Harvey himself is quite optimistic about this movie, but what he is really optimistic about is not the artistic value of the film, nor the simple commercial value of the film, but the value of in-depth operation.
Harvey is like an extremely good plastic surgeon. He can see through the facial features of a movie at a glance and find the best plastic surgery plan. Such changes may seem small, but they can play a finishing touch and make the movie stand out.
For "Heroes", he has already had a complete set of operational plans. The most important thing about this plan is how to incorporate Quentin's name into the movie, and then use Quentin's reputation to attract box office audiences in North America. .
Because Harvey knew very well that North American audiences did not understand Chinese martial arts culture. They just watched the fun, the visual effects, and the exotic customs.
From the perspective of visual effects, "Hero" has no problem. What is missing now is a little gimmick to fool the audience.
It is precisely because the audience cannot understand such a movie that it is best to be deceived. If director Zhang's name is listed and 30 million US dollars is invested in promoting it in North America, it may not be able to get 30 million US dollars in box office, but if Quentin is listed Even with a promotion of only 300,000 US dollars, it can still get at least 30 million US dollars at the box office. This is Quentin's appeal.
Moreover, Quentin himself is a great director with an extremely obvious style. Even if his audience doesn’t understand after watching his film, they will definitely spread the word about how Tarantino-style and awesome this film is. No one They are willing to admit that they cannot understand Quentin, but they are proud that they can understand Quentin.
Harvey is Quentin's boss. He is absolutely sure that Quentin can cooperate with him, so as long as he gets this film and adds Quentin's name, the film will make a lot of money in North America. And the most important thing is that the Chinese people themselves have no confidence in the North American box office of this movie, which means that he is very likely to buy out the movie at a low price, and then get it to North America to hype and sell it. Make a fortune.
This was indeed the case in his previous life. Harvey used the shell of Miramax Pictures to buy out the North American distribution rights of "Heroes". The so-called buyout means that after buying it at a price, the thing will belong to others. Whether you earn more or less has nothing to do with the original copyright owner.
If Harvey pays one million US dollars to buy out the North American box office of "Heroes", then even if Harvey ends up using this movie to earn tens of millions of dollars at the North American box office, it has nothing to do with Director Zhang Da and the producer. Apart from the $1 million buyout fee, the only thing that can be gained is fame, which is capital to increase one's worth and brag.
However, although "Hero" packaged in this way has set a box office record overseas in the history of Chinese films, in fact, for North American users, most of them are paying for Quentin, and they may not know Zhang Da at the end. Who is the director
Originally, the producer of "Hero" hoped to confirm the cooperation with Harvey as soon as possible to prevent Li Mu from ceasing to hold on to "Hero" in the future, which would also cut off its overseas development route, so it sold the copyright to Harvey as soon as possible. , you can get rid of the risk of being surrounded and suppressed by Li Mu.
Harvey himself was preparing to finalize a copyright agreement with the producer of "Heroes" as soon as possible. However, when he learned that "Heroes" was extremely dismal at the domestic box office, he immediately started going back on his words and decided to use the box office failure as an excuse. Wanting to further lower the copyright buyout fee that had been negotiated long ago made the producer of "Heroes" particularly angry.
However, Director Zhang Da suggested that the producer should not worry about money for the time being and establish cooperation with Harvey as soon as possible. Because Harvey has great influence in Hollywood, if this movie wants to win the Oscar for Best Foreign Language Film , it is inseparable from Harvey's lobbying. If we don't confirm cooperation with Harvey as soon as possible, if Li Mu takes a preemptive strike, there is no telling what kind of changes will happen.
The producer and capital side were also aware of Li Mu's potential threat. After several discussions, they decided to agree to Harvey's request and sell the North American distribution rights of "Heroes" to Harvey in a package at 40% of the originally negotiated price.
The loss of 60% of the buyout income made the entire "Heroes" producer extremely depressed, but there was no other way but to pray that Harvey could increase the influence of this movie in North America so that everyone could make no money. You get money, but you also get some fame.
For Harvey, who is far away in Hollywood, this news is great. What he likes most is to use this kind of conspiracy to get other people's copyrights at a low price, and then make the maximum profit through his own operations.
