Rebirth in a Perfect Era

Chapter 1231: Trademark commercialization

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Wei Lan couldn't understand what Li Mu meant by asking her to take his knee, but after thinking about it for a moment, she could guess that Li Mu was praising her, so she blinked and said, "I'm not showing off my cleverness to let you praise me. Come on, I am just saying this to explain to you why I estimate that your project will require 550 million yuan in 20 years to maintain it."

Li Mu nodded repeatedly and said in agreement: "This algorithm is very scientific, and the number of 550 million should be relatively accurate. I think this number should be relatively close. 550 million in 20 years does not sound like a lot." .”

Wei Lan pursed her lips and said seriously: "Dear, don't be too optimistic, because there are many things that you don't care about, and you can't just take care of a part of them. For example, you only give these veterans in need the per capita salary in rural areas. Income subsidies are provided, but what if they get sick? They have no medical insurance. If they get sick and come to your foundation, will you take care of it or not? If you take care of it, these are 20,000 old people who have been on the battlefield for 50 or 60 years. This part will No one can guarantee how much expenses will be incurred. Moreover, what if the orphaned elderly person ends up living normally and has no one to take care of his funeral affairs? Do you want to take care of your charity fund? If you do, it will still be very big in the future. Expenses."

As he said that, Wei Lan added: "People are like this. As a public figure, if you don't do many things, people won't say anything. But if you do it, if you only do it 70 or 80%, it may be the opposite." It’s bringing yourself a lot of notoriety, don’t you think?”

Li Mu nodded. Wei Lan was right. Moral kidnapping has always been something that the people like to do. If he really does charity in a bold and unrestrained way regardless of the cost, then there will soon be a large number of people with charity. The project comes to me and asks for money. If you give it, you won't be able to give it. If you don't give it, the person who is rejected will probably turn around and scold you.

Assistance to these 80- and 90-year-olds must not just provide a certain amount of living expenses. The best solution is to provide all-round assistance to those veterans who are in need. After all, with their contributions to this nation, this nation is now There is enough need to feed them back and give them some comfort in the rest of their lives.

However, once it reaches this level, it must be completed by the collective efforts of the whole society, just like the Hope Project. This kind of charity project can only be realized well if the whole society works together, otherwise it will not be possible with any individual ability. Maybe it can hold up.

Just when Li Mu was thinking carefully about the problem, Wei Lan reminded: "Your 3321 and the charity auction you did on Taobao for the seedling protection fund are very good ways of charity, so that it can be self-sufficient or have a sustainable Regarding funding sources, I think you can also use this method to operate this project for veterans.”

Li Mu sighed: “This project, like the Seedling Protection Fund, is actually a pure investment project. Unlike 3321, it allows students to make money while accumulating charity funds for the platform. Moreover, the overall scale of the Seedling Protection Fund is relatively smaller. .”

After that, Li Mu added: "What you just said makes sense. These veterans are all heroes of the nation. The real guarantee is not just a living allowance of two thousand yuan per person per year, but a worry-free life. A healthy body, enough care and social recognition, and even after death, we must help them take care of their future generations and put them to rest. In this case, the scale of funds required is much larger than the number just obtained. You really need to think about it carefully. .”

Wei Lan thought for a while and said: "I think, if possible, not only should the whole society pay attention to this public welfare activity, but also the identity of veterans should be highly recognized by the whole society, and then it should be trademarked, commercialized, and then Cooperate with all departments and enterprises that are related to the life, old age, illness and death of veterans.”

"Tell me more about it."

Wei Lan explained: "For example, if the charity project of Veterans of Immortality becomes popular in China and has enough popularity, then the trademark of Veterans of Immortality will also become popular. After the trademark becomes popular, we still need to establish our expertise in this aspect. The authority must reach the level that the veterans we identify are recognized by the whole society. Then we can cooperate with hospitals, nursing homes, large supermarkets and even cemeteries across the country. We will give them special certification and corresponding business Promotion resources, but they must give a certain discount to the veterans we identify.”

"For example, if Wal-Mart, Carrefour or other large supermarket chains are willing to cooperate with us, as long as they are willing to give our certified veterans 500 yuan per month or other 50% off discounts on purchases within the quota, and allow veterans to buy rice and noodles. Grain and oil can save some money, so we allow them to use the title of 'Veteran Immortal Designated Cooperative Enterprise'; the same is true for hospitals. If a veteran without medical insurance is hospitalized due to illness, they can provide a certain degree of treatment cost reduction, then it is us If there is a middle-aged and elderly clothing brand that is willing to sponsor veterans’ clothing, it can also use the veteran’s immortal trademark. Generally speaking, we open the entrance to cooperation to all companies and lower the threshold for cooperation. In this way, the company will be profitable. , the enthusiasm will definitely increase a lot.”

