Li Mu's Makino Technology, if ranked according to market value and profit, would hardly be ranked very high in the entire United States. However, in terms of corporate influence, Makino Technology can already be ranked at the forefront in the United States.
At present, the entire United States and even the entire Western society pay special attention to and respect Makino Technology. This is not only because YY has been popularized in Western society, but more and more users have been conquered by YY's powerful product functions and perfect user experience. , but also because Makino Technology has raised people's Internet life and work to an unprecedented new level.
The user base is extremely large, the user stickiness is astonishingly high, and the reputation is extremely good, so Makino Technology's corporate image in the West is perfect.
What's more, YY's information delivery capabilities are extraordinarily powerful, and even those century-old established media companies cannot compete with them. Therefore, Makino Technology has gradually become a celebrity in the eyes of all other companies, actively looking for information every day. There are countless companies with which Makino Technology has carried out various cooperation and even advertising campaigns, including Honeywell and 3M, which Li Mu will cooperate with this time.
For these two traditional manufacturing companies, what they value most is brand awareness and sales channels. This is the biggest difference between traditional industries and the Internet industry. 3M and Honeywell want to create and maintain a global production and sales channel. Networking is not easy. It is almost repetitive to set up branches in every country, establish a multi-level agent network, and establish a complete pre-sales and after-sales support system. Therefore, every time we expand into a market, it is like an expedition. Not only The costs are huge and progress is slow.
However, for Internet companies, as long as they set up servers and ensure the computing power and bandwidth of the servers, they can open the door and welcome users from all over the world. This is the case with YY. There is not a single employee in charge of sales in YY, but users from all over the world The value-added services purchased proactively every month can generate hundreds of millions of dollars in revenue for the company. An Internet without national borders and with light-speed interconnection encompasses the whole world. This is the core advantage of Internet companies.
Both Honeywell and 3M once hoped to have in-depth cooperation with Makino Technology, even if they only purchased certain recommended resources from YY. However, YY has always adopted a very pure operating model and has not opened any paid promotion business for the time being. Therefore, this The two companies have also been unable to achieve their goals.
This time, when they heard from Elon Musk that Li Mu was interested in purchasing products from them in large quantities, both companies were very interested because for them, this was more than just a business. , and the most important thing is that through this cooperation, we can establish direct contact with Li Mu.
The motorcade arrived in Silicon Valley. After Li Mu asked Elon Musk to help arrange a time to meet them, he separated from Elon Musk and went to Makino Technology's branch in Silicon Valley with Li Ziwei. He needed to meet someone first. Meet Lin Qingya.
Lin Qingya didn't know about Li Mu's plan to come to the United States. Li Mu had been in the Shenzhen market before. She thought that Li Mu's recent energy was focused on Taobao logistics, so this time Li Mu suddenly appeared in Silicon Valley, which also gave her a huge surprise. .
After chatting for a while in Lin Qingya's office, Li Mu roughly explained the purpose of his visit to the United States. Regarding the epidemic, Li Mu did not hide it from Lin Qingya.
Lin Qingya learned that Li Mu traveled thousands of miles to the United States to confirm the supply of goods in order to prepare for the possible outbreak of the epidemic in advance. She admired her boss in her heart. She was only responsible for one section of the business under him and was already busy. It was overwhelming, but in addition to controlling multiple companies, he also had the time to pay attention to an epidemic that was only likely to break out, and spent so much energy on it. It was really unimaginable.
Lin Qingya said: "Mr. Li, just tell me that I can handle this in the United States. You don't have to go to the trouble in person. Honeywell and 3M have contacted us before and hope to do it." But because you have always explicitly prohibited paid promotion, I have never agreed, but their willingness to cooperate is still very strong."
Li Mu nodded and said: "I am a little overly sensitive this time. I am always worried that the epidemic will spread widely in the country, so if I don't come over personally to implement this kind of thing, I won't feel at ease."
Lin Qingya nodded in understanding. She knew Li Mu's work style. If he felt that he could safely leave it to his subordinates, he would only give orders and not interfere, leaving everything to the people below. But if it was him himself If he is worried about something, he will personally promote and supervise it no matter how busy he is, and will never be a hands-off shopkeeper.
Immediately, Lin Qingya said to Li Mu, wait a moment, and typed in front of the computer for a while. Then the printer beside her rang, and multiple documents were printed out in succession. Lin Qingya sorted out the documents, brought them to Li Mu, and handed them to him. Said: "Mr. Li, this is a list of all the companies that have contacted us recently and hope to cooperate with us in advertising. Take a look."
