Minister Zhen did not expect that Letao would make further progress in a short period of time. In the previous stage, it was still struggling to survive in the cracks of selling fakes, but in the next stage, it was already preparing to counterattack with great fanfare.
The reason why there has never been any real effort to control e-commerce counterfeit sales is actually related to the consistent management art of senior leaders. Just like what the great chief architect of reform and opening up said at that time, a black cat or a white cat is a good cat as long as it can catch mice. .
At the beginning of the birth of a new industry, what leaders need is to catch mice, so they are generally unwilling to take the initiative to carry out vigorous control. Instead, they hope that black cats, white cats, and spotted cats will all go out together to catch mice first, and then the goal of catching mice is not When it is urgent, we should carefully study what kind of cat the market needs. If the market does not need black cats, then even if the black cat can catch mice, it must be changed to a new color, or it must be removed from the market directly.
In short, everything follows a management logic of developing first and then controlling.
But this time, Boss Ma did go a bit too far. If he is only in a narrow gray area, this set of management methods may not be formulated and announced until at least next year. If he controls the rhythm well, he may be able to find it next year. He was given the opportunity to turn around, but his mistake was that he was too driven by profit. If he found a path that worked, he would expand it to the extreme.
Letao, for its part, should have been able to survive in a semi-secret manner. Unexpectedly, in order to develop rapidly, Boss Ma took advantage of legal loopholes and not only allowed the sale of counterfeits online, but even encouraged them. What’s even more terrifying is that, He even used shell companies to directly cooperate with counterfeiting factories outside, which was a bit unscrupulous.
What made Minister Zhen even more unexpected was that at the end of the year, Letao actually launched a large-scale publicity and promotion activity, which was even more arrogant.
Therefore, Minister Zhen did not dare to delay any longer, and immediately made full preparations, striving to make a surprise attack on Letao today.
Li Mu didn't know the plans of Minister Zhen and the senior leaders. Until the end of the press conference, Li Mu was still a little irritable.
Entering the lounge, Senior Brother Liu came up to him and said, "Do you think we should notify Mr. Lei and ask him to advance the promotion originally scheduled for New Year's Day?"
Leader Lei had also planned a year-end promotion before, but he chose New Year's Day, so the entire promotion plan was prepared based on New Year's Day. If you want to catch the Christmas train, there is no chance, but you can advance as early as possible If so, it should be online as soon as tomorrow.
Li Mu hesitated for a moment and waved his hand gently: "There is no point in trying to advance the time now, not to mention that once the plan is changed, the rhythm will inevitably be disrupted, so let Lei Jun push it according to the rhythm he has set, don't Too influenced by Letao.”
Senior Brother Liu said: "It's almost a week until New Year's Day. If we do nothing, Letao will probably rise quickly in this week!"
Li Mu said: "If he can really rise through this, I have nothing to say. Besides, I think the senior leaders will definitely take action. Maybe after Letao makes a big noise this time, the senior leaders will regulate the e-commerce industry." It's time."
Senior Brother Liu sighed and said particularly angrily: "I hope so! If you are right, Letao will be playing with fire this time; if not, it will become our enemy in the future."
Li Mu said with a firm expression: "Don't worry, even if the top management doesn't introduce laws and regulations to control it, I won't give him any chance to rise. I don't care if he sells fakes. How much he can sell is his ability, but once he If he wants to extend his hand to other fields, I will definitely fight with him to the end. Except for fakes, any regular product on Letao cannot be cheaper than what we sell on our platform. Whatever he sells, I will sell it at a reduced price. What, makes him unable to do anything but sell fakes!"
Brother Liu nodded and said: "Capital accumulation is our advantage. After all, Letao's capital scale is limited. If everyone works together for one or two rounds, maybe it can still stand. If there are a few more rounds, he will kneel down first." "
…
Li Mu arranged for the staff to take Spielberg and his party back to the hotel. Under the escort of Wang Yuanlang, he took a business car and went directly back to the house he bought in Shenzhen City. Li Mu was the only one in the huge house. Although it was very quiet, But Li Mu's mood never calmed down.
Since his rebirth, Boss Ma has undoubtedly become the most difficult opponent. He has been beaten so many times but cannot be killed. This has affected Li Mu's mentality to some extent. Although he behaves very calmly in front of Senior Brother Liu, In fact, I was so angry that I wanted to curse my mother.
In fact, even if Boss Ma succeeds in this promotion, he is still thousands of miles away from Li Mu's Taobao. He does not pose a threat at all, and it cannot even be said to have much influence. But Li Mu is a person who can't rub his eyes. The owner of the sand, especially the angular sand, would like to eradicate it once and for all, so as long as Letao is still there, even if there is only one order a day, it will still become a thorn in Li Mu's side.
When he was upset, his cell phone suddenly rang. Li Mu, who was lying on the sofa, took the phone and found that the caller was Wei Lan.
"Congratulations! You have done another big thing that shocked the whole country." Wei Lan smiled and congratulated Li Mu as soon as she came up, her voice was quiet and gentle.
