In the early morning of the next morning after the SARS epidemic in Yanjing was announced, many overly sensitive Yanjing people began to flee Yanjing. They consulted with relatives and friends across the country about the SARS situation in various places, and drove to cities where there was no SARS. Stay in one hotel for a while. If SARS is discovered locally, you will move to another hotel.
Although this approach is a bit of an overreaction, in the face of Yanjing with a population base of 20 million, there are many such people.
Many people who originally planned to visit Beijing temporarily changed their travel plans after learning about the epidemic in Yanjing. The tourism industry in Yanjing began to enter a cold winter period that lasted for several months overnight.
The transportation between Yanjing and other provinces and cities also immediately entered a "Spring Festival Transport Mode". The number of people entering Beijing dropped sharply, while the number of people leaving Beijing increased sharply.
In the past life, Haizhou had hosted many panicked people who had fled from Yanjing. At that time, the few guesthouses and hotels in Haizhou were all full, and there were a large number of Beijing-brand cars running on the streets. These people were like a flood when SARS arrived. Flooded into Haizhou, and disappeared without a trace like an ebbing tide after SARS ended.
In Li Mu’s decades-long impression of Haizhou, the spring and summer of 2003 was the time when Haizhou had the largest number of foreign residents.
At this time when outsiders were avoiding their homes and locals were fleeing one after another, Li Mu's parents drove off before dawn and headed towards Yanjing.
At the same time, Zhao Ziqiu's mother Xie Yun set off for Yanjing.
Xie Yun brought a nanny and two drivers from home. The last row of seats in the commercial vehicle was filled with daily necessities that she had sorted out overnight. This time, she had already made plans to stay in Yanjing until the second half of the year.
Although Zhao Xianliang was a little reluctant to leave Xie Yun, but after putting aside the child-like irrational pride in the old man's heart, he also recognized Xie Yun's decision. After all, Xie Yun's decision was indeed the best solution at the moment. There is no one plan.
This also made Zhao Xianliang, who is in his forties, realize a truth. Although adult men are the main producers of society and also have a more rational and comprehensive thinking mode, the male character is not as good as at many critical moments. Women are more stable.
The best thing about Xie Yun is that she is stable enough. She may not be able to achieve ten points in anything, but she can achieve eight points in most things. Zhao Xianliang himself can achieve ten points in some aspects and at certain times. Although I have a high degree of success, sometimes I fall into my own shackles and cannot even get a passing grade.
This incident also made Zhao Xianliang realize a truth. A successful man cannot do without an excellent wife. If there is not a strong error correction mechanism around him, a man is likely to be destroyed by his own personality and paranoia.
…
Zhao Ziqiu was happy all night.
She was extremely distressed in the first half of the night, but was so happy that she couldn't sleep in the second half of the night.
When her mother told her on the phone that she had decided to come to Yanjing to accompany her, she was so excited that she yelled and woke up half the people in the corridor.
Fortunately, Zhao Ziqiu's popularity is relatively good. Otherwise, shouting and yelling in the middle of the night would disturb so many people's sleep, and he would probably attract hatred from the group.
All morning, Zhao Ziqiu kept sending text messages to her mother, asking her where she was, whether she had eaten, whether she was tired, and whether she was stuck in traffic. He looked impatient and eagerly looking forward to it, making Xie Yun want to squint in the car for a while. Chance.
Li Mu was extremely busy this morning.
In order to give employees enough incentives, Li Mu went to Makino Technology early in the morning and took the company's senior management to hold a meeting with all employees. The core purpose of the meeting was to let employees know that at critical moments, the company's senior management will stick to their posts with them. At the same time, the company has also made a lot of preparations for everyone's safety so that everyone can reduce their fear as much as possible.
After the mobilization meeting for all employees, Li Mu immediately held a meeting with senior company officials such as Kong Lingyu, Chen Tong, and Fang Xudong to discuss the key tasks in the near future. The company's epidemic prevention and employee comfort have been determined, and everyone should try their best to Focus on business.
During the high-level meeting, Kong Lingyu reported on the current global operations of "Plants vs. Zombies Online". Currently, the number of players of "Plants vs. Zombies Online" has exceeded 100 million. Basically, 90% of YY users are playing this game, and because of this This game has in turn provided YY with 28 million new account growth. This is due to the fact that "Plants vs. Zombies Online" is completely placed within YY's ecosystem. Anyone who wants to play "Plants vs. Zombies Online" can Everyone must log in to a YY account, even in stand-alone mode, which forces every player without YY to register a YY account.
The biggest difference between social games and ordinary online games is that ordinary online games can still be played without "connections", but if there are no "connections" in social games, most of the fun of the game will be lost. "Plants vs. Zombies Online" and "Plants vs. Zombies Online" "Paradise Town" plays exactly the same role at this point: guiding game users to increase their accumulation of connections on YY in order to improve their gaming experience.