Li Mu took the document and took a look at it, and found that almost every company on it was a familiar world-class company.
McDonald's, Walmart, Ford, Toyota, General Motors, General Electric, Citibank, Coca-Cola...
The several-page statistical list contains almost all Fortune 500-level large companies.
Li Mu read it in silence. When he lowered his head to read the document, Lin Qingya kept staring at his handsome profile and slender and neat eyelashes. Until he put the document back on the table, Lin Qingya never looked at him. There was no trace of surprise on his face.
Lin Qingya couldn't help but ask: "Mr. Li, don't you feel anything after reading this list?"
Li Mu did not answer her question, but asked her with a smile: "How do you think I should feel?"
Lin Qingya smiled and said: "I think you should first feel shocked, and secondly, feel regretful."
Li Mu smiled and asked, "Why?"
Lin Qingya said: "I am shocked because we are now valued by so many Fortune 500 companies. I regret that we have inadvertently missed out on huge promotional expenses."
Li Mu shook his head slightly and said calmly: "Qingya, to be honest, I won't be surprised even if one day the White House wants to cooperate with YY. This is not because I look down on the White House, but because I have a very clear positioning of ourselves. We are not a family. An ordinary company, but a company whose goal is to use the Internet and our products to connect the world. One day, we will be the company with the largest population and the broadest coverage in the world. In this case, all companies will I hope to establish cooperation with us because we have the best channels and resources."
At this point, Li Mu added: "As for the huge loss of promotion fees you mentioned, that's not the case. Although the potential for advertising revenue is great, advertising is also a kind of harm to your own users. Take our YY pop-up window. That is, by ensuring the purity of YY pop-up content, we can cater to the user experience to the greatest extent. Every time the proportion of advertising increases by one percentage point, we may lose some users. The more proportion of our advertising, the lower the user experience. The worse it is, the more opportunities it leaves for competing products to surpass it.”
“In the early days of YY’s development, our most important goal was not to make money, but to retain users to the greatest extent and lay a solid foundation. Moreover, we had to cater to users, plunder and monopolize users, so that all competing products could not be found. Any flaw will accelerate death. Once these goals are achieved, it will not be too late for us to develop advertising revenue."
Lin Qingya nodded and said: "I understand what you mean, so I never report these things to you again. I record them first so that the BD staff can maintain normal contact with each other. Once you plan to develop this income in the future, We can directly convert these companies into partners.”
Li Mu said approvingly: "This is done very well, which proves that your mind is always preparing for our next stage."
As he said that, Li Mu said sternly: "Although it is not yet at the stage where we can directly cooperate with commercial advertising, we can relax the restrictions a little bit, and we can carry out certain restrictions on these top 500 companies that are interested in cooperating with us. Promote cooperation, but the method of cooperation must not be the most direct advertising cooperation. We must find a balance between users, us and our partners, and use an innovative way to do advertising cooperation.”
Lin Qingya asked curiously: "Mr. Li, since you said that, you must have a rough idea in your mind. Can you briefly introduce the innovative method you mentioned?"
Li Mu smiled slightly and said: "Actually, it's very simple. Many companies want to advertise with us. They may want to buy a display from the YY pop-up window, or they may want to buy a banner on YY online. But this simple and crude promotion method , the harm to users is great, and the conversion rate is also very limited, so instead of doing this, we might as well develop a new advertising model with them that can reduce the harm to users and increase the conversion rate at the same time.”
"What I call a new advertising model is actually to package advertising in a certain way. While advertising, we should consider ordinary users. It will not only benefit them in some ways, but also allow them to have a certain degree of participation."
“For example, with Coca-Cola, we can change to a new cooperation model. For example, if Coca-Cola is willing to give me a promotion fee of 100 million US dollars a year, then I will authorize Coca-Cola to print a designated redemption code on the cap of its Coca-Cola bottle. Each redemption code can be exchanged for a minimum of 10 cents and a maximum of 100 US dollars of YY coins. The total authorized amount can be 200 million US dollars worth of YY coins. Then a secondary domain name of cocacola.yy.com is opened for him, specifically for Coca-Cola consumers to redeem redemption codes, and at the same time, I also allow it to add elements of cooperation with us in TV advertisements, and I will also promote this cooperation model in YY."
“Imagine, one is that we directly advertise Coca-Cola, and the other is that we tell our users that by purchasing Coca-Cola now, through the redemption code in the bottle cap, they can get a minimum of 10 cents and a maximum of 100 US dollars in YY coins. The success rate is 100%. Which of these two methods do you think is more effective?"
(End of chapter)