Since Li Mu prioritized the hoarding of anti-epidemic supplies, after completing the division of labor with Senior Brother Liu, he immediately called Elon Musk in the United States. It was time to put this buddy to use.
Elon Musk was particularly excited when he received Li Mu's call. He said as soon as he opened his mouth: "Mr. Li, you finally remembered me! It seems that you haven't called me since you left the United States."
Li Mu smiled and said: "There is an old Chinese saying that the friendship between gentlemen is as light as water. It describes our relationship. The relationship may not be very close, but we are close comrades in the same camp."
"Yes! We are indeed close comrades-in-arms!" Elon Musk laughed and said, "Mr. Li, do you have anything to do with me?"
Li Mu hummed and said, "Elon, I need your help with something."
Elon Musk then said: "Mr. Li, you don't have to be so polite with me. If you need any help, just ask and I will do my best to help."
Hearing that Elon Musk was so serious and determined, Li Mu told him that he wanted him to help find channels from the United States to obtain a large number of 3M and Honeywell protection users. After Elon Musk listened, he immediately smiled and said: " Mr. Li, this matter is easy to handle. The executives of these two companies include my classmates. I will call you for consultation."
Li Mu instructed: "Elon, in addition to the supply of goods, there are a few things that I need your help to obtain."
"Please say."
"First of all, I will try my best to help keep the price as low as possible; secondly, I plan to use Makino Technology's US branch to complete this deal in the United States first, and then go through the relevant procedures and fly it to China, so when you talk to them, Try to allow Makino Technology to use resource replacement to offset part of the funds."
Elon Musk asked him: "What specific resources are they?"
Li Mu said: "Promotion resources are the main focus. If they are interested in other resources, they can directly bring them up and I will send someone to talk to them in detail."
Elon Musk immediately understood and said with a smile: "With YY's current global influence and information delivery capabilities, I think they will be interested."
Li Mu said: "Then I'll leave this matter to you. I'll treat you to a drink next time I go to the United States."
"OK!"
…
The top management of DreamWorks flew back to the United States from Hong Kong, leaving Spielberg alone. At this time, his new film "Cat and Mouse" was in the important stage of its release, and he was unable to go back to promote the road show, which made Spielberg Berg felt somewhat regretful.
The schedule of "Cat and Mouse" is only a few days away from The Lord of the Rings 2, so it has been suppressed by The Lord of the Rings 2. Although Spielberg knows deep down that the influence of The Lord of the Rings is too great, deep down he still He hopes that his movies can surpass his in real-time box office, but now it seems that this wish is somewhat unrealistic.
Lying on the hotel bed, Spielberg was still flashing many clips of his new movie in his mind. He liked this movie very much, so he was even more looking forward to the movie being recognized by the market.
At 12:30 noon, Spielberg suddenly received a call from the United States. The caller was a person in charge of distribution at DreamWorks. He excitedly told Spielberg on the phone: "Steven , our "Cat and Mouse Game" won the box office championship today!"
"Won the championship?" Spielberg looked surprised and blurted out: "How is it possible? How much is Lord of the Rings 2 today?"
The other party said excitedly: "Lord of the Rings 2 cost 11 million US dollars today, but we reached 18 million US dollars today!"
Spielberg was stunned. After he came to his senses, he hurriedly asked: "What's going on? We barely exceeded 10 million on the first day of release. Why did it suddenly break out today?"
The other party said: "Because of Makino Technology! Yesterday YY did a push advertisement for our movie in North America, and our box office more than doubled. After all, our box office yesterday was only 8.8 million US dollars."
Only then did Spielberg remember that Li Mu had promised him to help him promote a round of "Cat and Mouse Game". He originally remembered this very clearly, but was disturbed by Anne Hathaway's sudden illness. Coupled with high levels of fatigue, my brain was obviously a little sluggish.
Spielberg made a rough calculation in his mind. Yesterday's box office was only 8.8 million US dollars. If the normal trend of natural decline is followed, then today's box office should be between 7.5 million and 8 million US dollars. However, Just because Li Mu promoted it on YY, the box office immediately reached 18 million. Is YY's delivery and conversion capabilities really so powerful? !
YY's one-time release directly increased the box office of the movie by 10 million US dollars. This figure really scared Spielberg. Although he knew that YY was very powerful before, he never expected it to reach this point. He felt that YY could increase the box office by 10%. , I am already very satisfied. I never expected that YY’s box office increase would reach an astonishing 125%.
Spielberg doesn't understand the Internet, so he doesn't understand the conversion rate of Internet advertising. The conversion rate of Internet advertising depends not only on the platform, the number of audience users, and the audience's consumption ability, but also on the product itself promoted by the advertisement.
The total number of online products now is smaller, so the overall conversion rate of information delivery is higher than ten years later, and YY is the best in this era, so its conversion rate is much stronger now. This is powerful The platform blessing is unmatched by any other platform.
