"Hollywood director Spielberg came to China to discuss cooperation with Li Mu in depth!"
"Makino Imaging will reach in-depth cooperation with American DreamWorks. The cooperation includes: Makino Imaging and DreamWorks jointly establish 'Makino Imaging DreamWorks', in which Makino Imaging holds 70% of the shares and DreamWorks holds 30% of the shares, jointly promoting Muye Imaging and DreamWorks." The promotion and popularization of movie ticketing systems in the North American market; at the same time, Makino Imaging will conduct in-depth cooperation with DreamWorks on film and television projects. It is reported that the two parties will jointly create at least one movie every year, and Director Spielberg promises to direct it himself in the next five years. Two of those films.”
After Li Mu and Spielberg reached an intention to cooperate, the two companies immediately entered into the contract process and also began to announce the news to the media. Since the Mu Film ticketing system itself has attracted much attention at home and abroad, the intention to cooperate this time was revealed. , immediately attracted considerable attention around the world.
Media everywhere are reporting on the cooperation between Li Mu and Spielberg, and the happiest people among them are the people of China and North America. Although Li Mu did not explicitly reveal that his cooperation with Spielberg in making movies was to promote China. Related culture, but the Chinese people can feel that Li Mu is using his own strength to bind the Chinese film and television industry and Hollywood. What the people of North America are excited about is that they seem to be able to experience this kind of movie soon. The wonderful online ticketing system is definitely a huge improvement for North Americans who love to watch movies.
The cooperation between Li Mu and Spielberg also shocked the entire Chinese film and television industry and the entire Hollywood. The Chinese film and television industry has basically been crippled by Li Mu. Just because dozens of film and television companies jointly reported Mu Film’s ticketing system, Li Mu After the exposure, they have all become street rats and are scolded everywhere. However, the reputation of Li Mu and Makino Imaging in the film and television industry continues to increase as this incident continues to ferment.
Makino Image, which has only produced one movie, has now become the most influential film and television company in the Chinese film and television industry. It is also backed by a Muying ticketing system, and at the same time it has joined the Hollywood line. What is doubtful is that in the future, with the support and help of Hollywood, the quality of Makino Video's movies will be greatly improved. At the same time, with YY and Muying's ticketing system to ensure box office, Makino Video will basically be invincible in the future. .
The whole of Hollywood did not expect that when everyone flocked to China but could not even see Li Mu, Spielberg had already reached an agreement to cooperate with Li Mu. This disappointed many companies. After all, Mu Film’s ticketing system They are extremely aware of the market space. If it falls into the hands of others, it will inevitably make others passive in the future.
When Harvey heard that Spielberg and Li Mu had reached a cooperation, his nose was so angry that he couldn't do anything. Li Mu made it clear that he was not interested in him, so he had no possibility of success from the beginning.
When Harvey returned to China, Spielberg and Anne Hathaway were still in Shenzhen. Although Christmas was approaching and Spielberg's new movie "Cat and Mouse" would also be released in North America, at this time Spielberg Berg was unwilling to leave China at all. He was waiting for the lawyers in the United States to finalize the contract template with Li Mu's lawyers, and then signed the contract in person before leaving with the contract.
The reason why he had to sign the contract in person was because Spielberg was afraid of unexpected changes, and he could only rest assured if he got the contract.
…
At the same time, Master Lei, who is in Yanjing, is preparing to launch a new round of promotions on Taobao during Christmas and New Year's Day to increase the number of orders and transactions on Taobao's platform at the end of the year. .
Thousands of miles away in Hangzhou, a group of people are also discussing eagerly around Christmas and New Year's Day. These people are the core members of Letao's team. What they are discussing is how to take advantage of these two festivals. , to further enhance the overall size of Letao.
Letao's recent development has been particularly smooth. After helping Letao sellers reach in-depth cooperation with some fake goods manufacturers, it has further lowered the purchase price of Letao sellers, thus allowing a large number of goods to be reduced in price.
The main breeding ground for counterfeit goods is low prices. The lower the price, the greater the market competitiveness. Therefore, the transaction volume of Letao's platform has been growing rapidly and it has developed rapidly.
Boss Ma has now begun to prepare for a new round of financing. Many capital parties have come to the Letao team to do relevant due diligence work. In Boss Ma’s view, this financing is basically a sure thing, and the valuation is certain. At more than several hundred million yuan, if this financing is successful, it will be a huge encouragement to the entire Letao team.
When Boss Ma saw so much news about Li Mu and Spielberg on the Internet, he was in a good mood and specially organized a high-level meeting to cheer everyone up.
When everyone sat down in the conference room, he said excitedly: "Everyone must go all out for Christmas and New Year's Day activities. This is a good opportunity for us to further shorten the gap with Taobao."
No one understood why Boss Ma said this was a good opportunity to shorten the gap with Taobao. After all, Taobao was developing so fast that it was very difficult to keep up with him.
