Regarding Li Mu’s cooperation plan, Coca-Cola itself feels particularly amazing. However, no one in the entire retail industry has tried this method of issuing redemption codes for offline products and redeeming virtual currencies on online platforms. Therefore, even a giant like Coca-Cola , and there are times when I can’t figure it out.
On behalf of Coca-Cola, Bruce raised a question to Li Mu and said: "Mr. Li, according to the plan, we only need to print a special redemption code on the inside of the bottle cap of the product. Then, hundreds of millions of redemption codes will be made by Are you here to provide it? How to achieve online redemption?"
Li Mu couldn't help but be a little surprised. As a top 5 executive of Coca-Cola, Bruce couldn't understand such a simple online and offline interaction logic.
And it's not just him, it seems the entire top brass at Coca-Cola can't figure it out.
It seems that in 2003, the world's top 500 Chinese and African Internet companies still had a very superficial understanding of the Internet. In the future, if they specifically use the rhetoric of Internet to lobby in front of these companies, they may be able to stimulate larger-scale business cooperation.
Thinking of this, Li Mu explained to Bruce: "If Coca-Cola decides to cooperate with us, then I will ask our technicians to develop a program that uses a combination of letters and numbers to batch generate hundreds of millions of Irregular permutations and combinations, we will package this batch of data to you when the time comes, and you only need to print these permutations and combinations on the inside of the bottle cap using a special method."
Bruce was very poor at mathematics. After thinking about it for a long time, he still had a little understanding. He continued to ask: "Billions of permutations and combinations are generated immediately. Will any of them be repeated accidentally? In addition, will others be able to see the pattern and thus Cracked a large number of redemption codes in one go, causing others to find out that their redemption codes had been redeemed by others when they were redeeming them?"
Li Mu couldn't help laughing and said: "Bruce, programming is a very rigorous thing, and the computer is the most obedient execution machine. As long as the programmer uses computer language to give the computer a command that is not allowed to be repeated, then in theory, it can generate a There are trillions of permutations and combinations, and as long as the combination itself has the possibility of redundancy, the computer-generated permutations and combinations will never be repeated.”
"In addition, when we generate permutations and combinations, there are many ways to avoid the formation of patterns. If an individual wants to deduce the logic, it is basically as difficult as the sky. It is possible that even if they try hundreds of thousands of times, they will not be able to find one. It can be hit, and we will also add certain restrictions to the page. For example, an IP address can only be redeemed every thirty seconds. In this way, even if the other party uses software to batch redeem codes, it is impossible, so what you said That situation will also be completely eliminated by us.”
Bruce asked again: "Then how should we distribute the hundreds of millions of redemption codes to factories around the world? If we use US dollars as the exchange unit, how can users in other countries redeem them? For example, how can Chinese users redeem a code that contains Redemption code for 10 cents YY coins?”
Li Mu smiled slyly and said: "Our YY currency currently has two settlement modes, one is based on RMB as the settlement standard, and the other is based on the US dollar as the settlement standard. Basically, all users who use PayPal The settlement is in U.S. dollars, so the plan I give you is also for users who use PayPal and settle in U.S. dollars."
Bruce frowned and thought for a while, then asked Li Mu: "Mr. Li, what do you mean, if we accept this cooperation plan, this kind of cooperation between your company and us can only be promoted in countries other than China?"
"Yes." Li Mu nodded and said with a smile: "The same is true for online payments on the entire Internet now. Basically, except for my Alipay, it is the world of PayPal. PayPal has always settled in US dollars, so our cooperation partners can only They are countries and regions outside of China.”
"At that time, we can package the generated permutations and combinations separately according to your requirements. You can make your own decisions based on your factories around the world and local sales. For example, if you are in countries other than China and If there are fifty manufacturing companies in the region, then your company can rank these fifty companies by weight. At that time, we can sort according to your weight and generate fifty sets of packets of varying quantities accordingly. Give the packet to the corresponding company and let them produce according to the redemption code in their packet."
The Internet in 2003 was not powerful enough, especially the efficiency of cross-border interconnection was very low. Li Mu did not dare to promise to build a unified database for Coca-Cola so that their dozens of factories could instantly retrieve data from the database during production, because once If there is a problem with the data interaction with one of the companies, it may affect the normal operation of the entire database. Once there is a deviation, problems are very likely to occur.
Therefore, Li Mu proposed such an isolated solution for Coca-Cola. All the redemption codes are separated, and each factory can get its own data. In this way, there is no need for online real-time interoperability of data. It's enough for everyone to produce their own products. Anyway, there won't be any possibility of duplication or conflict.
