Li Mu suddenly changed his attitude. From free licensing at the beginning, he has now begun to charge high licensing fees to other companies. Only then did the outside world understand Li Mu's true strategy.
It’s impossible not to need money. The reason why you don’t need money at the beginning is actually to make more money later.
Li Mu used a free cooperation method to let McDonald's and Coca-Cola spare no effort to promote cooperation between the two parties. Only then did the outside world truly see the commercial value contained in "Plants vs. Zombies".
When everyone realizes the commercial value, its price will naturally rise.
Wall Street, Hollywood, and Silicon Valley were all inspired by Li Mu. Through Li Mu's weird gameplay, they saw Li Mu's true purpose. Millions of dollars in copyright royalties could not get past Li Mu's eyes. What he really wanted was to make himself The cartoon image has been promoted to the greatest extent, and his purpose has been achieved!
Coca-Cola and McDonald's submitted a satisfactory answer to Makino Technology. Makino Technology's cartoon image has been vigorously promoted offline. Coca-Cola and McDonald's also relied on Makino Technology's cartoon image to quickly establish a huge differentiation from competing products. , and at the same time took advantage of gamers' love for this game to greatly increase their sales.
A well-known American business media wrote an article saying that Li Mu thinks deeper and further than all Internet practitioners. While others can only see the surface, Li Mu has seen through the core. The cartoon of "Plants vs. Zombies" After this offline image, it is now enough to support a huge series of brands, and the valuation given by the famous American brand laboratory is that for now, every one of his business actions is worthy of study and study by all entrepreneurs. .
Both Microsoft and Sony were shocked by the high guarantee fee proposed by Li Mu. Both parties wanted to reject Li Mu directly, but they were also worried about whether their competitors would agree to Li Mu's conditions. Thus monopolizing this game in the field of console games.
Although the console market and genuine game market environment are very poor in China, overseas, the console market and console game market are still very fertile, and it is normal for popular games to sell dozens or millions of copies.
Moreover, according to the people in charge of these two console platforms, games like "Plants vs. Zombies Online" are very easy to transplant from mouse games to controller games.
The real "Plants vs. Zombies" is a touch-screen game, but considering that its operation is very simple and basically does not require multi-touch, Li Mu transplanted it to the PC with almost no effort, and he did not care about the operating experience. What impact
Now, it is not difficult to transplant "Plants vs. Zombies" to the console. The interface of this game is a palace layout, which is basically no different from games such as Tetris and Bubble Hall, so most of the operations , can be performed with a handle. As for collecting sunlight, operations that require the use of a mouse can be directly changed to a button on the handle and collected with one click.
The porting is simple, easy to operate, and fun, so both Microsoft and Sony are optimistic about the performance of this game after porting it to the console platform. The more this happens, the more worried they are that their opponents will get there first. However, Li Mu’s asking price It's really too dark and confusing.
In addition to console games, various clothing, food, daily necessities brands, and toy peripheral manufacturers are seeking cooperation in "Plants vs. Zombies". However, every company that has received a quotation has a common view: Makino Technology is really It's black, and it's not just any black. The asking price is too high, beyond imagination.
However, Li Mu will not make any concessions at all. He looks down on small profits, so he would rather not make any profit than make any concessions in price. Let these companies think about it for themselves. If they think they can cooperate, they will pay for it. If they can't cooperate, they will say goodbye.
…
While "Plants vs. Zombies Online" became popular all over the world, the domestic SARS situation was still grim.
Thanks to the country's timely disease control measures, the development of SARS has been much slower than in previous generations, but it is still impossible to completely avoid the spread and worsening of the epidemic.
The number of confirmed cases in Yanjing continued to increase, and soon reached double digits. The health department began to enter a state of emergency. All primary and secondary schools were temporarily suspended. The whole society implemented the policy of isolation and treatment. There were cases everywhere where entire buildings were quarantined because someone had a fever. , but no one objects. In the face of disease, it is not the time to be petty. Most people can understand this major right and wrong.
Recently, sad news has occasionally come out. Some medical staff working on the front line of the fight against SARS have sacrificed their lives because they were infected with SARS.
CCTV launched a news special about the angels in white during SARS. Among them were not only the medical staff who were fighting SARS on the front line, but also the medical staff who were infected with SARS at work and received treatment in the hospital. There was a female head nurse in the south who was the first person to fight SARS. After working continuously on the line for sixty or seventy hours, she developed a fever. After being quarantined, she was diagnosed with SARS. When CCTV reporters were filming through the glass window, she was still lying on the hospital bed waving to the camera, but two days later After that, she closed her eyes forever.
This news special caused a huge sensation in the society, making a large number of people who were panicking about SARS truly realize that at this critical moment when everyone is retreating, there are countless angels in white who are still risking their lives and rushing forward. After the program was broadcast, , CCTV received a large number of consultation calls, and many ordinary viewers hoped to express their feelings by donating money to the relatives of the female head nurse.
