Without any hesitation, Gao Dewei agreed to Li Mu's cooperation plan and exclusively authorized Honeywell's online sales agency rights in China to Taobao.
Before coming to meet Li Mu, Gao Dewei had learned about Taobao and had a very clear understanding of Taobao's current platform size. At present, any corporate dealer who wants to establish a complete sales network in China will have to pay a high price. Manpower, material resources and time costs.
Only Taobao can help companies establish an Internet-based sales network that can fully cover the country in the shortest time. More importantly, Taobao not only has large traffic and sales, but also has its own logistics system to support it. The presence of Taobao Logistics not only greatly improves Taobao's coverage capabilities, but also improves the efficiency of completing online orders.
Li Mu also promised Gao Dewei that he would build an official Honeywell Taobao flagship store on Taobao and give Honeywell sufficient promotional resources.
Based on this, Honeywell also wants to give Makino Technology enough room to make profit. The agreement reached by the two is that Li Mu's purchase will be directly based on Honeywell's shipment price at a 50% discount.
The 50% discount on the shipping price made Li Mu feel great joy. He almost blurted out the idea of doubling the order quantity. However, after calming down for a while, Li Mu only temporarily reached a basic cooperation intention with Gao Dewei, and did not Interviewed about changing his current order from Honeywell.
After all, he hasn't interviewed the person in charge of 3M yet, so Li Mu still doesn't know what kind of cooperation conditions 3M can give him.
Compared with Honeywell, Li Mu hopes to obtain 3M's network agency rights in China. 3M's product line at the 2C end is much better than Honeywell's. If it obtains its exclusive agency rights, it will be used for Taobao in the future. There are also many benefits.
In the afternoon, Li Mu met the head of 3M, George Buckley, in his office.
As a manufacturing company with a century-old history, 3M has countless proud histories. However, in the face of Makino Technology, an Internet company established less than two years ago, the market value of 3M, a century-old company, is even less than Half of Makino Technology.
The Internet industry does contain countless possibilities, which is why George Buckley came all the way to meet Li Mu. At the stage when the Internet is booming, any traditional enterprise hopes to catch the Internet's ride.
With the experience of communicating with Gao Dewei, Li Mu pushed the rhythm much faster when communicating with George Barkley.
As soon as they came up, after the two exchanged greetings, Li Mu immediately put out his new appeal and said to George Buckley: "Mr. George, when I meet you today, I actually have two different identities. One is Makino Technology. The other is the CEO of Taobao Technology, so as the CEO of Taobao Technology, I will first talk to you about my vision for the cooperation between Taobao and 3M."
George Buckley was shocked by Li Mu's words.
3M's market value is less than half of Makino Technology, but Li Mu is still reminding himself that behind him are far more than just Makino Technology, but also Taobao, which has not received financing.
It is said that if Taobao opens up financing and incorporates Taobao Logistics and Alipay into Taobao's territory, its valuation may be higher than that of Makino Technology. Therefore, the total market value of the company behind Li Mu is likely to be at 60 billion US dollars. above.
George Buckley, who was horrified in his heart, was not dissatisfied with Li Mu's words in his heart. Instead, he said very politely: "Mr. Li, we also hope to establish a relationship with Taobao and Makino Technology, two outstanding companies. We have a close working relationship, so if you have any interest, please let us know.”
Li Mu nodded and said with a smile: "First of all, I hope 3M can authorize the exclusive network agency rights in China to Taobao."
"Internet exclusive rights?"
Not only did Godwin not quite understand it, but George Barkley had also heard of this concept for the first time.
Li Mu quickly explained the meaning of this concept to Gao Dewei. Gao Dewei immediately understood and confirmed with Li Mu: "Mr. Li, if 3M gives Taobao the exclusive network agency rights in China, it means that within the authorization period , only Taobao, an online sales platform, is qualified to sell 3M products on the Internet, and all other platforms are not qualified, right?"
Li Mu nodded: "Yes, during the cooperation period, we will establish a 3M self-operated flagship store on Taobao. We will be responsible for all operations. We promise not to transfer the supply of goods to offline sales, and will not compete with yours." Offline agents create direct conflict.”
George Buckley thought for a moment, then nodded resolutely and said: "OK, Mr. Li, I accept your cooperation plan. I will ask you to appoint an interface person later. I will also arrange an interface person here to let you know." They completed the docking as quickly as possible.”
With that said, George Buckley added: "After completing the docking, I will arrange for our Greater China person in charge to hand over all the Chinese product information to Taobao. The shipping prices of all products will be compared with our national general manager." The agent’s shipping prices remain consistent.”