Bruce probably understood what Li Mu meant, and said somewhat depressedly: "Mr. Li, we attach great importance to the Chinese market, but in your plan, you only avoid the Chinese market. This will cause us some losses." There are hundreds of millions of YY users in China, and we hope to increase Coca-Cola’s share of the Chinese market through cooperation with YY.”
Li Mu nodded and said with a smile: "This problem is actually easy to solve. As I said just now, most of the current online payment platforms use RMB and US dollars for settlement. My previous plan has been We have covered users who settle in US dollars. If you still want to cover Chinese users, then we will follow this plan and do another activity based on the Chinese market and RMB."
After that, Li Muwu calculated for himself and said to himself: "China has such a large population and consumes huge amounts of fast-moving consumer goods. If you want to make an impact, you must prepare at least 300 to 500 million redemption codes. And the YY coins exchanged must not be too few, otherwise users will lose interest, so looking at it this way, for the 300 to 500 million redemption codes, at least 300 to 400 million YY coins must be prepared."
Bruce secretly sighed that Li Mu's heart was really dark. The US$100 million promotion plan could not even cover China. If he wanted to cover China, he would have to sign a separate agreement and spend more money.
Li Mu had previously asked Lin Qingya to quote a cost of US$100 million for Coca-Cola, which included US$200 million in YY coins and a secondary page of cocacola.yy.com, as well as corresponding promotional resources.
From Coca-Cola's perspective, the YY coin worth 200 million US dollars is actually very low cost for Makino Technology. In Li Mu's plan, the real value is the second-level domain name cocacola.yy.com, and YY promotional resources.
So far, no company has placed ads on YY, so this itself is the object of competition for countless companies, not to mention the secondary page. If YY opens an exclusive secondary page for Coca-Cola, then on the Internet The brand improvement for Coca-Cola is huge.
Therefore, based on comprehensive considerations, Coca-Cola believes that Li Mu’s offer of US$100 million is worthwhile. As long as the operational logic and method of the redemption code are determined and there will be no loopholes, Coca-Cola is willing to sign a contract with Makino Technology.
However, when Bruce came, he found out that Li Mu had even withheld the Huaxia region. Now the Huaxia region had to be taken out separately and calculated separately. According to Li Mu's calculation just now, the cooperation cost of the Huaxia region was at least one to two hundred million yuan. .
Bruce naturally did not have the power to make a decision on the sudden increase in costs, so he could only fulfill his obligation to consider the company and prepare to bargain with Li Mu. So, he tentatively asked: "Mr. Li, if you do what you just said, By the way, what’s your cooperation quotation for the Chinese market?”
Li Mu held out three fingers: "Three hundred million yuan."
"So high!" Bruce couldn't help but widen his eyes: "Mr. Li, is this quote a bit too high?"
Li Mu said seriously: "Bruce, the demand for fast-moving consumer goods in the Chinese market is very large, and the growth rate is also very fast. It won't be long before China is likely to become the country with the largest sales of Coca-Cola after the United States, so it is time to advance In terms of layout, it is of great significance to you. Makino Technology can provide key solutions at critical moments. Isn’t this worth 300 million yuan? You know, converted into US dollars, it is less than 40 million US dollars. That’s all.”
Bruce couldn't help but said: "Mr. Li, let's not talk about anything else. In terms of cost calculation, in our US$100 million cooperation plan in the US dollar settlement area, the US$100 million promotion cost already includes cocacola.yy.com. The cost of the second-level domain name, if this is the case, then we should exclude the cost of the second-level domain name from the promotion plan for the RMB settlement area."
Li Mu hurriedly shook his head and said: "Bruce, don't forget, although more than half of the world's online payments are now settled in US dollars, they may not know English. The future cocacola.yy.com page will not only be There are English pages, as well as corresponding pages in Chinese, Japanese, Korean, Portuguese, etc., which means that the English site and Chinese site of cocacola.yy.com are two completely different concepts."
Having said this, Li Mu saw Bruce looking at him with a depressed expression, his face changed and he smiled slightly, and said: "In addition, I have another implantation method here, but for this method, you can only accept these two methods from me first. Only after the cooperation plan can you be eligible for selection.”
When Bruce saw Li Mu's confident look, he knew that he must have a better promotion plan. However, Li Mu's heart was really too dark. If he wanted to choose this third promotion plan, he must first accept the first two. In other words, we can only take over all three solutions in one package.
Bruce secretly cursed Li Mu as a young old fox, and said, "Mr. Li, can you introduce your third promotion plan in detail first?"
(End of chapter)