If Li Mu still has any dreams in the domestic Internet industry, then I am afraid that the only one left is the "godfather".
The great success of Makino Technology has established its super-leading position in China's Internet industry, not to mention that its rapidly developing business also includes Taobao and Alipay. If these two super products are also hatched, Li Mu will definitely be able to To become the unique leader in the world's Internet industry, if Mark Zuckerberg's Facebook rises again, he will become a god among global entrepreneurs.
However, in fact, this so-called boss is just a ranking of size. Apart from fame, its actual influence can basically only be within its own ecology, and cannot cover the entire industry.
Tengxun’s ecosystem is very strong, and the same is true for Ahli, but neither of the two super bosses has the ability to formulate rules for the entire industry. Tengxun can determine the development direction of QQ and WeChat, but it cannot determine the development of the entire instant messaging industry. direction, if one day WeChat wants to eliminate border erasure information from its own system, competing products like Momo will definitely not follow suit. On the contrary, it may increase its investment in border erasure to distance itself from WeChat. The difference of this huge beast.
The same principle applies to Ali. If Boss Ma had a noble character and cracked down on all fakes on Taobao, other e-commerce platforms would definitely not follow his lead.
In China, the Internet is an innovative industry, and it is also an industry that is loosely regulated by the state. Especially in the first ten years of the Internet in China, the country and practitioners were trying to cross the river by feeling the stones. No one knew where this industry would develop. To what extent, the country has given the industry a relatively relaxed policy. Under these preconditions, some employees have gradually ignored their own moral constraints in order to pursue profits.
Li Mutai understands this industry very well. A large group of people with high IQs are racking their brains every day to think of shortcuts to success. As long as their subjective thinking goes a little off, it is possible to give birth to a gray or even illegal industrial model, and then quickly scale it up. , industrialization, many industrial models are innovating so fast that it is impossible for legislation to keep up.
The time it takes for a new law or regulation to go from the germination of demand to finalization to formal implementation is probably measured in years. However, Internet people’s iteration speed of thinking is so fast that it would be difficult to calculate it in days. slow.
In this case, the law can only be used as a remedial measure. If you want to nip the problem in the bud, you have to see who can make these highly intelligent talents abide by the necessary industry standards and moral bottom line.
The biggest problem with the Internet game in China is not that everyone does not abide by the rules of the game, but that no one really comes up with a set of game rules. Moreover, even if someone wants to come up with rules, it still depends on whether the person who comes up with the rules can actually implement them. The rules are promoted to the entire industry.
Those who can truly come up with a set of rules and implement them to the entire industry are basically recognized as industry godfathers. Although the industry godfather does not have real law enforcement power, he has sufficient influence and charisma. In order for the vast majority of people in the industry to be willing to follow the rules of the game set by him, in addition to that, and more importantly, he needs to have enough influence to make the vast majority of people in the industry willing to follow rule breakers. When the time comes, I can stand beside this "godfather" without hesitation and work with him to isolate and sanction rule breakers.
In this special era that requires industry autonomy, Li Mu hopes that he can become the godfather of this industry and formulate a basic game rule for this industry, a game rule that is ethical.
If he can do this, he will be able to prevent people in this industry from doing evil to the greatest extent. At that time, he will not need to directly punish the evil people, he will only need to cut off the evil people's way, and the evil people will naturally stop doing evil.
For example, if an Internet company openly pirates intellectual property rights online in the future, Li Mu can ask all domestic search engines to completely block all information about the company, especially keyword searches. In this way, pirated novels, audio and video, etc. Video websites have largely cut off the source of traffic;
At the same time, Li Mu can also get all Internet companies to unite and not buy ads from pirated websites. In this way, even if the pirated websites can retain some traffic, they will become completely useless because they cannot monetize the traffic. .
Pirated websites also require costs. Domain names, servers, bandwidth, labor, crawling, technology, and search engine optimization all require costs to operate. The reason why these costs are invested in doing this is to exchange for traffic to monetize the traffic. , if the traffic is cut off and the way to monetize is cut off, and he has no profit margin from piracy, he will naturally give up;
If in the future a certain website or search engine is making unscrupulous advertisements for fake medicines or hospitals, Li Mu can ask the entire industry to "block" it. This kind of blocking is not based on any laws or regulations, but based on what he has done to the industry. Established rules of the game.
The Internet itself is an industry in which countless subdivisions are linked to create value. If an Internet company cannot link up with other companies in the same industry, its value will be greatly reduced or even fall to the bottom, which will force it to correct its evil ways.
At this Internet Industry Charity Night, Li Mu wanted to get more donations and help for charity on the one hand, and on the other hand he also wanted to take advantage of this opportunity to gather people from the entire industry and start instilling a righteous mindset into the practitioners in this industry. , and then gradually formulate the rules of the game.
