Since all Li Mu could think about was making a big move, he did not give any substantive response to his superiors' request to split Muying's ticketing system.
At the same time, while he arranged for Zhao Kang to continue searching for relevant evidence, he also brought in a private detective who had worked with him before to partner with Zhao Kang. The two sides began to secretly follow the "Hero" team to deliberately hire a navy to attack Makino Image and Muying This clue about the ticketing system can be traced back to its source and continue to be dug deeper.
Whether it is the "Hero" team or other people in the film and television industry with evil intentions, they all have a common characteristic, that is, they are not professional enough when digging holes for others.
If it were Li Mu who wanted to deceive others, he would not only dig the hole as deep as possible, but also bury the clues even deeper so that the other party would not be able to find any evidence related to him until his death. He must not pick up a shovel when his forehead gets hot. When you dig a hole, you don’t know how to hide your traces. In this case, it’s just a trap to death. If the trap doesn’t kill you, the first thing the other party will do when they climb out of the hole is to fight for their lives.
The overall logical thinking and organizational structure of some dirty people in the film and television industry have not reached a very high level, so if you really follow this clue and look up, you will find too much relevant evidence.
More and more evidence and clues began to gather in front of Li Mu, and Chen Ze had been inquiring about the news from the relevant departments on his behalf. On the third day after Makino was interviewed, the relevant departments reported to the National Film and Television Company and the Academy An important announcement was issued online.
The content of the notice is very simple: any film and television company or theater chain is not allowed to sell movie tickets on the Muying Ticketing System, otherwise the producer and theater chain will be severely punished!
If any film sells tickets on the Muying Ticketing System, the producer of the film will be severely punished and no new films will be released in theaters within six months;
If any theater chain sells tickets through the Makino Ticketing System, the theater chain will be ordered to suspend operations for rectification. The specific suspension time will be determined based on the specific circumstances of the theater chain's violation!
This announcement immediately caused an uproar in the film and television industry and even the country!
Many film and television companies applauded, but all theater chains felt extremely angry. Without the entrance of online tickets, their newly rising attendance rates would be brought back to their original shape in an instant, and a sharp drop in revenue was inevitable.
There are still many practitioners watching the show with cold eyes. Everyone feels that the relevant departments are really powerful this time, and they have directly slapped Li Mu in the face. Li Mu’s influence in the Internet industry is so great that it covers the whole world. The two collide. , it’s really not necessarily who can have the upper hand.
However, as soon as the media report came out, public opinion was overwhelmingly in support of Li Mu. This is also because Li Mu has so many fans in the country, and people who have never used the Muying ticketing system can clearly feel that, The Muying Ticketing System itself is an impeccably good product. Why should a good product be so strictly controlled by the relevant departments
Relevant departments seemed to have anticipated such doubts, so when interviewed by the media, they expressed their stance very seriously:
The relevant departments themselves are very optimistic about the Muying Ticketing System, but the reason why they need to control or even isolate it is because the Muying Ticketing System itself does not have any qualifications to work in the film and television industry, and it also lacks industry standards.
They hoped that the Muying ticketing system could make certain adjustments in compliance with the norms and requirements of the film and television industry, but they were rejected by Makino Imaging. In this case, they had to temporarily isolate the Muying ticketing system. Seek to reach a consensus with Muying Ticketing System.
Relevant departments even appealed to the public in front of the media to look at things calmly, saying that every industry has its own rules and every period has its own handling methods, just like in the era of planned economy, in order to ensure market balance and stable supply and demand. , the state must crack down on "speculation" and "buying and selling", which are very common business behaviors in the market economy environment. The reason for restricting the Muying ticketing system is the same. The relevant departments themselves are not to curb the development of the Muying ticketing system, but hope It can develop in a healthier way.
Even at the end, the relevant departments spoke to Li Mu through the media, saying that they hoped that the leader of Makino Image could look at the problem calmly and that he was always welcome to further discuss related matters and jointly make the Muying ticketing system appear to the public in a healthier form. in sight.
The explanations given by the relevant departments were well-founded and convincing to a certain extent, so the condemnation from public opinion soon became much quieter. Many people thought that as long as Li Mu had a good chat with the leaders of the relevant departments, it would be appropriate. Compromise can still make the Muying ticketing system accepted by major theaters and film and television companies again.
Not long after the explanation from the relevant departments came out, YY, YY.com, YY123 and even YY blog all pushed a message to users:
Li Mu: My personal blog has been officially opened, and the era of national self-media has officially arrived!
This is what Li Mu asked Chen Tong to prepare for him.
