The country responded to the WHO announcement very quickly and immediately declared a state of disease control, which gave Li Mu great confidence.
Li Mu is only a first-time businessman and has no ability to directly contribute to the country on disease control issues. However, precisely because he is a businessman, he can use commercial interference in the market situation to crack down on profiteers in the country who are currently making shady money.
Therefore, Li Mu immediately made a decision to unconditionally cooperate with the request of the Central Government on publicity issues and give full play to the characteristics of his own online media. On the one hand, he would seamlessly cooperate with the Central Government to efficiently deliver epidemic-related information, and on the other hand, he would unconditionally and resolutely cooperate with the will of the country. , use online channels to popularize the actual situation of the epidemic to the public, shatter those inflammatory rumors, so that the public can view the epidemic rationally and prevent the epidemic scientifically.
Subsequently, Li Mu immediately convened an internal meeting, bringing together the management of Makino Technology and the management of Taobao to convey the spirit of his superiors, clarify the core line of the two companies' unconditional and resolute cooperation with the will of the country, and require all employees to fully cooperate. National disease control policies.
At the meeting, the public relations director conveyed the specific needs that Yangma had just sent. In addition to hoping that Makino Technology would cooperate in releasing the national disease control plan, Yangma also hoped that YY and YY.com of Makino Technology could fully cooperate with Yangma in epidemic reporting. and relevant publicity, giving full play to the advantages of online media in fast, efficient, and centralized consultation and presentation.
Li Mu immediately decided at the meeting: "The Public Relations Department will immediately communicate with CCTV. First of all, we must clarify our will to cooperate 100% to the end. In addition, we must also convey to CCTV that we can make a special page on YY.com based on the development of the epidemic. We Detailed epidemic consultation can be scrolled 7*24 hours on this page. At the same time, the latest consultation can be conveyed to all netizens as quickly as possible. If they agree and are willing to consult and share with us, our special page It can be launched immediately.”
The person in charge of the public relations department immediately said: "Then I will confirm with the CCTV interface person immediately."
Li Mu nodded and added: "By the way, please remember to inform us that our YY pop-up window push has a very large space for in-depth customization. Not only can it be pushed individually in a designated area based on the user's logged-in IP, but also The user's permanent residence area can be determined based on the IP address that the user has been active for a long time, and designated push can be made to the permanent population of an area. If CCTV has information, it wants to send it to users in a certain area, or to send it to users who are often active in a certain area. For all users, we can cooperate to the greatest extent.”
The person in charge of the public relations department immediately said: "Okay, Mr. Li, I will communicate with them right now."
Seeing Li Mu nod, the person in charge of public relations immediately stood up and left the conference room, and contacted the CCTV interface person privately so as not to interfere with the normal progress of the meeting.
Li Mu continued: "The next step will be to test our Taobao and Taobao logistics. After the news is released, the prices of epidemic materials in various places will definitely usher in a new round of soaring, so we must be prepared to start as soon as tonight." Starting from now, we will take action to intervene in the selling price in the terminal market!"
Senior Brother Liu hurriedly reported: "Currently, Taobao's major warehouses are fully stocked, and the special page of the website has been developed and tested. Once we announce the sale, it will be online immediately for users to place orders. Taobao Logistics employees from all over the country have also We have entered the preparation stage. Once the sales start and the order peak comes, our logistics team will go all out to operate efficiently to ensure the transportation and delivery time of epidemic material orders."
Li Mu nodded and said: "Although we have sufficient stocks, once people across the country are affected by the epidemic and flock to our platform to place orders, our stocks will definitely not be enough."
"Yes." Leader Lei spoke very seriously in a less than standard Mandarin: "Our current stockings are sufficient under the premise of rational purchasing by the people across the country, but under the panic buying mood of the people across the country, I’m afraid it’s just a drop in the bucket.”
Li Mu strongly agrees with Master Lei’s point of view. Some people are prone to excessive panic, which leads to excessive consumption. After the Fukushima nuclear leak in 2011, people across the country rushed to buy iodized salt at high prices. As a result, some families hoarded too much iodized salt and ate it. If they haven't finished eating by 2016, if the proportion of such people is higher, the country's supplies may not be enough. Finally, after the epidemic passes and prices fall, those people who rush to buy large quantities of supplies at high prices may regret it. And the happiest people are the unscrupulous businessmen who made a huge fortune during special times.
So, Li Mu asked Leader Lei: "Mr. Lei, do you have any good ideas and suggestions?"
Leader Lei said: "Mr. Li, hunger marketing can bring huge market demand in a very short period of time, so many businesses like to use hunger marketing. The current market for anti-epidemic materials is like this, with unscrupulous businessmen driving up prices and taking advantage of the public. to achieve the purpose of hunger marketing. As the country announces the progress of the epidemic and launches comprehensive prevention and control, people across the country will join in this hunger marketing. When the time comes, faced with such hungry market demand, we want to feed It is impossible for the people of the whole country to do so, we can only find ways to guide them.”