Ever since she became Li Mu's woman, every time Wei Lan called Li Mu, her perfect smile would appear in Li Mu's mind.
After hearing Wei Lan's congratulations, Li Mu said casually: "It's not a big deal at all. It's just using profits to lure a group of great people from Hollywood to come over and contribute to China Film."
Wei Lan smiled and said: "You don't think it's a big deal, but I think this is one of the biggest things in the Chinese film industry in recent years. The other one is your Muying ticketing system. Each of these two things will have an impact on China." The film industry has a profound impact, and if combined together, the impact will be even greater. Maybe Chinese films will enter a new era next year."
Li Mu couldn't help but ask her: "Is it really good for you to praise me so much?"
Wei Lan said in a gentle but firm voice: "You are my man. If I don't praise you, who will I praise you for? What's more, you have already done a very good job."
Wei Lan's words made Li Mu's heart feel as if he were drinking from a sweet spring, and he was relieved a lot immediately. A mouthful of turbid air that had never been exhaled seemed to be offset by these words.
Before Li Mu could speak, Wei Lan said again: "You must be very upset about Letao now, right?"
Li Mu asked her subconsciously: "How do you know?"
Wei Lan said: "I saw Letao's advertisement and got to know it a little bit. It seemed that the commotion was quite big, so I thought you must know about it, and if you know this, you will definitely not be in a good mood."
Li Mu sighed: "You really understand me."
"That's right." Wei Lan said: "Although we have not known each other for a long time, we can still feel these things. In addition to congratulating you, I am making this call to advise you not to take it too seriously. If something that cannot be seen in the light has to be exposed to the sun, to a certain extent, it will not be far from extinction, what do you think?"
"Yes." Li Mu hummed and said with a smile, "You are right."
Wei Lan chuckled softly: "It's fine if you really think it's right. I'm just afraid that you'll be unhappy. No one can accompany you in Shenzhen City. You don't have anywhere to act like a spoiled brat."
Li Mu was speechless: "How could I want to act like a spoiled child?"
Wei Lan said: "Sometimes men also need to act coquettishly. You can't stay calm and mature in front of everyone. That would be too tiring."
After saying that, Wei Lan added: "By the way, I am going to Hong Kong next week. Do you miss me? If you miss me, I will fly to Shenzhen City to see you first, and then pass through Shenzhen City."
Li Mu said without hesitation: "Yes! When will it be next week? I'll pick you up!"
Wei Lan smiled and said, "I'll confirm it as soon as possible. After I confirm it, I'll tell you. Before I arrive, can you promise me one thing?"
Li Mu said: "Okay, you say it!"
"Don't be unhappy, I don't want you to still have a sad face when you pick me up at the airport."
Li Mu said: "Don't worry, I won't do it."
"That's good, I'll reward you with one, okay?"
Li Mu hung up the phone and felt much better. Although Wei Lan was the oldest among the women around him, she was also the most accurate and vicious in seeing problems. More importantly, Li Mu didn't expect that she would be so understanding. I even know exactly what is bothering me right now.
For the first time, Li Mu had this feeling of being guessed by others. Not only did Li Mu not have any psychological burden, but he also felt happy.
Li Mu squinted on the sofa for a while. When he woke up, it was already around five o'clock in the afternoon. At this moment, thousands of miles away in Hangzhou, a law enforcement team jointly formed by the industrial and commercial department and the public security department hurriedly gathered to prepare to go to Letao.com 's headquarters.
At the same time, Lu Zhaoxi hurriedly ran into Boss Ma's office, not even bothering to knock on the door, and said impatiently: "Boss, there's a big problem!"
Boss Ma frowned: "What happened? You're in such a panic."
Lu Zhaoxi said out of breath: "Just now, at five o'clock, the Economic and Trade Commission issued the trial measures for e-commerce management."
Boss Ma asked curiously: "What's the content here?"
Lu Zhaoxi said: "There are several clear points in it: First, any e-commerce platform must abide by China's laws and regulations, and must not sell any counterfeit and shoddy products. Violators will have their business license revoked and be subject to huge fines;"
Boss Ma frowned even more. Is his business license revoked? Is it that outrageous? Who can guarantee that it won’t be a big thunder and a small rain
Immediately, Boss Ma looked at Lu Zhaoxi and asked, "Is there any more?"
"Yes!" Lu Zhaoxi couldn't wait to say: "The second article is that as an intermediary platform, the platform operator has the obligation to supervise and confirm the products sold on the platform. If there are counterfeit and shoddy products on the platform, the platform will be punished as appropriate. fine, or ordered to rectify;"
Boss Ma narrowed his eyes and his voice became gloomy: "Is there any more?"
Lu Zhaoxi hurriedly said: "Yes, Article 3, if the e-commerce platform secretly acquiesces and encourages the sale of counterfeit goods, it will reserve the right to pursue prosecution against the platform."
After saying that, Lu Zhaoxi added: "By the way, the Economic and Trade Commission announced that it will join hands with local industrial and commercial departments and public security agencies to hold a special campaign against counterfeiting in e-commerce!"
(End of chapter)