Li Mu and Senior Brother Liu are methodically planning an encirclement and suppression campaign around Shunfeng. The purpose is to trap all the effective forces of Shunfeng in Guangdong and Hong Kong and encircle and annihilate them.
At the same time, Muying’s ticketing system has begun a snowball-like development model in mainland theaters.
With the continuous delivery of a large number of Muying self-service ticket machines, theaters in first- and second-tier domestic cities have basically all been connected to the Muying ticketing system, and there are also a large number of theaters in third- and fourth-tier cities waiting in line. For Muying The ticketing system is already eager to the extreme.
For those theaters that have already connected to Muying's ticketing system, the biggest benefit after connecting to this system is that the overall attendance rate is much higher than before.
In the past, users were resistant to going to cinemas to watch movies, not only due to the price of movie tickets, but also various behavioral costs. But now, watching movies has entered the Internet era. It is much more convenient for users to watch movies than before, and the total box office volume is also natural. It continues to rise, and those who ultimately benefit, in addition to the major film and television companies, are the theater chain owners.
Therefore, theater chain owners highly praise Muying's ticketing system, but film and television companies don't think so.
There are lessons learned from "Hero". Although Muying's ticketing system has increased the total domestic box office, they are still full of hostility towards Muying's ticketing system.
The most fundamental reason why film and television companies are hostile to the Muying ticketing system is that the Muying ticketing system is completely out of their control.
In the past, when everyone was arranging movies, they would negotiate cooperation with the owners of major theater chains. Everyone has been cooperating for a long time, and they all followed a set of unspoken rules. However, the Muying ticketing system itself is superior to the theater chains. Existing, except for Makino Imaging, no film and television company can be related to the Muying ticketing system. As a result, the sense of security of the film and television company will naturally be greatly reduced.
Just when Muying's ticketing system was swallowing up first- and second-tier cities and preparing to expand to third- and fourth-tier cities, a sensational rumor suddenly appeared in the Yanjing film and television circle.
Rumor has it that Makino Imaging’s ultimate goal is to cover Makino Imaging’s ticketing system in every city in the country, and then use its absolute monopoly to control the film scheduling rights of all theaters in its own hands.
Rumors even warned that if the major theater chains did not unite to fight, once the Makino ticketing system spreads across the country and requires theater chains to hand over the rights to schedule films, the major theater chains will completely lose their ability to resist.
Because by that time, a large part of our box office revenue will come from the Muying Ticketing System. If any theater chain dares to be disobedient, the Muying Ticketing System will directly stop the online ticket entrance for that theater chain, and the theater chain will surely suffer heavy losses!
Some people even warned major film and television companies that once that time comes, any film and television company will be the target of Makino Image. No one can guarantee that a large-scale film with an investment of over 100 million will collide with Makino Image's film. Once Makino Pictures uses Muying's ticketing system to suppress it, and a movie with an investment of over 100 million cannot even make tens of millions in box office, wouldn't it be certain to die
After these rumors came out, multiple derivative versions immediately appeared, and the rumors became more and more sinister. Finally, it reached the point where Makino Imaging was trying to use the Makino Imaging ticketing system to squeeze out all competitors and monopolize the domestic film and television industry.
Although there are a lot of brainless speculations in this, I have to say that it still captures some key points. If Muying's ticketing system achieves a monopoly layout nationwide, then if Li Mu likes it, he can really control the national box office. When arranging movies, if the theater chain owners are obedient, everyone will make a fortune together; but if they are disobedient and directly cut off the other party's online ticket entrance, and then guide these users to other theater chains, the other party will inevitably suffer heavy losses, and it will not take long for them to compromise.
It was precisely because the person who released the rumor made such an inference that the rumor became much more credible. For a time, the entire film and television industry, especially the film and television company bosses, felt uneasy.
When Li Muren was in Hong Kong, the bosses of many film and television companies in Yanjing had already begun to gather together and have several in-depth discussions about Makino Video and the threat to Muye Film’s ticketing system.
When everyone has a sense of crisis, if everyone sits together, the sense of crisis will be infinitely amplified. Under the leadership of a caring person, these film and television company bosses discussed it back and forth, and they were almost overwhelmed by Makino Imaging and Muying Ticketing. The system keeps me awake at night.
After several discussions, the bosses of several film and television companies angrily reached a consensus that they must unite and take the initiative to curb Muying's ticketing system and prevent him from getting bigger and bigger.
Immediately afterwards, a joint letter written by dozens of film and television company executives was delivered to the leaders of radio and television, calling the Muying ticketing system a cancer that endangers the healthy development of the film and television industry and a cancer that may destroy business at any time. A movie time bomb.
This joint letter also uses a pleading tone to hope that the radio and television can ban the Muying ticketing system and protect the commercial film market that has finally developed in China. Finally, it also releases a subtle threat signal: If the Muying ticketing system continues to develop, all major movies will Film and television companies will consider suspending the filming of theatrical movies to avoid falling victim to monopoly.