The user base of "Plants vs. Zombies Online" continues to grow, and the number of die-hard fans is also growing. Currently, the number of downloads of high-definition wallpapers for "Plants vs. Zombies Online" has exceeded 100 million times. If calculated by user, repeated downloads are removed. , it has also been downloaded by more than 20 million different users, which proves that there are more than 20 million users who are interested in peripheral products of "Plants vs. Zombies Online".
YY has also launched an exclusive skin for "Plants vs. Zombies Online". The number of times the skin has been used is higher than the number of downloads of the wallpaper, with more than 30 million people;
At the same time, the YY show with the theme of "Plants vs. Zombies Online" was also officially launched on the YY Show Mall. With the popularity of YY promotion, it created sales equivalent to 50 million yuan in just two days;
What sells better are the various skins in the game "Plants vs. Zombies Online". The super cute versions of various plant skins can greatly enhance the user's recognition and sense of superiority when fighting with friends, just like It is the skin of various heroes in "Honor of Kings" and "LOL", and it suddenly became popular among all player groups. A total of more than 300 skins of various types were launched in the game, and the cumulative number of purchases exceeded 200 million times in a few days. The average order price At around 2.8 yuan, the overall sales reached an astonishing 560 million.
The sales data of "Plants vs. Zombies Online" completely overturned the current business model of the game market. There are not many monsters in the current game market. There are basically two ways for game companies to make profits, either by selling games or charging by the hour. , especially online games, almost completely follow the time-based charging model. However, if a game suddenly comes out and is free to users, the key is that it can achieve such a high sales volume by selling "virtual images", almost Subvert three concepts.
Even "Legend", which is still popular at the moment, has not been able to reach the current revenue scale of "Plants vs. Zombies Online". Under the impact of miracles and the trouble caused by cheats, Legend's current daily net profit can barely reach 2. The scale is 100,000 yuan, but compared with the daily net profit of more than 1 million yuan during the same period in my previous life, the combat effectiveness is more than a little weaker.
After Kong Lingyu reported the game data, he patted Lao Xu, who was responsible for the game architecture, and said to everyone: "Lao Xu came to me yesterday and showed me a set of prototypes of a new game model he designed. I think It’s very interesting, let’s let Lao Xu introduce it to you in detail.”
Lao Xu nodded and said humbly: "Dear leaders, our "Plants vs. Zombies Online" has indeed achieved very impressive results. However, from my personal point of view, although our game is very good, the game mode is still It's a little bit not full enough, which may cause the problem that the life of the game is not long enough. Everyone is crazy about our game at this stage, but it is likely that the fun of the game itself will be discovered in a year or even half a year. As soon as the consumption is almost reached, users will gradually lose, so I think it is necessary to upgrade and expand our game mode as soon as possible, especially when it comes to the issue of online cooperative combat with friends."
Everyone, including Li Mu, agreed with Lao Xu's point of view. In the final analysis, "Plants vs. Zombies Online" is a small game. It is easy to get started and spreads quickly. However, it also lacks sufficient foundation and enthusiasm. , in Li Mu's impression, such games can rarely maintain long-lasting vitality, so if you want it to last longer, you must carry out in-depth development on the game architecture.
So Li Mu said to Lao Xu: "Lao Xu, if you have any good ideas, you can tell everyone in detail."
Lao Xu said: "Mr. Li, you previously classified the core of this game as a 'turret defense' game. Gamers are born with a defensive mentality and a sense of accomplishment in successful defense. I very much agree with this, and also It gave me great inspiration. Now I finally understand why when I play Red Alert online with my friends, I like to use France the most, and I like to build huge cannons, prism towers and anti-aircraft missiles around the base. In fact, every User psychology has such a defensive psychology. In some cases, the sense of accomplishment of successful defense is more prominent than the sense of accomplishment of successful attack, so I unknowingly turned Red Alert into a 'turret defense' game."
"The reason why Red Alert is very playable to me is because it has a variety of maps and terrains, such as the ice and snow, the Bering Strait, the Arctic Circle, and the Forever Arena. The reason why these maps are It’s fun because the terrain is changeable, including islands, tidal flats, plains, mountains, passes, bridges, and many other elements that allow players to give full play to their organizational and coordination abilities and carry out different defense layouts for different maps. I believe everyone will play it white. When playing in the Ling Strait and the Arctic Circle, most people will break the bridges on both sides of the island in the initial stage. When playing in the ice and snow, they will try to find ways to seize the gem mines in the middle. When playing in the Arctic Circle, they will try to find ways to seize more oil wells. , this huge space for free play is the key point for the game to attract users for a long time;”
"So I think that our game copy must carry out vigorous and in-depth development of the game map. It must not just be two or three fixed scenes, and then simply adjust the number of zombies and difficulty level. In this way, it will definitely be better in the future. It will cause users to get bored. We might as well learn from the diversity of the Red Alert map to develop more new maps that are more interesting and have more ways to play. For example, why do zombies have to walk in a straight line? Why can't it be a larger map with intricate roads? , players can carry out different fortification combinations according to different roads, and can even change the zombie's path by planting plants. In this way, the gameplay can be upgraded to a new level based on the existing one!"
(End of chapter)