There is no doubt that for the 454 CSC members who own super sports cars and super luxury cars, let alone 86 million, it is not difficult to add one or two zeros at the end, but this 86 million is purely charity The donations are really unexpected, with the per capita donation amount being nearly 200,000 yuan.
In fact, the minimum donation amount of these 454 people reached 10,000 yuan, and the highest reached 2 million yuan. Li Mu felt that there was still a lot of room for squeeze from CSC club members. If he promoted the charity project of Veterans Immortality in the future, Get up and make it a well-known charity project. By then, there will definitely be a new round of growth in the CSC Club’s donations.
The CSC Club did not disclose the charitable donation or the amount of the donation to the outside world. In the early stage, the club only released the news that the club was officially established and had attracted more than 400 members.
The explosive effect of CSC Club has stunned high-end clubs and high-end consumer industries across the country.
In China, CSC is the first to make high-end clubs so popular.
Generally speaking, any high-end club must have its own positioning and gimmicks. Although most clubs rely on certain hobbies, when they are actually operating, there are still huge geographical restrictions, industry restrictions, and camp restrictions.
For example, there are not 800 but 300 or 50 golf clubs in the country. These golf clubs are theoretically aimed at golf enthusiasts across the country, but they can really only cover a target group in a specific region. In other areas, if there are golf clubs in that area, it will be difficult for out-of-town clubs to have actual influence on local clubs. This is not only a matter of geographical span, but also a matter of the nature of the network of people behind the club.
A person who has lived in Yanjing for a long time, has his industry and connections in Yanjing, joins a golf club in Yanjing, not necessarily because he really likes golf, but because he wants to expand some resources that are beneficial to him. Under such circumstances, no matter how much the golf club in Shanghai is promoted, it will not have any appeal to him.
This is the geographical restriction of high-end clubs. Not only are they geographically restricted in terms of space, but they are also subject to geographical restrictions in terms of access to resources and connections;
In addition, high-end clubs also have strong industry restrictions. Some clubs are full of real estate tycoons. What they can attract are high-end people related to the real estate industry. Businessmen who make building materials will definitely sharpen their heads to join. It is a club for real estate tycoons, but Internet tycoons may not be interested in real estate tycoons, so this also limits the horizontal development of high-end clubs to some extent.
As for the camp restrictions, it is easier to understand. If Mr. Ma from Tengxun starts a club, all the senior people from the Tengxun department will definitely join it, but Boss Ma and the senior people from the department may not participate. If Boss Ma does the same If you also open a club, the senior people in the department will definitely take sides according to their own camps. Instead of being able to become friends in a club, they may engage in quarrels and exchanges of insults online all day long. Just enjoyable.
Because of these objective factors, none of the domestic high-end clubs can achieve sufficient influence across the country and in various industries. Many clubs have worked hard for more than ten or twenty years, but they have only achieved vertical development. Sufficient scale, but horizontal development is always a difficult barrier to break through.
However, Li Mu's CSC club has just been established, and it has achieved horizontal development that these high-end clubs have not achieved, and it has penetrated the country and the entire industry horizontally.
Members of the CSC club come from all over the country. Even the rich second generation from Nanhai Island travel all the way to Yanjing to join this club, which shows that the influence of this club has long broken through geographical restrictions.
The family businesses of these rich second generations span numerous industries. Some are energy tycoons, some are real estate tycoons, and some are plastic kings, home appliance giants, and leaders in the OEM field. Their parents may interact with each other. There is competition, mutual contempt, and mutual isolation, but the CSC club is awesome because it directly brings their descendants together regardless of where their father is from, what he does, or what camp he is in. Young people are not so scheming and Think about it, and have a more outspoken personality, so they won't worry about those who have something and don't have it.
More importantly, there is a strong magnetic field like Li Mu in the CSC club. He is like a powerful neodymium magnet, attracting all these nails, nuts, steel balls, paper clips and even teapots and pencil cases to him.
Those big names who have been operating in the field of high-end clubs for many years did not expect that Li Mu, who was making all the changes in the Internet industry and even covering the sky with one hand, could revolutionize their lives with just a turn of the head. From today on, no matter how many clubs they have, they will all be involved. One thing is almost certain about these talented people, that is, their children are all in Li Mu’s club. If you think about it carefully, this is simply terrifying. In ten years, when these rich second generations who are keen on playing cars will They have inherited the family business one after another, and the power behind the CSC club may be greater than imagined.
Interestingly, the only ones who are deeply worried and fearful about CSC clubs are these competitors who also operate high-end clubs. Apart from them, the sudden rise of CSC clubs has excited more people.
The happiest people are the parents of these members.
