When the members of the CSC club heard that donations were coming, they were all so excited that they felt like they were making a fortune.
After being inspired by Li Mu to donate 80 million to the veterans last time, once Li Mu made it public, it immediately caused a huge response in society and brought unprecedented and strong social recognition to these second generations. Said, the money donated is nothing more than a little pocket money.
For the hundreds of members of the CSC club, their net worth basically starts in the tens of millions. It is just fun for one person to donate tens of thousands or hundreds of thousands. Among them are a handful of top second-generation people who come and go at will. For a trip to a high-end entertainment venue, the bill starts at hundreds of thousands. For these people, the donation starts at half a million.
So, in just two days, the CSC club donated more than 50 million yuan, which shocked Li Mu.
This shows how powerful this club is. A random charity donation can easily amount to tens of millions. If we really want to set up a private equity fund specializing in investment, I'm afraid it won't be a big deal to raise several billion yuan in two days. thing.
Cai Zhengmao kept sighing and said: "If I had known that these ancestors didn't care about money so much, we would have simply set the membership fee higher, and stopped converting the membership fee into consumption for them. It is just a pure membership fee, which will earn them tens of millions a year." Fei Na is so relaxed..."
Li Mu laughed and said, "I told my employees one thing. If you were here that day, you wouldn't have said this."
Cai Zhengmao asked curiously: "Mr. Li, what did you say to your employees?"
Li Mu said: "I asked them to give up small profits and pursue big profits. For CSC Club, membership fees are actually small profits, and big profits are to continuously improve their brand influence and become partners with various high-end consumer companies. , think about it, how much profit you have from your car selling business alone. Only one-third of the year has passed. If you decide to buy one or two hundred cars, it is estimated that it will exceed five hundred taels by the end of the year. This is The profit is at least 80 to 90 million, or even over 100 million, not including their subsequent maintenance costs. Our maintenance center is almost overwhelmed now, right?"
Cai Zhengmao nodded: "The business of the sports car maintenance center is very good now. At present, the modification, upgrade, maintenance and repair of all sports cars in Yanjing and surrounding cities are basically in our hands."
Li Mu asked again: "How is the cooperation with Maserati?"
Cai Zhengmao said: "Maserati is considering it. They are quite interested in us, but they want to see our more detailed planning plan. I see that you have been busy recently, so I didn't tell you."
Li Mu said: "There is definitely no time to make plans for them now, but you tell him that the CSC Club can plan a high-end test drive salon for them, and it will be held at our racing track. I guarantee that at least two hundred CSC Club members will be able to attend." Members, let them weigh the weight of it themselves."
For Maserati, Li Mu doesn't need to bring out Song Siming's praise of Land Rover in "Snail House". It is enough to just organize a self-driving event for high-end sports car owners, because if Maserati wants to enter the Chinese market, the most important thing is to develop As for the high-end user group, Li Mu can summon hundreds of actual owners of million-dollar sports cars at one go. They are all the mainstays in the high-end car consumption field. This is a resource that no 4A advertising company has.
The more high-end players are, the more they disdain to participate in marketing activities, unless it is a marketing event organized by a very high-end brand. If Rolls-Royce holds a Rolls-Royce test drive event or high-end salon in China, most high-end players will definitely I am very interested, but Maserati is not famous at all in China, and domestic high-end players will definitely look down on it.
If you let an ordinary 4A company conduct a Maserati test drive, more than half of the people who come are just ordinary white-collar users. It would be great to have a few or a dozen million-level car owners. Compared with the CSC club, they are just scum. .
Cai Zhengmao understood what Li Mu meant, nodded and said: "Then let me communicate with Maserati. The formation of two hundred CSC club owners is still very valuable. Even if Maserati is exhausted, it will not be able to recruit so many high-end car owners."
Li Mu said: "Communicate clearly with them. We not only want to cooperate with them in promotion and get their promotion budget, but also get their agency rights. Not to mention national agency, we should at least give them a general agent in North China. You have been in the car trade for so long, and you can bring cars from all over the world into China, and you can handle everything from customs clearance to registration and follow-up. Running one or several 4S stores shouldn't be a problem, right?"
Cai Zhengmao said firmly: "There is absolutely no problem with this."
"Then let's make recommendations based on this line." Li Mu said calmly: "With Maserati as the starting point, it is possible that most luxury car brands will have in-depth cooperation with us in the future, and this part of the profits will be used to raise funds. It’s more than enough for the club and the team.”
…
The anti-SARS charity gala organized by Yangma is tentatively scheduled to be held in Yanjing in late April.
Judging from the process introduction sent by the Yangma interface person, the lineup of this charity gala is really quite large.
Half of the charity gala was a song performance, so there were more than a dozen first-line singers and film and television stars who were invited to be guest singers. It is said that several kings and queens from Hong Kong, Macao, Taiwan and mainland China were invited, including Du Wei. She was invited to sing the song "Secret Fragrance" given to her by Li Mu at the party.
