Everyone has their own pursuits. Even a super rich man like Li Mu, who is worth tens of billions of dollars, has his own idols and areas of obsession. Liu Xinxin's focus on charity is equivalent to Li Mu's focus on the Internet. Li Mu hopes to use her abilities to serve as a super engine for the development of the Internet, while Liu Xinxin hopes to use her network resources to do more good things for more people in need in the world.
Seeing that the two of them seemed to be talking about business, Li Tong said to the two of them: "You guys talk first and I won't disturb you. If you are ready to order, please call the waiter at any time. I will come to see you later."
Li Mu thanked Li Tong, and Liu Xinxin said to him without hesitation: "Please ask the waiter to bring me a piece of chocolate first. I seem to have low blood sugar."
Li Tong said hurriedly: "Would you like me to find a doctor to come and take a look at you?"
"No need." Liu Xinxin waved his hand: "It's not a big deal, it's just that I've been too tired recently. My old man's health doctor just saw me a few days ago and just let me have a good rest for a few days."
Li Tong nodded: "Then I can rest assured, your old man's health doctors are all authoritative."
After saying that, Li Tong said to her: "I'm going to tell the waiter right now."
After Li Tong left, Liu Xincai said apologetically: "Mr. Li, I'm sorry, I haven't been in good health recently. It's mainly because I've been a bit nervous."
Li Mu said: "I heard from Old Chen that you went to the North and South Poles and Africa? This span is quite big!"
"Yes." Liu Xinxin said with a smile: "Originally I just wanted to go to the North Pole with an Icelandic animal protection organization, but I fell in love with the feeling of the pole all of a sudden, and then I was thinking about it and waiting for it in December this year. I will go to Antarctica again at some time, and my sister happened to tell me that our country’s scientific research ship going to Antarctica was replenishing supplies in Argentina at the time. I couldn’t hold it anymore and flew to Argentina to catch a ship, but they would have to stay in Antarctica for a long time. So I flew back by myself, passing through Cape Town, South Africa, so I took a trip to South Africa."
"You are so courageous to conquer two polar regions in succession."
Although Liu Xinxin said it in an understatement, Li Mu was filled with admiration. He had rarely traveled in his life. He had never been to many places in the country, let alone the North and South Poles. He had flown twice in his life. The United States is also busy.
Liu Xinxin laughed at himself and said: "The North and South Pole may sound very difficult, but to be honest, it's really not a big deal. It's like traveling with a group. It's just about wearing more clothes. We go to the Pole on a professional ship and it's comfortable all the way." It’s incredible. The ship is big and stable, and the air conditioner is at a constant temperature. It’s dozens of degrees below zero on the deck but it’s always about 24 degrees in the room. And I eat well and sleep well. It’s not a conquest at all... "
As he spoke, Liu Xinxin sighed: "If I have the opportunity to climb Mount Everest in my lifetime, that would be something to be proud of."
Li Mu said: "Don't talk about Mount Everest, even if it's Mount Huashan, I wouldn't be able to climb it if I didn't take the ropeway..."
Liu Xinxin said with a smile: "Mountain climbing requires a lot of physical and psychological quality. Many people climb the mountain not because they really can't climb it, but because they feel that they can't climb it. In fact, more than half of the climbers on Mount Everest every year are not professional climbers. Mountaineers and ordinary people can climb Mount Everest as long as they have proper training, sufficient hardware and equipment support, and a reliable guide."
Li Mu nodded and said, "I don't think I will have such courage in this life."
Liu Xinxin smiled, showing two neat rows of white teeth, and said: "Mr. Li, let's go back to the topic we just talked about. Is the reason why you are looking for me this time related to 3321?"
Li Mu smiled slightly and said: "It has nothing to do with 3321. It is another charity project I am planning."
"Oh..." Liu Xinyin's eyes could not hide her disappointment. 3321 was like a beacon on the road to her ideals, which was of great significance to her.
Seeing that she was a little disappointed, Li Mu said seriously: "Actually, 3321 is a charity project that requires the least investment in operation. If you really pursue charity, this project is not a good choice."
"Why?" Liu Xinxin looked curious.
Li Mu said: "3321 is actually a mature commercial system, not a charity system. It has a clear business positioning, market demand and profit model. It is like an intermediary agency for domestic nannies. On the one hand, it integrates companies that can provide domestic services. Labor, on the one hand, looks for employers who expand the demand for useful people, and then facilitates transactions in the middle and collects commissions. It is the same as real estate agencies. It is the process of integrating resources and selling them to demanders, and then collecting commissions in the middle. The only difference is Yes, 3321 gave up profits and donated the profits to primary and secondary school students."
