When it comes to business, Li's father and Li's mother are so happy that they can't open their mouths from ear to ear.
No, September has just passed. The store took stock and found that sales exceeded 700,000 yuan, which averaged over 20,000 yuan a day.
After hearing this, Li Mu sighed repeatedly. At the beginning, he underestimated the potential of the clothing market. He thought that a turnover of 10,000 yuan a day was already great, and it was not even half of the actual sales.
He was even more shocked and speechless when he thought that since the opening, the turnover has been almost 140,000 to 500,000 yuan. The net profit of the store is now several hundred thousand yuan.
Li Ma said: "Business has dropped a little recently, but when the weather starts to get colder in October, there will definitely be another peak season. By the end of November, winter clothing will have another peak season, and then it won't be long before it's over again." It’s the Spring Festival, so it’s the peak season.”
Li Mu nodded: "There is no real off-season for brand clothing. All seasons are peak seasons. In addition to season changes, there is also the peak season before school starts and the Spring Festival peak season. After all, one year has passed."
Li Ma also agreed with Li Mu's statement, but she hesitated for a moment and said to Li Mu: "Son, I talked about buying a house in Yanjing before, but now it seems that I have to slow down."
Thinking that Li's mother had always wanted to buy a house in Yanjing, Li Mu asked curiously: "What? Looking at this trend, I should be able to earn money for a house in November."
Dad Li on the side said: "Your mother has taken a liking to another brand called Semir. After asking about it, the headquarters is also in Wencheng, so she wanted to go over after the holidays to negotiate for this brand."
Mother Li was afraid that Li Mu would disagree, so she explained: "I think Semir is a good brand. Although it is not as well-known as Metersbonwe, it is not much different. I took the time to go to Jinling for a tour. I found that their store’s business is no worse than Metersbonwe’s.”
Li Mu was pleasantly surprised. His parents had also changed. They were no longer obsessed with earning a meager salary and no longer fearful of money. Now they had actually begun planning to expand their territory. It was rare. , it’s really rare.
Li Mu had also considered the Semir brand, but based on his own memory, it was not as stable as Metersbonwe, so he excluded it when choosing one of the many. However, now there is Metersbonwe. Spangway, if you open another store, Semir is a good choice.
So, Li Mu said in an extremely firm tone: "I think your idea is great. We can't be satisfied with just one store. The market space in the clothing industry is still very, very large. If there are good projects and sufficient funds, We must act decisively!”
As he said that, Li Mu was also a little worried and asked his parents: "Are you busy now? Do you have the energy to take care of it?"
Li Ma said: "Your little aunt is so capable. We don't need to get involved in most things. We don't even need to go to the store every day. Recently, we just go there in a few days to check the sales situation and inventory, and talk to your little aunt." We set the purchase quantity and reconcile the accounts once a week, and there is a computer system to help, so it’s quite relaxing.”
Dad Li said with a smile: "According to the commission ratio we set, your aunt can earn more than 10,000 yuan in September. She is more motivated than anyone else now."
Li Mu nodded: "In this case, the second store must have a capable store manager."
Li Ma hesitated for a moment and said a little uncertainly: "Actually, I want to discuss this matter with you."
Li Mu waited for what his mother would say next.
Ma Li said: "After you left, your aunt came to our house several times."
"Oh? What's aunt doing here?" In Li Mu's impression, aunt rarely comes to his home, and she rarely comes during holidays. It's amazing to have her once a year. She comes several times in just one month. There must be something wrong with her. Purpose.
Li Ma said: "Your aunt's store business is getting worse and worse. Everyone in Haizhou knows that our store's business is booming. The salesperson's commission in September is several thousand yuan, which is more than what your aunt makes by opening her own store." So your aunt wants to work in our store."
"She's coming? What about my little aunt?" Li Mu said: "You also know my little aunt's temperament. Will she be convinced if she is allowed to work under her?"
Li Ma said: "Your aunt is not very demanding, she just wants to be a shopping guide. She has also been running a clothing store for a few years, so she can do sales by herself."
Li Mu nodded and asked, "Mom, do you mean that if you open a new Senma store, let my aunt be the store manager?"
Li Ma said: "That's what I really mean, but I'm also asking for your opinion..." Then, Li Ma added: "Your aunt is much better now than before."
Li Ma knew in her heart that Li Mu had a lot of opinions about her aunt, and was afraid that he would not agree with this matter.
Father Li also stood by Mother Li at this time and said, "Xiao Mu, your aunt has indeed made great progress now."
Li Mu hesitated for a moment and sighed.
There are indeed many things that he dislikes about his aunt. She is almost forty years old, and her mentality is not stable at all. She becomes arrogant when she makes a little money. She is also a bit sarcastic when talking to her father. When she sings with her uncle, she Even more infuriating.
However, after all, she is her mother's biological sister. Go back more than ten years, when she was just born, she was still a big girl and hugged her and loved her.
