The intention of merger and acquisition and the intention of personal investment were both reached, and Li Mu finally attracted an absolutely heavyweight partner for his big ecosystem.
Holding 25% of Baidu shares is enough for Li Mu to tie Baidu tightly to him. The future BTA pattern has been fully integrated into his own ecosystem.
What is gratifying is that Li Mu's "BTA" integration strategy also includes Taobao Logistics, which is comparable to and even surpasses Shunfeng.
In the previous life, BTA checked and balanced each other for a long period of time. Now, "BTA" has fallen into the hands of Li Mu. Not only has there been no internal friction, but all resources have been connected to each other. In this case, I am afraid it will be faster in the future. Stronger.
After seeing Robin off, Li Mu convened the core teams of Makino Technology and Taobao Technology and opened a 3000ml bottle of champagne in his office to celebrate this huge harvest with everyone.
No one can quite understand why Baidu, with a valuation of 120 million US dollars, can make Li Mu pay so much attention to it. With the current size of Makino Technology and Taobao Technology, 120 million US dollars is nothing at all.
After everyone toasted to celebrate, Li Mu told the reason why he was so happy.
"Search engines will have great development potential in the next five to ten years. This potential is not only in terms of traffic, but more importantly, in accurate analysis and accurate promotion of users."
Today, Baidu has not yet figured out its own profit model, and most Internet companies have not realized the deeper profit potential of search engines, but Li Mu is indeed very clear about this.
Li Mu explained to everyone: "Search engines will become a necessary tool and entrance for netizens in the future, and because of their special product tonality, they can get the most core appeal information of users. It is meaningless for search engines to get this information by themselves." , must be connected with the solution provider of user demands, in order to convert user demands into profits.”
After saying that, Li Mu paused and then said: "If you think about it carefully, 80% of the users who search for sports shoes on search engines are potential users of sports shoes. The reason why they search for relevant information on the Internet is very important. It may be because they want to buy sports shoes, but are hesitant about which sports shoes to buy. At this time, the first three links searched by the search engine are very likely to directly affect their purchasing behavior. If you put ' Li Ning' is placed in the first three links, then users who search for "sneakers" can be associated with Li Ning, thereby increasing Li Ning's popularity and sales. Is Li Ning willing to pay for this ranking? The answer must be yes, even if If Li Ning is not willing, there are still brands such as Adidas, Nike, and Anta waiting for cooperation. This is the first level of integration between search engines and user demands."
"Next, let's dig deeper. When users search for sneakers, they still put Li-Ning-related links in the top three. However, the link does not jump to Li-Ning's official website or other pages designated by Li-Ning. Instead, it jumps to Taobao's Li Ning flagship store, or Taobao's search results page for the word 'Li Ning', what will happen?"
Leader Lei said smoothly: "Same as the first one, Li Ning's sales and popularity will still increase, but the difference is that the user traffic and transaction volume are transferred to Taobao by the search engine. In this case, the search engine will profit, and the key is Word-related companies make profits, and Taobao also makes profits, a win-win-win situation.”
Li Mu nodded: "Yes! This is the most critical point. If we do not cooperate with Baidu, what kind of state might Baidu enter in the future? As search engines continue to develop and users continue to accumulate, at a certain point When the time comes, they will definitely do such a thing, but they may use the keywords of sports shoes to bid with all sports shoe brands, or they may use the keywords of all related product names of pots, pans, firewood, rice, oil, and salt. We use them to bid with companies in the industry. In this case, it is the first cooperation model. Under this cooperation model, our Taobao website will not be affected, and it is neither good nor bad for us."
"However, if another e-commerce website emerges in the industry and reaches a cooperation with Baidu, what will happen? Baidu may bundle the first type of cooperation with this e-commerce website and use the second kind of win-win situation If we operate according to the model, a large number of precise users searching for product names may be hijacked by other e-commerce websites, which will pose a huge threat to us."