His counterattack was finally about to begin.
…
Since Li Mu's exciting speech at Harvard, a large number of people who regard him as a beacon of life are waiting to see when Li Mu can bring the kind of shock that truly hits the heart to the world again. This is the only time since Li Mu returned to China. When facing the media, he simply introduced his business without making any exciting remarks.
This push is the first time Li Mu has written an article online, so everyone flocked to the promotion link and entered Li Mu's personal blog page, wanting to see what kind of content Li Mu would use words to bring to everyone this time. Shock and revelation.
Since the blog was launched, it has been in the stage of improvement and preparation. The people who settled in the blog in the early stage were all popular celebrities who had been running Tieba for a long time. They realized the importance of Internet marketing, so when the blog was launched, Basically, they join right away.
And because of this, blogs have been labeled as Tieba to a certain extent, and in the eyes of many users, they have become a derivative product of Tieba.
In Li Mu’s view, both Tieba and blogs are content-based interactive products, and the main model is content + interaction. However, the two products are very different in the ratio of content and interaction.
Tieba is a product that emphasizes content but emphasizes interaction. Just pick up a simple title and you can start an online interaction. This is why Tieba has many active users, and there are often tens of thousands or even tens of thousands of posts per post. The reason for the 100,000 replies;
Different from Tieba, blogs are products that emphasize content and light interaction. Blogs with more than ten words rarely exist, and they are of little use in products such as blogs. Most of the blog content is just a few words. Articles with a length of more than 100 words and less than 10,000 words must have a clear positioning, clear arguments and rich information transmission. Therefore, in the era of popular blogs, every blog written by a well-known blogger is very thoughtful and content. The content is very strong, but because the content is too strong, it is difficult for viewers and readers to have the same level of interaction with the blogger using content of the same length and quality. In this case, most viewers and readers can only receive the content. Square, so the interactivity naturally cannot keep up.
Later, Weibo neutralized the shortcomings of these two products. At first, Weibo limited the content to short stories of 140 words. The speed of content creation was many times faster than that of blogs, and the content was relatively fast, making interaction more convenient. .
In the past few months, Chen Tong has been following the existing blog operation ideas to build YY blog. In terms of products and star effect, he has done very well, but fundamentally, he has not yet Realize the core point of blogging.
In Chen Tong's eyes, the blog is a traffic-based content platform. Its mission is to create various celebrity blogs and attract traffic and enhance the value of the platform through the content and influence of celebrity blogs.
However, in Li Mu’s eyes, blogs are not traffic or content, but something deeper than them: self-media.
Therefore, the title of the first article on Li Mu’s blog tells everyone straightforwardly: Now we have entered the era of national self-media!
In this article, Li Mu first thanked everyone for paying attention to his personal blog. After briefly introducing his efforts to promote the development of Taobao logistics in Guangdong Province, he officially entered the topic.
In the title, Li Mu has already thrown out the concept of "self-media". In the text that follows, he defines the three words "self-media" for the first time. His original text is: The so-called self-media means that everyone Citizen-owned media, free media and autonomous media.
Li Mu said: “In this era, the word media no longer belongs to some traditional organizational structure, so in the era of self-media, any self-media will not be limited to a TV station, a radio station, a magazine, a set of newspapers, or It is a portal that has nothing to do with the carrier, but only has to do with people.”
“Everyone can create their own website on the Internet. You can create your own content, share your own stories, spread your own opinions and values, and then turn it into your own private self-media. .”
"If you feel that you do not have the ability to create a personal website and are interested in building your own self-media, then I sincerely welcome you to join YY Blog. YY Blog itself is positioned as a self-media platform and is open to all users. And provide unified technical and product support.”
“YY has always maintained the highest respect for products, content and users. Our all-out efforts, coupled with the understanding of hundreds of millions of users in the entire YY ecosystem, will definitely give you better display opportunities and allow you to have greater success. This opportunity allows netizens across the Internet to know, understand, pay attention to and follow you, and you also have the opportunity to have extraordinary online influence."
The concept of "self-media" proposed by Li Mu suddenly attracted the attention of countless users. They originally thought that blogs were just for celebrities, but now they understand that blogs are actually a "self-media" platform. The real purpose is to give everyone the opportunity to become an independent media and share their own opinions and events.
Just relying on the concept of self-media, the status of blogs in the minds of netizens has undergone earth-shaking changes. In an instant, it has gained the attention of a large number of netizens with extremely high standards. At this time, the entire YY system issued the first Two pushes about blogs, the titles of the push are:
"Li Mu: How to Kill a Progress"
(End of chapter)