In this era, Li Mu can definitely be called a master of operations in the entire Internet field. He has a strong control over the situation. Especially when playing games, he can see the opponent's weaknesses at a glance and formulate efficient strategies to hit the opponent's seven inches.
The investment in the movie "Hero" is on the scale of 100 million yuan. The financial resources of the producer and capital side cannot be underestimated. This can be seen from the fact that the other party bought millions of box office tickets in one day. If Although Li Mu is not afraid of the opponent simply fighting for money, that kind of gameplay does not give Li Mu enough sense of accomplishment.
Li Mu's current idea is to use millions to run this lottery that is closely tied to "The Girls We Chased Together" in order to raise the topic of "Those Years" again and further squeeze "Heroes" There is room for growth in popularity.
The event that Li Mu is going to organize has a very rich prize line setting. There are four levels from the highest prize to the consolation prize. Moreover, the event will benefit hundreds of thousands of users. With so many levels and opportunities, it provides The purpose is to maximize user participation enthusiasm.
The threshold for users to participate in this activity is also set very accurately. As long as they are YY users, they can participate as long as they have a movie ticket stub of "Those Years". In other words, if users want to participate, they must first go to the cinema and watch "Those Years". "Those Years", if you are a user who has watched it, you cannot participate without a ticket stub. If you want to participate in this event, you can only go to the cinema again to watch it.
The consolation prize for 10,000 people every day is a half-year membership of YY worth 60 yuan, and the maximum movie ticket is only 30 yuan, so the cost of participation is not high, and it should have a certain impetus to increase the enthusiasm of users.
If this event can be used to increase user attention, then "Hero" will have no chance of counterattack. If it compares with the information delivery capacity, even if the capital behind "Hero" spends another 200 million, it will still be It is not a match for Makino Technology at all. Makino Technology's current information delivery capability is second only to CCTV in the country, and it can use its own resources in any way, and the cost is so low that it can be ignored.
…
The next day, while the technical team of Makino Technology was working overtime to ensure that the event was online, the box office purchase of "Heroes" the day before, and the media's follow-up promotion and porcelain "Those Years" methods had some effect. Sure enough, a batch of People who didn’t know the truth chose to go to the cinema and buy tickets to watch the movie because they saw the news.
The management of "Heroes" decided to continue their efforts and continue to buy more box office tickets than they did yesterday!
According to the results of the joint negotiation between the entire producer and management team, today's plan is to buy 15 million in box office, and then use the media to promote it to strengthen the concept of "Hero" box office "rising against the trend" and make "Hero" "Back in the public eye, at noon, when the "Hero" team discovered that Li Mu had no statement or feedback, their hearts were suddenly ready to move.
One of the representatives from the producer suggested that since there was no response from Li Mu, Makino Technology, and Makino Imaging, they should just stop at nothing and increase today's box office to 20 million, exceeding the previous single-day record of "Those Years" With a box office record of 18 million, the buzz during publicity will be qualitatively improved.
After discussion, the entire team unanimously approved this seemingly risky, but extremely tempting plan.
The cost of buying a box office is not high. After all, the box office itself is shared between the film and television companies and theaters. A large part of this money can be recovered. Although the remaining cost is fed to the theaters, the benefits are also Very obvious.
Among them, the most important benefit is that buying the box office will inevitably increase the film schedule. Originally, the film schedule of "Hero" was not enough. After purchasing the box office with a minimum attendance rate of 60%, the theater chain has a 60% guarantee. Naturally, we are willing to arrange more performances for it that cannot earn such a high proportion. In this way, the number of rehearsals will increase rapidly, and because there is such a gray interest relationship with the theater chain, it is equivalent to further drawing closer. In this case, the distance between the theater chain and the theater chain can be more smooth, and the display materials can be more smoothly placed in major theater chains to further attract users.
Among theater movie audiences, a considerable group of viewers decide what movies to watch after arriving at the theater. At this time, whoever has a larger number of films and displays more offline materials will have a chance to win the box office of this audience. , so sometimes when viewers go to the cinema to watch a movie, they will find that the store not only has a large poster of a certain movie, but also a large number of dolls, sculptures and scene displays. This not only represents the strength of the film producer itself, but also represents the quality of the film. The relationship between parties and theaters.
According to convention, if the film's producer spends heavily on box office sales for three to five days in a row, it will get most of the film schedule from the theaters.
The number of screening halls in theaters is fixed, and the number of screenings per day is also fixed. If a movie occupies a large number of scheduled films, it will naturally exert great pressure on other movies in the same period, so that audiences of other movies will come to the cinema. However, they found that the number of films scheduled was too small, and there were no shows in a short period of time. In the end, they could only choose movies with high schedules. This was equivalent to using coercive means to rob the box office of other movies themselves.
