There are very few people who can understand Li Mu's approach of licensing the most popular game cartoon image on the market at a price of one dollar that is almost infinitely close to free.
If a negotiator who understands the market looks at it, if the cartoon image of this game is licensed to only one company in a single field, then with its current popularity, it can earn at least millions of dollars, such as the fast food industry and beverage fast food industry. In a huge industry like consumer goods, five million US dollars is easy, and ten million US dollars is not necessarily impossible.
Even people from Makino Technology may not really understand why Li Mu gave up a net profit of 20 million US dollars. They can only roughly understand that Li Mu sacrificed his interests in exchange for greater development of this game and the game's image, but they didn't Can get the root purpose of Li Mu.
From the moment Makino Technology decided to enter the international market, Li Mu only pursued two things in the international market: big profits and strong output.
When Li Mu put forward the two concepts of big profits and strong output at the meeting, everyone stared at him intently, not daring to miss every word he said, because this might be related to Makino Technology or even Taobao. It will be the core of the development of science and technology in the next few years or even more than ten years.
In the conference room, Li Mu said to all the core members very seriously: "The big profits in my mouth refer to the business that can really make big money, such as playing with concepts, speculating on market value, value-added services and game turnover. These are big profits, and they are not related to On the contrary, trivial incomes such as advertising revenue and copyright revenue belong to the category of small profits. In our future development process, we must first ensure large profits, and then appropriately pursue small profits while ensuring the stability of large profits. , or even give up small profits in exchange for other resources, so as to enhance the scale and predictability of large profits. When we run a business, we must clarify our priorities and know the trade-offs, so as to avoid wanting all the sesame seeds and watermelons, but in the end we will be scratching our eyebrows and beards and making a mess; "
"For example, everyone can see that the concept of the Internet industry is far more important than short-term profit margins. Many companies that make money at the beginning either disappear after a few years, or they still have a market value of hundreds or tens of millions, and it is difficult to break through. ; However, in the Internet industry, the truly powerful companies are often companies that have been losing money at the profit level, but continue to multiply at the market value level. They lose money, and even burn money at a rate that ordinary people cannot believe, but why do they burn money? But money can burn out tens of billions of market value? Because what they are planning is big profits in the future, and working side by side with them is the team planning big profits, and the capital planning big profits;"
"Why are Sequoia and other investment banks pursuing us and willing to give up all privileges, even the right to speak and vote corresponding to the shares, to become our shareholders? Do they want to invest US$3.3 billion in us this year? Will they take away US$3.5 billion next year and make a net profit of US$200 million? Of course not, that's because they, like us, are looking forward to big profits at the capital level in a few years. They hope that we can burn through the US$3.3 billion as soon as possible. In exchange for a higher market value, in a few years, it can reach 330 billion US dollars or even higher market value. This is what they hope, and we are the same, so today we must learn to sacrifice some petty profits in front of us to benefit ourselves. Lay a more solid foundation for future big profits;”
Having said this, Li Mu paused and then said: "As for strong export, this is the dream of a young man in my heart. Our Chinese market has always been the 'exported' party. Our Internet companies, take With the money of American capital, we copy the routines and templates of successful American companies in the Chinese market. Our technicians use the hardware and software environments made by developed countries and implement the industry standards set by developed countries. Our movies are impacted by Hollywood, and our animations Being flanked by Japan and Hollywood, foreign literature is pouring in, but our literature cannot go out of the Chinese market. Foreign games are pouring in, but our games are also unable to go abroad. This is the embarrassing situation of being 'exported'. A great country must not be permanently used as an export target by developed countries at these levels, so we must think more long-term. While other domestic counterparts are still thinking hard about how to gain a foothold in the country, we must think about how to make ours Products, along with our culture, can gain a foothold overseas and allow more overseas users to accept, like and even be obsessed with it. This is my dream about strong output."
"Strong output refers to the overseas export of product awareness and product culture. As the first super product produced by China, YY is a reverse export to the world on behalf of China's Internet industry and even China's high-tech industry. It can Reversing China's consistent "exported" image and status in these fields, making the world look at China's Internet and high-tech industries with admiration. At the same time, it is always influenced by China's super products. In YY, we have achieved this, but only One YY is definitely not enough and far from enough;”
""Paradise Town" is the first social game in China and even the world. While it is a product output, its cultural output is somewhat weak. After all, a vegetable growing and business game itself attracts users. Most of the social, interactive and growth elements of the game itself are consistent with the aesthetics of computer players around the world. The cartoon town and various cartoon elements are quite satisfactory;"
"However, the cultural output capability of "Plants vs. Zombies Online" is much stronger. In addition to the game itself, it also exports a cartoon culture. In the field of cartoon images in our current world, no Chinese cartoon image is truly authentic. Although it has gone abroad and is known all over the world, "Plants vs. Zombies Online" has been able to export dozens or hundreds of different types of cartoon images to the world in one breath, and each image can be recognized and remembered at a glance. Remember, this is our success!”
