The filming of the public service announcement was very simple. In front of the camera, Li Mu went through the four set lines in four sections. After each line was passed, he shot a four-line line in one line for the director. The complete clip was completed and the task was completed in less than ten minutes.
However, Li Mu knew very well that the following interview with Sun Junyi was the top priority for Yang Ma to invite him here this time.
Sitting across from Sun Junyi in the studio, Sun Junyi first orally described the various efforts made by Li Mu and his two companies in the fight against SARS. At the same time, on behalf of Yang Ma, he expressed his gratitude to Li Mu for what he had done. After giving a very positive evaluation, it was time for Sun Junyi to ask questions.
Facing every question raised by Sun Junyi, Li Mu answered them one by one very naturally.
Sun Junyi asked him: "Mr. Li, what do you think of the SARS epidemic?"
Li Mu replied: "I think SARS is just an unsurprising episode in our development. For tens of thousands of years, disease has been the eternal opponent of mankind in the process of development. No matter how much mankind develops, it is impossible to completely eliminate disease." , encountering a new type of disease is nothing new in the history of human development, and our current medical level has made great progress compared to the past few decades, so I think SARS will not really become a A widespread disease."
Sun Junyi asked Li Mu again: "Mr. Li, in your opinion, can this epidemic be overcome quickly?"
Li Mu nodded and said seriously: "I believe in the strength of the country and the cohesion of the people. At the same time, I also believe in science, our medical and scientific researchers, and compared with the various avian flu, mad cow disease, and HIV epidemics that have been popular in recent years, The destructive power caused by epidemic diseases such as Bola virus and SARS is obviously much weaker than that of these infectious diseases. Therefore, I believe that it will not take long for us to defeat this epidemic. Maybe in three months, or at most half a year, we will be able to defeat this epidemic. will achieve final victory.”
Sun Junyi then asked: "Mr. Li, some time ago Makino Technology and Taobao jointly donated a large amount of anti-epidemic materials to the health department and transportation department, including tens of millions of high-level protective masks, a large number of protective clothing, disinfection equipment and Temperature detection equipment, I would like to ask you, what made you make such a large donation decision?"
Li Mu replied: “When the epidemic broke out, the entire society was somewhat in a state of panic. However, in my opinion, the vast majority of the people in the society are not in any substantial danger for the time being. To ensure that they are not in any substantial danger for the time being, The root cause of the real danger is the hard work and dedication of a large number of frontline medical workers;"
After a pause, Li Mu continued: "Judging from the data we have collected, all cities where the SARS epidemic has been discovered have not yet experienced widespread spread. This is because our medical staff have identified confirmed cases and suspected cases. For isolation treatment, they exposed themselves to the most dangerous environment and used their flesh and blood to build a solid Great Wall between the virus and the people. My company and I have the responsibility and obligation to These medical staff provide the help they can, and right now, I believe what they need most is materials that can enhance personal protection, so we decided to donate this batch of materials to them. If there is a need for related materials in the future, we will continue Donate more to them.”
Sun Junyi praised: "Mr. Li has always been one of the most socially responsible entrepreneurs among domestic private entrepreneurs. We have received feedback from a large number of medical units. This batch of materials you donated has been given to all the people in the shortest possible time." It is in the hands of front-line medical workers and provides them with very good safety protection. Here, on behalf of the medical workers across the country, I would like to thank you and your two companies for your care and dedication to them."
Li Mu said humbly: "All of these are what we should do."
Sun Junyi added: "During this epidemic, your Taobao website has received unanimous praise from people across the country. When the epidemic was just announced, the prices of epidemic prevention-related materials in various places have skyrocketed. Many businessmen with ulterior motives have Products that were originally worth only a few yuan were sold at a price increase of tens or even hundreds of yuan. However, your Taobao website was able to stabilize the price in the shortest time. This also made many people in China not familiar with Taobao or online shopping. The people have a better understanding of Taobao, the Internet and e-commerce. So I would like to ask you, in your opinion, what changes will the Internet and e-commerce bring to consumers in the future, and why will it bring you envisioned changes.”
This question is a real score question.
This is why Li Mu will always be grateful to Yang Ma from the bottom of his heart. From the moment he was exposed, Yang Ma has taken good care of him and has always reported on himself and his entrepreneurial projects from an absolutely positive perspective, laying a solid foundation for himself. With a strong mass base, Yangma deliberately arranged such a question in the interview, which simply gave herself a chance to advertise for Taobao. This advertisement is more effective than any hard advertising.
In order to seize this good opportunity, Li Mu answered extremely seriously: "I believe that in the near future, e-commerce will become the mainstream consumption channel for the urban population, and will cover the vast majority of the township and rural population in ten years. At the same time, e-commerce will expand from the current nationwide scope to the global scope in the future!”