"Take our best-selling electronic products on Taobao as an example, and analyze the process of users buying mobile phones online. I think that if they don't have the model they like, they will first search for mobile phones on Baidu, and then Understand the price, appearance and reputation of each brand of mobile phones at this stage, and then decide which one to buy; if they have a favorite model, they will directly search for this model and take a look at the reputation of this model;
In other words, users will definitely go to the search engine first to learn about it instead of going directly to Taobao to place an order. In this way, we must have a sense of crisis and beware of other competitors hijacking our potential users in this intermediate link. The link where this kind of hijacking is most likely to occur is the search engine. Once a user is hijacked by a search engine and other e-commerce platforms, what we lose is not a single transaction volume, but a loyal user who is likely to shop online for a long time. "
"So, for our future development, Baidu must be completely controllable. If it is not controllable, we will support other controllable competing products and then defeat it. And now, Baidu has willingly joined our In the big ecosystem, after the contract is fully executed, I will formally make a request to Robin. Baidu must provide all product keywords to Taobao. It must not only place Taobao links in the top three, but also Make sure that the other two links in the top three have no competitors! Think about it, the product types and specific names are almost all-inclusive, at least tens of thousands or hundreds of thousands. Assuming that each keyword has an average of five to ten searches per day, then the overall How big is the search volume? If all these search volumes are locked up by Taobao, which e-commerce website can compete with us?"
Li Mu's words made everyone present suddenly realize.
Li Mu wanted to control search engines, and it turned out to be for this purpose!
Thinking about it carefully, what Li Mu said is indeed very reasonable.
There are so many keywords related to products, it can be called a huge amount. Behind these many keywords are huge search users and potential purchase demand. If Baidu starts to capture this part of the demand someday, you will definitely be able to find it. Huge profit margins.
Li Mu saw this market today. Baidu may seize this market in a year's time. By then, Baidu's market value will definitely skyrocket with the surge in profit margins. At that time, the cost and difficulty of investing in Baidu will be high. , and it can easily be developed by competitors into a tool to counterattack Taobao.
But now you can rest assured that such a huge blue ocean of accurate search engine traffic has been locked up in advance by Li Mu.
At this time, Li Mu said to Master Lei and Senior Brother Liu: "25% of Baidu's shares are not enough right now. Before Baidu is listed, there will definitely be shareholders of the founding team who want to cash out in advance. You should find a way to keep an eye on this area. Starting today, don’t let go of all the Baidu shares you can get, even if it’s only one ten thousandth or even one hundred thousandth option, the whole country will absorb it for me.”
The two nodded repeatedly: "Don't worry, we will work at our best."
Li Mu said: "This matter must be done in a decentralized manner. Find a few more shell companies or agents to absorb in a low-key and decentralized manner. In addition, we must find strong partners in the U.S. capital market in advance for Baidu's IPO in the future. When the time comes, we can absorb Baidu shares through capital. Naturally, the more shares we hold in the future, the better. Apart from this 25%, the rest should be dispersed and hidden for emergencies.”
…
Since the negotiation went smoother than expected, even after a small celebration, Li Mu ended today's work more than an hour earlier than originally planned.
After calling his mother and telling his mother that he planned to go back early, Li Mu called Li Ziwei to his office and asked her, "Do you have any plans after get off work?"
Li Ziwei shook her head: "I don't have any plans. The epidemic is spreading everywhere now. I go home as soon as I get off work every day. I don't dare to go anywhere."
Li Mu nodded and said, "Put the work at hand aside for now. Come with me in ten minutes. My mother said she would invite you to my house for a meal. She hasn't seen you since she has been here for so many days. She said she misses you. .”
Li Ziwei was surprised for a moment and said a little embarrassedly: "Thank you Aunt Xiao for your concern..."
Speaking of this, Li Ziwei began to feel particularly entangled.
Li Ma likes her very much, and she is very grateful for this, but after all, she is Li Mu's employee and his assistant. If she has a close personal relationship with Li Ma, she is worried that it will affect the boss's judgment of her, and she is also worried that she will give her boss It brings a bad impression. If the boss feels that he is deliberately getting close to Aunt Xiao in exchange for a better future, even he will have a grudge against himself.
Li Ziwei doesn't have much ambition, but she cherishes the opportunity to grow and learn quickly by Li Mu's side, so she sometimes worries that if she gets too close to Li Mu's family, her motives will appear impure.
However, Li Mu didn't think so much. For him, if there is no assistant like Li Ziwei, he can train another one, but the girl his mother wants to adopt as his goddaughter is only this one in two lifetimes.
Seeing that Li Ziwei was still standing there, Li Mu urged: "Don't be stupid, go pack your things, we are ready to leave."
Li Ziwei could only nod her head and said, "Then I will come to you in ten minutes."
"Okay." Li Mu said, "Call Wang Yuanlang and tell him that I was drunk and let him drive."
(End of chapter)