So CCTV decided to simply plan a large-scale cultural evening party. The theme of the evening party was to raise funds for SARS. Calling for donations was secondary. The most important thing was that it hoped that through such an artistic evening party, it could mobilize the determination of the people of the country to join hands and actively fight against SARS.
Since Li Mu is currently the most popular and vocal private entrepreneur in China, the first entrepreneur guest invited by CCTV to attend the fundraising party was Li Mu.
Li Mu happily accepted the invitation.
I didn’t donate blindly before because I wanted to wait for the senior management to reveal their attitude. In the face of such a major event, if the country does not need private donations, the official will naturally not accept them. Under such circumstances, if we insist on donating money, I am afraid it will bring some unnecessary losses. Negative impact, now that CCTV has expressed its attitude with practical actions, it is natural that it will fully support it.
So Li Mu set a time with Chen Ze and Cai Zhengmao to meet and talk about Wanying Real Estate and CSC Club donations.
Li Mu didn't have time to run to the racing track, so he decided to go to Wanying Real Estate. He happened to chat with Chen Ze, Song Liang and Wei Lan about Wanying Real Estate's donation.
Chen Ze was originally at Wanying Real Estate, and Cai Zhengmao also drove from the racing track to Wanying Real Estate's office building in order to attend the meeting.
Everyone gathered in the conference room. Li Mu informed everyone about CCTV’s invitation and said: “SARS is no small matter. CCTV is going to hold a public fund-raising party this time. In my opinion, the biggest goal is not to raise money, but to appeal. The whole nation is fighting SARS together, so the more this party can show the spirit of unity, the more positive the psychology of ordinary people will be affected by this party, so we all should try our best to be positive."
Song Liang asked Li Mu: "How much are Makino Technology and Taobao going to donate?"
Li Mu said: "Currently, it is tentatively decided that each of the two companies will donate 10 million."
"Okay." Song Liangming nodded and said, "Then Wanying Real Estate will also donate 10 million."
Li Mu said: "Makino Technology and Taobao each donated 10 million, and Wanying also donated 10 million. In this case, it will be 30 million. At that time, all 30 million will be donated to the disease control department to fight against SARS. funds.”
In a previous life, Xiaotangshan SARS Hospital was a key facility in the fight against SARS. It was specifically chosen to build a hospital in a sparsely populated suburb to fight SARS and treat SARS patients. It also created a small miracle at that time. The hospital was completed and put into use in just over a week, a speed that shocked the country and abroad.
In Li Mu’s memory, projects like Xiaotangshan SARS Hospital are very smart and responsible emergency projects. Although these are funded by the government, if private funds are involved, they will definitely improve the overall level of key facilities to a higher degree. .
After Wanying Real Estate also decided to donate 10 million yuan, Li Mu said to Chen Ze and Cai Zhengmao: "The capital investment of CSC Club is too large, and the payback cycle is relatively long. In my opinion, we should not use CSC Company's funds this time. The main body has made a donation, and instead we call on club members to donate together.”
Chen Ze said: "The club itself can also donate part of it. Funds are not a problem. If it is not possible, we can make up part of it privately. At such a critical time, we must set a good example."
Li Mu waved his hand and said: "Charity should also be based on the actual situation. Sometimes setting an example may not be a good thing. If the company itself is losing money, there is no need to make large donations, otherwise it will set a negative example." .”
After a pause, Li Mu added: "If the CSC club is still making large donations despite losing money, it will easily push other companies with the same poor operating conditions into an embarrassing position where they can be kidnapped by morality at any time. Like moral kidnapping. People will ask them why they don’t donate money. If they explain that they are still losing money, then the morally kidnapped people will probably use us as an example. For example, the CSC club has donated money even though it has lost money, so why can’t you donate? Then, the harm to these companies will be very great.”
Chen Ze nodded and said: "That makes sense. After all, enterprises should focus on their own development. Those who are capable should contribute more, and those who are incompetent should not be discouraged. However, if they are just trying to make a fool of themselves for the sake of social responsibility, they will even put themselves in trouble. Companies are dragging themselves deeper into the quagmire, which really goes against the humanitarian spirit of donation."
Li Mu said: "Our club has invested more than 200 million, and we are still continuing to invest. Although the amount of membership fees we have recovered from our books is not small, part of it must be for members." Provide equal value services, so when the club's income is audited from a financial perspective, the cost of this income will also be deducted. From this point of view, our core business may not be able to recover all costs in the next five years. Enterprises like this Taking the lead in making donations is indeed not a good example.”
Having said this, Li Mu asked: "Our members' intention to donate is still very strong, right? It seems that they have been taking the initiative to donate before."
Cai Zhengmao nodded and said: "Currently, members of our CSC club have a very strong intention to donate. Many members have consulted with me more than once."
Li Mu said: "That's good. In the near future, we will organize donations from club members and tell them that the money they donate will be used to establish a fund specially set up for angels in white. This fund will serve those who have made precious contributions in the fight against SARS." Life, or the angels in white who sacrificed their health and their families."
(End of chapter)