From the time Li Mu started his business to the present, he has met many people who are trying to make money, including some like Elon Musk. In order to sell his business at a good price, he flew thousands of miles across the ocean to make money.
But having said that, most people who engage in porcelain have some limitations. They just want to gain popularity from Makino Technology or Taobao. There has never been anyone who wants to gain popularity and attack themselves simultaneously. This Li Mu was completely enlightened by the management of "Hero".
In order to celebrate the box office's "bumping against the trend" and the single-day box office exceeding 10 million yuan, "Hero" specially made a splash in some media to create a sense of presence. This way of operating by buying the box office and promoting it yourself is actually not a good thing in the film and television industry. It is very common to fool people who don’t know the truth and go to the cinema to buy tickets to support this practice. Li Mu himself has no negative emotions about this practice. This is already the industry’s default unspoken rule, and he has never thought of doing it. The Discipline Inspection Commission of the entertainment industry.
But having said that, it’s okay for you to collect the box office yourself, but when you collect the box office, you have a group of fake audiences to be interviewed, and you also have to take out "Those Years" and step on it twice. This is what Li Mu cannot accept.
What makes Li Mu most unhappy is that not long after the TV report appeared, a group of trolls emerged on the Internet. While they criticized "Those Years" for being exaggerated and lacking in depth, they also praised "Hero" as the best work in the history of Chinese films. one.
What Li Mu is really upset about is not the disparagement of "Those Years" by these people. The main reason is that he can be said to be the ancestor of today's Internet trolls. Unexpectedly, he was criticized by a group of unworthy trolls. It's really It makes people angry.
In Li Mu's view, competition also has to pay attention to means and lower limits. Since "Those Years" and "Hero" were released almost at the same time, competition with each other is of course inevitable. Li Mu wants "Those Years" to be a To become a hit and make Makino Image famous in one battle, "Those Years" needs to dominate with absolute advantage.
In this case, whether it is "Hero" or "Bear", they will be Li Mu's opponents. He will naturally suppress the opponent as necessary within a reasonable range. However, his suppression is purely based on resources. He The trinity of publicity offensive can virtually compress the development space of "Heroes" to the extreme.
This method of competition is like a Go master who, without touching the opponent, tries to seal off all the opponent's development space and let it struggle in a small and cramped space. Although this method of competition is cruel to the opponent, , but fully in line with competitive ethics.
However, I never expected that "Heroes" would use a method similar to personal attacks to directly attack "Those Years", and whether it was a TV interview or an online troll, one of their favorite arguments was: "Those Years" " is a rubbish work without foundation and connotation, while "Hero" is just the opposite. It is simply an epic masterpiece that can be called a classic.
Li Mu is particularly disgusted with this argument. It is very similar to the criticism Guo Degang once encountered. Some crosstalk masters criticized his crosstalk as being vulgar and without educational significance. However, crosstalk itself is an art that makes people happy. If you only pay attention to education, Meaning and losing its essence, isn’t that putting the cart before the horse? If the cross talk itself was only educational but not funny at all, it would be really funny.
So on the other hand, since everyone is targeting commercial movies to compete for the box office, no one should brag about their cultural heritage and artistic attainments. Using these rhetoric to compete for the box office is really disgusting.
Zhao Kang is the leader of the largest navy in the country and knows the dynamics of this navy very well. When he learned that "Hero" was looking for trolls to smear "Those Years" on the Internet, he immediately contacted Li Mu and asked Li Mu angrily: "Xiao Mu, how do you want to fight back on this matter? Just give me a word, and I will definitely let my people turn "Hero" into shit on the Internet!"
Li Mu smiled and shook his head: "No, I'm not at the stage where anyone will take notice of me now. Besides, "Hero" obviously doesn't have enough exposure and is holding back its energy to ride on our popularity. If we go online again If you spray him, wouldn't you be playing into his hands?"
Zhao Kang asked anxiously: "What should we do? Are we just going to let them talk like this?"
Li Mu said: "It's actually very simple to deal with this group of people. It's like playing Go. The more they try to break out, the more they try to break through. On the contrary, I have to stabilize my position and not let them have any opportunities."
After that, Li Mu added: "Just wait for my news. Tomorrow I will ask YY to hold a nationwide event. After the event goes online, let your subordinates push it online."
Zhao Kang originally wanted to ask Li Mu what activities he was planning to do so that he could give him some advice, but he thought that Li Mu always had his considerations in mind when doing things, so he didn't ask any more questions. He would naturally wonder what Li Mu wanted to do tomorrow. will know.
After hanging up Zhao Kang's call, Li Mu immediately contacted Kong Lingyu and said to him as soon as he got up: "I'm going to hold a big event related to "Those Years" on YY. Please note a few things and immediately arrange for the technical team to stay overnight. Start preparing."
Kong Lingyu said hurriedly: "Boss, tell me and I will take note of it."
Li Mu said with a serious expression: "First, let the technical team develop a secondary page. The page needs to implement two product functions. One is to allow users to upload pictures, and the other is to directly capture pictures with a computer camera and upload them."