In addition, Mo Wenwei, who was single-handedly promoted from a front-line singer to a super first-line singer by Li Mu, also accepted Yangma's invitation. What surprised Li Mu was that she actually chose to cover Muzi's "When You Get Old".
Li Mu hasn't released songs under the online name "Muzi" for a long time, but the few songs he released through Muzi are still liked by many listeners.
In addition to celebrity performances, there were also speeches on stage by representatives of the social elite. Li Mu and some well-known entrepreneurs were arranged for this session. The requirement given by Yang Ma was that each person should give a speech of no more than 500 words on stage. The speech It is organized by the spokesperson, but the core is to encourage people across the country to unite and work together to resist SARS.
Li Mu readily accepted that this kind of thing was not just a formality. The people were currently overly afraid of SARS, which would drag down the normal rhythm of society in the long run. Therefore, they must be called on to participate in the wave of nationwide resistance to SARS. This would not only It will help contain SARS and enhance people's cohesion.
In addition, there is also a link to announce donations. Every company that is willing to donate to the fight against SARS can report the amount of donation and the designated purpose in advance. At that time, Yangma will focus on exposing the company during the broadcast, which is regarded as Use your own resources in exchange for donations from entrepreneurs.
Li Mu reported the donation details early. This time Yang Ma gave several uses for the donation. One is to strengthen the prevention and control of SARS, the other is to provide additional social care to SARS patients, and the third is to Donate to the angels in white who are fighting SARS. Donors can freely designate the purpose of the donation according to their own ideas.
Li Mu allocated the 30 million yuan from the three companies. For each of the 10 million yuan, 60% was used for SARS prevention and treatment, 20% was used for patients, and 20% was used for angels in white.
As for the CSC Club's donation of more than 50 million yuan, Li Mu reported it to Yang Ma in the hope of jointly establishing a charity fund with Yang Ma, and all of the more than 50 million yuan would be used for the angels in white and their families.
Yang Ma was simply stunned by Li Mu. Li Mu just used his words and donated more than 80 million yuan, nearly 100 million yuan...
Li Mu didn’t think it was a lot of money. The reason why he didn’t donate more money was because the SARS epidemic was different from the Veterans’ Immortality Charity Project. SARS itself was the national team doing its best to bear almost all the costs. The state’s support for private entrepreneurs The most important need is for elites to help social stability and rebuild confidence, and secondly for them to set an example by donating money. Therefore, Li Mu feels that donating this amount is more appropriate. Any more would be overshadowing the priority.
However, what Li Mu didn't expect was that Yang's mother actually made an unkind request. They hoped that Li Mu could guest perform in a song. After all, he is a youth leader recognized by media around the world and a role model for countless young people. , if he can go on stage to sing a song, it will definitely have a very good effect on easing the mood of the people.
Li Mu originally wanted to decline, but after thinking about it carefully, if singing a song at this time can inspire young people across the country, then why not do it
Therefore, Li Mu verbally agreed to Yang Ma's invitation, and at the same time asked Yang Ma for her opinion on what song would be more suitable for him.
Yang Ma also gave Li Mu enough respect. They did not interfere with Li Mu's song selection. They only had one request, which was to try to be an inspirational song. If you really don't want to sing an inspirational song, you can just sing an emotional song.
Li Mu listens to a lot of songs, most of which are European and American songs or popular domestic songs after 2005. This time when he goes to the charity party, he is not going to come up with any original songs. It would be best if he can cover a song for everyone. Familiar inspirational songs can also avoid exposing your identity as a "Muzi".
During dinner, Li Mu smoothly told his parents about the incident, and then the two began to give Li Mu advice.
Dad Li said: "Son, why don't you come up and sing "Sailor" by Zheng Zhihua? That song is so inspiring!"
Li's mother said: "'Sailor' is not suitable. That song is too tough. When I sang this song during the flood fight in 1998, it was not suitable. It is not suitable for SARS. It is better not to sing too hard songs, but to be gentle but strong."
Dad Li said: "Then sing "My Future Is Not a Dream". I quite like listening to this song."
Li Mu said awkwardly: "Dad, this is to inspire myself, and it's not appropriate. Besides, I can't sing this song. Can you think of a song with a wider coverage?"
Dad Li said: "It needs to be soft yet strong, and it needs to cover a wide range of areas. I really can't think of it for a while..."
At this time, Li’s mother said: “Why don’t you sing a song called ‘The Sunshine Always Comes After the Storm’?”
Dad Li nodded: "Yes, yes, this song is good, and the lyrics can match the theme of the party. It encourages everyone to face the wind and rain bravely, because after the rain there will be sunshine."
Li Mu said: "The song sung by a girl doesn't feel very suitable for me, but it is closer to the requirements of the party. I will settle on this one for the time being."
(End of chapter)