Li Mu has heard about the Ferrari Enzo. It is rumored that the number of this car seems to be very small, and the purchase threshold is also very high. It is said that one must own several Ferraris to be eligible to buy it. Li Mu does not know whether this rumor is true or not, but this Cars are very expensive for sure.
Chen Ze also didn't expect that Cai Zhengmao would be so smart. He would give Li Mu an Enzo as soon as he asked. He really liked this car, but because of his status as an old man, he would not say Enzo, but even an ordinary Ferrari. He didn't dare to buy it, even if the source of the money was completely clean and transparent. With his status, he could never drive such a dazzling car to show off on the market, so the sports cars in his hands were all GTRs that looked inconspicuous, and they didn't It's a low-key model that a few people know about, but the modification cost after getting it is much more expensive than buying the car, so that his GTR can easily defeat all the supercars in Yanjing.
Fortunately, Li Mu's identity is not restricted by these invisible restrictions at all. With Li Mu's current strength, even if he buys a private jet, no one will say anything about him. If he has the ability to make money, he is entitled to enjoy it. Spend money Buying comfort is a matter of course, so Chen Ze immediately took Cai Zhengmao's words and said to Li Mu: "Enzo is a good thing that can only be found. Zhengmao is really bleeding. Li Mu, you don't have to worry about the car now. Now, let Zhengmao handle it with full authority."
Li Mu did not comment on Chen Ze's words, but asked Cai Zhengmao with some surprise: "Can I buy Enzo's car casually?"
Cai Zhengmao waved his hand and said with a smile: "It is not easy to buy this car. If you want to buy a new car, you must meet the requirements of the Ferrari manufacturer. They require the car owner to have at least three Ferrari models in his name, and there are a bunch of others. The conditions were terrible, but fortunately I had been sitting around for a long time and had owned quite a few cars, so I ordered one from Ferrari.”
Li Mu nodded and asked him, "What's the price of this car?"
Cai Zhengmao said: "Brother Li, why are you and me so polite? You and Brother Chen are flattering each other by letting me join the CSC project. Brother, I should also express my gratitude."
Li Mu didn't want to owe Cai Zhengmao any favors. After all, the two were not very familiar with each other, and even if the price of this car imported into the country exceeded 10 million, it was not a big deal to him. After cashing out last time, he had nothing to lose. The scale of cash is still very considerable, and "Miracle MU" has been the most profitable online game in China for a long time. This income is also a stable and large cash flow.
Just as he was about to persuade Cai Zhengmao to tell him the actual price of an Enzo, Chen Ze said at this moment: "Li Mu, given Zhengmao's thoughts, I think you should stop being polite to him. From now on, we will not only be partners, He is still a good brother, if he wants to give you a car, just accept it."
Cai Zhengmao also quickly echoed: "Yes, Brother Li, it's just a car. It's just a drop in the bucket for you and me. It's rare for me to have it, and you happen to like it, so don't be too polite to me, brother."
Even Chen Ze persuaded him to accept this "big gift". Li Mu thought for a while and did not refuse. He nodded slightly and said to Cai Zhengmao: "Zhengmao, thank you!"
"Brother Li, my brother, thank you. After the car arrives in Hong Kong and clears customs next week, I will have it sent to Yanjing. Do you have a license plate number you like? Tell me and I will help you get it."
Chen Ze smiled at this time and said: "Zhengmao, you don't have to worry about the license plate. You will provide the car and I will provide the license plate."
…
"Old Chen, why did you ask me to accept Cai Zhengmao's car? The ex-factory price of this car is estimated to be four to five million yuan. When imported into the country, the customs duties, consumption tax and value-added tax will be doubled again, and other expenses will be complicated. Counting it in, it must be over 10 million, this is not a small favor."
On the way back, Li Mu sat in Chen Ze's car and asked him this question curiously.
Chen Ze laughed and said seriously: "You, don't think about owing him a favor. By accepting his car, you are actually giving him a favor."
Li Mu asked in confusion: "Why do you say that?"
Chen Ze explained: "For Cai Zhengmao, I don't have much face in front of him. There are a few people who are similar to me among the people he deals with, but you are different. You know these dudes How many people in your circle want to get to know you, or want to ride on your coattails to make money?"
Li Mu shrugged his shoulders: "Everyone wants to make money."
"So." Chen Ze smiled slightly and said: "When I first asked Cai Zhengmao to join this project, you were far from as perverted as you are now. When he joined, he must have felt that he was equal to both of us, but For such a long time, you have developed so fast that he has begun to have changes in his heart. He must feel that he is becoming more and more unequal to you in this project, and as your strength continues to improve, this project has also begun to change. He will be pulled higher and higher by you, and in this way, he will be more worried about his own prospects in this project. He must be afraid that one day you will think that he is too useless and kick him out of this project."