…
The reporters who were stationed at the airport met almost all the famous people in China's Internet industry. Of course, there were no boss Ma and his subordinates who were under criminal detention and awaiting trial.
These Internet entrepreneurs took the bus arranged by the staff directly after getting off the plane. Every half hour, there is a special bus carrying these industry insiders from the airport to the hotel.
Although the charity night only started in the evening, many people in the industry arrived at the scene early in order to meet Li Mu in advance, including Mr. Li from Baidu.
Since the rise of Makino Technology, the development speed of the entire Chinese Internet industry has increased significantly, and the number of Internet users has also increased rapidly. After Makino Technology has shined internationally, American capital has also become more interested in Chinese Internet companies. The future of Huaxia Internet Company is also very optimistic. Although Baidu's business is only developing steadily, the American capital behind it has been impatiently urging Baidu to speed up its development and strive to be listed in the United States next year.
Mr. Li naturally hopes to go public as soon as possible. Before going public, valuation and net worth are just numbers. Once listed, it will truly have market value and have the best cash-out channel. The ultimate goal of most entrepreneurs is to be able to Take your business public.
After the company is listed, the company obtains a corresponding price-to-earnings ratio and the valuation becomes a market value. The entrepreneur can choose to let the market take over at a high level, and then cash out and exit. Of course, entrepreneurs with a more ambitious vision will choose to continue working hard to make the company bigger. But no matter what he chooses, he must first try his best to get the company listed. If the entrepreneurial stage is like rock climbing without protection, going public is equivalent to adding an insurance rope to himself.
If Baidu wants to go public, it is still a bit weak to rely solely on the search engine business. This business model is not enough to support it to complete an IPO. Therefore, it must have new expansion in the business model. Li Mu's Yiting.com and Star Tieba, It is the product that Baidu most hopes to get.
Mr. Li has always wanted to get Yiting.com, but although Li Mu said he was willing to sell Yiting.com, nothing happened. Now, Yiting.com has basically achieved a monopoly on online music and music downloads in mainland China. A large number of music users no longer search for music through search engines, but directly choose to open Yiting.com to complete the operation. This is a huge loss of Baidu's traffic.
For search engines, the last thing they want to see is the rise of large vertical websites. The rise of portals will greatly cut away search engine traffic. Users originally liked to search for videos on Baidu, but later learned to open Youku directly. Or iQiyi, this part of the traffic will be lost from Baidu; users originally liked to search for popular news on Baidu, but later with Weibo, a considerable number of users will directly enter Weibo to search; users who like IT products gradually learn to Instead of directly opening Zhongguancun Online, users who like cars have learned to directly enter Auto Home. The more vertical portals like this, the more Baidu's traffic will be affected.
Now, compared to vertical categories such as automobiles and IT products, music has the largest audience, so Yiting.com has become a product that Mr. Li only dreamed of.
As for Tieba, Mr. Li didn’t have high hopes, because Tieba’s current traffic is huge and its potential value is also very high. It’s so big that Baidu can no longer handle it. If you want to take Yiting.com and Tieba together, If this happens, Baidu will have to find the capital behind it to get enough leverage, and then try to swallow up Tieba.
In fact, in addition to these two products, Mr. Li is also coveting Li Mu’s YY123.
The traffic of the YY123 website portal has exceeded everyone's expectations, and in terms of impact, this thing has the most direct impact on Baidu search engine.
A considerable part of Baidu's traffic comes from users' directed searches for designated websites. For example, users just can't remember the domain name of Qidian Chinese website, so every time they open Qidian, they must first search for "Qidian" or "Qidian Chinese website" on Baidu. "keyword, and then open the homepage of Qidian through the results fed back by the search engine.
However, with the widespread popularity of web addresses like YY123, these users no longer need to conduct targeted searches through Baidu. They only need to open YY123 and click "Starting Point" in the novel category of YY123. , and they can go to most well-known websites across the country and even the world through YY123.
Therefore, most of Baidu's directed search traffic has been hijacked by YY123. In the previous life, Baidu could get back this traffic in disguise by acquiring Hao123, but in this life, Hao123 has been killed by Li Mu, and Baidu has no other choice. room.
YY123 seems to be just a website home, but it has gradually become the primary entrance for Chinese netizens to browse the web. It has severely hijacked Baidu traffic and is also very important to the strategic position of Makino Technology itself. Mr. Li knows very well that he wants to It is impossible for Li Mu to sell YY123. The only possibility is to cooperate with him and let him take the traffic that YY123 has hijacked from Baidu and then release it to Baidu through cooperation.
(End of chapter)