Most of the second generation always lack the qualities of their parents who started from scratch, were not afraid of hardships, and went into battle without a shirt. In other words, the vast majority of the rich generation are somewhat disappointed with their next generation. The only difference is It’s just the size of the disappointment.
But now, their children have finally done something that makes them feel gratified. For their children to join the CSC club, it is a great improvement in the eyes of their parents.
At least, they have found a highly valuable circle that can expand their contacts infinitely, and it is led by Li Mu, so none of these parents are worried that this club will become a place to play and lose one's spirit.
They know very well that although Li Mu is young, he is definitely a down-to-earth pragmatist. His practical ability is even better than that of many veteran entrepreneurs. Judging from his way of doing things, it is absolutely impossible for him to spend so much money. Even if his children have the time and mood, Li Mu will never have the energy to play with them.
The recognition of the CSC Club by his fathers has made the CSC Club even more famous. Li Mu even heard that some rich second-generation families have not allowed them to buy sports cars for safety reasons. However, after the CSC Club was officially established, When these second-generation rich people asked their families to buy a sports car and join the CSC club, they immediately received their family's approval.
CSC Club, from the day it was established, is no longer a simple interest club. Its background, its influence and the powerful resources behind it have made it become a top club among discerning people. It is a gathering place of resources and connections, and Li Mu's golden brand has laid a very high foundation and style for it.
Sports cars are just a hard threshold used to select members. Different from those sports car clubs in his previous life that were meant for dandies, Li Mu wants to use the CSC club to gather these wealthy second-generation people and take them with them. For those who do business, as the CSC club continues to expand and as his influence on these members continues to increase, what Li Mu will gain in the future will be an extremely powerful force of capital and connections.
If a club that can donate more than 80 million in charity in a short period of time wants to gather their funds to help themselves and them make money, it would be easy to spend 80 billion overnight.
…
In addition to bringing great joy to these second-generation parents, the CSC Club has also delighted many suppliers who specialize in providing high-end products and services.
The most important thing for high-end products and services is the expansion of high-end user groups. The higher the high-end users, the higher the conversion cost. The CSC Club is a gold mine with a large number of high-end users!
Currently, the CSC club has more than 400 high-end consumers who own sports cars, and this number continues to increase. What is the concept? The richest young people in China who know how to spend money may be here!
For a time, the market cooperation department of CSC Club received a large number of cooperation requests from companies. At least hundreds of domestic and foreign companies took the initiative to offer extremely attractive cooperation conditions to CSC Club. CSC Club did not have to pay a penny, as long as it helped these companies Companies that sell high-end products and services in the club can get at least 20% of sales.
This even includes the well-known Italian sports car brand, Maserati.
Since Cai Zhengmao has been engaged in automobile import and export trade, the relevant person in charge of Maserati first contacted him and conveyed their intention to cooperate.
Cai Zhengmao immediately reported the situation to Li Mu and Chen Ze.
Cai Zhengmao said that Maserati has not officially entered China yet. Maserati previously planned to enter the Chinese market next year and is currently doing market research and preliminary preparations. All Maserati currently running on the road in China are either smuggled cars or purchased through automobiles. Trade dealers parallel import incoming cars.
Maserati was transferred from Fiat to Ferrari a few years ago. In Ferrari's overall strategic plan, Maserati is currently used to fill Ferrari's own gaps in the mid- to low-end sports car market. Unlike Ferrari's multi-million-dollar models, Maserati's models The price can reach the million level, and the overall cost performance is higher than that of Ferrari. And because Maserati is not positioned as a pure supercar, its products are more consumer-friendly than Ferrari.
The unit price is lower, the price/performance ratio is higher, and it is more suitable for home use. Under such product positioning, Maserati's potential sales will naturally be much higher than Ferrari. Therefore, Maserati pays great attention to the future Chinese market and hopes to open up a situation in the Chinese market. , allowing this brand to quickly take root in China.
The CSC Club gathered more than 400 members overnight, and also created a short-term transaction peak for China's imported sports cars. This made Maserati realize the market space contained in the CSC Club. A CSC Club basically consumes China's high-end cars. All capable young people have been caught up in one fell swoop, and Maserati’s audience is young people who have spending power and pursue fashion and driving pleasure, so the audience is highly matched. For Maserati, if they can enter this club, maybe their business in China It can be accelerated by three to four years!
Maserati has had a lot of experience in entering a new market over the years. They conduct objective analysis based on the data accumulated over the years. If they follow their usual operating methods, it will be difficult for them to open up sales in the first few years after entering China. First It is difficult for the annual sales volume to exceed 100 units. It may be five years before the annual sales volume exceeds 1,000 units. However, if we cooperate with the CSC club, we may be able to reach this level within two years!
(End of chapter)