Li Mu smiled and said, "I really didn't mean that."
Chen Ze nodded: "That's why I suggest you accept this car. If you accept this car, you won't owe Cai Zhengmao any favors. Instead, you will give him reassurance and let him work in this project safely." Go down, if you don't accept it, he will definitely be worried all the time."
"I understand." Li Mu nodded with sudden realization: "Then I will accept it. Thousands of dollars is certainly not a big deal for Cai Zhengmao."
"That's right." Chen Ze said with a smile: "He saw the prospects in you and CSC, so he wanted to be tied to us for a long time and work hard. If you accept this car, it will actually stabilize your life." In his mind, it’s a win-win situation.”
With that said, Chen Ze added: "Since your car will arrive next week, we should really push forward the club-related matters as soon as possible. If you go to Shanghai tomorrow, then I will go to Fatty Wang to discuss the venue tomorrow. When you come back, we will have a good chat about the club's positioning, terms and publicity. You must be better at these things than anyone else. Let's try to settle it as soon as possible, and then start recruiting the first batch of members in the circle. "
Li Mu said: "Let me outline a few simple principles first. First of all, there are two thresholds for our club. One is that you must own a sports car, and the other is that you must pay a certain amount of membership fees every year. Originally, I was inclined to do membership grading. Institutional, such as gold membership, platinum membership, and diamond membership. But after thinking about it, we divided it into three, six, and nine levels at the beginning, which may affect the enthusiasm of middle and low-end members to join, so I plan to start with high-end members. To get a membership, set the membership standard higher, and then slowly lower it.”
Chen Ze asked: "You mean we first recruit high-end members like diamond members?"
"Yes, in the early stage, we can set all the models that members will be admitted to with a landing price of more than two to three million. We will first bring together the first-tier high-end players, so that the second-tier and third-tier players will temporarily feel that they have no chance to join CSC. The less chance they have, the more they want to join in. So after we have almost recruited the first batch of members, the social influence is almost brewed, and the expectations of second- and third-tier players are almost fermented, we will then open the door to the whole society. Announce an appropriate lowering of the threshold, such as reducing the price of a car from two to three million to one or two million, and bring in second- and third-tier users."
"With all this effort, won't we still have to have a membership grading system in the end?"
Li Mu said with a smile: "Of course we have to do it, but doing it step by step will give users a completely different feeling than doing it right away. The reason why Ferrari has been so popular in recent years is because it only launched it for first-line users." First-line products have a very high positioning, but if Ferrari not only builds supercars from the beginning, but also builds cheaper C-class and B-class cars, how do you think first-line users would feel? Have you taken a fancy to one? Ferrari supercar, but the owner of the hotel in front of your door just spent one million to buy a Ferrari four-door, five-seater sedan. When he asks you to buy a Ferrari again, you will hesitate in your heart and consider whether you want to go with the Ferrari in front of your door. When people like hotel owners choose the same brand, this is the drawback of implementing a membership grading system from the beginning, which will cause rejection by high-end users;"
“But if you have already bought a Ferrari supercar, and after a while, Ferrari launches a four-door, five-seater sedan priced at one million, and then you find that the owner of the restaurant in front of your door also buys it. I bought one, what can you do now? The car has already been bought anyway."
After hearing this, Chen Ze shook his head repeatedly: "You are such a thief... But even if you do this, once you start to lower the threshold, those high-end members who are not interested in or even repulsive to low-end members will still feel uncomfortable psychologically. What should I do?"
Li Mu said: "It doesn't matter. As long as he joins us first, we will have the opportunity to instill this awareness in them and let them understand that if such a club wants to become bigger and stronger, it cannot just be played by a small group of high-end users. That is not a good thing for the development of the club. Properly lowering the standards is a good way to provide the club with fresh blood and new strength. And we will definitely not lower the threshold blindly. The final threshold still has to revolve around the 'Super Car Club' For example, no matter how much we lower the threshold, the price of entry-level models will not be less than RMB 1.5 million. As long as we stick to the bottom line, we will be accountable to our members."
Chen Ze thought thoughtfully for a long time, and then said to himself: "It sounds very reasonable, but what about the membership dues? What level are you going to set?"
Li Mu said: "The membership fee should not be too much or too little. If it is too much, it will naturally block more users from the door. If it is less, it will also reduce the profits of the entire club and the service standards that the club can provide to its members. So I I probably thought about it and linked the membership fee to a certain item in the member’s car cost, such as insurance.”
"Insurance?"
"Yes, if a first-tier member's car is a supercar with a price of more than three, four or even five million yuan, then his annual commercial insurance will cost about 80,000 to 100,000 yuan, so we will set the membership fee at 100,000 yuan. Years, it is basically equivalent to buying an extra commercial insurance. The cost should be minimal to them and must be within their affordability."
(End of chapter)