In the end, the producers and investors of "Hero" did not dare to buy box office despite the heavy pressure.
From the moment it was released, the social focus of "Heroes" was usurped by "Those Years". The entire team struggled several times to try to reverse it, but instead fell deeper and deeper. As a result, after Li Mu launched such an event to "relive those years" , "Hero" completely missed the focus of society.
In the following days, the single-day box office of "Hero" never exceeded 2 million, but the box office of "Those Years" took advantage of the popularity of this event and more and more theaters joining the Muying Ticketing System. Entered a state of complete invincibility.
Just as Brother Li Mu and Brother Liu were traveling from Shenzhen to Hong Kong to inspect the progress of Taobao Express' Guangdong-Hong Kong express business, the box office of "Those Years" quickly exceeded the 200 million yuan mark thanks to the efforts of people across the country, and continued to climb, creating new records. record.
The box office of "Those Years" exceeded 200 million, which caused a strong chemical reaction in the entire mainland film and television entertainment industry. First, almost all domestic theaters submitted cooperation applications to Makino Video. Now they are just waiting for Makino Video to come to their door. After installing the software and hardware of the Muying ticketing system, training the employees, and passing the inspection, the theater chain will officially join the Muying ticketing system.
At the current pace, within two months at most, all regular theaters across the country will be connected to the Muying Ticketing System. By that time, the Muying Ticketing System will quickly become the largest channel for domestic movie box office, no one else.
Industry insiders have been able to see through Li Mu's ambitions through Muying's ticketing system. Because it has strangled the throats of theaters, it will have enough deterrence in the future to force theaters to change their film schedules. In this case, if Makino Imaging's movies are released, There is no doubt that Muying's ticketing system will strive for maximum rehearsal volume for it. If there is competition from competitors at this time, the film schedule volume will definitely be greatly impacted.
If someone in the industry, especially a film director or distribution company, offends Li Mu in the future, it will be really bad. Li Mu can use the Muying ticketing system to block the other party's box office in minutes.
In addition to the theaters that have invested in Makino Imaging, Li Mu used various resources at his hand to easily suffocate the great director Zhang Yimou's big production "Hero" to death. This also allowed the entire film and television industry to see Li Mu's resources. With the powerful ability to integrate and grab attention, if even Zhang Yimou can't grab the box office share from Li Mu, then other directors and distribution companies will be even less able.
As a result, Makino Imaging, which was established recently and had only one theatrical film, suddenly became the uncrowned king of the mainland film and television industry.
However, what really amazed the film and television entertainment industry was not how powerful Makino's image was, but how powerful Li Mu was.
After Makino Image rose to prominence with the movie "Those Years", Li Mu's resources almost penetrated the entire entertainment industry. It can even be said that it has penetrated the entertainment industry.
Yiting.com is the largest and most authoritative music website in China. The vast majority of users’ online listening needs are met on Yiting.com. It has become the key to competition among singers. Getting a homepage on Yiting.com Recommendation is a very important thing for every singer. If it can be on the popular list of Yiting.com, then the song is already popular.
Li Mu holds Yiting.com in his hand, which is equivalent to holding the lifeblood of all singers in the country. Good songs may not become popular if they do not have a good platform and opportunities, but if Yiting.com is willing to promote good songs, they will definitely become popular all over the country. Likewise, Yes, if a good song cannot be promoted by Yiting.com, the possibility of becoming a hit will be greatly reduced.
What’s more interesting is that Li Mu also owns Taobao. Now, Taobao is the largest sales platform for audio and video products in China. More than half of the genuine records in the country are sold on the Taobao platform. If he can link up resources and promote By promoting the singer's songs and promoting the singer's album, it is equivalent to directly helping the celebrity open the channel to the user's wallet!
In addition, Li Mu's Tieba has become the largest celebrity fan gathering place in the country. Whether they are singers, movie stars, or TV drama stars, all stars gather their fans and popularity in Tieba, and Tieba has complete control over it. In Li Mu's hands.
At the same time, because the traffic matrix composed of YY, YY.net, and YY123 is extremely large, Li Mu now has the most powerful advertising ability. As long as he is willing to promote songs, movies, and TV series, he can gather an extremely large amount of them in a short time. Popularity, and for celebrities, popularity is simply the spiritual power in fairy tales. It is the foundation of everything, and its importance to celebrities is irreplaceable.
Now, Li Mu has a Muying ticketing system that will cover the whole country, so that Li Mu has the ability to closely connect movies with audience wallets. He first uses his major platforms to promote movies, and then attracts users to the Muying ticketing system. Buying tickets to watch movies online will ultimately allow users to contribute to the box office. This conversion channel is also extremely smooth, which is of even greater significance to the entertainment industry!
With so many resources at hand, although Li Mu is not a person in the entertainment industry, he has become the most influential person in the entertainment industry, a super boss that everyone in the entertainment industry admires and dreams of being around. one.
