Leader Lei probably understood Li Mu's intention. What Li Mu wanted to do was to attract users with extremely cost-effective products and solve the needs of most users for such products, thus greatly limiting the market space for other similar products.
These days, the iPod is not really powerful. The price is high, the data is closed-looped, and the software adaptation is a big problem. If there are cost-effective products on the market, the development space of such products will definitely be hit hard. .
However, Leader Lei said with some concern: "Mr. Li, Mango-ME's current production capacity is very sufficient, but the problem is that we have no sales channels in Europe and the United States. If the goods are distributed by then, what method are you going to use?"
Li Mu smiled and said: "With YY here, are you still worried about distribution channels?"
Leader Lei said: "Mango-ME is a physical product after all. We need a sales network and an after-sales network."
Li Mu said: "This is very simple. I will contact the United States. Amazon, eBay and even other offline dealers are our partners. The difference between us and other manufacturers is that other manufacturers only have products and no users. , there is no traffic, but we not only have products, but also traffic. If anyone is willing to sell our Mango-ME on behalf of others and provide delivery services, then I will use YY to divert traffic to their platform. We have over 100 million users in Europe and the United States. With such a large amount of traffic, I’m afraid these companies will rush to cooperate with us.”
Leader Lei immediately said: "I understand! With such a huge traffic, we can even ask them for cooperation fees."
"That's right." Li Mu said: "Whoever offers a condition that satisfies me, I will bring this wave of traffic to him."
Leader Lei said: "Mr. Li, then I suggest you cooperate with offline chain dealers, because if we cooperate with online platforms, once we want to do e-commerce business in Europe and the United States in the future, then the traffic output this time will be a tiger nurturing It’s a problem, but if we direct the traffic to offline dealers, we won’t have such a problem.”
"It makes sense." Li Mu thought seriously for a moment, nodded and said: "At that time, we can cooperate with dealers with the most complete sales network in Europe and the United States to allow our users to purchase Mango-ME offline. This method is very good, otherwise if the traffic is diverted Give it to Amazon or eBay, and their benefits would be too great.”
With that said, Li Mu added: "You should seize the time to implement this matter, especially the stocking up of the regular version of Mango-ME. Starting today, I will ask my colleagues in the United States to immediately apply for the import license of Mango-ME in the United States."
"Okay, I'll make arrangements right now!"
After hanging up the phone with Leader Lei, Li Mu put a sinister smile on his lips. You play with an iPod worth a few hundred dollars. I'll play with a Mango-ME worth a few dozen dollars first. If the product can't compare with yours, I'll use other products to make up for it and buy it. How about a Mango-ME and a one-year YY membership? How about giving away YY coins worth dozens of dollars? What I have to do first is to let Mango-ME be in the bad streets of Europe and the United States and cut off your source of new users, and then wait for high-end products to come out and play with you slowly.
Chen Wan couldn't help teasing Li Mu at this time: "What are you holding back? You're smiling so sinisterly."
"Really?" Li Mu raised his eyebrows and laughed: "What I like most is digging holes for others, either digging a hole for others to step on, or digging a circular hole to hollow out the other person's surroundings. This feeling Excellent.”
Chen Wan smiled and said: "Wilner is bad. Wiley is bad. It would be really unlucky for anyone to be targeted by you."
Li Mu said: "This time I am targeting a company owned by the American emperor. If I kill him, I will be able to go to the United States to plunder their people's wealth."
Chen Wan asked: "What if I can't kill him?"
Li Mu said: "If he can't be killed, he will come to our country in search of people's wealth and wealth."
Chen Wan said hurriedly: "Then you should kill him."
Li Mu blinked and said, "I'll make another call."
This phone call was made by Li Mu to Fang Xudong.
As the CTO under him, that is, the chief technology officer, Li Mu goes directly to him for all his technical needs and asks him to organize manpower to develop and implement them.
As soon as the phone call came through, Li Mu gave Fang Xudong a simple and straightforward task instruction: "Xudong, research Apple's iTunes in the United States. I want you to develop one for me in the shortest possible time that is much easier to use than it." "Make multiple products of the same type as small as possible, start as quickly as possible, and take up as little hardware as possible, and then add its fast startup to the next version of YY."
"iTunes?" Fang Xudong said in surprise: "Mr. Li, do you want to be a digital music market?"
"Yes!" Li Mu asked him: "Do you know iTunes?"
"Understood." Fang Xudong said: "I am an iPod user myself. When I was in the United States, it was more convenient to use iTunes, because most digital music can be purchased and downloaded in iTunes. It is more convenient to use it with an iPod."
Li Mu said: "This is what we want, and the product name is Ytunes. Ytunes needs two major functions. One is to download online music and support direct import to mobile hardware, and the other is to purchase digital music online, so You need to have a good interface for online payment. We can accept PayPal overseas and Alipay domestically."
Fang Xudong said: "That's no problem. I'll sort out the specific product needs right away. Because it involves the music market, we have to develop a management backend for the products on the shelves."