"As for why I expected this, there are many reasons: In the early days of the Internet, in the field of information interaction, it created a virtual world without distance and barriers for all mankind. However, the Internet can do much more than just a virtual world. Electronics Business is an organic combination of the Internet and real society;
In real life, consumers’ feet and legs are all fleshy, so the distance they can walk every day for shopping is very limited. The daily consumption range of most people cannot exceed a five-kilometer radius centered on their home. In China, people living in first-tier cities may have a daily consumption range of up to fifteen kilometers, but this is already the extreme of daily consumption in real life. If a person’s daily consumption needs to be more than fifteen kilometers or even twenty kilometers away from home, , then it is certain that this person’s consumption experience is very tiring;
However, in the field of e-commerce, consumers’ feet and legs have been completely liberated. They can enjoy the consumption scope of 9.6 million square kilometers at home without leaving home. We display all the products from across the country. In front of him, he can sit in front of the computer and choose the products he likes at will. Through online selection, online payment, and offline delivery, users can buy products from all over the country or even the world while sitting at home. This change in consumption style and experience is absolutely revolutionary. I believe that any consumer who has experienced online shopping will completely fall in love with this new shopping method. I also believe that in the near future, e-commerce will be completely subverted. Consumption habits of consumers across the country. "
Sun Junyi nodded and said: "We have interviewed many consumers on Taobao, and their evaluation of the online shopping experience is indeed as you said. This is an unprecedented and disruptive new experience. The previous shopping method, It involves arranging time in advance, cleaning up, going to the shopping location, and then going to various stores to spend a long time selecting the products you like. But now, everyone only needs to sit at home and move the mouse. Browse products from all over the country, including Vientiane, and if you see something you like, you just need to place an order and pay, and wait a day or two for the product to be delivered to your door. This change in experience is indeed revolutionary. I believe that this SARS epidemic will also Let more consumers fully experience the different consumption methods of e-commerce."
Li Mu nodded and said: "Taobao and Taobao Logistics will definitely work harder in the future to provide consumers across the country with a more secure, affordable and convenient shopping experience."
Later, Sun Junyi asked the fifth question: "Mr. Li, whether it is Taobao's use of large amounts of inventory to stabilize prices this time, or your large donations to health and transportation-related departments, behind these measures are It represents a huge material reserve. In recent days, many netizens on the Internet have been curious. SARS has just broken out. Before, it only appeared in a small area in Guangdong Province, and at that time, various departments had not done enough to combat SARS. Attention, why did you start preparing this large amount of supplies a few months ago? Is it true that, as those netizens on the Internet said, do you have the ability to predict the future? "
Li Mu smiled slightly and said calmly: "I am a human, not a god, so I definitely don't have the ability to predict the future. As for why I started preparing this batch of supplies two or three months in advance, this question is a long story, but since Many netizens are very interested, so I will tell you."
"A few months ago, Makino Technology launched the Muying Ticketing System for online movie ticket sales. After the launch of this product, Mr. Spielberg, the director and founder of American DreamWorks, very much hoped to cooperate with Makino Technology to bring Muying The ticketing system was developed in the United States. It happened that we were also communicating about the script of "Flying Tigers" at that time, so he brought a well-known American actress, Anne Hesse, who is also one of our heroines in "Flying Tigers" Come to China with Wei;
It happened that at that time I was busy with the distribution center project of Taobao Logistics in Shenzhen City, Guangdong Province. You may also have the impression that we launched Taobao Logistics' first fully automatic sorting system there. I took this matter very seriously, so during that time I have been in Shenzhen City all the time, and Spielberg and Anne Hathaway also came to Shenzhen City to meet with me and discuss the specific details of cooperation;
At that time, there were already some rumors in Shenzhen City, saying that there was a serious infectious disease in the local area. Although the rumors were unconfirmed, many people were rushing to buy masks and disinfectants. There were also rumors that isatis root and white vinegar were effective against the infection. The disease also has a very good curbing effect, so there were people going up in price at that time, but it was far less outrageous than later;
I was in Shenzhen at the time, and I didn’t pay much attention to these rumors after hearing about them. However, a few days later, Miss Anne suddenly developed a high fever and was hospitalized. After contacting the medical staff at the time, I learned that a case had indeed been discovered in the local area. An unconfirmed new infectious disease caused Miss Anne to be hospitalized for several days with a high fever. Her condition was very critical for a time. Although it was later confirmed that her high fever was not an infectious disease, this incident still deeply touched me. There are some rumors in the local market and price gouging. I feel that I need to prepare for the worst. If this infectious disease is really serious and spreads, my company and I can contribute to the society. What can be done to mitigate the harm caused by this infectious disease. "
After thinking about it carefully, I decided to start from two aspects. On the one hand, stockpile a large amount of conventional anti-epidemic materials in advance to prevent unscrupulous traders from taking the opportunity to raise prices if the epidemic really breaks out. On the other hand, the most important thing to control the epidemic is to eliminate it. Healthy people are infected, and the people responsible for this work are the medical staff, so I had the idea of hoarding some medical and epidemic prevention supplies and equipment in advance. I happened to go to the United States during that time, and I had a friend who worked in this field. I was familiar with the manufacturer, so I negotiated a more favorable price with the manufacturer and ordered a batch of supplies and equipment in advance to be prepared, but I didn’t expect it to come in handy. "
It was also the first time for Sun Junyi to hear Li Mu's positive answer. After hearing this, he was completely surprised. He knew that Li Mu had indeed stayed in Guangdong Province for a long time some time ago, and he also knew that Spielberg and Anne Hathaway had indeed made a special trip to Shenzhen. The city asked him to meet to discuss cooperation, but he did not expect that Anne Hathaway was ill. He did not doubt the authenticity of what Li Mu said, because this kind of thing can be verified by asking the medical unit in Shenzhen City. When he got the answer, he was just a little scared. Fortunately, Anne Hathaway was not infected with SARS at the time. Otherwise, if the news that an international movie star was infected with SARS in China was exposed, the impact on the international image would be immeasurable.
