The information Chen Ze found out made Li Mu immediately furious!
Muying’s ticketing system has two major strategic significances for itself. First, it is used as an online ticket sales tool for major theaters to adopt, and then earns a share of the box office; second, it is to transfer the total box office volume to The online ticketing system was introduced to control the entire film and television monetization side, thereby helping Makino Imaging penetrate the upstream and downstream of the entire film and television industry.
For Li Mu, in the strategic layout stage, money will always come second to the strategy. In this strategy-first stage, the second point mentioned above is the greatest significance of the Muying Ticketing System. If the superior leaders really put the Muying Ticketing System If it is split and it can only become a tool freely controlled by major theater chains, then this system will be of no use to itself except making money.
To use a more vivid analogy, Muying’s ticketing system is now Shanda’s Legend. Although it consists of dozens of districts, it is a whole independently controlled by Shanda. If Shanda’s control rights are deprived, these districts will be dismantled. If it is separated and completely controlled by each small boss, wouldn't it be a mess? Shanda cannot interfere with anything other than collecting money, and its own products have become tools for others.
Li Mu rarely cursed: "Damn, there must be someone with ulterior motives behind this matter, it's so damn dirty!"
Chen Ze advised: "Don't be so angry. Someone is indeed instigating this matter behind the scenes. They portrayed your Muying ticketing system as a cancer cell in the film and television industry, and successfully attracted a lot of hatred for you in the industry. But you don’t have to worry too much. With your current social status and influence, if you are tougher, no one can dismantle your Muying ticketing system.”
Li Mu hummed and sighed.
He naturally knows that it is only the superior leaders of the film and television industry who want to interview, not to mention what kind of requests the superior leaders will make is still unknown. Even if they really ask to split the Muying ticketing system, if he refuses forcefully, he will rely on his current strength. , we can definitely keep this set of products, but this tough solution can keep the Muying ticketing system, but it cannot change the attitude of the entire film and television industry that regards the Muying ticketing system as a formidable enemy. I know how people from these film and television companies will demonize their own online ticketing system.
Thinking of this, Li Mu became a little angry. There are some vested interests in all walks of life. In order to maintain their own interests, they hope that the industry will never innovate and never progress, just like the National Bank's mobile phone castrated the WIFI function.
No need to think about it, Li Mu could also guess that his suppression of the box office of "Hero" must have touched the interests of many people. At the same time, it also gave others a reason to speak out and a basis for divergent thinking. However, the leaders of the film and television companies who were incited were really I have no brains. It is true that I am suppressing "Hero", but I am fighting a non-contact war. I am using my influence in other fields and a publicity campaign planned by myself. I have no use of the Muying ticketing system to suppress it. Passed "Hero".
Anyone with a bit of a long-term perspective should be able to see what Muying's ticketing system means to the entire movie box office.
It is equivalent to an industrial revolution in the film industry. The real innovation is the complete solution for users to pay to watch movies. This solution is developing so fast that if SARS next year is ignored, the national box office volume will increase by at least three times. Times or even more, this means that the cake in the film and television industry has expanded three times. Those who did not have enough to eat before can now have enough to eat; those who had enough to eat before can now eat well; and those who had enough to eat before can now eat well. , now my mouth is full of oil.
If this system is really killed because of the joint complaint of these birdies, then the entire industry will have to wait at least three more years for it to take off.
After thinking about it, Li Mu immediately called Chen Tong, who was in charge of the blog at Makino Technology, and told him to be prepared to cooperate with him. At this time, Li Mu was already preparing to fight back!
…
Some people in the film and television industry who were hostile to Li Mu were not prepared to stop there. On the contrary, in order to increase the pressure on their superiors and gain a sufficient mass base, they began to hire various pens to speak out in various fields.
Some people wrote columns in newspapers, saying that the film and television industry, as a bridgehead in the cultural field, must not be "internetized" in order to ensure its purity; others talked in front of reporters' cameras, arguing that movie ticket sales should be moved to the Internet. This is tantamount to undermining the growth of the film and television industry. Although there is a temporary prosperity at the moment, in the long run, it will definitely bring a huge blow to the domestic movie box office in the future.
These kinds of voices are all powerful from outside, but they sound sensational, but there is no reliable logic to support their theories. Why can't the film and television industry be Internetized? Why is the online ticket system counterproductive? In Li Mu's opinion, these theories are simply out of line and purely for the sake of being negative.
