"Plants vs. Zombies Online" is "Plants vs. Zombies" modified by Li Mu. On the basis of retaining everything of the original version of "Plants vs. Zombies", this game was made online. Although it was made online, Li Mu did not make it online. It develops in the direction of traditional online games, but turns it into a social game.
The entire gameplay logic is similar to "Farm" and the later overseas version "Paradise Town". Friends can steal from each other and help each other. In "Plants vs. Zombies Online", friends help and collaborate with each other. The space is much larger than that of "Paradise Town". In "Paradise Town", friends can help on the farm, help with tasks, and make trades with each other. In "Plants vs. Zombies Online" , friends can not only do everything that can be done in "Paradise Town", but most importantly, they can also help friends resist zombie attacks, and even break through levels with teammates!
Li Mu firmly believes that the degree and depth of friend interaction in "Plants vs. Zombies Online" is more than one level deeper than that in "Paradise Town". This game will definitely be able to play a more powerful social promotion role than "Paradise Town".
More importantly, history has proven that "Plants vs. Zombies" is far more fun than "Farm" because "Plants vs. Zombies" has always been the most fun tower defense game in Li Mu's mind. In his previous life, this game was released. At that time, it immediately became popular all over the world and became a truly phenomenal game. If "Farm" is compared to "Legend", which was once popular in China, then "Plants vs. Zombies" is comparable to "World of Warcraft" exist.
Therefore, Li Mu has absolute confidence that once "Plants vs. Zombies Online" is launched, it will immediately make users around the world crazy about it and immediately trigger a phenomenon-level game's super popularity around the world.
Li Mu previously held back on launching Plants vs. Zombies Online because he needed to wait for data processing centers in various places to take shape before they could provide sufficient bandwidth support for the global operation of this game. However, now that this game has the global When it came to the conditions for release, Li Mu once again put it at the bottom of the box. The reason why he didn't take it out was to take it out again during the SARS period and divert the attention of the world's people.
After all, he is a person who has been reborn once. Li Mu knows how serious the negative reports of foreign media on China were in his previous life. In his previous life, the damage caused by SARS to China's international image was far beyond many people's imagination. This time, Li Mu could not say anything to let it go. Foreign media seized the opportunity to discredit China's international image, so his plan was, didn't these media want to brainwash the people? Okay, I will use a more brainwashing game so that these media can't wash it at all!
Imagine if the media told a person who set an alarm clock to get up at three in the morning to put away the vegetables: "Hey, an infectious disease has broken out on the other side of the world. It's very scary. You may be infected at any time, and the culprit is a certain country." ", what kind of response will this person give him? I even gave up my sleep in order to steal food. Do I care what the hell you tell me about things on the other side of the world
Kong Lingyu and Fang Xudong quickly understood Li Mu’s intentions. Governments of all countries like to divert the attention of their citizens. Take the United States as an example. When the domestic unemployment rate is high, the economic situation is severe, and the subprime mortgage crisis is in crisis, the government will do something overseas. Action, telling the people that they are safeguarding world peace in Afghanistan and Iraq, and then telling them, look, in China, which is far away on the other side of the world, the smog is now serious. How serious is it? You see, the reporter in front was looking for a car on the street, and when he touched it with his hand, there was a thick layer of dust!
People are confused and surrounded by this information, and it is easy to ignore the things they are originally paying attention to and shift their attention away from them to overseas. This is a standard operation to divert attention, just like the missile released by a fighter jet. Jamming bombs and chaff thrown all over the sky will interfere with the focus of the missile, allowing the main body of the fighter to escape from the threat of the missile.
From a national government to a cheating celebrity, everyone is well versed in this kind of distraction operation, and Li Mu is the same.
What Li Mu wants is to push this game to every user so that they can get addicted to it in a short period of time. Once they are addicted, they will focus their attention the rest of the time in addition to the necessary daily tasks of eating, drinking, eating, drinking, and working. When it comes to games, they have no energy to pay attention to what is happening abroad. By the time they recover from their addiction, the SARS epidemic may have been brought under control.
Moreover, there is another point that is somewhat metaphysical, but very reasonable, that is, games can make people feel relaxed and happy. When they are in a good mood, people will become much more optimistic. As long as they are in a good and optimistic mood, Under this situation, the possibility of instilling conspiracy theories and threat theories into them will be greatly reduced, and it may even lead to rejection.