Dozens of film and television companies signed up, which really shocked the leaders of Radio and Television. In addition, there were people secretly adding fuel to the fire. Soon, Radio and Television sent a notice to Makino Imaging for an interview.
As the nominal general manager of Makino Image, Ning Hao immediately contacted Li Mu when he received the interview notice and reported the interview notice he received to Li Mu.
As soon as Li Mu heard about the interview with his superiors, his heart skipped a beat, and he asked him first: "Is there any special news in the film and television industry recently?"
Ning Hao thought for a long time and said, "No, I haven't heard anything different."
With that said, Ning Hao asked Li Mu: "Boss, what is the special movement you are talking about?"
Ning Hao is just a new director. His first theatrical movie has not yet been released. He has no way to reach the high-end groups in the film and television industry. Although dozens of film and television companies have discussed together to fight against Muying, all the people involved are the top leaders, so The news has never been released in the industry, and Ning Hao knows nothing about it, let alone heard anything.
When Li Mu saw Ning Hao asking such a question, he knew that with his status, connections and strength in the industry, he might not be able to get to the real core information, so he had to ask: "When is the interview?"
Ning Hao said: "Ten o'clock the day after tomorrow."
Li Mu then said: "In this case, I will ask someone to inquire about the situation first, and then I will ask you to go. If the superior leader has any requirements when you go, just write it down and report to me later, and don't make any verbal promises. "
Ning Hao was extremely cautious when he heard Li Mu's voice, and couldn't help but ask: "Boss, will it be troublesome to interview the leader?"
"I don't know." Li Mu said solemnly, "But for us, it definitely can't be a good thing."
Ning Hao asked him: "Why do you say that?"
Li Mu did not answer his question, but asked him: "What are the runners at the front of the field afraid of most?"
Ning Hao thought for a while and said, "Are you most afraid of making mistakes?"
Li Mu smiled and said, "What I'm most afraid of is that the referee will suddenly jump out!"
After finishing speaking, Li Mu added: "Originally, if you run at the front, you have an absolute lead. As long as there is no external intervention, you will definitely win the game. Now that the referee comes out, even if there is no bad thing, there will definitely be nothing good. On the contrary, if you fall behind, The players see the gap getting bigger and bigger, and the leading player makes no mistakes. Their only hope can only be pinned on the referee."
Li Mu didn't say it clearly. In fact, the same is true for businesses. For companies that focus on new things and develop smoothly, what they fear most is interviews with superiors, because at this time, it is often the beginning of superior leaders to control new things. If If you want to control a new field, the one with the biggest impact must be the leader.
Li Mu's intuition at this time was not very optimistic. He always felt that this interview would not be beneficial to him. On the contrary, it might even have a certain impact on him.
So Li Mu hung up Ning Hao's call and immediately called Chen Ze. He was a son of a government official, so he must have much better information than ordinary people. What's more, this itself has something to do with national ministries. If there is really something hidden here, Chen Ze Ze is the most likely candidate to dig out the secret.
Chen Ze has been busy with Wanying Real Estate recently, as well as the racing track and CSC club that he and Li Mu invested together. He is very busy, so he has not paid attention to many news. When Li Mu mentioned that Makino's image was During the interview, he also expressed that he was confused and had not heard anything in advance. However, he took this matter very seriously and immediately looked for his connections to help Li Mu find out the news.
Less than an hour later, Chen Ze called Li Mu back. As soon as the call was connected, Chen Ze said to Li Mu: "Brother, you have stirred up a hornet's nest this time!"
Li Mu frowned: "What? Did you offend a lot of people?"
Chen Ze said: “The bosses of dozens of film and television companies have jointly reported to their superiors, saying that your Muying ticketing system is suspected of monopoly, unfair competition and undermining the industrial balance. They even said that if the Muying ticketing system is not abolished, the country’s film and television industry will be destroyed. The industry will be destroyed by it.”
"Holy shit!" Li Mu suddenly became furious: "This is fucking nonsense! Muying's ticketing system has allowed the national box office to more than triple compared to the same period last year. I'm helping them add food to the pot, and they don't even think about it. You know what is good and what is bad, and jointly slander me?"
Chen Zedao: "I guess this matter is not as simple as it seems on the surface. There should be someone planning and promoting it behind the scenes. I have already asked someone to help inquire about it. I will tell you as soon as I have news."
Li Mu hummed and asked again: "Have you heard what the leader wants to do when interviewing Makino Yingxiang this time?"
Chen Ze said: "The biggest possibility is to open the data of your Muying ticketing system and accept higher-level management, or forcibly split it up. I heard that someone proposed to limit the entire Muying ticketing system to an online ticketing tool. The specific control rights will be taken away from you and delegated to the major theater chains to take responsibility for themselves. At that time, you will only provide services and collect box office share, and the rest will be completely decided by the theater chains themselves... "
(End of chapter)