. As for the others, most of them were a little frightened.
After a moment of silence, the management representative said: "I think this interview script is very interesting. On the one hand, it can attract the audience to watch "Heroes" in the cinema, and on the other hand, it can discourage those users who are interested in watching "Those Years" in the cinema. For this kind of romantic movie without any sense of spectacle, it is enough to watch the pirated DVD at home, there is no need to go to the theater."
Speaking of this, the employer representative said with a smile: "My suggestion is to use all scripts like this. We will hype it in the media, and at the same time launch an online troll army to let them also promote our "Heroes" online. ”, and at the same time, scold “Those Years” and lower the reputation of “Those Years” on the Internet. Only when its reputation is lowered will our development space be greater!”
At this time, the management of a production company said: "Mr. Liu, "Those Years" is Makino Image's first theatrical movie. If we attack and smear it, we will offend Makino Image or even Makino Technology, then we’ve just stung a hornet’s nest!”
As soon as these words came out, many people's expressions changed instantly.
Indeed, looking at the entire Chinese private enterprise camp, who dares to provoke Makino Technology? Li Mu's influence in the country is extremely strong, and he is the most respected private entrepreneur and even philanthropist. His corporate influence is also the unquestionable leader among private enterprises. Many companies want to avoid him on the road of development. Yes, who dares to take the initiative to cause trouble for him
However, the employer representative sneered: "So what about Makino Technology? It is indeed great on the Internet, but what does it mean in other fields? We are going to attack it now and let the audience compare our films with theirs. In this way Only in this way can we attract enough attention. The more this happens, the more we must take the initiative to hold on to Makino's image. Even if it is a forced collision, we must bind them with us. If we can make others think of "Those Years", we can also think of "Those Years". "Hero", then we are half successful!"
The investors of "Heroes" come from the real industry and have nothing to do with the Internet. Therefore, even though Makino Technology is powerful and Li Mu has great influence, they are not worried about retaliation from Makino Technology. On the contrary, in their view, The film's box office is the most important thing.
If this movie fails at the box office, the subsequent overseas market will also be greatly affected. Comrade Harvey in Hollywood is a vampire with a beast-like heart. He has not yet negotiated specific terms for purchasing the overseas distribution rights of this movie. This is also His usual way of doing things, if this movie is a hit on the streets in mainland China, then Harvey's price will probably be even lower. By then, what this movie will face is probably a complete global crisis. fail.
For the management and producers, this is an unacceptable situation under any circumstances.
So, after a few minutes of silence, the producer finally reached a consensus with the management. Since "Those Years" is now the fastest-growing domestic box office movie, it must use the most controversial method to separate "Heroes" from "Those Years". Years" were forcibly tied together!
(End of chapter)