For people like Harvey, strength and character are completely out of proportion. Director Feng Da once publicly scolded Harvey, saying that his usual trick in China was to first lure domestic filmmakers with high prices, such as Eight The price of one million to buy out the North American rights would scare away all other potential competitors. Then Harvey paid a small deposit first to reassure the Chinese filmmakers, but after the film was completed, he immediately regretted it and said he didn't want the film. I would rather give up the deposit than buy the copyright at the agreed price, but at this time it was already too late to find a new seller. In the end, I had to be bought by Harvey at a very low price. The earliest offer was 8 million. The actual transaction may only be one million.
The excited Harvey immediately sent a representative to China to prepare to sign a final buyout agreement with the production company of "Heroes". However, he never dreamed that just as his signing representative was sitting on the plane to China, the United States of YY users received a news pop-up.
This pop-up news click has a huge amount of information, including the whole process of Muying Ticketing System from its birth to development, and then to being strangled by dozens of film and television companies. Not only does it contain many articles, reports, but also a large number of pictures and demonstration videos.
In this push, Harvey, who has an extremely keen sense of smell, did not have time to see the whole story clearly, and immediately realized the magic of Muying's ticketing system, and his eyes immediately lit up with this extremely awesome product!
Even though he has the ability to turn things around in Hollywood, Harvey still admires Muying's ticketing system. The more awesome a person is, the more they know how to respect him. He hasn't been so shocked for a long time, so when he saw this push My first thought was to bring this system to North America!
With Harvey's deep understanding of the film and television industry, he knows very well that once this system can be popularized in North America, it will definitely bring huge changes and improvements to the entire North American box office. By then, the entire Hollywood will benefit from it, and In Harvey's view, this system is also very easy to transplant to the United States. As long as Alipay is replaced by PayPal, this system can be popularized in North America!
Harvey excitedly sent text messages to his subordinates sent to China, asking him to find a way to contact Makino Imaging after he landed. He wanted to buy the North American rights to use this system. Once he got the system, he would add himself Its influence in Hollywood and the entire North American film and television industry will surely spread it throughout North America. The benefits will be so great that even Harvey himself can't even imagine it.
However, just after Harvey finished sending the text message, he continued to read the push content, and was surprised to find that this system was actually boycotted by film and television companies in China. Looking further down, Harvey's eyes almost dropped. Out!
In this global synchronization push, Li Mu published a list of all the companies that secretly strangled Muying's ticketing system, and even included a lot of evidence of their backstabbing, such as the "Heroes" production company giving money to the domestic navy team. Records of transfers and remittances, email exchanges between "Hero" and other business owners, and even photos and recordings of them secretly taken while having dinner in a restaurant.
In short, the chain of evidence released by Li Mu this time is so sufficient that dozens of film and television companies will definitely rack their brains and be unable to get rid of the connection!
When Harvey discovered that there was actually the production company of "Heroes" among them, and that this company even played an important role in it, he immediately realized the seriousness of the problem!
First of all, Harvey had no doubts about Li Mu's influence. He knew how powerful Li Mu's influence and appeal were around the world, but he didn't expect that Li Mu's counterattack would be so ruthless, using all his resources to fight back. counterattack the opponent;
Secondly, he did not expect that the company he was going to cooperate with turned out to be Li Mu's biggest enemy in his public counterattack;
Thirdly, if I continue to cooperate with this company, I will definitely offend Li Mu. By then, not to mention the possibility of buying the Muying ticketing system from Li Mu is almost zero. The most important thing is that if Li Mu also regards himself as If you are an enemy, you can't stand his attack at all. Although you are awesome in the film and television industry, compared with Li Mu, the disparity in strength is too great and they are not in the same dimension at all.
The cunning Harvey made a decision almost immediately to counter Li Mu's counterattack against the production company of "Hero". He said that he could not take the North American copyright of "Hero" at all, even if the movie had a huge profit. He must also give up space, because this thing is designed to attract hatred. Whoever holds it in his hand will offend Li Mu, and Harvey himself will continue to work in the film and television industry. He cannot offend Li Mu just for the profit of a movie. Got a super boss like Li Mu.
After making this decision, Harvey immediately sent another text message to his subordinates sent to China: Give up the copyright to "Heroes" and stop talking to them. You have only one task in the next few days. Do everything possible to negotiate with Makino. Get in touch with the senior management of Imaging!
After sending this message and waiting for a long time without a reply, Harvey suddenly thought that the other party was probably on the flight to China, so Harvey decided not to wait any longer and set off immediately to catch up with other Hollywood movies. Before the company could react, they went to China to visit Li Mu in person!
(End of chapter)