In the following days, good news came one after another from all sides.
It was Li's parents who first gave a clear response to Li Ziwei's desire to adopt Li Ziwei as their goddaughter. Li Ziwei's parents personally called Li's parents and Li's mother. They had no objections to the matter and applauded it with both hands.
Li Ziwei's parents always thought that Li Mu was Li Ziwei's noble person. Otherwise, how could a girl who had just graduated recently have such an opportunity to become the personal assistant of a top entrepreneur like Li Mu? What's even more rare is that Li's parents and Li's mother also She likes her so much, and she also respects Father Li and Mother Li very much, so they have no objection at all to the idea of a kiss.
Therefore, Li Ziwei's parents were ready to come to Beijing in the near future, and they wanted to confirm this matter with Li's parents in person. For such an important matter, the corresponding ceremony is also indispensable.
While Li Mu lamented that he suddenly had a god-sister, he was also pleased that his parents had become more emotionally fulfilled from now on.
Li Ziwei is also trying not to let her life affect her work. She still does her best to do her job as Li Mu's assistant and try her best to solve more work needs for Li Mu.
…
After this matter was confirmed, Baidu also officially completed all audit work on Yiting Technology, and the two parties officially completed the merger. From then on, Yiting Technology Company officially became a 100% wholly-owned subsidiary of Baidu, and Li Mu also became Baidu's shareholders hold 25% of the shares.
The first thing Li Mu did when he officially became a shareholder of Baidu was to have Makino Technology and Taobao jointly submit a huge keyword library to Baidu. These keyword libraries include all the products currently available on the market, as well as hot topics in the Internet industry. word.
At the same time, Li Mu also informed Robin of his needs. As a shareholder and strategic partner of Baidu, he required Baidu to lock in a position for Taobao or Makino Technology in the top three results pages for these keywords.
Search engine optimization is a craft. It is a means of obtaining traffic with little or no money. Optimizers have many means to increase the weight of a website or a page under a keyword search result. If Baidu Without any human intervention, the ranking of hot word search results basically depends on the ability of the optimizer. For example, if Baidu does not interfere with the hot word "novel", the number one ranking may not necessarily be the starting point of the number one in the industry. It’s just a little-known website, but it’s a very well-optimized website.
Li Mu asked Baidu to cooperate in locking the top three hot words in order to prevent other websites from affecting the ranking of Taobao or Makino Technology through optimization.
When Robin got this keyword library, he was extremely shocked.
Baidu is internally discussing keyword bidding. Baidu is preparing to launch an algorithm and a bidding delivery system to realize Baidu's traffic monetization. However, what he did not expect was that Li Mu, a person who does not work in search engines, , also thought of this, and even said that his movements were faster than his own.
In fact, at this time in my previous life, Baidu's bidding system had been launched and put into use. However, in this life, Baidu's development speed has been much slower because of the emergence of Li Mu.
The online MP3 market was taken away by Li Mu, the rapid rise of YY, Hao123 was replaced by YY123, and YY.com became the largest portal in the industry. These actions of Li Mu directly or indirectly affected the development speed of Baidu today, especially without the MP3 With a huge market, Baidu's overall development speed is more than one level slower than in previous generations.
The rapid rise of YY, like a sponge, has absorbed the attention of the vast majority of Internet users, and at the same time absorbed most of the nutrients of the entire Chinese Internet industry, making Baidu's development even slower;
YY123 has now become the Internet favorites of people across the country. It itself provides direct access to a large number of different types of websites, which further reduces users’ search needs. Before the rise of YY123, netizens wanted to go to Sina, but because If you can't remember or are too lazy to enter the domain name, you will first open Baidu, search Sina on Baidu, and then click on the search results to enter the website. However, the popularity of YY123 has cut off a considerable part of Baidu's traffic from this level...
The ill-fated Baidu originally had smooth sailing at this time in its previous life. However, in this life, it not only sails against the wind, but also often encounters various typhoons and tsunamis.
Moreover, Baidu's products in the future have begun to be cannibalized by Li Mu. Baidu Tieba, which will not be launched until next year, has now become one of YY's flagship products. This is also a huge loss that Baidu itself is not aware of.
Now, Baidu has finally acquired Yiting.com and has finally improved its product line. However, it was unexpected that Li Mu would suddenly take away so many keywords with great potential.
Robin knew the profit margins of these hot words in search engine results. If he agreed to Li Mu, it would be an invisible loss to Baidu, but the key to the problem was that he simply could not refuse.