In addition, although Spielberg, Tom Hanks, and Leonardo DiCaprio are all extremely famous celebrities in the film and television industry, due to their publicity and promotion, some viewers may not know about the trends of their new films. They don’t know, don’t understand, or have only heard of it, but have not yet had the idea of watching the movie. Therefore, these users were originally targets that Spielberg could not activate. However, because of the role of the YY platform, it is easier for users to watch the movie. Shadow impulse.
In this case, the greater the quality and gimmicks of the movie itself, the higher the conversion rate will naturally be. YY recommends a movie directed by Spielberg and starring Tom Hanks and Leonardo DiCaprio. As long as the information is Putting it up and adding a little spoiler is enough to make many people eager to try it, but if Li Mu is allowed to use YY to promote a wave of works directed by Zhang Yimou in the United States, the chance of users buying it will be much lower than that of Spielberg's works. many.
At this time, Spielberg did not think so deeply. He just felt that Li Mu had once again refreshed his view of him. It seemed that YY was now more than just a communication software and portal website. He really began to realize that Li Mu's YY is an almost universal platform with strong adaptability. It can be used to promote anything. It is a super aircraft carrier that starts from the Internet but can cover any country, region and industry in the world.
On the other end of the phone, the person in charge of distribution still said excitedly: "Steven, if the decline is normal, our box office tomorrow will be at least 15 million US dollars, and if we take into account those who have the spending power YY users are mostly white-collar workers, and we are very likely to have another peak period on weekends!"
Spielberg suddenly realized!
Although YY's push was sent yesterday, there is a lag in the conversion of information. A considerable number of users must have received the push for this movie yesterday, and at the same time they have become interested in going to the cinema to watch the movie. However, due to time reasons , there is no way to go immediately, so we can only wait until the weekend.
In this way, the weekend will inevitably usher in a new peak again!
After hanging up the phone, Spielberg was extremely excited. Although he had already entered the ranks of senior citizens, he was full of joy for marrying a young man like Li Mu. From this point of view, it was really a good idea for him to hook up with Li Mu. So true,
The more this happens, the more Spielberg feels that he must do his best to maintain his relationship with Li Mu. With such a great god, the history of the world's film and television industry may be rewritten in the future.
While I was excited, my phone suddenly rang again. This time the caller turned out to be Elon Musk.
At this time, Spielberg looked at Elon Musk's name and felt cute in his heart, because he was able to get acquainted with Li Mu basically because of Elon Musk's connection. It was he who invited Li Mu to participate in his It was at the charity dinner in Los Angeles that I officially became involved with Li Mu.
After answering the phone, Spielberg said in an excited and enthusiastic voice: "Hello Elon, long time no see, how are you doing?"
Elon Musk did not expect Spielberg to be so happy, and said with a smile: "Steven, congratulations to you. The box office of your new film has bucked the trend and has killed the Lord of the Rings!"
Spielberg smiled and said: "It was all Li Mu's help. If it hadn't been for him, the box office would not have been as good as today."
"You're right." Elon Musk said in agreement, and then asked: "By the way, Steven, I want to ask you something. This is our private communication. I hope you don't share it with others." diffusion."
Spielberg realized that Elon Musk should have something serious to do with him, so he said seriously: "Don't worry Elon, I swear to God I won't tell anyone else."
Elon Musk responded and said: "That's right, Li Mu just called me and asked me to help him get a large amount of protective equipment from the United States. I don't understand what he wants so many protective equipment for. What's in it? There may be some kind of opportunity. You must have heard about it when you were staying with him recently, right? Can you tell me a little bit about it? "
Spielberg subconsciously asked him: "Li Mu asked you to help purchase protective equipment from the United States?"
"Yes." Elon Musk said: "Isn't it strange? I don't understand why he travels thousands of miles to purchase these things? If it is needed by his Taobao website, there is no need to go to such trouble."
Spielberg soon understood Li Mu's intention. It seemed that the news he received at the hospital early this morning was treated by Li Mu as a major matter, otherwise he would not have been able to ask Elon Musk for help.
Thinking of this, Spielberg had two thoughts in his mind.
First of all, I must not tell Elon Musk what happened early this morning. Otherwise, if the news leaks out and causes trouble to China, I will become Li Mu’s enemy;
Secondly, since Li Mu wanted to stock up on relevant supplies in advance, as an insider, he should also express his opinions. It suddenly occurred to him that not only did he know the executives of General Electric in the United States, but he also had a good personal relationship. When he was filming in Germany, he also met Siemens. They have been in close contact with each other in the past few years and have already become friends. General Electric and Siemens are both top companies in the field of medical devices in the world. Maybe they can help Li Mu do something...
(End of chapter)