Before Li Mu, no one had ever raised the issue of industry social responsibility in the Internet industry.
Not long after the industry started, everyone is working hard to gain traction. In this process, no one wants to be hindered by anything. They just want to rush forward, as fast as possible.
Therefore, when everyone discovered that Li Mu actually wanted to establish a set of rules in this industry, most people were resistant. Although they recognized Li Mu's leadership status, they were not prepared to regard Li Mu as a leader in this industry. Leader, in other words, Li Mu should not have the right and qualification to control them.
Li Mu also knew very well that it would not be easy to get these people to accept a rule set by himself, so he smiled lightly and made an analogy: "The Internet industry is like a lake that has just begun to be developed. Everyone here is They are individuals trying to make profits in this lake, so some people started fishing, some cast nets, some pulled up nets for breeding, some put in some small boats for rental in the lake, and some even built a boat beside the lake. For resort hotels, some people have also built a lake water purification plant by the lake to produce drinking water.”
Everyone looked at Li Mu intently. His metaphor was interesting. He compared the Internet to a lake. Everyone discovered this lake and tried their best to develop it. Although they are all rooted in the same lake, their industries may have very different consequences. The big difference is that this is very similar to the Internet industry.
Li Mu continued at this time: "Everyone who developed this lake, like us current Internet people, has very few restrictions in the industry, almost equal to no control, or very little control. Just imagine, in this situation In this state, suddenly one day, a few guys come and fry fish in the lake without following the routine. What should we do then? Fish frying will make the fishermen return empty-handed, and the fish farmers will lose all their money. , will interfere with the boat rental business, disturb the guests of the lakeside hotel, and even affect the water quality of the lake, thereby affecting the purified water plant."
After a pause, Li Mu added: "If everyone doesn't pay attention, these fish fry guys may make our industry uneasy. Moreover, there will definitely be more and more people who don't play by the rules. One day, a paper mill or chemical factory suddenly opened by the lake. While using the lake water for production, they also discharged a large amount of pollutants into the lake. What should I do then? All the fish in the lake died, and the lake water also changed. It was so dirty and smelly that everyone who passed by could not stay away. The hotels by the lake had even less business, and the purified water plant had no choice but to go bankrupt. At that time, the only people who could still rely on the lake for survival would be those who continued to discharge sewage. Enterprises, then this lake will turn into a pool of stagnant, smelly, and poisonous water. I want to ask everyone, what will you do at that time? Will you also switch to polluting industries?"
When saying this, everyone's expressions became serious.
They have never thought about this level of issues before. They are like fishermen, farmers or other business operators by the lake. All they think about is how to develop their own industries, but they have never thought about what happens if there is an explosion. Bastards of fish, or bastards of sewage, have taken root by this lake, what should they do
Li Mu added: "Everyone knows very well that the country, like us, is trying to cross the river by feeling the stones in emerging industries. At this time, the speed of legislation cannot keep up with the speed of development. In that case, what I just said Several situations are very likely to happen. If someone keeps using bombs to blow up fish crazily in the lake where you live, what should you do? There is no legal basis, and he can continue to blow up unscrupulously. What should you do then? If pollution When a company comes, what will you do?"
There was total silence.
Li Mu really stopped everyone.
No one knows how they would deal with what Li Mu said if it really happened.
Those with a quick mind have already thought of the business rules Li Mu just mentioned, and probably gained some insights into Li Mu's thoughts.
Seeing that everyone was beginning to worry, Li Mucai struck while the iron was hot and said: "Why do I say we need a code of conduct? Code of conduct is like ancient people's governance. In ancient times, the so-called imperial power did not extend to the county. On the one hand, it was because the law could not cover everything. On the one hand, it is also difficult to implement the law to the end. Just like in ancient villages, more reliance is placed on people's governance. The imperial power may not give villagers the power to reject refugees, but villagers can organize themselves and keep refugees out; the imperial court It may not be possible to station officers and soldiers in every village to prevent banditry, but villagers can spontaneously set up security organizations to protect and defend their homes at all times. If bandits come, before the officers and soldiers arrive, the villagers' own security organizations can resist the enemy or even To repel the enemy, no matter what, we can delay the enemy until the officers and soldiers arrive.”
"This is the fundamental reason why we need a business code. Establish a business code that everyone recognizes, and then everyone works together to maintain it, abide by it, and jointly create a relatively fair, legal, and ethical entrepreneurial environment for all of us. If someone If someone violates fairness, the law, or professional ethics, the entire industry can unite to isolate him, resist him, block him, or even kill him! Only in this way can we ensure the healthy development of the industry and ensure that the interests of the vast majority of people are not damaged. .”