In order to ensure that "Plants vs. Zombies Online" can achieve the desired effect, Li Mu asked Fang Xudong many times whether he could ensure the stable global operation of "Plants vs. Zombies Online" at this stage. Fang Xudong gave Li Mu a very clear answer :
"Mr. Li, our data processing center has begun to take shape, and it is no problem to cope with the data needs of this game. Moreover, the bandwidth and servers of our YY, YY network, and YY game hall are all independent, and each has certain capabilities. If the number of users of "Plants vs. Zombies Online" is too large, we can immediately use the redundant bandwidth of other products to ensure that the game goes online normally and runs stably!"
Li Mu was completely relieved and said: "This game is of great significance. All departments must work closely together to never let any problems occur in the game. This is our second game that has become popular around the world, and it is the first For a hit game with a peak life cycle of at least three years, if we operate this game to the extreme, Makino Technology can be listed on Nasdaq!"
Li Mu's ambition makes others unable to believe that "Plants vs. Zombies Online" is indeed a very good game. It can be said to have created a new game mode, and it closely integrates the game with YY, Combined with friends, however, this game is not a true online game after all. The core of its operation is free. In this era when most games rely on point cards to make money, the profit margin of "Plants vs. Zombies Online" is indeed difficult to give. People have huge imagination space.
For Li Mu, he is very clear about the future development trajectory of games. The truly profitable games will gradually become those free online games. Free games can greatly lower the entry threshold for users. First, use zero threshold to bring in a large number of users. Then use the game itself to strengthen the stickiness of the large number of free players. After the stickiness of the free players is cultivated, some paid additional products and corresponding operations in the game will be used to attract users to pay.
Although both Honor of Kings and League of Legends are free games, the turnover from selling skins every day exceeds 100 million. This is Li Mu’s development plan for “Plants vs. Zombies Online”. Therefore, in “Plants vs. Zombies Online” modified by Li Mu, In addition to playing the game for free, in the online mode, the plants planted can be accelerated by purchasing various props.
In addition, Li Mu has also launched various decorative skins in this game. For example, users can decorate their villas and backyards for planting plants, and there are a large number of different types of plants with various functions. Skins, even the most common pea shooter has more than 30 different skins and dress-up modes. These skins, like the YY show, are completely free to be purchased by users.
Li Mu believes that through the refined operation of "Plants vs. Zombies Online" and subsequent continuous upgrades and innovations, it will be able to inject super and long-lasting vitality into the game and raise Makino Technology to a higher level as a whole.
…
March 20th.
Overseas users have received pop-up prompts from YY.
In this pop-up window, YY launched SARS special pages in various languages, and published various accurate and proven information, allowing overseas users to get a very important information:
Although the current form of SARS is relatively severe, it is by no means as distorted as reported by the local media. YY has published the latest and most detailed development status of the epidemic. Users can objectively think and judge through these data.
Moreover, the Chinese government has attached great importance to the SARS epidemic and is making every effort to curb the development of SARS in China and seek ways to completely eliminate it. Therefore, overseas people do not need to complain and hate China because of this, but should put aside everything We hope that this epidemic can be completely defeated.
In this special page, Li Mu recorded a short video. In the video, he sat in his office and told the camera in English: "I hope that YY users and people around the world can see it in a correct way." This epidemic occurred in Asia. In Asia, the governments of China and surrounding countries are actively responding to the epidemic and making every effort to prevent the harm that the epidemic may bring to the people;"
"At the same time, I also believe that in the face of disease, people all over the world should stand on the same front. After all, any disease is not an enemy faced by one country or nation alone, but must be faced by all mankind together. enemies;"
“In the long history of the past, mankind discovered antibiotics, found a method for organ transplantation, and finally defeated smallpox. These are victories for people all over the world, and people all over the world are enjoying the fruits of this victory;”
"Now, there are still many diseases in front of mankind waiting for all mankind to work together to overcome, whether it is cancer, AIDS, or various diseases that are still tormenting mankind and taking away human health and life, including of course those in Asia now When SARS occurred, medical workers around the world are working hard to overcome SARS, and let us hope that they can win this war in the near future."
At this point, Li Mu paused, his expression suddenly became relaxed, and he said with a smile: "It's better not to talk about such a heavy topic. I would like to take this opportunity to announce good news to everyone: Makino Technology provides services to the world." YY users have prepared a brand new social game. This game has a more fun and exciting game mode than "Paradise Town". It also has a more in-depth and interesting friend interaction experience than "Paradise Town". Please stay tuned. Pay attention to YY, this game will be officially launched at 21:00 on March 20th, Yanjing time!"
(End of chapter)