Li Mu smiled at this time and said proudly: "What's interesting is that most of the cartoon characters in our game are familiar items in reality, and they are even items that are put on the table and eaten every day. It is extremely conducive to the promotion of every cartoon image. You see, peas, potatoes, nuts, corn, cherries, peppers, water spinach, sunflowers... these are fruits and vegetables that a three-year-old child can almost recognize. They are so down-to-earth. It is more down-to-earth than SpongeBob SquarePants, Peppa Pig, and Hello Kitty. In this case, we must increase our efforts to thoroughly promote the cartoon images in this game. In the next six months or even a year Years from now, not many people may play this game, but there are still countless people who remember every image in our game and know that this is a cartoon image in a Huaxia game from Huaxia Company. This is what we call The strong output we pursue represents not only our success, but also the success of hundreds, thousands, and thousands of Chinese Internet companies behind us!"
With these words, everyone present was enlightened.
For the first time, Li Mu completely stripped down his strategic goals for the next few years and presented them to everyone. He also personally crushed these core goals and fed them to everyone present. This seemed to be Li Mu's script, but he could really understand it. Those who are the best among them will find that they have a new understanding of the ultimate goal of the Internet industry.
Chen Tong, who was proficient in the content at the scene, said very excitedly: "Mr. Li, inspired by what you just said, I suddenly thought of a small IDEA. I don't know if it is reliable."
Li Mu smiled slightly: "Mr. Chen, if you have any ideas, it's okay to say so."
Chen Tong nodded and said: "I am not a person who understands grand strategy and big capital operations. I understand what you just said about big profits, but my ability is limited and I can't come up with any divergent thinking. But I can output this strongly. I do have some ideas, take our "Plants vs. Zombies Online" as an example, can we add some unique Chinese elements to the game?"
Li Mu asked curiously: "What are the unique elements of China you are talking about? Is there anything more specific?"
"Yes!" Chen Tong said hurriedly: "What I think is that our unique Chinese-style architecture in China is very unique. The beauty of the carved beams and painted buildings in the Chinese-style courtyard is different from any other architectural style in the world, especially when paired with Chinese red. The unique colors make it even more distinctive. If we add some new maps based on Chinese courtyards to the new maps of "Plants vs. Zombies Online", it will definitely be helpful to the output of Chinese architectural culture! "
Li Mu's eyes lit up: "Mr. Chen's idea is very good and very interesting! Old Xu, Mr. Chen's suggestion is not only worthy of reference, but also worthy of practice. You can communicate with the art team and immediately publish several new versions of Chinese-style maps. come out!"
Lao Xu also nodded excitedly: "This is a great idea! I will make arrangements immediately after the meeting!"
Li Mu asked Chen Tong again: "Mr. Chen, do you have any other ideas?"
Chen Tong nodded and said: "There is another thing. I personally like Hong Kong movies very much, and I also like those classic zombie movies shot by Lin Zhengying. In fact, I think that 'zombie' itself is not just a Western-style 'zombie' image, but our Chinese The image of the 'zombie' is also very distinctive. Just imagine, if we compare the kind of zombie in Lin Zhengying's movie who wears a Qing Dynasty official robe and a Qing Dynasty official hat, walks and jumps, and has a yellow seal on his forehead. Can typical Chinese zombies be cartoonized and then put into our games? Can this be considered a strong export of Chinese culture? Although the zombies of the Qing Dynasty are scary in movies, if we cartoonize them, I believe it will be Very cute and fun!”
"Absolutely awesome!" Li Mu excitedly shouted!
"It's amazing! Why didn't I think of that!"
Li Mu really did not think of tampering with the classic images of Plants vs. Zombies in his previous life, because those images were too deep-rooted, but what Chen Tong said made sense. Why not use China's unique zombie images? That is really a very distinctive horror culture, and horror culture itself is also a kind of export! If Westerners can be made to accept the image of Eastern zombies, then those Hong Kong zombie movies may even arouse a certain scale of popularity in the West.
Culture itself is like this. Camps must be divided, legions must be formed, and different arms must be combined together vertically and horizontally to be able to conquer cities and conquer territories and destroy the dead.
Immediately, Li Mu immediately said: "Ziwei, ask the people from Makino Imaging to help me check immediately which companies hold the overseas distribution rights of Hong Kong's classic zombie movies in the 1990s, and ask Makino Imaging to get all these copyrights as soon as possible. Next, if this wave of cartoon images of Chinese zombies can become popular, we will vigorously promote a wave of Hong Kong zombie movies, which can also be considered as a contribution to the overseas promotion of Hong Kong movies!"
(End of chapter)