George Buckley quickly reached a series of cooperation intentions with Li Mu.
First of all, Li Mu will purchase 150 million N95-level protective masks from 3M, as well as a large amount of professional protective equipment. 3M will directly supply Li Mu at the shipping price. However, even at such a low price, Li Mu’s order for this time The total price still reached 1.5 billion yuan, which suddenly accounted for more than half of Li Mu's entire material reserve budget.
However, George Buckley and Li Mu reached a basic agreement. Li Mu could pay half of the 1.5 billion payment first, and the rest could be repaid in two ways.
One is that if 3M and Li Mu finally reach a promotion cooperation agreement and set a price per display, then the remaining payment will be offset by the cost of display promotion. As long as the cooperation is not terminated, this money can be offset through this cooperation. The amount owed is zero;
The other is that if the two parties do not finally reach an agreement on cooperation, then Li Mu, as 3M's partner in China's Internet field, will give Li Mu a one-year account period, as long as Li Mu pays off the balance within the one-year period;
Both of these methods are very beneficial to Li Mu, which ensures that he can use a small amount of money to hoard double the supplies in advance. It would be more appropriate if he could use resources to offset it slowly in the future.
With the cooperation intention between 3M and Honeywell, Li Mu's demand for protective materials has been met beyond expectations. There are 200 million N95 protective masks alone, which can be said to be quite huge.
In this order, not only the base of masks is huge, but also other protective equipment. Both companies have promised Li Mu that the goods in the order will be delivered to him through air transportation starting next week. .
Li Mu has also informed Leader Lei in advance and asked him to make arrangements for the distribution of this batch of goods at several domestic logistics bases. In this way, once the goods arrive, they can be immediately distributed to the warehousing of various logistics bases. Always be prepared.
…
After these two companies are settled, Li Mu's biggest goal of coming to the United States this time has been achieved.
With so many products at hand, Li Mu can not only guarantee that domestic people will be able to buy the goods once the epidemic breaks out, but also be sure to hold down the prices of similar products, so that those companies and individuals who are willing to raise prices will be forced to do so. In a helpless situation, you can only succumb to your own rhythm.
After reaching an intention to cooperate with George Buckley, Li Mu immediately contacted Fang Xudong, his technical master, and asked him to assign a dedicated person to form a project team, with products, development and testing, to work together to plant the several things he wanted to do. When it comes to advertising, the most important ones are YY Show and Weather Assistant.
After arranging these tasks, Li Mu planned to take time to fly to Massachusetts, go to Harvard to see Su Yingxue, and also meet Mark Zuckerberg.
Unexpectedly, just before he was about to leave, Lin Qingya brought him good news—Coca-Cola was very interested in Li Mu's cooperation plan and had sent one of their executives and board members to Silicon Valley for further interviews with Li Mu.
When he thought that this might be an advertising cooperation worth US$100 million, Li Mu decided to stay in Silicon Valley for an extra day or two to finalize the cooperation with Coca-Cola.
The reason why Li Mu is so confident in the cooperation with Coca-Cola stems from his understanding of Coca-Cola. Coca-Cola's brand value ranks among the best in the world, and a large part of it relies on advertising and marketing.
Coca-Cola's core product is an extremely low-cost carbonated drink. Not only does it have a high gross profit margin, but the product consumption cycle is also very short. It is a standard fast-moving consumer goods industry. For this fiercely competitive fast-moving consumer goods industry, if you want to be stable, If you want to maintain market share, or make steady progress, you must ensure continued advertising investment. Otherwise, once advertising promotion is stopped, sales may plummet by more than 50% within one year.
Whether it is Coca-Cola, Pepsi-Cola, or Jianlibao, which was all the rage in China back then, none of these fast-moving consumer goods-centered companies dares to relax in promotion. Even a company like Coca-Cola must not be too big and reduce its investment, otherwise once the market is overtaken by others, If you seize it, it will be much harder to get it back.
Because of this, the advertising that Coca-Cola places around the world every year can basically account for 50% of net profits, and they continue to invest, even changing the amount of investment, to ensure their sales and brand. Influence.
Makino Technology is a promotion channel that Coca-Cola has been paying close attention to recently. Long before Li Mu came to the United States, Coca-Cola hoped to buy YY’s pop-up recommendations or advertising positions on YY.com, but Lin Qingya never agreed. Coca-Cola’s Every day, the top management is afraid that news will suddenly come out that Makino Technology and PepsiCo have cooperated. If that is the case, McDonald's will be too passive.
Fortunately, Makino Technology took the initiative to find Coca-Cola this time, and immediately came up with a cooperation model that shocked and delighted Coca-Cola executives. After discussing this model, Coca-Cola executives spent less than half an hour. After discussion, it was directly decided to participate deeply in Li Mu's plan.
In the view of Coca-Cola executives, whoever can be the first to advertise on Makino Technology's YY at this time will be able to gain huge additional attention, so they have been obsessed with YY's promotion resources.
Moreover, Li Mu’s cooperation plan this time is indeed very attractive. A special redemption code is printed on the bottle cap. Users can exchange for a certain amount of YY coins by holding the bottle cap. This method is not only novel, but also ensures that users be able to derive tangible benefits from such activities.
More importantly, during the entire process of users redeeming discount codes, Coca-Cola's brand logo can be continuously displayed. This not only helps to increase the company's visibility, but also brings powerful psychological implications to users, making them When you think of drinks, you think of Coca-Cola. When you open the refrigerator in the supermarket, you want to grab Coca-Cola. This is the true meaning of brand marketing.
The name of the executive sent by Coca-Cola this time is Bruce Andre. He is one of the top five people in the entire Coca-Cola empire. He is mainly responsible for marketing and promotion within Coca-Cola, and he knows best how to package the brand.
As soon as the two met in Li Mu's conference room, Bruce introduced himself to Li Mu very politely. Then he went straight to the point and asked Li Mu: "Mr. Li, we have already read your plan. To be honest, we are very interested in your idea, but there is still a small problem that we haven’t figured out yet.”
Li Mu made a gesture of invitation and said, "Please tell me."
(End of chapter)