Li Mu's understanding, deconstruction and planning of charity made Liu Xinxin feel as if he had received a baptism that transcended cognition.
When Li Mu slowly opened the blueprint of the "commercial charity model" to Liu Xinxin, it was like opening up a whole new world to Liu Xinxin.
Only then did she realize that charity could also be operated with such higher-end, more efficient, and more scientific means, which immediately made her yearn for it.
After being surprised for a long time, Liu Xinxin came to his senses and asked Li Mu: "Mr. Li, the most important thing about this commercial charity model is that in addition to a reasonable structure, it also needs a strong social appeal, right?"
Li Mu nodded and said with a smile: "Yes, if you want to turn it into a business model, you must first give it commercial value. As a person from the fashion circle, you should know very well that whether it is a first-line fashion brand or a second-tier fashion brand, you must first give it commercial value. , third-tier fashion brands, they will not sponsor an unknown ordinary person, nor will they lend their fashion, jewelry and jewelry to him to attend events or take photos, but if the other party is a first-tier star, the result will happen immediately A 180-degree turn, whether it is a second-tier, third-tier brand or a first-tier brand, they will actively sponsor various products and even pay high endorsement and publicity fees. This is the importance of commercial value."
Liu Xinxin said: "It seems that the only person who is really capable of running large-scale commercial charity projects, besides CCTV, is Mr. Li."
Li Mu nodded: "To be honest, it is true. Without a strong promotion system, it is impossible to support such a commercial charity project. CCTV and Makino Technology both have such strength."
After saying that, Li Mu added: "I think, to some extent, Makino Technology is stronger than CCTV because we have a world influence that CCTV cannot match. So if Ms. Liu is interested, we can work together to develop this business." The blueprint for charity has been implemented.”
Liu Xinxin praised: "This project of Veterans Never Die is indeed of great significance. Mr. Li, your business charity model will have even greater significance in the future. To be honest, I am really, really eager to have such an opportunity to do something meaningful." The most important thing is that I am not confident enough in my abilities. Whether it is the project of Veterans Immortality or the blueprint of the entire model, the responsibilities are extremely heavy. I am afraid that I cannot control my abilities... "
Li Mu smiled and said: "This is normal. You are worried that you can't control it, and I am also worried that I can't control it. There are so many tasks that I have to take care of every day, so much that I am afraid that I will not be able to follow up on any project personally. , so I want to find someone who can take my place in this field. I will try, and you will try too. We will all try to see if we can work together to get this project off the ground. If it succeeds, then this project and other projects in the future will be successful. There is an opportunity to benefit the future; if it fails, we can also accumulate experience together and try again. If it doesn't work, we can also look for other external help."
Liu Xinxin pursed his lips for a while, then suddenly extended his right hand to Li Mu and said with a firm expression: "Mr. Li, thank you for your trust, I am willing to join!"
"That's great." Li Mu smiled slightly, shook hands with Liu Xinxin, and said, "I replace the Veterans Immortality Project Foundation that has not yet been established. I welcome you to join. From now on, you will be the person in charge of this foundation. ”
Liu Xinxin couldn't help but laugh and said: "The co-authored project foundation has just been established, so my next work will have to recruit people, determine the implementation plan and prepare to gradually implement it?"
Li Mu gave a thumbs up: "Professional, you really have to recruit your own troops for the next step. At the same time, we will determine the next execution plan together. I personally, together with Makino Technology, Taobao Technology and Alipay, will jointly contribute 100 million yuan to this charity. The foundation’s start-up capital will be under your full control.”
Liu Xinxin said in surprise: "Mr. Li, you and your own company invested 100 million?"
Li Mu nodded: "Start-up capital, if the later project funds are not running smoothly, I can still pursue the investment."
"No." Liu Xinyin said: "A start-up capital of 100 million yuan is already a lot. There are few domestic private charity funds that invest so much money right away. Charitable funds that exceed 100 million yuan are basically investment-type funds. In a fund, the principal is used for investment and the profits are used for charity. In this way, not much money is actually invested in charity.”
Li Mu said: "It makes no sense for us not to be an investment-type charity fund. On the contrary, it makes the charity fund less pure. I would rather set up two funds, one purely for making money and the other purely for charity. That's not the case." It’s much better than just mixing the two together.”
Liu Xinxin agreed: "It is true. The accounts of many investment-type charitable funds are not open and transparent enough, especially overseas. Charitable funds have been used by wealthy people as a safe haven to avoid inheritance taxes."
Speaking of which, Liu Xinxin asked Li Mu: "Mr. Li, do you have any preliminary plans for our veteran immortality project?"