The search results of all product keywords are a strategic resource for Taobao, and if Taobao does not seize this strategic resource, it will definitely fall into the hands of the other party, so each product keyword is important to Taobao. Taobao is a battleground. If Baidu does not give the search results of these keywords to Taobao, it will not be able to keep them and sell them to other companies, because the companies that will buy these keywords are Taobao's competitors. As a member of Li Mu's ecosystem, how could he export key resources to Li Mu's competitors
Fortunately, Li Mu is not just asking for money. He has begun to embed Baidu search in YY.com and YY123 to export users and traffic to Baidu. This makes Robin feel much more comfortable, as long as Li Mu can bring him the resources he wants. , then he will naturally contribute part of his resources to Li Mu in the form of "tribute".
In order to give Robin enough motivation, Li Mu even told Robin that he planned to update a humanized function in future iterations of YY products, that is: when YY users are chatting, when the mouse selects any content, the right click will add a "Baidu search".
For example, A said to B: "I went to Nanluogu Lane yesterday." B wanted to know more information about Nanluogu Lane. In the past, he needed to select the four words "Nanluogu Lane" with the mouse and right-click Select copy, then open the browser and Baidu, paste the four words "Nanluoguxiang" into the search box, and click Search. Now, he only needs to use the mouse to select the four words "Nanluoguxiang", right-click and select " "Baidu Search", YY will automatically open the default browser, and automatically open Baidu and automatically search for "Nanluoguxiang". What is fed back to the user is directly the search result page with the four words "Nanluoguxiang".
However, Li Mu did not give Robin a clear time point. He just told him that he had this plan and would implement it.
Even so, Robin was still overjoyed. This was a huge traffic entrance that he had never dreamed of before. YY has a huge number of users, and the amount of information they interact with every day is also very large. If YY really opens this function, what will happen to Baidu? The traffic was definitely a huge boost.
After discussing the keyword issue, Li Mu made several clear requirements for Robin regarding bidding.
First of all, he asked Robin to promise that in future Baidu keyword bidding, it must not be profit-seeking. Baidu must conduct strict audits on all companies participating in keyword bidding. The other parties must have formal qualifications in the field of keywords. You can participate in the bidding for this keyword.
For example, there have been incidents in the past where fraudulent organizations bid for the keyword "pay phone bills". Users searched for "pay phone bills" on Baidu and entered the bidding link. After unidentified users recharged, they found that all the amount they recharged was defrauded. Such a thing , Baidu is not allowed to reappear in this life, especially Baidu in which Li Mu has a stake. If the keyword "pay phone bills" starts bidding in the future, then the companies participating in the bidding must have clear qualifications to pay phone bills. On this basis Then, qualified companies will bid, completely blocking out scammers;
Secondly, he asked Robin to promise that Baidu would not bid on any medical keywords, absolutely not.
At this time, Baidu didn't know the market space of medical keyword bidding, so Robin agreed very simply. All he wanted was Li Mu's traffic support.
Li Mu did not relax his vigilance, but called Fang Xudong and decided to further strengthen his control over Baidu.
Previously, he had asked people to communicate with American capital to further increase his shareholding ratio in Baidu from the capital level in the future. Now, he wants to snatch more of Baidu's products in advance.
He asked Fang Xudong if he knew about a product called Wikipedia. Fang Xudong nodded. After returning from the United States, he had long known about the existence of Wikipedia, as well as its nature and product tonality.
Li Mu said: "OK, form a development team and start developing YY Encyclopedia. YY Encyclopedia will be open to all YY users to create and modify in the future. However, you must develop a user points system to prevent malicious creation and modification as much as possible. .”
Fang Xudong nodded: "I understand, let's start making arrangements immediately."
Li Mu said: "Don't worry, I also have a page product concept. This product is a question and answer community among netizens. For example, users can post in this community to ask any questions, and then other users will answer. Every user can answer. The questioner can choose the answer that he thinks is most useful to him. Other readers can also choose the answer that they support most. Then, through points rewards and prizes for answering, the enthusiasm of users will be increased. Once we With millions or even tens of millions of netizens asking and answering various questions, the number of views every day must be huge, and it will also be very helpful in increasing user stickiness. This product will be called YY for the time being."
"Okay, Mr. Li, I will arrange YY Knowledge and YY Encyclopedia together."
Tieba, Encyclopedia, and Zhidao, these three products are all in the hands of YY. Baidu will have less room for horizontal development in the future. The more this happens, the better it will be to control its vitality and ensure that it will not last forever. Betrayal.
(End of chapter)