"OK, custom upload, camera shot upload, I've written it down."
Li Mu hummed, and then said: "In the management backend of YY.com, we need to add a column for manual review. All the pictures uploaded by netizens will be collected here for manual review by our website editors."
"OK, the background corresponds to display and manual review."
Li Mu added: "In addition, design a lottery mechanism. One hundred people will be randomly selected as winning users every day from all users who upload pictures and pass the review. Users cannot win the prize repeatedly."
"OK, one hundred people will be selected every day, no repetitions."
Having said this, Kong Lingyu couldn't help but ask: "Boss, what kind of activities are you planning?"
Li Mu smiled and said, "Don't worry, I haven't finished speaking yet. You will understand after I finish speaking."
Kong Lingyu said hurriedly: "Then continue."
Li Muchao: "Let the page design and art designers come up with a design plan. The theme is: YY will take you to relive "Those Years". The specific activity content is: YY users in any city, as long as they have watched "Those Years Together" in the cinema, After "The Girl I Chased", take a photo of the movie ticket stub and upload it to participate in the event."
"The selected users will receive a five-day tour of Ludao provided by Makino Technology, which includes on-site visits to the actual filming location of "Those Years" and tours of famous Ludao attractions. All transportation, accommodation, and catering expenses are included in the lottery. It will be borne by Makino Technology.”
When Kong Lingyu heard this, he exclaimed: "Boss, you said that 100 places are drawn every day, is it a free trip?"
Li Mu said: "There are 30 tourist quotas per day, and the remaining 70 are souvenir quotas. The soundtrack album of the movie "Those Years" has been authorized by the record company to be produced. At that time, each person will receive a signed album and poster, and additionally this will be given as a gift. 70 people each receive 1,000 YY coins.”
Kong Lingyu said: "OK, I understand!"
Li Mu said: "When promoting, it must be stated that this online lottery will continue until three days after the movie is released."
"OK!"
Li Mu thought for a while and felt that the benefit rate of one hundred lucky users every day was not enough, so he said: "In this way, and one more thing, 10,000 people will be randomly selected from the users participating in the event every day, and they will be given away YY Liu worth 60 yuan. Monthly membership service.”
"OK, let's write a script, and the backend will directly charge six months of membership into the accounts of 10,000 lucky viewers every day. Once the list comes out, it will take effect immediately."
"Okay." Li Mu nodded with satisfaction, thinking to himself, "Hero" took the initiative to provoke, and he has never been a coward without fighting back, so this time he will naturally accept the attack, but the way of accepting the attack may not only be... If "Hero"'s wishful thinking fails, it will further push it into a dead end.
What Li Mu has to do is to further increase the influence of "Those Years" on the entire network and even nationwide, and further weaken the poor popularity of "Hero". By then, even if you buy 30 million box office every day, you will not be able to attract attention at all. User attention!
Aren't you here to touch me and slow me down? Very good, then instead of stopping to see your injury, I will step on the accelerator, drive the car very fast, and give you a crushing attack! It’s not just about stealing the chicken but losing the rice! The key is to make you cry without tears!
When he thought of this, Li Mu felt that the fighting spirit in his heart was particularly high. He suddenly became interested and said to Kong Lingyu: "Old Kong, add one more! After the movie is offline, we will collect from all participating actors Among the users of the event, three super lucky people will be selected and each will receive a 120-square-meter commercial house in Ludao, and we will bear the tax."
Kong Lingyu smiled and said: "Boss, this is awesome. The house price on Ludao should be around 5,000 yuan, right? Plus 20% personal income tax, it's worth at least 700,000 yuan."
Li Mu said: "Seven hundred thousand is a small thing. The main thing is that we must use this event to further enhance the social influence of "Those Years" and elevate it to its peak!"
"Understood!" Kong Lingyu also said excitedly: "Then do you want me to arrange for someone to go to Ludao to inspect and purchase a house in advance?"
"No!" Li Mu said, "The promotional copy needs to be posted immediately. You can't wait until the house is purchased before putting it up, so tomorrow's promotional copy will read like this: By then, the super lucky person will be able to purchase all the properties that are currently on sale within the jurisdiction of Ludao City. Choose a house you like in the new building, as long as the area of the house is no more than 120 square meters, the unit price is not limited, and we will pay for it after you choose it!"
"Wow!" Kong Lingyu exclaimed: "Let the lucky users choose at will within the range of Ludao? This is so arrogant!"
With that, Kong Lingyu took stock and said: "Boss, let me repeat, 30 spectators will be selected every day to visit Ludao for free; 70 spectators will receive signed albums, posters and 1,000 YY coins; 10,000 spectators will receive half a year of YY Members of the audience, and then three people will be selected from all the audience and given a commercial house of no more than 120 square meters within Ludao, are you right?"
"That's right! Let the brothers work hard and work overtime. This event must be online tomorrow!"
(End of chapter)