When theaters in various places were flooded with a large number of netizen audiences, the entire box office market suffered a huge impact.
First of all, "Those Years" achieved 100% attendance at all shows in every theater, which is unprecedented;
Then there are still a large number of viewers whose movie-watching needs cannot be met!
As a result, this scene was almost played out in major theaters:
The audience sold out all the remaining tickets for "Those Years" today, and then bought up all the advance tickets for the next day. However, many viewers still failed to buy movie tickets, so someone in the crowd shouted: "Give us Extra show! No matter how late it is, we are willing to wait!"
Almost all such existences are members of Zhao Kang's navy team. In addition to the large number of navy teams still working hard online, there are also some sailors who have touched offline for the first time, pouring into movie theaters to guide the audience. Film passion.
The extra sentence immediately made other audiences at the scene echo, yes! Extra show! Even if the performance is added at night, everyone has no objection.
The first thing the theater chain can think of at this moment is to temporarily compress the schedule of other movies, and then free up the screenings and add extra ones to "Those Years".
At present, apart from "Those Years", "Heroes" has the highest number of films scheduled. Together, these two films account for 90% of the films scheduled in theaters nationwide. In other words, if we have to squeeze out the screenings for "Those Years", "Year", there is no doubt that we need to start with "Hero", because other films only account for 10% in total. If we squeeze any film at will, I am afraid that the film may be directly withdrawn from theaters. This kind of thing is absolutely impossible to do. The only thing that can be done is to use the box office of "Hero" to supplement "Those Years".
"Hero" has a guaranteed base of 60%, but the actual attendance rate is far from 60%. Therefore, for theaters, if "Hero" is scheduled, it will be sold at 60%, but now if "Those Years" is scheduled, It's different. With the current enthusiasm of the audience, as long as one performance is arranged, it will definitely reach 100%!
What's even more shocking is that "Heroes" bought the box office from theaters. In order to avoid suspicion, they did not sign any written agreement with the theaters. They just paid the theaters in advance, and then the theaters collected the money and arranged the films. Therefore, if the theaters breach the contract , just return the money, and you don’t need to bear any other responsibilities at all.
Compared with the two, the difference is 40%!
As a result, almost all theaters defected on this night. Most of the films of "Hero" were temporarily cut, and "Those Years" was replaced! It only took one night for the situation to be completely overturned by Li Mu!
After the producer and capital side of "Heroes" learned the news, they were furious!
They never dreamed that Li Mu would play such a cruel trick! He worked hard to increase the influence of "Those Years", wasn't he just to indirectly block "Heroes" completely? Doesn't this allow people to live
Li Mu's move was indeed too cruel. After 7 p.m., theaters in various places made large-scale temporary adjustments to their film schedules in order to cope with the audience's enthusiasm. The number of films scheduled for "Hero" dropped sharply.
The news reports in the media about the box office hit of "Hero" today were extremely embarrassing. The box office of "Hero" was indeed "hot" before 7 o'clock, but after 7 o'clock, it was basically as cold as liquid nitrogen. about there.
All media outlets that have a good relationship with the production team of "Hero" have communicated with them. Generally speaking, they all have the same idea: Today's report will be broadcast as usual, but the report originally scheduled to be broadcast tomorrow about the box office of "Hero" exceeding 20 million today The news cannot be broadcast anyway.
Because judging from this sudden change after seven o'clock, if "Hero" still wants to make news of a box office of 20 million, it is basically a fantasy. After all, anyone with a little common sense knows that the highlight of the day at the box office is at seven o'clock. In the future, the box office during this time period will account for half of the total box office for the day, and the proportion will be even higher on weekdays. Now that the theater chain has undergone such a big change, if it is reported tomorrow that the box office of "Hero" will exceed 2,000 today Wan, wouldn't that be a slap in the face
The "Hero" team can brag to the outside world. If they say 50 million box office a day, they will be scolded as shameless by the public at most. But if the media also opens their eyes and tells lies, then their credibility will be completely lost, so they can't do it anyway. Help "Hero" do the follow-up half-time fake show.
Seeing that the originally planned plan was about to be realized smoothly, unexpectedly, such a big change happened in the night, so that all the wishful thinking came to nothing, which made the entire "Hero" team extremely discouraged and annoyed.
Zhang Weiping said angrily in the conference room: "Li Mu is going to kill everyone! We have already invested 10 million today. Even if we can get part of it back later, this is still an investment of several million! If he does this, we will lose 10 million today." There’s no way these millions can make any difference, they’re all in vain!”
The management representative also looked livid and cursed: "Damn it. I didn't expect him to be here waiting for us!"