Li Mu said: "You are responsible for coordinating this. I will not get involved in specific technical issues. Once the UI is designed, just show it to me for a look. You must pay attention to the user experience. The simpler and smoother the better, it must be so that iTunes users can use it." After using our product, I can’t help but think that iTunes is a piece of shit.”
"Understood." Fang Xudong said, "I'll start working on it right now."
"Yes." Li Mu said, "Once this is done, with our Mango-ME, we may be able to kill Apple's iPod+iTunes combination. By then, the digital music market in Europe and the United States will be worth tens of billions of dollars a year. It’s our world. With YY’s strong promotion capabilities, we can dominate the entire European and American music market before next year, and even seize the throats of record companies, so you must give it the utmost attention and do your best. It’s done well.”
The impact of digitalization on the record industry was almost like a nuclear bomb. iTunes was originally a distribution platform to help record companies make money, but it soon completely subverted the consumption habits of music users and gradually suppressed the sales of traditional physical records to the extreme. In the era of decline of physical records, it has become the king of the music industry. If the combination of Mango-ME+Ytunes can succeed, the profits of this market alone will be unimaginable, and profits of one billion US dollars a year are just ridiculous.
Strong social products like YY are almost invincible in the current Internet environment. If QQ and Taobao started to develop e-commerce platforms at the same time in 2003, Taobao would not be able to do it even if Boss Ma was given eight hundred Arhats. It’s worth it, but QQ was launched three years later. These three years gave Boss Ma a window of time to lay a solid foundation and create Taobao’s undefeated empire.
If iPod+iTunes is given another two years to accumulate users, I am afraid that YY will not be able to shake it at all. Fortunately, they have not yet formed a golden body, and they can still be broken with a little force.
Li Mu still has many ruthless tricks against Apple in his mind. If his current offensive is not sharp enough, then he will play a three-way game with Apple.
For example, Li Mu can spend a large amount of money on record companies at any time and ask for exclusive cooperation. If a record company can settle five million US dollars from iTunes a year, then he will give him seven million US dollars. The only requirement is that all music Exclusively authorized to myself. Now Apple is far less rich than Makino Technology. It can be defeated by spending money. Moreover, I can also import YY’s traffic resources, just like I do omni-channel promotion for singers in China. Helping record companies create stars is definitely a huge attraction;
If this doesn't work, I will drag PayPal into the water and force PayPal to take sides.
After all, iTunes is an online trading platform, and payment channels are its lifeblood. At present, the only truly dominant payment channel in the European and American markets is PayPal, just like Alipay had an absolute monopoly in China when WeChat Pay did not take off.
If PayPal no longer supports iTunes, then iTunes will inevitably be destroyed, and PayPal will at most compensate for some liquidated damages and bear some infamy. I believe that as long as it provides enough benefits, PayPal will still be willing to take sides.
All the plans revolved around Li Mu's purpose, which was to suppress Apple until it started developing iOS and iPhone, so that it could not breathe, so that it could use all its remaining energy. In a desperate struggle, I will then take down their team and directly dig into Makino Technology.
At that time, I can bring the IOS team and the Android team together to develop a brand new mobile operating system belonging to Makino Technology, and at the same time develop Makino Technology's own full-touch smartphone. This market space is huge, and all of them are The profits contained therein are astonishingly rich.
…
The two phone calls explained Li Mu's two major strategies of encircling and suppressing Apple's software and hardware. Leader Lei and Fang Xudong are both capable people. Li Mu believes that with the help of these two people, and under his own control, although this war has not yet started, But he has already won.
After hanging up the phone, Li Mu turned to look at Chen Wan and said with a straight face, "Now it's time for us to settle the score."
Chen Wan smiled and said, "What kind of account is this? I don't owe you money."
Li Mu said: "You lied to me and deceived my feelings. You made me think that I couldn't see you, and I felt lost for a while. Shouldn't I give you an explanation?"
Chen Wan smiled sweetly and said, "I want to give you a surprise."
Speaking of which, Chen Wan added: "It would be happier for you to see me suddenly without preparation than to see me when you are prepared, right?"
Li Mu pouted: "As expected of a host, my little mouth is getting better and better at talking."
Chen Wan smiled and said, "You made me the host, so you still have to eat the bitter fruits you sow."
Li Mu sighed helplessly, then stopped joking and asked her, "How long will you stay here this time?"
"Three days." Chen Wan said, "Taili can only give us three days at most. It's really too busy."
Li Mu nodded and said, "I only have three days this time."
Chen Wan said with some disappointment: "Maybe I don't have time to see you alone..."
Li Mu stretched out his hand, grabbed the soft palm, interlocked his fingers, and said: "On New Year's Day, I will go home to pay New Year greetings to my uncle and aunt. It doesn't matter if I don't have a chance to see you alone. After I finish this busy period, I will go to Xiangdu to see you!" "
(End of chapter)