"Land Rover? It's got a shitty future!"
After hearing Li Mu's question, Cai Zhengmao answered almost without thinking, with disdain on his face.
Li Mu pretended to be curious and asked him: "So, you don't think highly of this brand?"
Cai Zhengmao nodded and said: "To be honest, Land Rover's kind of crappy car is really not in line with the country's national conditions. The brand is not loud enough. The key is that the car is too ugly! It's outrageous! None of my friends think it looks good. Yes, and the price is expensive! The British guys boast about its performance, but I think it’s just that, it’s nothing special. There aren’t many people who do off-roading in China, so who would be willing to buy it.”
Speaking of which, Cai Zhengmao added: "However, Land Rover is preparing to officially enter China this year, and will soon set up an office in the country. I bet there will be no development."
Li Mu nodded: "I don't deny that Range Rover is indeed ugly, but being ugly doesn't necessarily mean it can't be popular."
Cai Zhengmao explained: "Brother Li, to be honest, you may not know much about cars. Land Rover cars are not only ugly, but because of their large displacement, the price of importing them into the country is very high, and the price/performance ratio is even lower. In the end, The key thing is that Land Rover’s car manufacturing technology is not very good and there are many minor problems. It is difficult for such a car to be marketed.”
Li Mu laughed and said: "Let me tell you, if the operation methods are in place, the surprisingly ugly Land Rover may make many people think it is good-looking, and make many people think of it as a Dream-Car, and then it will be sold all over the country. It’s so sold that if you want to buy a current car, you’ll have to add more than ten or two hundred thousand.”
Cai Zhengmao stared at Li Mu in astonishment as if he were listening to a book from heaven, and after a long while he said: "Brother Li, how talented a brainwashing expert is to be able to do this..."
Li Mu smiled and said: "Everything is possible, maybe we will have this ability in the future."
Cai Zhengmao could not have imagined that Land Rover would be extremely popular among the whole society in China in the future. Range Rover would become synonymous with local tycoons, and the brand premium would suddenly skyrocket. So much so that the later launched Land Rover Evoque even had a price increase of 20,000 to 300,000. Only then can the abnormal phenomenon of existing cars be taken away.
The Land Rover Evoque is an SUV with a length of only 4.37 meters. It shamelessly labels itself as a mid-sized SUV, while the Honda CRV on the street is 4.58 meters long, which is 20 centimeters longer than the Evoque. , but it is a compact SUV...
Forget it for yourself. This car is just a gimmick that Victoria participated in the design, and it is used as a starvation marketing in the country. At the beginning, the price of the car was more than 800,000 yuan. It was so crazy. Who dares to think about such things? But it really happened.
Although Li Mu has never been in the car trade, he has a certain understanding of cars. This understanding may not be as professional and in-depth as someone like Cai Zhengmao, but with his thorough knowledge of the next ten years, he knows that there are many things that Cai Zhengmao would never dream of. Dare to think.
For example, Li Mu knows how luxury car brands like Land Rover and Maserati became popular. Interestingly, although these two brands entered the Chinese market relatively early, they have not made any big breakthroughs in the Chinese market. The real difference between them The rise was due to two explosive events.
The Land Rover Range Rover in the early years was indeed ugly, and the rich people in China really looked down on this big, ugly and expensive thing. Land Rover, a century-old brand, has always been a very niche brand in the early stages of domestic development. .
What made this brand rise to the top was not the awesome models, nor the overwhelming advertisements and soft articles, but the words of Song Siming, the second male lead, in the popular drama "Snail House". In the drama, he himself was It vividly interprets the identity of a successful man, so when he said to Haiwei: "A man should own a Land Rover", the brand became completely popular.
When rich people realize that this thing has become popular all over the country and has become the ultimate car that men should own, they no longer care about being ugly and expensive. When they drive a Land Rover, they will be greeted by countless people on the street. People look at it with envy and adoration, because those people also know that this is a so-called car that every man should have.
In his previous life, Li Mu felt that this view was really cheating. How could Land Rover be a car that only men should own? Why do you endorse men as a group? However, now that I think about it, this brand marketing method is really clever, extremely clever.
Looking back at the plot of "Snail House", it is a drama about a successful man who hires a mistress and the mistress cheats on her boyfriend for money. However, the screenwriter is really smart in making Song Siming, who is obviously the villain, very charming. , he is generous, gentle and considerate to women, and he is always domineering and revealing when protecting women. Therefore, not only the female audience thinks he is good, but the male audience will also be impressed by his charm and domineering. They always feel that this is the real man. On the other hand, the male audience No., it’s okay if his girlfriend is slept with, but no one really sympathizes with him. Many people are led astray by the screenwriters and actors, thinking that a successful man like Song Siming should have a woman like Haiwei, and the male lead That kind of combination of poverty + incompetence + naivety basically deserves to be broken up and cheated on.