At this time, Boss Ma said with a smile: "Look at the recent news, Li Mu is busy establishing a cooperative relationship with Hollywood. In my opinion, he doesn't have the time and energy to interfere with Taobao's affairs now, and Liu Haodong, as another Taobao One of the two key players is now also busy with Taobao logistics, so only Lei Jun is responsible for the operation of Taobao."
As he spoke, Boss Ma paused slightly and said, "I believe that without Li Mu's leadership, Taobao will soon be resting on its laurels. Isn't this a good opportunity for us to catch up?"
Others have also paid attention to the recent news about Li Mu. His cooperation with Spielberg has almost made headlines in all media. Thinking about it carefully, Boss Ma is indeed right. Li Mu is a genius in operations, and there are often some The operation strategy is incredible, and the results are surprisingly good. This is what Boss Ma has always been afraid of.
Li Mu's abnormal operating capabilities are like a powerful engine, driving Taobao to move forward rapidly, and often even develop by leaps and bounds. Boss Ma was deeply aware of Li Mu's abnormality when he was chasing Taobao. At this point, if Li Mu has always been the main driving force driving Taobao's development, Letao will never have the opportunity to shorten the distance between it and Taobao.
Now that things are going well, Li Mu’s energy is not focused on Taobao at all, and the time has finally come for Boss Ma to catch up.
Boss Ma put a lot of thought into Letao's promotion this time. He combined Li Mu's experience in many operations and launched a number of activities such as full discounts, one-yuan flash sales, random reductions and discounts, and bargaining together.
Among them, random discounts and price bargaining are all new promotion methods thought up by Boss Ma himself.
The general logic of random reductions and exemptions is: for every order placed by the user during the event period, the user has the opportunity to receive a random amount reduction, with a minimum of one yuan and a maximum of free orders;
The general logic of bargaining together is: if the user likes a certain product during the event, he or she can first submit a bargaining application to the seller through the "Bargaining Together" function, and the seller will give a more favorable price, but the request must be together. Only a certain number of people can bargain together and buy together to enjoy it;
For example, for a pair of fake Nike shoes priced at 99 yuan, the seller provides a "bargain together" threshold of 89 yuan. As long as ten people "bargain together", they can enjoy the price of 89 yuan. In addition, the seller may Multi-level bargaining will also be set, such as 89 yuan for ten people, 79 yuan for 20 people, etc.
In fact, it is a group purchase discount operation plan, but using this form of "bargaining together" can make users feel more psychologically active, and at the same time, it can also encourage them to help promote the event voluntarily, such as The user likes a certain product, but there are still a few people left to successfully negotiate the price. At this time, he is likely to find relatives and friends around him to place an order together, so as to enjoy the discount of successful bargaining.
For this event, Boss Ma has invested nearly 10 million in publicity funds in advance, but in order to prevent the news from leaking out, he has been standing still and observing Taobao's actions.
When he found that Li Mu himself was not in charge of Taobao's operations at all, and when he found that Taobao showed no signs of conducting promotional activities on Christmas and New Year's Day, he decided to save all his publicity power and not do long and soft promotions. Instead of launching a publicity campaign, we are accumulating our strength. When Christmas is about to come, we suddenly launch a high-profile attack and launch a wave of fierce promotions. We use a short and fierce publicity campaign to quickly steal the attention of the people and catch Taobao by surprise.
At the meeting, Lu Zhaoxi also said with great excitement: "Li Mu hasn't stayed in Yanjing much since he returned to China, and his thoughts recently have not been on Taobao. Not only is he not on Taobao, I feel that he is not even on Makino." Technology matters have not been closed off much. Instead, a lot of energy has been invested in the entertainment industry and the film and television industry. Some time ago, the Mu Film ticketing system caused a lot of trouble, and now it has become involved with Hollywood. It seems that Li Mu’s recent The focus of development is on the film and television entertainment industry, which is a bit putting the cart before the horse.”
Boss Ma laughed and said: "Li Mu is so devoted to the entertainment industry. It can be seen that he himself is still very impetuous. He just wants to gain a sense of presence in the film and television industry through the stars and celebrities in the industry. He is surrounded by celebrities every day. A bunch of celebrities and famous directors are holding it up like stars holding the moon, and they are not doing their job properly at all."
Having said this, Boss Ma said very seriously: "The more Li Mu is not doing his job properly, the more opportunities we have to catch up with Taobao! If our activities can achieve what we expected this time, I believe that the transaction volume of our platform will be very fast." It can rise to about 20% of Taobao. When our new round of financing is successful, we will increase investment next year and continue our efforts, and we will soon be able to compete head-to-head with Taobao!"
The entire conference room was filled with joy. Everyone had been suppressed by Li Mu and Taobao for so long, and now we finally saw a glimmer of hope for a comeback!
At the same time, just when Boss Ma was actively mobilizing the enthusiasm of the team and preparing to take advantage of the opportunity at the end of the year, the senior leaders’ temporary management measures for e-commerce counterfeit sales went through many rounds of closed-door discussions and repeated discussions. , has finally been formulated. In order not to delay this matter until next year, senior leaders have decided that the interim management measures will be officially announced to the whole society on December 25, which is Christmas Day!
(End of chapter)