Christmas Day, December 25th.
Letao's promotional activities were launched with great fanfare. Li Mu, who was in Shenzhen City, also signed multiple cooperation agreements with Spielberg under the attention of people across the country.
Formal contracts have been signed regarding the cooperation agreement with DreamWorks to develop the film ticketing system in North America and the cooperation agreement with DreamWorks to produce movies in China. As for Li Mu’s plan to build a film and television training school, Li Mu and Meng The factory signed a memorandum. The memorandum did not stipulate that DreamWorks must invest in the school's project, but they were obliged to provide software assistance after the school's project was launched.
There were a lot of media present, and what everyone was really paying attention to was the next cooperation between Li Mu and DreamWorks around China.
For example, investing in filming movies in China, enabling Hollywood teams to collaborate with people in the Chinese film and television industry, allowing domestic actors to go to Hollywood to learn, experience and even participate in performances, etc. These are the focus of the domestic media.
When they learned that Li Mu planned to build a film and television training school and would use teachers from all over Hollywood, they all became particularly interested.
In the film industry around the world, Hollywood is naturally the leading presence. Except for Hollywood, the film and television industry in any country is the "local film and television industry". Only Hollywood is the "world film and television industry". Almost all the top talents in the film and television industry around the world are All gathered in Hollywood, which has long broken through nationality restrictions and become the core of the world's film industry.
In this regard, Hollywood is relatively similar to Silicon Valley. If Zhongguancun is China's Zhongguancun, then Silicon Valley is definitely not the Silicon Valley of the United States. It belongs to the whole world, belongs to the world's Internet industry, and is the holy land of the world's Internet industry.
When Huaxia Zhongguancun started, although there were not many companies from Silicon Valley, a considerable number of companies started their businesses in Zhongguancun with Silicon Valley money. However, the film and television industry is not as tolerant and open as the Internet industry after all, so now the Chinese film and television industry has not Impacted and influenced by Hollywood.
But everything is different now. Li Mu has directly brought Hollywood resources into the country, which is bound to have a huge impact on the domestic film industry.
The people applauded Li Mu's introduction to Hollywood. They also hope that domestic films can continue to improve their capabilities and narrow the gap with Hollywood. Therefore, in this case, the influx of top resources is particularly needed, but for China's film and television For industry practitioners, Li Mu's approach is really too hateful.
Most domestic film and television practitioners are extremely xenophobic, especially those who are already well-known in China, and are particularly repulsive to overseas actors and directors.
This group of people is like a closed-door feudal dynasty. They would rather never develop than want their status to be impacted by external factors.
For many people working in the industry, they hope that the overseas film and television industry will never penetrate into China. They also hope that overseas movies will not have the opportunity to be released in China and the Chinese people will not have the opportunity to be exposed to overseas movies. In this way, they will have the largest market and the benefits will be the same. There is the greatest protection.
The reason why they are so exclusive is because they are also very aware of the huge gap between themselves and Hollywood. If Hollywood does not enter, they are top in the country. If Hollywood enters, they may not even be ranked second in the country. Hollywood is just one side. The magic mirror is enough to expose all the shortcomings and deficiencies of these people.
Li Mu is now pushing the Muying Ticketing System to the whole country at an unstoppable speed. In this case, Li Mu will soon control the lifeblood of the box office, and his online promotion resources are too strong, and he can directly cooperate with the Muying Ticketing System In close integration, he promotes a movie, and if users are interested in it after seeing it, they can directly buy the movie tickets online. In this way, the competitive pressure will be too great for other film and television companies.
Under this situation, if he is allowed to bring in the Hollywood team and integrate the Hollywood team with the Muying ticketing system and the promotion capabilities of Makino Technology, he will definitely be invincible in the domestic film market. Others will also How to survive
Therefore, as soon as the news of Li Mu's cooperation with DreamWorks was announced, he immediately became a public enemy to most of the Chinese film and television industry.
But this time, this group of people in the film and television industry can no longer confront Li Mu. Last time they jointly reported Muying’s ticketing system, Li Mu counterattacked and are still being called dogs on the Internet. What’s even more annoying is that even The superior leaders immediately expressed their stance and supported Muying Ticketing System, which proved that Li Mu's influence was no longer something they could shake.
During the Q&A session after the signing ceremony, Li Mu answered a reporter’s question and explained in detail his original intention to cooperate with DreamWorks and to establish a film and television training school in China. He said: “I am a complete movie lover. , but to be honest, the domestic film and television industry is still at a stage in urgent need of improvement in terms of market maturity, film quality, employee quality, actor ability, etc. At this time, if top talents in the industry can be integrated Coming in will definitely bring huge improvement and promotion to the domestic film and television industry, which is my original intention of cooperating with DreamWorks."
