At the press conference, Li Mu announced to the whole society the logo and trademark of the "Warriors' Immortal Charitable Foundation" and the promotional photos of spokesperson Du Wei. At the same time, Li Mu also officially announced to the whole society the donation bank card number of the "Veterans' Immortal Charitable Foundation" and Alipay account.
Li Mu promised to the whole society: "The financial situation of the Veterans' Immortal Charity Foundation will be strictly and transparently disclosed to the whole society, including the details of the receipt of each donation, the amount and purpose of each expenditure, and we will definitely fulfill it." Responsibilities and obligations: serve the surviving Chinese veterans of the Anti-Japanese War wholeheartedly."
There are many charitable funds in the world with a charity amount of more than 100 million yuan. Li Mu alone has established two, one is the 3321 Student Aid Foundation and the other is the Veterans’ Immortal Charity Foundation. However, there are so many charitable foundations with a scale of more than 100 million yuan. , Li Mu is the only one who dares to completely disclose the details of funds to the whole society.
Complete disclosure is the fundamental principle of Li Mu’s charity work. He is a person who can clearly divide things. When doing business, he will make money well; when doing charity, he will spend money well. When running a business, he will not evade taxes or cheat. Don’t deceive the public or be secretive when doing charity.
The extremely solemn commitment was rewarded with everyone’s heartfelt acceptance, recognition, admiration, and even following.
At this time, Li Mu announced his "commercial charity plan" and told all media reporters: "The Veterans Immortal Charity Foundation hopes to provide all-round care to every surviving veteran. To achieve this, the whole society needs to work together. , Only by working together can we accomplish this, so next, we will open brand strategic cooperation to hospitals, nursing homes, supermarkets, pharmaceutical companies, daily necessities companies, fast-moving consumer goods companies, and furniture, home appliances, and home decoration companies throughout the society."
At this point, Li Mulian paused and then said: "The threshold for our cooperation is not cash, but: as long as the company and institution itself has sufficient strength in the region and industry, and promises to certify the Veterans Immortal Charity Foundation For veterans’ corresponding discounts and services, you can use the naming and logo of the Veterans Immortal strategic partner, and at the same time share the promotional resources of the Veterans Immortal Charitable Foundation. To use the simplest analogy, if a company that produces down jackets is willing to give Veterans donate a batch of down jackets to keep them warm in winter. As long as the company's products meet national standards, they can apply for cooperation with us. Except for the resources promised to be donated, we will not charge any cash."
"Of course, we also accept cooperation in the form of donations from companies and institutions. All donations will be added to the fund pool of the charity foundation and announced to the whole society!"
"The email address on the big screen is our cooperation email address. If there are companies and institutions that want to have strategic cooperation with us, please write down your details, qualifications, and charity resources that you are willing to provide. Our staff Will contact you as soon as possible!"
The reporters all understood Li Mu's strategy. He not only wanted the whole society to pay attention to charity, but also mobilized the enthusiasm of the whole society and let them participate in charity. What's even more amazing is that he used his influence to give this Charitable projects attract enough attention, and there is enough commercial value behind enough attention. Charitable projects with commercial value are then pushed to companies and institutions, allowing them to use resources and funds in exchange for the commercial value. At the same time, It can also contribute to the foundation. This business model of everyone getting what they need is much more advanced than the model that calls on companies and institutions to simply give!
…
Starting from this night, the whole society seemed to have changed instantly after the heavy snowfall.
What people discuss, pay attention to, and care about is no longer family gossip, celebrity gossip, domestic news, and overseas situations, but the eight-year-old Patriotic War more than 60 years ago, and those who Veterans who sacrificed their lives and shed blood for this nation in the Anti-Japanese War.
The entire Li Mu press conference, as well as the edited clips and the original film of the documentary, were watched countless times on TV and the Internet. The soul-shaking song "1492 Conquers Heaven" suddenly became everyone's single. In a cycle, the whole society spent sixty years gradually forgetting the veterans, and Li Mu made the whole society remember these veterans again overnight.
In the past life, charity projects related to veterans have never really entered the field of vision of every ordinary person. Everyone is paying attention to official charity projects such as Project Hope and Touching China, or charity foundations of celebrities, and these celebrities There are almost no charitable foundations specifically set up for veterans.
Veterans are passing away every day, quietly. The society will only think of those veterans who have passed away at a limited number of specific times, such as Victory Day and National Memorial Day, but society rarely thinks of those veterans. Everyone seems to have tacitly ignored this group of veterans who are still alive. Occasionally, there are some philanthropists who focus on the welfare of veterans. However, due to lack of influence, they cannot promote this charity project to the world.
However, Li Mu has enough influence.
Moreover, Li Mu used "Flying Tigers" to whet the appetite of the whole society. At the same time, he remained silent in the face of negative comments on the Internet and stayed away from the media lens. He also made himself a bait, and then attracted everyone's attention. The current state of the surviving veteran community and the importance of caring for, redressing, and repaying them during their lifetimes.