In addition to these remarks, there are also people who are specifically complaining about "Hero". Almost all of these people regard "Hero" as the highest point of domestic movies, advocating how perfect the plot of "Hero" is and how well the director handles every shot. With its unique ingenuity, it even promoted that this movie has a strong cultural heritage and has become the essence of five thousand years of Chinese civilization. However, such a "classic" movie has suffered the worst box office performance in the history of Chinese movies. The most dismal Waterloo, the factor of artificial suppression has been clearly revealed.
A lot of writers pointed their fingers at Makino Image and Makino Image's ticketing system, but no one dared to speak clearly. They just made vague accusations, hoping to create a public opinion effect through such remarks and further put pressure on superior leaders.
Li Mu didn't pay attention to this approach at all. He didn't give any substantive reaction, but quietly watched these people jumping around in the film and television circles and the media circle.
For Li Mu, he had two kings, four twos, four aces, four kings, four queens and four jacks. His opponent didn't even have a cross-river card in his hand. Thinking that you can successfully steal a chicken with planes and straights is simply a fantasy. For such things, Li Mu will not play cards. As long as he plays cards, he can blow up all the opponent's cards to death in his hand.
Therefore, the only thing Li Mu took the initiative to do in response to this matter was to ask Zhao Kang to find out who was behind the scenes. This incited the entire film and television industry bit by bit. As long as he found him, he would definitely have a way. Let him live in this industry worse than death!
Two days later, an uneasy Ning Hao walked into the radio and television with a confused look on his face.
As the representative of Makino's image, at this moment, he felt particularly unsure.
Ning Hao believed that he could do nothing but make movies, so he was asked to come and talk to the senior management as a business leader. Apart from being nervous, he had no idea how he would deal with the various issues raised by the leaders.
Fortunately, he had Li Mu's instructions. If the leader made a request and he didn't know what to say, he could just say that he couldn't decide and would convey these instructions to the leader.
When Ning Hao came to the designated office as scheduled, several leaders who were going to meet Ning Hao had been waiting for him for a long time.
The superior leaders have already made a plan. This time, they are trying to find a way to split the Muying ticketing system. On the surface, it is to split it up and make the decision-making power belong to all theater chains themselves. Then, after a period of time, they can On the grounds of unified management, the entire split system will be reorganized, and then it will be up to you to make decisions and position yourself.
Ning Hao went in with a confused look on his face, and walked out with an angry look on his face ten minutes later.
He did not expect that the superior leaders actually wanted to split the Muying ticketing system. They asked Makino Imaging to publish the code and backend of the Muying ticketing system. At the same time, the online ticketing business of each theater chain was handled by each theater chain itself. As the main control, Makino Imaging, as the solution provider, can share 5% of the online box office according to the previous contract.
After Ning Hao listened to these leaders' requests, all the previous nervousness disappeared due to the anger in his heart. He only replied: "I'm sorry, leaders, I can't make the final decision on this matter. I need to let Mr. Li personally approve it."
When several leaders heard Ning Hao talking about Li Mu, their expressions were a little nervous, but they returned to normal after a while. For them, although Li Mu could not be offended, the Muying Ticketing System could still be offended because of its The business happens to be within the scope of its own functional jurisdiction, and according to legal principles, it has the right to rectify it. This is in line with intelligent positioning and does not involve any illegal operations. In this case, whose company it is
So, one of the leaders blurted out: "Then let me tell you, Mr. Li, that we are not negotiating, but informing and conveying our final decision, so that he can implement it as soon as possible. Otherwise, we have the right to impose restrictions on your Makino image and Muying image." We will conduct in-depth rectification of the ticketing system and even abolish your company’s relevant qualifications.”
Then the interview came to an end, and Ning Hao was immediately invited out.
The angry Ning Hao immediately reported this to Li Mu. Li Mu did not have too many emotional fluctuations. For him, he was not afraid of anyone taking away the Muying ticketing system. Now he just wanted to know who was behind it. Add fuel to the flames.
Fortunately, Zhao Kang's investigation soon yielded results. According to the information he found, there is a navy team responsible for blackmailing Makino's image and Makino's ticketing system online, and has close ties with the production company of "Heroes" , and in order to make it easier for the navy team to cooperate with enterprises, they had already registered a technology company, and then used the company's shell to make business-to-business transactions with the production company of "Heroes".
A more detailed chain of evidence is: the producer of "Heroes" remitted a total of 57,000 yuan to this navy team in three installments.
Li Mu was not surprised at all when he got this result. He just thought to himself that it seemed that he was too kind to this group of people. In this situation, he should just engage in a non-contact war with full firepower!
(End of chapter)