In addition, Sun Junyi was also amazed at Li Mu's courage. He was able to infer the possibility of an epidemic from some clues or uncertain clues, and invested more than one billion yuan to hoard various supplies. It was completely No entrepreneur in the country except Li Mu can achieve this kind of courage without worrying that these materials will be lost due to his own wrong assumptions.
Thinking of this, Sun Junyi couldn't help but ask a question that was not within the scope of prior communication: "Mr. Li, just relying on these clues, you have the courage to invest one billion or even two billion yuan to prevent problems before they happen. Is it possible that you Aren’t you worried about the huge losses you will face if your inference is wrong?”
Li Mu smiled confidently and said calmly: "I am not worried at all that my inference is wrong. There are two reasons. First, if my inference is wrong and there is no epidemic, this is a good thing for society. Why should I worry? Second, Taobao was already very large at that time. I could normally digest a large part or even all of this batch of materials through Taobao. Even if there was a loss, it would not be all lost. The maximum loss would be several hundred million yuan. As a businessman, I , I am naturally prepared to face losses. It is only a few hundred million yuan, which is nothing to me and my company. I think it is worthwhile to use the potential loss of several hundred million yuan to replace the insurance for the whole society."
As he said that, Li Mu looked at Sun Junyi and said to him with a smile: "Having said that, anyone who starts a business has courage. I am just a little more courageous than ordinary people, and this matter is far from... The most courageous thing I’ve ever done.”
Sun Junyi was quickly diverted by Li Mu, and curiously asked the second question that was not within the scope of communication: "Mr. Li, what is the most courageous thing you have done so far?"
Li Mu smiled and said: "Makino Technology's C round financing brought in US$3.3 billion in cash. After the money arrived, I allocated more than US$2 billion, or even more than 20 billion yuan, to use On one thing, do you know what it is?"
Sun Junyi shook his head with his eyes widened.
Li Mu said: "I have used more than 20 billion yuan in funds to establish multiple data processing centers around the world. Now, the first phase of this plan has been realized, so Makino Technology can simultaneously support tens of millions of data processing centers around the world. Even hundreds of millions of people log in to YY, chat through YY text, make video calls, transfer data, send and receive emails, and browse the YY portal. At the same time, we can support tens of millions of people playing "Paradise Town" and "Plants vs. Zombies Online" at the same time;
In the future, our data processing center will also be able to support hundreds of millions of people playing large-scale online games, watching high-definition videos, and making high-quality video and voice calls at the same time. Even in the further future, we must not only provide such support for ourselves , but also to provide the same support for countless Internet companies around the world. This is our data service business. This business itself will not be profitable in the next few years, but I infer that it will not only be worth the money but also have great potential in the future. , so we spent 20 billion to go in. Do you think I would be worried that the 20 billion would be wasted? "
Sun Junyi came back to his senses and sighed: "After listening to what you said, I believe you won't be worried."
Li Mu nodded: "I'm not worried, and I'm not worried at all. This is not only because of the trust in my own judgment, but also the way I always do things. As long as I think it is necessary to do something, no matter how high the capital investment is, I won’t be worried or scared. 20 billion invested in a data processing center and 2 billion hoarded epidemic prevention supplies are the same in my opinion. Not to mention that the 2 billion may be wasted, even 20 billion has been spent. I won’t back down even if things go wrong. In the future, Makino Technology or Taobao may invest 50 billion or even 100 billion in projects. If I don’t even dare to make a decision of 2 billion, why should these two companies become industry leaders? top notch?"
(End of chapter)