Psychologically, Li Mu does not agree with nepotism in business. However, when it comes to business for his parents, making money is secondary. Satisfying them and letting them reflect and prove the value of life is the most important thing.
They have the need to make money and be recognized. Now they have taken the first step to success. The gap between the rich and the poor is a bit wider than that of their relatives. At this time, they are not complacent, nor do they turn around to ridicule others. Instead, they hope to help their relatives who are lagging behind, which proves that they also have the need to be relied on by their relatives.
If that's the case, then let them do it. It's not impossible to use an aunt, as long as she does things in a down-to-earth manner and doesn't mess around in her family's shop. In that case, the parents will have a greater sense of accomplishment.
So Li Mu seriously made a three-part agreement with his parents: "It's not impossible to use an aunt, but there are a few points. First, the aunt's temper and character must be changed. Especially when managing the sales team, she must not use that condescending attitude and sarcasm. method; secondly, she must take the training seriously and fulfill her duties as a store manager; finally, if the aunt is not capable enough or has a wrong mentality, she must be replaced in time."
Li's mother agreed without hesitation. Although she wanted to help her sister, she still had strong principles after working as an accountant for so many years.
Dad Li has no objection. If she does well, everyone will be happy if she stays. If she doesn’t do well, she can’t use a store to accompany her to fool around. After all, it’s an investment of hundreds of thousands.
Li Mu asked again: "Have you chosen the store address?"
"The choice has been made." Ma Li said: "Less than a hundred meters away from our current store, there is a store with an area of 120 square meters that is for rent."
Li Mu said: "Okay, if the price is right, rent it. However, the contract details must be settled. It is best to follow the rental contract of our current store. On this basis, it doesn't matter if the rent is slightly higher."
Li Mu did not expect that his mother was surprisingly efficient. He rented the house that afternoon and signed the contract.
Li Ma said that because she has already opened a Metersbonwe store, Semir is a high-quality partner and can even avoid the door-to-door review process, so the preparation time for this store will not be too long. After the holiday, Go sign the contract and renovate immediately. It should be open for business by the end of October.
The family of three reached a consensus on joining Semir. Dad Li seemed to be hesitant to speak. Li Mu paid attention to his father's performance. He seemed to have something to say, but he endured it for half a morning until lunch. He didn't speak when he spoke.
At noon, Dad Li took out a bottle of his favorite Kouzijiao, poured two taels for himself, and poured another one or two taels for Li Mu.
Mother Li had been preparing lunch since the morning. She was particularly attentive to her son's first meal when he came home. For a family of three to eat, she was forced to prepare six dishes and one soup, including two cold dishes, specially for Li Mu to accompany him. Dad, have a drink.
When a family's material life and mentality are prospering, this sense of satisfaction makes people particularly fulfilling. Even having a regular meal at home, the atmosphere is more comfortable and joyful than during the Chinese New Year in previous years.
At the dinner table, Li Ma kept picking up vegetables for Li Mu, and Li Mu also opened his belly and ate and drank, which was a great pleasure.
Dad Li drank two ounces of wine, his face was a little rosy, and he suddenly said: "I want to discuss something with you."
Mother Li had been cooking and didn't notice Father Li's entanglement in the past half morning, but Li Mu had been watching it and said: "Dad, if you have anything to do, just tell me directly. You are the head of the family, and there are some things you don't have to do." Discuss it with us and you can make your own decision.”
Dad Li smiled awkwardly and told what he had been holding back for a long time.
Li Mu's grandparents have been living with Li Mu's uncle for a long time. Li Mu's uncle Li Daoguang has been farming all his life and goes out to work during the off-season. The family conditions are very average, and Li Mu also has a cousin and a cousin. My younger sister is older, 17 years old, and dropped out of school to work in the town. My cousin is 16 years old, and is still in technical school, so the family has a heavier burden.
Before Li Mu's family opened a store, Li's father would give Uncle Li Mu a monthly alimony. Although it was not much, it was enough for the two elders' living needs. After Li Mu's family opened a store, Li's father also went back and gave Li Mu's uncle 20,000 yuan. Yuan, but Li Mu's uncle didn't want anything from him. Dad Li knew his younger brother's temperament, so he thought of teaching people how to fish instead of teaching them how to fish. He planned to spend some money to open a wholesale department in his hometown town.
Dad Li said that the wholesale department business in the town is still good and the rent is cheap. If the investment is successful, he will let Li Mu’s uncle and cousin take care of it together. Li Mu’s cousin works for others in the town and can only earn 100 yuan a month. To make three hundred yuan, it is better to start a small business for their family.
After hearing this, Li Mu had no objection and just asked: "My uncle is so stubborn. If you offer him money to open a store, will he accept it?"
The third update, let’s go to dinner first, there will be another update tonight, I will sit in front of the computer and work hard all weekend, please support me!
(End of chapter)