As he spoke, Li Mu added: "If tomorrow a certain real estate company in Yanjing decides to donate all its net profits to a certain charity field, make its accounts public, and accept supervision from the whole society, then he will also have the opportunity to become 3321 in the future. , and looking at it on the other hand, what 3321 is doing now is actually the same as the commercial expansion of the intermediary industry. 3321 may be launched in many countries in the future, but the operation method is completely a commercial expansion model. The only difference is that there is no profit. Put it in my pocket, just donate it.”
Liu Xinxin suddenly realized.
Although 3321 is very powerful, it is indeed a complete business model. The next development of 3321 may be the same as that of intermediary companies that constantly open new stores in order to expand market share. If you join 3321, in fact, It's just like joining this business model. Maybe from my own point of view, I am not doing charity, but doing business.
At this time, Li Mu said again: "And the charity project I want to ask you to help this time has a much greater charitable significance than 3321."
"Oh?" Liu Xinxin asked hurriedly: "Can you give me a general introduction?"
Li Mu nodded, but did not directly introduce the project plan of Veterans Immortality. Instead, he asked her: "My company and Hollywood have a movie project called "Flying Tigers" to be launched. Have you heard about it? "
"I've heard about it and watched the entire video of the press conference. I'm very moved and I'm looking forward to the release of this movie."
Li Mu said: "While working on this film and television project, I suddenly realized that the veterans who participated in World War II are probably in their eighties or nineties now, and even the youngest soldiers are probably in their seventies now. , I want to know how many of them are still alive, how their lives are going in their later years, and how I can give them some help so that they can live a better life for ten thousand years... "
In the following twenty minutes, Li Mu introduced the overall plan of the charity project "Veterans Never Die" to Liu Xinxin in great detail.
If 3321 has created a brand new charity model, then "Veterans Never Die" is the second brand new charity model created by Li Mu, and this new model is much more complex than 3321.
3321 connects the supply and demand sides of tutoring and creates an O2O, which is an online-to-offline business model and platform;
Veterans Never Die is a huge structure that tries to draw the whole society into this charity activity. It must first make the charity project’s slogan a hot topic with strong social influence, and it must also make this slogan into a message that contains A trademark with commercial value allows all merchants and enterprises to voluntarily join this project for the value of this trademark, and use their influence to make a sum of cash, resources, reputation and influence with merchants and enterprises in the whole society. "transaction".
The complexity of this business structure is countless levels higher than that of 3321, and its operation is much more difficult than that of 3321. 3321 is the simplest one-supply-one-demand relationship. In other words, the entire project only provides one A kind of service, solving a kind of need, and only serving users with this kind of need.
The responsibility and meaning behind the veteran's immortality are deeper and heavier than 3321.
The fundamental purpose of operating such a huge business structure for this project is to mobilize the resources of the whole society to provide all-round care and care for the surviving veterans of World War II.
Let them have enough food and clothing, let them not worry about illness, let them get the attention and respect of the whole society, let them truly become heroes in the eyes of the whole society, let them have a grave to rest in peace in a hundred years, and leave it to future generations to mourn and remember. Not to be buried in the wilderness...
In other words, once this project is launched, all difficulties and problems in the future of these surviving veterans will become the unshirkable responsibility of the organizers of this project. It may be twenty or thirty years. As long as this project is launched, it will It will never stop until the last World War II veteran dies peacefully, and this project will be permanently terminated.
When Li Mu explained the whole set of ideas to Liu Xinxin, Liu Xinxin felt that her brain was in a state of enlightenment and she couldn't extricate herself. Li Mu's understanding of charity made her realize what truly advanced thinking is. With forward thinking, the logic of most people doing charity is extremely simple: donate money yourself, or encourage others to donate money, and then use the money to help others.
What is a little more complicated is to raise a large amount of charity money, invest it, and then use the investment income for charity;
What Li Mu wants is to create a complete and healthy business model. In addition to personal free donations, he hopes that all corporate units will no longer be single donors, but will create a complete business model for them. system, allowing them to devote part of their resources and funds to join this charity project, but Li Mu will not let them donate for free. Instead, he will operate a brand with enough social influence so that all donors can actually benefit from it. This Much more advanced than today’s charity model.
Just when Liu Xinxin was shocked, Li Mu made a concluding speech: "I feel that begging others to donate money, deceiving others to donate money, and forcing others to donate money are not long-term charity models. The longest-lasting charity model is me. The 'new model of commercial charity' that we want to build, in the final analysis, is to operate the charity project as a commercial project, so that every participant can get rewards for their efforts. Only in this way can we ensure that everyone can have enough enthusiasm to continue Participate in it. Therefore, in my product system in the future, I can push the slogans of many charity projects to the height of social hot spots, make this slogan have commercial value, and then carry out commercial cooperation with corporate units. If the 'veteran does not die' If it succeeds, we can follow the same pattern and do other charity projects, so that every charity project can achieve the greatest success!"
(End of chapter)