Director Zhang Da was sitting at the conference table without saying a word at this moment, feeling extremely depressed. This movie was originally a big hit overseas, but he didn't expect it to fail at home before it even went overseas. The poor domestic box office performance will definitely It has greatly lowered Hollywood's expectations for this movie. A birdman like Harvey is already extremely evil. I'm afraid he will take this opportunity to severely suppress him. It's a small thing for Harvey to plunder profits, but if Harvey treats this If the movie loses confidence, it will really fall flat.
At present, no Chinese company has the ability to distribute and promote films in Hollywood or even the entire North America. In the fiercely competitive North American market, if the distributor is not strong enough, it is simply a pipe dream to achieve high box office, and it is also fanciful to win awards. It may be because Li Mu's attack on "Hero" may have completely shattered his overseas dreams.
At this time, a staff member from the production side saw that the atmosphere was so awkward and said subconsciously: "Don't be too pessimistic. We should be able to attract a large number of viewers after today's news is broadcast."
"It's useless." Zhang Weiping waved his hands and said: "Not to mention how big the movement of this activity organized by Li Mu is now. I wish it could attract all the attention. It can be seen from the current statements of the theaters. Now The theater chain is more inclined to schedule as many films as possible for "Those Years". Even if a large number of viewers really want to watch "Heroes" tomorrow, they will give up because there are no films scheduled!"
If in the paragraph just now, "Hero" and "Those Years" were interchanged, that would be exactly the effect Zhang Weiping had expected before. What he wanted was to compress the film schedule of his competitors by buying box office, in order to achieve the goal of overpowering his opponents. The audience had nowhere to watch. Unexpectedly, Li Mu immediately pushed himself into such a desperate situation with just one event.
There was an atmosphere of despair in the entire conference room. At this time, the door of the conference room was pushed open, and a middle-aged woman said in a panic: "Mr. Zhang, Director Zhang, and the cooperative theaters came to us one after another and said they wanted to follow up. Our cooperation guarantees a minimum of 60%..."
Zhang Wei angrily threw the pen in his hand against the wall and said angrily: "These guys have gone too far! They have no credibility or business ethics at all!"
The management representative miraculously turned evil and shouted: "It's too much to bully someone! The worst we can do is give him a 100% guarantee! Even losing money will dampen his spirit, Li Mu!"
"It's useless." Director Zhang Da shook his head and said: "If you are a theater chain owner, one is making money in a completely reasonable, legal and aboveboard way, and the other is making money in violation of industry ethics and operating in secret, and you are making the same money. Which one to choose?”
The management representative was stunned and said angrily: "At worst, I can just give him 120%, right?!"
Director Zhang Da looked at the angry employer representative and sighed slightly. He had no choice. The investment in this movie was too high and the risks were high, so he had no choice but to use some special relationships to bring in investors from the real industry. But those with deep pockets In the real industry, when it comes to the cultural industry, I really lack some IQ. I always have a gangster attitude that if I have money, I can smash whatever I want.
The employer representative did not expect that Director Zhang Da would look at him and sigh without saying anything. Seeing that he was clearly looking down with contempt, the employer representative was furious and asked him: "Director Zhang, what do you mean by this? Do you have any objections to what I just said? ? Isn’t the plan I just mentioned feasible?”
Director Zhang Da said: "Mr. Liu, if you give 120% to the theaters, he will definitely be tempted, but if you deliberately reduce the schedule of a popular movie with 100% attendance, how much pressure will the theaters have to bear to do this? What if? It doesn’t matter that the other party is an ordinary film and television company. The key is that the other party is Makino Imaging, which is Li Mu’s company! Everyone has just experienced how powerful Li Mu’s influence is, so I won’t go into details.”
At this point, Director Zhang paused and continued: "What we are thankful for now is that Li Mu has not exposed our purchase of the box office. If we don't stop in time, we will intensify our efforts. Once Li Mu exposes this matter, Not only this movie, but everyone sitting here will be disgraced in the film and television industry!"
Director Zhang felt particularly depressed at the moment. He actually just wanted to make a movie that could create some buzz overseas. Whether it was increasing overseas influence or exporting to domestic sales, it would be of great strategic significance to him. , but I didn’t expect that Li Mu would show up halfway, and I didn’t know what was wrong with me. He actually agreed to their plan to buy a box office and go against Li Mu, completely ignoring that Li Mu was not a good person at all. So many Who got a good end for anyone who tried to bully him
Director Zhang's words also calmed down everyone present, including the management representatives. They were really too eager to succeed before, so they were greedy for profit, took the initiative to touch Li Mu, and launched an attack on Li Mu both overtly and covertly. Now Li Mu has begun to fight back, and has not yet attacked Li Mu. Any direct attack by "Hero" will already push "Hero" to a dead end. If he makes a direct attack against "Hero" in the future, wouldn't it be doomed
(End of chapter)