Li Mu knew that Leader Lei was a master of hunger marketing. He could master hunger marketing and must have some knowledge on how to crack hunger marketing, so he asked him: "In your opinion, how can we guide the public not to overestimate it too much?" What are your needs for these supplies?”
Lei Jiaozhu said: "I haven't figured out the specific method yet, but the core point is very clear: hunger marketing is when sellers create a sense of hunger for consumers and make consumers rush to buy. But in fact, most of them The needs of users in this area may not reach the level of hunger. It is just an illusion led by the seller. If we want to break this trouble, we must find a way to make the people regain their sanity and treat their real needs rationally! Around this If we focus on finding solutions at the core, I believe we should be able to make a breakthrough!”
Li Mu nodded thoughtfully, frowned and was silent for a while, thinking hard.
Although Leader Lei did not give a practical solution, the core points he raised gave Li Mu a lot of inspiration.
The so-called hunger marketing, as he said, is to make consumers feel hungry, so that they will eat irrationally driven by hunger. At this time, the most important thing is to make people return to rationality. As long as they return to rationality, users will not Again, the trend of false hunger created by sellers.
After thinking for a moment, Li Mu suddenly had a complete response plan. After sorting it out in his mind, he immediately said excitedly: "There is a solution!"
Ten minutes later, everyone in the conference room breathed a sigh of relief. Leader Lei repeatedly thought about Li Mu's solution. He felt particularly amazing in his heart and couldn't help but admire: "Mr. Li, this solution of yours will definitely bring huge benefits to the market." It has a cooling effect, but having said that, many profiteers are now hoarding supplies at high prices in an attempt to sell them at higher prices. If Taobao comes up with a combination of this plan, many profiteers will probably jump off the building!"
Li Mu sneered: "I am only responsible for bringing prices back to their original state. As for what will happen to those profiteers, I don't have to worry about it!"
Li Mu had already been mentally prepared for this when he decided to contribute to SARS. From the price point of view, there were only two outcomes: either he would cheat the broad masses of the people and enrich a few unscrupulous profiteers, or In order to make these black-hearted profiteers lose money and go bankrupt, and to provide a fair market environment to the general public, Li Mu naturally chose the latter without hesitation. As for the negative impact this will have on the profiteers, Li Mu will not have the slightest sympathy. !
…
Before the meeting ended, the public relations department received a reply from Yangma. Yangma strongly supported the launch of a special page on YY.com to disseminate various government decisions to netizens on the Internet. At the same time, Yangma was also willing to consult and share with YY.com. , to support YY.com’s 7*24-hour rolling epidemic report;
Now, YY.com and Yangma are combing through various places to collect information on confirmed cases and suspected cases. The page will be online soon. In ten minutes, YY.com’s epidemic report will be launched.
By that time, YY Network will broadcast 24/7 rolling broadcast of confirmed case information and suspected case information jointly confirmed by YY Network and CCTV and feedback from hospital systems in various places, so as to let the public know the seriousness of the epidemic on the one hand, and Reminder to local people;
At the same time, more than 90% of Taobao Logistics' courier employees across the country are working normally at their posts and are on call at any time. They have received free epidemic prevention kits distributed by the company. Each epidemic prevention kit contains N95 masks, gloves and disinfectants. liquid, hand sanitizer, alcohol-free sterilizing liquid and other supplies, and all of them are for three people. In other words, Taobao will be responsible for their employees and their family members, and at least provide them with sufficient epidemic prevention supplies. Let them not worry about crazy prices.
Moreover, from today until the WHO announces that the epidemic has been effectively controlled on a large scale and the alarm is lifted, all Taobao employees will enjoy three salaries. In extraordinary times, these couriers and logistics workers can get three days' salary for one day on the job. , and the company has also issued a "Special Period Full Attendance Award". From today until the alarm is lifted, employees who come to work on all working days will receive a full attendance bonus of 2,000 yuan after the alarm is lifted. If you take leave during the period, you will not be entitled to it. enjoy.
This year, the per capita monthly salary in Yanjing City is just over 2,000 yuan, the per capita monthly salary at the local and municipal levels is over 1,000 yuan, and the monthly salary per capita at the township level is around 600 yuan. The perfect attendance bonus of 2,000 yuan is a considerable amount of income for Taobao logistics employees everywhere. , not to mention the three-month salary. If the extraordinary period lasts for one month, then if you work this month, you can get three times the monthly salary + two thousand yuan, and your income will more than double.
The employees of Taobao Logistics were overjoyed. Most of them were high-spirited and had no intention of backing down. Li Mu knew that this had a lot to do with money, but there was no denying the greatness of these ordinary people.
Three salaries are to affirm employees' very practical efforts, and perfect attendance is to give employees faith to persevere. In extraordinary times, money is not the most important thing, but this is also the best reward for employees that Li Mu can think of.
ten minutes later.
YY.com’s “Epidemic Report” function is officially launched!
(End of chapter)