Li Mu nodded: "My initial plan is that after the team is established, we will immediately start preparing promotional materials. This promotional material is mainly to find a group of representative veterans and conduct detailed interviews and interviews with their deeds. Restore it and then make it into various carriers for use as propaganda for the Veterans Immortality Project.”
"There is a very good opportunity right now, that is, the filming of the "Flying Tigers" movie will be officially started soon, so my idea is to start by looking for Chinese Flying Tigers veterans. While the popularity of the movie is high, I can Bring in film resources to create a public welfare activity to find Chinese Flying Tigers members, and jointly promote our Veterans Immortality Project. The social influence of "Flying Tigers" is too great. I believe that with this momentum, we will be able to ‘Old Soldiers Never Die’ was an instant hit.”
Liu Xinxin couldn't hide his excitement and said: "If it is linked with film and television, the social impact of this project will be very great. It will make everyone realize that veterans deserve respect first, and then mobilize the whole people to find and help more veterans." , once the social influence is large enough, the brand Lao Lao Xian Die will naturally have sufficient commercial value, and by that time, it can be fully commercialized."
"Yes!" Li Mu smiled and said, "That's it. As long as this project is implemented, we will do a 'Baby Come Home' charity project in the next stage."
"Baby come home?"
"That's right, come home baby."
Liu Xinxin said: "Does it sound like a charity project to help find missing children?"
Li Mu said: "Yes, the core goal is to help find abducted children, allow the abducted children to return home to reunite with their parents, and at the same time help combat child trafficking criminals."
For Li Mu, when his ability improves to a certain level, charity is indeed an unshirkable responsibility. Therefore, his idea is that if he finds the right person, builds the right team, and builds the right business model, then this healthy charity model must be promoted on a wider scale.
3321 is a charity project for college students in need as well as primary and secondary school students; Veterans Never Die is a charity project for veterans who survived World War II, but there are still many groups in society that need help, including the disabled, heroes who have been disabled or sacrificed bravely, and children troubled by rare serious illnesses. , these groups all need the help of social charity, and they may not be able to do it one by one, but if they can do one more, they cannot escape.
Li Mu had seen too many cases of child abduction and trafficking in his previous life, and had also watched two movies about the search for abducted children starring Huang Bo and Liu Dehua. Behind every abducted child, there was a family in endless sorrow, and countless parents were in despair. For decades, they persisted in searching for the whereabouts of their children. Even if their lives were destitute, even if they had reached the point where they no longer looked like humans or ghosts, they still persisted in searching. Such families are in great need of social help, not only psychologically, We should provide material help and try our best to help them find the whereabouts of their children.
Although Liu Xinxin came from an excellent background, she was no stranger to the social phenomenon of child trafficking, and like Li Mu, she knew the responsibility and significance of it, so she blurted out: "This project is of great significance and is really necessary. Got it!"
Li Mu nodded: "Not only is it of great significance, but the workload is also very large. To make this project work, we not only need a lot of funds and a large number of volunteers from all over the country, but also need to build advanced hardware facilities to support it. At the same time, We also need to coordinate well with the public security department, so the difficulty of this project is much higher than that of Veterans Immortal.”
Liu Xinxin asked in confusion: "Mr. Li, I understand everything else, but you said you need to build advanced hardware facilities. I don't know what you mean?"
Li Mu said seriously: "DNA information database!"
Thinking that the first DNA information database would not be built until at least five or six years later, Li Mu gave Liu Xinxin some information: "The situations that abducted children face are diverse. From the perspective of parents, there is only one problem. , that is, they cannot find their children;
So from a child's perspective, there are many types of problems:
It is possible that the child knows that he has been trafficked, but his adoptive parents do not allow him to find his biological parents;
It is possible that the child knows that he has been trafficked and has the ability to look for his biological parents but cannot find them;
It's also possible that the child himself doesn't know that he has been trafficked.
It is more likely that the children were still in their infancy, and the public security agencies rescued them from the traffickers, but could not find their biological parents, and finally had to send them to an orphanage...
There are so many possibilities. If we build a DNA information database, we can solve at least half of these problems, because DNA is the most complete life information chain of a person. Theoretically, if we can collect the information of all the missing children in the country, If all the DNA information of the parents is collected and a database is established, then if a child suspected of being trafficked is rescued, his parents can be found by collecting his DNA information and comparing it in the entire database; if If a child is abducted and wants to find his parents, then just collecting his DNA information can help him find his parents. If the public security agency discovers a child who is suspected of being abducted, they can also use this method to find the child's biological parents. parents… "
Liu Xinxin looked at Li Mu in stunned silence. She couldn't believe that this young man could have such a huge and advanced idea. To her, this idea was simply the most genius charity idea she had ever heard in her life. one!
(End of chapter)