In order to achieve this goal, Li Mu showed the veterans' "past and present lives" in the most sincere way, making countless people burst into tears in front of the TV screen or computer monitor.
While people were deeply moved by the veterans, they also fully realized that Li Mu's high level and high sense of social responsibility were enough to put most people behind him.
What’s ridiculous is that just when Li Mu is wholeheartedly promoting the Veterans Immortality Charity Foundation, there are actually a group of idiots with ulterior motives who question Li Mu on the Internet and even make up all kinds of ridiculous rumors to slander Li Mu. This is absolutely unbearable and dirty behavior. !
A large number of netizens immediately emerged on the Internet, desperately trying to support Li Mu and angrily scolding those who fabricated the rumors.
Did they say that Li Mu had gone bad? Yes, he has changed, he has just become more noble!
They said that Li Mu broke away from the masses and went to hang out with the dandies? Yes, he hangs out with the dandies, but his real purpose is to use his noble sentiments to lead those dandies to work together to contribute to society! A few hundred members of the CSC club donated 86 million to the Veterans' Immortal Charity Foundation! This is the best proof!
They say that the CSC club is just a place where dandies show off their wealth and corrupt the social atmosphere? This is a fucking fart! As long as Li Mu is here, it is absolutely impossible for such a thing to happen! The people in the CSC club are indeed rich, and they are indeed the second generation of rich people, but do children from rich families have to be playboys? Didn’t you see they were donating to the Veterans’ Immortal Charity Foundation? The whole club is full of positive energy. Where can I find a club composed of so many wealthy people with positive energy? Is this the only one in the country
Li Mu no longer cares about those comments that criticize or praise him on the Internet. The main purpose of this press conference is to promote the whole society to pay attention to veterans, and the second is to slap him in the face by those idiots who question him, so now there is overwhelming support online. It does not make him happy. What makes him happy is that the whole society has expressed great affirmation and recognition of the Veterans' Immortal Charity Foundation. This is the most important thing.
However, the more than 400 members of the CSC Club are really proud this time!
I never dreamed that Li Mu would make such a big advertisement about donating money to everyone. Oh my god, this matter was brought to the attention of people all over the country in a press conference. Now the CSC club has become a positive energy. Representative, has received constant praise online and among the public!
Now when I say that I am from the CSC club, everyone who hears me will give a thumbs up and praise me for doing a good job.
Being a good person is addictive, especially after receiving compliments that have never been received before. Many members of the CSC club feel particularly excited, and their inner state suddenly rises a lot. They always feel that as a member of the CSC club, they must You must learn from Li Mu and contribute more to society. At the same time, you must strictly restrain your words and deeds. When you drive a sports car on the street in the future, you must not speed, you must not step on the accelerator and hit the street, you must not honk the horn indiscriminately, and you must do the most obedient behavior in the car. The one who complies with traffic regulations is in line with the identity of the CSC club.
The Veterans' Immortal Charity Project has not only received widespread attention and praise from the whole society, but also received extremely enthusiastic spontaneous donations from all walks of life. The enthusiasm for donations has even exceeded everyone's expectations.
At ten o'clock in the evening on the second day of the press conference, the foundation's bank account and Alipay received a total of 980 million yuan in donations from 34 million people across the country!
980 million! And this amount is still rising!
Even Li Mu was shocked! I never expected that the public’s enthusiasm would be so strong!
When Liu Xinxin learned about this number, she cried bitterly in front of Li Mu. What moved her extremely was that in one day, more than 30 million people were moved by Li Mu and the Veterans Immortal Charity Foundation. In one day, , donated nearly one billion yuan in cash to the entire charity foundation!
Li Mu knew that people must be really moved, so they donated so enthusiastically to the veterans. More than 30 million people donated one billion yuan, with an average donation of 30 yuan per capita. The amount of money donated in one day exceeded his own Wei Lan and I originally estimated the basic expenses that the Veterans Immortal Charitable Foundation would need in the next 20 years.
In addition, the foundation's cooperation mailbox received thousands of emails requesting cooperation within a day. According to feedback from the staff in charge of cooperation, these included almost all civilian industries in the country, including large-scale enterprises. We are willing to donate a TV set free of charge to every certified veteran in the future. There is no upper limit. However, based on the estimated scale of more than 20,000 surviving veterans, this commitment is worth at least tens of millions of yuan. There are also small township enterprises that are willing to donate a TV set to every certified veteran in the future. Certified veterans donated canned fruits produced by themselves, and even plastic factories hoped to donate washbasins and plastic slippers to veterans.
Li Mu doesn’t know how many of these companies that are actively cooperating are really for charity, and how many are in exchange for reputation and resources. These are not important to him. What is important is that these companies have shown great commitment to business and charity cooperation. Enthusiasm, this not only brings great help to the Veterans’ Immortal Charity Foundation, but also provides a new direction for future charities.
(End of chapter)