Song Siming became a truly successful person in the eyes of the audience, and then his words became the truth of truly successful people. Song Siming said that men should have a Land Rover, so a bunch of people rushed to buy a Land Rover, leaving one A lot of people dream about buying a Land Rover.
You say Land Rover is ugly? Sorry, men should own a Land Rover;
You said Land Rover has many minor problems? Sorry, men should own a Land Rover;
Although Land Rover is still ugly, it has reached a new level. This level has opened up a market for it in a country with a population of 1.3 billion, and its sales have increased exponentially.
Looking back on this incident, this kind of show operation must be done at the right time, place, and right people. Even if the plot is a little off, it won't work; even if the actors are a little off, it won't work; if the promotion of the TV series itself cannot keep up, it still won't work;
While Li Mu admired the screenwriter, he was also wondering, if he were to film "Dwelling" in the future, how much would the Land Rover scene cost? According to the actual value, selling for one billion is not too much, right
But certainly no car company is willing to pay such a high cost for an implant before seeing the results.
Therefore, judging from the actual transaction price and subsequent actual value, such a magical implant will be sold at a loss, and it will be a blood loss.
Instead of doing this, it is better to keep it for yourself, wait for Elon Musk to come up with the prototype of Tesla, wait for yourself to acquire an automobile manufacturer with sufficient industrial foundation and scale like BYD, and then combine the two , we can create a Chinese new energy vehicle brand.
If it is still called Tesla by then, then the car Song Siming drives in "Snail House" may be a Tesla car invested by Li Mu and produced in China, and then his lines will also become: Man, just There should be a Tesla…
As for the rise of the Maserati brand in China, it is somewhat ironic. This brand, which is similar to Land Rover and is also very niche, became popular entirely because of the huge scandal caused by a woman named Meimei in the country...
Without these two explosive events, the fate of these two brands in China may not be much better than that of Fiat and Alfa Romeo.
At present, Land Rover and Maserati have not officially entered the Chinese market. Li Mu believes that this is an opportunity for CSC. He wants these overseas luxury car brands to realize the power of the CSC Club in promoting high-end brands. If he can win Maserati, and With a beautiful publicity war, it is very likely that most luxury car brands will have in-depth cooperation with the CSC club in the future.
Li Mu's goal is to use Maserati to create a model, so that future high-end car brands will take the initiative to cooperate with the CSC Club. Once such inertia is formed, the CSC Club will become a metaphysical existence in the eyes of high-end brands, allowing them to There is a kind of thinking inertia in my mind: Since we are making high-end products, it would be better to try our best to cooperate with the CSC club in depth.
The basis for in-depth cooperation is to come up with money.
Cai Zhengmao and Chen Ze have never seen a single plan to make a brand popular across the country, so they don't understand where Li Mu's confidence comes from, but they can also realize how broad the market prospects Li Mu mentioned are. , so Cai Zhengmao also immediately stated that he would do his best to communicate with Maserati and take advantage of their publicity budget.
He and Chen Ze knew very well that no matter what the subsequent operation was, they had to chew it off first and leave the rest to Li Mu. Li Mu naturally had his own unique way.
…
In the following days, the criticism of CSC Club on the Internet increased instead of decreasing. Zhao Kang called specifically to remind Li Mu that someone seemed to be behind the situation and wanted to use the CSC Club's affairs to throw dirty water on Li Mu.
Of all the businesses Li Mu is currently running, only the CSC club seems to have some loopholes that can be exploited, so some people who don't want to see Li Mu stay on the altar for a long time have started to make small moves of their own.
Some people say that Li Mu is a person who wants to join the upper class at heart. What he has always said in front of the public is nothing more than packaging himself. Forming a high-end club and hanging out with the playboys of the upper class are his real pursuits. ;
There are also comments that Li Mu has always been pretending, pretending to always stand with the masses, always speak for the masses, and always be a part of the masses. In fact, he has already distinguished himself from the masses;
Li Mu ignored these remarks. He indeed stood too high. Among entrepreneurs, he was almost at the top of the country's businessmen in terms of career, money, and mass base. There must be many people who couldn't stand him. Go, it's normal to want to take the opportunity to step on yourself at this time.
In Li Mu's words to Zhao Kang, let them step on you if they want to. The more they step on you, the harder they will be slapped in the face in the future. Misunderstandings and misunderstandings will always happen, but if you have a profound experience, you will be hit in the face in the future. On the contrary, it will be much better.
When Spielberg comes to China, waits for the donations from the Veterans Immortality Foundation and CSC Club, and his attitude of leading CSC Club members to make more contributions to society are announced, it is the best time to slap these people in the face.
With this time, people who are easily misled will also learn lessons. If someone wants to blackmail them next time, they may not be so easily fooled.
(End of chapter)