Li Mu did not say his motive for wanting Hollywood to help promote Chinese culture, because this kind of thing should be done subtly and quietly. If he talks about it, it will not only appear to be full of purpose, but also once this happens When the words reach the ears of people overseas, they will feel repulsed to some extent.
After Li Mu answered a round of reporters' questions, the reporters turned their attention to the great director Spielberg. When Spielberg answered the reporters' questions with the help of a translator, Li Mu suddenly received a text message and opened it. Look, it was sent by Senior Brother Liu.
"Letao has made great efforts. They organized a Christmas event, which was very large-scale and received good market response."
Li Mu couldn't help but frowned after reading this text message.
His own rejection of fake goods allowed Boss Ma to take the opportunity to find a crack in his life. However, this man is indeed not someone who can settle down in a corner. Even if he lives in a crack, he has to keep struggling to make the crack more difficult. As he grows bigger, he is like an unbeatable Xiaoqiang.
However, Li Mu knew that once he entered differentiated competition, he would not be able to directly attack him. He focused on businesses that he was not involved in, and there were good opportunities brought to him by national conditions, so he was like a fish in water.
It must be said that this person has very vicious eyes and can always seize any opportunity.
Li Mu couldn't help but think of Boss Ma's rise in his previous life. In fact, if he thought about it carefully, he was able to create such a huge e-commerce empire in his previous life, and he indeed borrowed a lot of help from various aspects, one of which was the abnormal development of domestic real estate.
In the previous life, many people commented on Taobao, saying that Taobao had a great impact on the domestic physical retail economy. In fact, this was not the case. What really impacted the domestic physical retail economy was the domestic real estate market that continued to surge.
When the costs of the offline physical retail industry are getting higher and higher, profit margins are getting lower and lower, and bankruptcies are becoming more and more frequent, a large number of people are bound to transfer this economic form from offline to online. This has intensified the decline of the offline physical retail industry and increased the proportion of the online retail industry.
Boss Ma took advantage of this opportunity to rise. It seems that he has helped a large number of retail industry personnel move from overburdened offline to completely free online platforms. But what about a few years later? 50% of the profits of online store owners are not contributed to the high store rent, but to the advertising bidding system of the e-commerce platform.
To a certain extent, this is like pulling someone out of a puddle dug by others and kicking them into a fire pit dug by themselves.
In Li Mu’s view, there is nothing wrong with taking advantage of the situation, not to mention taking advantage of the general trend. Under the general trend, even if you do not take advantage of the trend, it will not affect the development process of the entire society. However, Li Mu feels that the most important thing is to take advantage of the trend. Gotta have some moral integrity.
You can take advantage of the situation to develop e-commerce, but when you can't, you secretly acquiesce or even encourage the sale of counterfeit goods to harm consumers who don't know why. At the same time, you use various bidding and ranking advertising systems to squeeze the platform to the maximum extent. merchant’s profit;
Just like when the food delivery O2O industry was in the spotlight, the operating costs of offline shops and catering were getting higher and higher. Many catering employees shifted their attention from offline to online, which gave birth to a large number of home kitchens and even wireless kitchens. A certain hungry XX platform can take advantage of the situation to develop its own food delivery O2O business, but it cannot acquiesce to the illegal workshops operating without a license or health permit to operate on its own platform and threaten consumers' food for the sake of profit. Be safe and in good health.
Thinking of this, Li Mu couldn't help but feel angry.
The need for e-commerce legislation has been mentioned for so long. Why is there no actual news yet? Should we just allow the phenomenon of online counterfeit sales to become more and more serious and widespread? If this continues, then the game I have set for Huaxia E-Commerce will eventually be led astray by those without integrity. Once there is a shortcut, who will take the right path
The distraught Li Mu even wanted to leave the show immediately and write a blog criticizing online counterfeit sales, but after some consideration, he resisted the urge.
If you criticize the film and television industry for boycotting progress, no matter how big the deal, it is still an internal matter within the industry. If you criticize online counterfeit sales, it is not an internal matter within the industry and will involve government agencies.
Not touching politics is a string that is always tight in Li Mu's heart.
At the same time, Minister Zhen of the Economic and Trade Commission suddenly received a report from his secretary: Letao’s Christmas promotion is very large. Because Taobao has no activities during the same period, the influence of Letao’s promotion is also extraordinary. Judging from experience and visual inspection , basically more than 80% of the promotional products in this event are fake and shoddy products.
Upon hearing this, Minister Zhen couldn't sit still.
He immediately put down what he was doing and blurted out: "Immediately publish the documents scheduled to be released in the afternoon! The special action against counterfeiting in Internet e-commerce will be launched immediately!"
(End of chapter)