After some metaphors and explanations, everyone suddenly realized that Li Mu wanted to establish a rule, not because he wanted to restrain everyone, but because he wanted everyone to work together to restrain the industry!
Think about it carefully, this is indeed necessary! Not to mention anything else, the gaming industry alone has been impacted by many gray industries. Currently, the country has not legislated to punish cheats and private servers, but these two are indeed impacting the market and profits of game companies, especially private servers. This thing is simply a game. Cancer, it is called cancer because it is really like cancer cells. Once it grows, it will bloom everywhere. There is only one genuine version of Legend of Blood, but there are tens of thousands of private servers! In its heyday, almost every Internet cafe in China had its own private server, almost squeezing out the genuine Legend users.
Chen Tianqiao in the audience clapped and his hands turned red. He couldn't help but said loudly: "Mr. Li, the problem of private servers should be rectified! Otherwise, all our online games will be greatly impacted in the future. Please tell me, if we formulate How should we solve unified business rules when faced with cancers like private servers?"
Li Mu looked at Chen Tianqiao who was sitting in the middle on the stage, smiled slightly, and said: "Mr. Chen of Shanda, I have actually heard about the problem of private servers. Once the source code is leaked, the server construction cost is low and the game audience is large. Naturally, A large number of private servers will be spawned to compete for the legitimate market. If we want to reach a consensus and establish regulations for our Internet industry, then private servers must be the target of our collective efforts. As for how to attack, it is actually very simple, as long as We all worked together as one, and this was a piece of cake.”
Speaking of this, everyone is looking forward to Li Mu's solution. No one knows how to completely solve the problem of private servers.
Li Mu said at this time: "First of all, we have to ask Mr. Li for help to perform special processing on the keyword 'private server' on Baidu search. For example, when a user searches for private server, the first three pages or even the first five pages are all specified. Links, such as private server infringement, illegal, unethical and unsafe news reports, greatly increase the difficulty for players to find private servers;"
"Secondly, we need the entire network to track the private server. If the Internet cafe builds its own private server, then YY, YY123, YY.com, Baidu, Sina and all other websites will join forces to completely block the IP of the Internet cafe. , as long as he operates a private server, we will ban all access to the Internet cafe, so that users in his Internet cafe cannot log in to YY, open YY network, cannot use Baidu search, etc., to force the Internet cafe that has set up a private server to terminate the private server immediately. It also serves as a huge warning to Internet cafes that want to run private servers, deterring them from doing so;"
"Again, if it is a private server for some individuals or groups, we will work with the server hosting company and bandwidth provider to assist us and cut off all software and hardware support of the other party, so that the other party's private server will not be able to operate technically. .”
"If Mr. Chen manages the private server by himself, it may be difficult for him to do so. However, if everyone can unite and take a multi-pronged approach, managing the private server will be as easy as I said!"
Chen Tianqiao was immediately pleasantly surprised! These three points mentioned by Li Mu are very feasible in practical operation. If the industry can really form a synergy in the face of industry regulations, then cracking down on private servers will be as easy as he said. This time, it is possible that Shanda will become a big player in one year. Save hundreds of millions of profits! How could he not be excited and excited!
So, Chen Tianqiao stood up subconsciously and shouted excitedly: "Mr. Li, I fully support your business plan!"
Other Internet people are also aware of the importance of this "rules". It seems to be a restriction, but it only restricts those immoral and illegal Internet products. So, in the final analysis, this thing is to protect everyone. As a protective umbrella, when Chen Tianqiao's Shanda faces the impact of private servers, the industry regulations will protect it; when other industries face illegal attacks, Chen Tianqiao will also work with other companies to help. This is the core key behind the industry regulations.
The scene suddenly became chaotic, and everyone began to whisper and discuss, but it could be seen that many people were very excited, and even flushed with excitement.
Robin felt that he should give Li Mu some favors at this time, so that he could get some positive feedback from his future dealings with Li Mu, so he stood up and said to everyone in the audience very seriously: "Everyone, I declare that Baidu officially Join the industry regulations system mentioned by Mr. Li! In the future, Baidu will spare no effort to work with Mr. Li and other participating companies to defend the healthy development of the Internet industry!"
Mr. Li’s words immediately triggered enthusiastic responses from a large number of entrepreneurs. For a while, the entire banquet hall echoed with similar voices:
"Shangda officially joins!"
"NetEase officially joins!"
"Sina officially joins..."
(End of chapter)