For the producers and investors, this deal is very worthwhile. As long as the initial investment can reverse the box office decline, the money can be doubled. Taking advantage of Li Mu not giving any reaction, hurry up and lead a wave of rhythm. , once the rhythm is set by himself, it will be difficult for Li Mu to reverse the situation.
However, the production and investment team of "Hero" obviously underestimated Li Mu. Under such circumstances, how could Li Mu sit still and wait for death? At any time, he is the one who really sets the pace.
At seven o'clock that night, when "Heroes" was lavishing box office sales across the country with various ghost scenes, and when all the cooperative media were preparing to report vigorously after 7:30, YY will take you to relive "Those Years" "The event is officially launched!
Li Mu's non-contact encirclement and suppression campaign against "Hero" has officially begun!
Tens of millions of YY online netizens received this blockbuster notification immediately. When they clicked on the event page to see what was going on, they discovered that Makino Technology had actually conducted another huge wealth-distributing activity!
30 lucky viewers will be randomly selected to visit Ludao Island for free every day, 70 people will receive souvenirs signed by stars and 1,000 YY coins every day, and 10,000 people will receive YY membership for six months every day. And the most terrifying thing is that three houses will be given away, and the price is 120 Feel free to choose within the flat area! It’s so arrogant!
The total actual cost of three houses, plus various other awards, is only a few million. Most companies that can advertise on CCTV during prime time probably spend more on advertising on CCTV’s platform alone. Ten million, but these companies will not give users the shocking feeling of being a "super rich man" or a "boy who spends money", and it is even difficult to impress users. However, if the money is used to give back to users, users can Extremely shocked and admired, this is Li Mu’s business strategy.
as expected! As soon as this event went online, it immediately became a hot topic among netizens and other people. Netizens were extremely shocked by the actions of Makino Technology, a rich man, and the most direct feedback was to immediately find a way to participate.
The way to participate is also very simple. It's nothing more than going to a movie for 30 yuan. Moreover, "The Girl We Chased Together in Those Years" has a very good reputation online, so people are looking forward to it. I didn’t go to the cinema to watch it, either because I didn’t want to make extra time or spend extra money. But now with the promotion of Makino Technology’s event, everyone has thought that they should watch this movie no matter what, and then participate in this event. The psychology of activity.
At this moment, Zhao Kang's navy appeared overwhelmingly!
If the navy hired by the "Heroes" team are mercenaries with varying strengths and less than a thousand people, then Zhao Kang's navy is simply a million-level regular army.
The navy team that Li Mu and Zhao Kang have invested so much time, energy and money into has become extremely powerful. As soon as the operation started, these navy teams were frantically adding fuel to the flames in all corners of the network, using various means. , allowing users to participate in "YY takes you to relive those years" without hesitation.
The instigation ability of this group of trolls is so powerful that they quickly aroused the enthusiasm of most netizens. Watching a movie for 30 yuan and gambling with so many opportunities, even if you win the lowest award. If you make money, why not do it
It is precisely under the promotion of this concept that half an hour after the event went online, theaters across the country went crazy!
A large number of netizens flocked to movie theaters for this event. At present, most theater chains across the country have not yet completed the access to the Muying ticketing system. Therefore, when a large number of audiences gathered in the movie theaters, all remaining tickets for "Those Years" will be lost. Sweeped away!
Crazy users snapped up all the movie tickets for "Those Years" tonight, but there were still a large number of users who couldn't buy it, so they settled for the next best thing and bought out all the tickets for the next day.
Users who have not bought tickets can only further appeal and ask the theater to start selling tickets for the third day in advance.
Requiring theaters to start selling tickets for the third day in advance. These are completely concepts instilled by Zhao Kang's trolls on the Internet. They have already given users subconscious psychological hints online in advance: If the theater has no tickets, let them Sales start tomorrow in advance, so if you have a ticket in hand, you can upload the ticket stub to participate in the event tomorrow!
They also hinted that if the second day is also sold out, it doesn’t matter, there will be a third day!
If the show on the third day is also sold out, it doesn’t matter, we can also ask the theater to add a temporary show!
The key point of "temporary additional shows" is very interesting. If there are so many viewers making requests, the theater chain will definitely be tempted. "Hero" guarantees 60% of the box office. However, with so many viewers at the scene, as long as "Hero" In those years, when the film schedule was increased, the attendance rate must be 100%. Which one is more cost-effective? These theater owners know better!
(End of chapter)