…
Li Mu finally felt his extraordinary influence in the entertainment industry because of the hospitality and flattery shown to him by various entertainment industry bosses in Hong Kong in the past two days.
These big guys knew that Li Mu was in Hong Kong, so they all took the initiative to invite Li Mu, either to invite Li Mu to dinner, to invite him to his home, or to invite him to some high-end parties. However, these invitations were all without exception. They were all rejected by Li Mu.
The reason why Li Mu suppressed "Hero" and flexed his muscles was to build up his strong industry influence and use this to quickly popularize the Mu Film Ticketing System. Therefore, at this time, no matter which movie it is, as long as it is with "Those Years" was released at the same time, so Li Mu indirectly attacked his opponents. He did this to enhance his influence and promote product development, not because he wanted the entertainment industry to worship him, so there was no need to accept these big names in the Hong Kong entertainment industry. Guy's invitation.
Besides, Li Mu has no actual interest in the entertainment industry. He has always looked at the industry from a perspective that is superior to the entertainment industry. Therefore, in his opinion, the goal of making "Those Years" the best has been achieved. , I don’t even want to care about the rest.
So during the past few days in Hong Kong, Li Mu didn't give any favors to anyone. He just arranged for the staff of Makino Pictures to fly out and bought the world of "Infernal Affairs", Hong Kong Film's rescue movie this year, for three million. Scope adaptation rights.
With this right, only he will be qualified to adapt the "Infernal Affairs" series of stories globally in the future. The reason why Li Mu wants to get the copyright of this film is to prepare for entering Hollywood in the future. He can invest in the United States in the future. Make this movie, then spend some money lobbying for a "Best Picture" award from the Oscars.
However, Hollywood is just a small node in Li Mu's long journey. In the future, he can slowly cultivate his French. But now, for Li Mu, nipping the tailwind in the cradle early will have greater strategic significance for his next development.
This time, Li Mu is planning to rely on a more efficient operating model and cheaper charging standards to snatch away all the Guangdong and Hong Kong documents from Shunfeng. This strategy is like killing "Hero", using his own means to take away the opponent's The development space is all compressed to the extreme. When the time comes, he will die without having to shoot himself.
Sometimes, surrounding the opponent without fighting and leaving the opponent surrounded on all sides can frighten the opponent more than surrounding the opponent and fighting.
In order to realize their Guangdong-Hong Kong shipment business as soon as possible, Li Mu and Brother Liu purchased a Guangdong-Hong Kong transportation fleet at a double premium this time. At the same time, they built their own Hong Kong branch at the chokepoint after land entry. Picking centers and warehousing.
Hong Kong currently has a population of just over six million, which is less than one-third of Yanjing’s. Logically speaking, with such a size, there is no need to build a sorting center, especially now that the commercial exchanges between the two places are not considered. Many, planning to build a sorting center specifically in Hong Kong can be regarded as overkill and underutilizing. Express companies like Shunfeng, which are very prosperous in Guangdong and Hong Kong, have not built a real sorting center in Hong Kong. The reason is that it seems unnecessary.
But after discussions between Li Mu and Brother Liu, they reached a consensus that Hong Kong must build a sorting center!
The main reason for this is the difference between Taobao Logistics and Shunfeng Routine.
Shunfeng now only handles express shipments between Guangdong and Hong Kong in the true sense, that is, express shipments from Guangdong Province to Hong Kong, and most of the business is concentrated in Shenzhen and Hong Kong. The total volume is not large, but Li Mu itself has perfected it in the mainland. Taobao Logistics Network, this logistics network has covered most of China and the vast majority of the Chinese population, so as long as Taobao Logistics opens business in Hong Kong, it will not only open business in Guangdong and Hong Kong, but also open the entire mainland and Hong Kong business.
Shenzhen City itself has a sorting center. In the future, express parcels sent from all over the country to Hong Kong can be directly transported to Shenzhen City for unified sorting and aggregation, and then transported into Hong Kong by specialized transport fleets from both places as quickly as possible. The first stop for express delivery into Hong Kong is the sorting center in Hong Kong, and then it is immediately distributed to all parts of Hong Kong.
In the future, express parcels sent from Hong Kong to the whole country can also be sorted at Hong Kong's sorting center. Those sent to Guangdong Province will all be transported by land to the Shenzhen sorting center. Those destined for other provinces and cities will be transported directly from Hong Kong. to various distribution centers.
Therefore, we must first have a sorting center before we can make the express delivery business in Hong Kong and the Mainland bigger and stronger.
The news that Taobao Logistics acquired fleets in both places and was preparing to build a sorting center in Hong Kong soon spread throughout the logistics industry. For Wang Wei, who was enjoying a good time in Guangdong and Hong Kong, this move by Li Mu and Liu Edong, You have pushed yourself to the edge!
(End of chapter)