Li Mu did not expect that George Buckley was so straightforward and had such strong execution. He had even begun to sort out the details of the cooperation. He couldn't help but admired: "Mr. George is really vigorous and resolute in his work. If we follow this efficiency, I believe that 3M and Taobao will be better in the future." The cooperation will be very close and smooth.”
George Buckley smiled and said: "Mr. Li, 3M's development today depends not only on its products, but also on our attitude. Taobao is the largest online sales platform in China. With such a good cooperation opportunity, we naturally want to Priority comes first.”
At this point, George Buckley said again: "Mr. Li, I have learned about Taobao's self-operated rules before. Taobao's self-operated process is to purchase, store and then sell online, right?"
Li Mu nodded: "That's right."
George Buckley smiled: "In this case, we can first provide Taobao with products worth no more than 50 million US dollars through post-settlement. If the sales volume is large, this amount can be increased, and the flexibility is very high."
"Li Mu couldn't help but admire George Buckley with admiration. As the old saying goes, such a person is so discerning in what he does. When he sees someone yawning, he not only knows how to hand over a pillow, but also knows how to make the bed. Talking about cooperation with such a person, It’s so worry-free.
So Li Mu also said very readily: "In this case, let's connect the two sides as soon as possible. I will urge the relevant people in charge of Taobao to complete the launch of stores and products as soon as possible."
George Buckley shook hands with Li Mu and said with a smile: "I hope you will have a pleasant cooperation with Taobao Technology this time."
"Happy cooperation!" Li Mu smiled slightly and added: "George, now let's talk about the cooperation ideas between Makino Technology and 3M."
George Buckley sat up straight and said hurriedly: "Please say."
For George Buckley, cooperation with Makino Technology is his biggest appeal this time when he meets Li Mu. After all, Taobao can only cover the territory of China and has basically no influence on other countries and regions, and YY It's different. YY has users all over the world. Basically all Internet users use YY. The number of users is even higher than that of Google, and the user stickiness is even higher than that of Google. What 3M needs is this kind of global ation partners.
Li Mubian said: "Currently, Makino Technology is trying to operate our advertising resources in a way that does not harm users and can be mutually beneficial and win-win with partners. As a multinational company, 3M's product lines have mostly been moved to the 2C retail end. , so there must be a huge demand for global promotion resources, so we have a supply and demand basis. Based on this, I have a relatively formed cooperation plan and want to see if 3M is interested."
What Li Mu said touched the heart of George Buckley. As the CEO of 3M, his current biggest attack direction must be the front-end market. The globalization strategy of physical enterprises is easy to say but too difficult to implement, so George Buckley is right Makino Technology attaches great importance to potential partners.
The reason why he came all the way here was because he hoped to reach a promotional cooperation with Makino Technology, but he also knew that Li Mu had never done any promotion for any company before, and the only time he had promoted it was for Spielberg's movie "Cat and Mouse" He won the title of North American box office champion in one go. His strong delivery and conversion capabilities have made countless companies dream of embracing Makino Technology, and he is no exception.
Before coming, he was worried that Li Mu would reject him, but he didn't expect that before he even expressed his request, Li Mu had already offered him an olive branch. How could he not be excited about such a good thing.
Therefore, George Buckley couldn't help but excitedly said to Li Mu: "Mr. Li, we are also very much looking forward to cooperating with Makino Technology. If it is convenient, please give us an overview of your cooperation plan."
Li Mu nodded and said with a smile: "That's right, we now have a YY personal show, which has many various costume props. In addition to normal clothing, we can also introduce masks, face shields, gas masks, Protective clothing and other alternative clothing, if 3M is interested, we can use this piece to make a product placement for you. In other words, we will cartoonize your products and then put them together with the brand logo. Enter YY Xiuli."
“In addition, we have plans to add a cartoon image of a weather assistant in the next version of YY. This image will appear in the weather plug-in of every YY user. If the user clicks to view the weather, they can see the weather assistant. A cartoon image corresponding to the gender, this image will provide different dressing tips according to different weather conditions.”
"If it snows locally, our weather assistant will wear a down jacket; if the local weather is very hot, our weather assistant will wear short sleeves, shorts or a dress; the point is, if the local air is polluted, our weather assistant will The assistant will wear a 3M protective mask, and a 3M air purifier will appear around him to remind everyone to pay attention to the physical harm caused by air pollution. In addition, we can also add purchase links to these product elements. Directly link users to the online sales platform in their region, or provide the address of offline sales outlets to further improve users' purchase conversion... "
The Apple press conference is coming soon, go and pay attention! Lei Jiaozhu’s press conference on the 11th was quite impressive, and Xiaomi is becoming more and more worthy of respect. Unfortunately, IOS is a barrier that Android manufacturers can never overcome, so that Apple’s opponent is Apple itself, and the opponent of other Android mobile phone manufacturers is the entire Android camp…
(End of chapter)