Li Mu sat up in surprise and snapped his fingers: "This is a good idea. Only commercialization is the most reasonable and long-term way of operation. As long as we increase the popularity and popularity of the veterans, there will naturally be a lot of ideas. If you take advantage of the popularity, we will directly enter into business cooperation with them when the time comes.”

After saying that, Li Mu looked at Wei Lan and praised: "You are truly the smartest and most business-minded among all the women I have met!"

Wei Lan smiled and said, "It's not as good as you said, but it should be pretty good."

"That's great! Not only did it help me organize this idea more perfectly, but it also solved a big problem!"

Wei Lan bit her lower lip lightly, and said with affection in her eyes: "I have helped you so much, how are you going to reward me?"

Li Mu stared at Wei Lan with a smirk on his face, and said nothing for a few seconds. Then he suddenly reached out and pulled her into his arms, then turned over and pressed her under him, and said coquettishly: "If you want a reward, , then I can only work harder tonight..."

Chen Ze hadn't seen Li Mu for quite some time. This time, Li Mu immediately asked him to meet him the day after he returned from the United States, which made Chen Ze feel a little flattered.

Although he didn't know what Li Mu wanted to do with him, Chen Ze had something that he had been waiting to communicate with Li Mu, so when Li Mu said that he wanted to arrange a meeting place, he offered to drive to Ziyun Villa to pick up Li Mu.

Li Mu got on Chen Ze's Audi A6. He drove Li Mu directly to the Fifth Ring Road and said to him: "If you have anything to do with me, tell me now. I will take you to see the current conditions of our track later." progress."

Li Mu asked in surprise: "Is the track completed?"

Chen Ze nodded excitedly and said: "It's almost done. I've hired several construction companies to work overtime on the entire racing track project. The main hardware of the track has been completely completed, and some track equipment is being installed. Our club The main building is almost completed."

Li Mu said: "Looking at it this way, it will be put into use soon."

Chen Ze snorted and said: "If we want to undertake a formal competition, I'm afraid we have to wait until everything is settled and submitted to the FIA for acceptance. However, within a month or two, we can use the track ourselves first. "

Li Mu said: "In this way, we will start to put out the CSC, China-Supercar-Club signboard in the near future. First, we will find some friends with good connections and sports cars to come in, and then we will promote it to the outside world and attract more people. Members come in.”

Chen Ze nodded and asked Li Mu: "If we start a club now, how will we maintain the relationship among the members? I originally wanted to build a large club, but our main building will need to be renovated after it is completed. It is estimated that It will take about half a year to be put into use.”

Li Mu said: "This is very simple. Most of these young people who play sports cars socialize for the sake of personal connections. With you as a golden sign, you can also absorb some people like Li Tong, Lin Lin, the owner of Fayue Restaurant, and Cai Zhengmao, the guy who backs up the car." of people, the influence of the small group will soon increase. After it reaches a large scale, everyone can go to the track to play cars. Usually, they will use Fatty Wang’s Sugar Club as a base and say hello to Fatty Wang. From now on, they can directly use Sugar Club to work with Fatty Wang. The store is turned into a member club of CSC. Only members and friends of members can come here to spend money. Then the level of the entire club is raised, and several event planners are found to hold theme parties regularly, and then some outdoor activities are planned. Activities can basically maintain the club’s members together.”

After that, Li Mu added: "After half a year, when all our projects are completed, we will set up our own club directly next to the track, as well as Cai Zhengmao's sports car sales and sports car repair and maintenance. All these can be installed, and CSC can It has become a playground for the children of rich families and officials like Yanjing. When the influence of your circle comes out, I can guarantee that even the second generation who don’t like sports cars will join this club and become a member of this club. members will go out to buy a sports car."

Chen Ze gave a thumbs up: "You are the best at playing! If this club really brings together young people like Yanjing with dignity, the energy contained in it will be huge. Second-generation people like Yanjing will We have countless small circles, but there is no real big circle that can include all or most of them. I think CSC is definitely the first.”

Li Mu nodded: "I think so too."

Chen Ze then smiled and said to Li Mu: "Why don't you, old man, also join the CSC for the entire supercar?"

Li Mu smiled and said, "Do I want to participate too?"

Chen Ze said: "Now when it comes to influence, who can compare with you? If you are a member of our CSC, how much influence will it have on CSC once this news gets out?"

Li Mu thought about it and realized that Chen Ze was right. He already had his own shares in this project. Even if he did not join CSC, once the club was established in the future, everyone would still know the fact that he held shares in it. Instead of this, why not Just join in directly. Of course, you must become the first member of the projects you invest in and the clubs you participate in establishing.

So, Li Mu said to Chen Ze: "In that case, I will go back to Cai Zhengmao to order a car. The two of us will be the first members of CSC."

(End of chapter)