Rebirth in a Perfect Era

Chapter 1350: Top resources

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Ziyun Villa.

Li's father and Li's mother cooked a sumptuous home-cooked meal with the help of Li Ziwei. Knowing that Li Ziwei also liked He Jiong very much, Li Mu specially invited her over. After all, she is not only his assistant now, She is the goddaughter of her parents, and also her godsister. Because of this established relationship, Li Mu also has a sense of family care and responsibility for her.

Although Li Ma also likes the young host He Juan, she is not star-chasing yet, so what she is most looking forward to is not He Juan, but Chen Wan.

In her previous life, Li's mother was indeed very grateful to Chen Wan. Although she hit Li Mu with her car, which affected Li Mu's performance in the college entrance examination, Chen Wan never evaded any responsibility from beginning to end, and always hoped to make up for more. Li Mu decided at that time Instead of repeating his studies, Chen Wan secretly funded his four-year college tuition and living expenses.

Li's mother once calculated an account for Li Mu. During the four years he went to college, Chen Wan supported the family with a total of no less than 80,000 yuan, so Li Mu could still study smoothly even when his parents were laid off and the family was in a difficult situation. I finished college without any hardship.

For Li's father and Li's mother, Chen Wan's 80,000 yuan was a favor to them, and it was of extremely great significance.

Without this money, even if Li Mu does well in the college entrance examination and is admitted to a good university, the four-year college tuition will still drag down Li's parents and Li's mother, and the whole family. In that case, Li Mu may have to work part-time. and eating steamed buns to get through four years of college.

However, these things all happened in the previous life. In this life, Chen Wan did not give such great favor to Li's parents, but Li's parents and Li's mother were still full of mysterious gratitude to her from the bottom of their hearts.

As early as when the results of Li Mu's college entrance examination came out, Li's father and mother Li's mother had thought about a question. Usually, the son who can only take the English test is in his early 100s at most. Why can he score 150 points in the college entrance examination English? This in itself is illogical. Even if it is an extraordinary performance, it is impossible to go beyond that.

Therefore, from that time, Li's father and Li's mother reached a consensus in private. They believed that their son was enlightened by Chen Wan's bump.

After reaching this consensus, Li Mu's subsequent development speed made them realize that their son's acuity was getting bigger and bigger.

He made money, opened the first Metersbonwe store for his family, started a company to make websites, and then made software. In a daze, he made such a great career in the blink of an eye. How can ordinary people have such opportunities

Moreover, the K-line of Li Mu's life for the first eighteen years has been developing steadily. After it suddenly started to rise rapidly, it has never stopped this crazy upward trend. If you trace back, you will find that the K-line of Li Mu's life suddenly rose. , just after Chen Wan bumped into him.

Therefore, Li's father and Li's mother firmly believe that Chen Wan is Li Mu's noble person. If it hadn't been for her collision, their son would probably be just an ordinary college student now, and the two of them would probably be fighting outside now. I work odd jobs and earn money to support my son’s education.

After Chen Wan and He Yan arrived home, Li's parents and Li's mother showed great enthusiasm and welcome to them. Chen Wan and Li's parents and Li's mother had known each other for a long time, so they didn't feel restrained when they were guests at home. However, He Yan, on the other hand, The first time he met Li Mu, he went to Li Mu's house for dinner, which made him feel quite nervous.

In the past, Li's mother would have been nervous when meeting big stars, but now she doesn't feel that way at all. In her opinion, although He Juan is a well-known host, when he comes to her home, she feels like... The same goes for my son’s classmates and friends at school.

Besides He Juan, the other nervous person at the dinner table was Li Ziwei. She had always admired He Juan, and she was inevitably excited to sit at the same table with her idol for dinner.

Li Ma noticed that He Juan was somewhat nervous, so she chatted with him about family matters at the dinner table. Although He Juan was a few years older than Li Mu, he was not yet thirty years old. Li Ma, an elder, chatted with him cordially. After a while, not only did he feel particularly friendly, but his nervousness was relieved a lot.

However, Li's mother was more enthusiastic about Chen Wan, so enthusiastic that He Jian even thought that Li's mother regarded Chen Wan as her future daughter-in-law.

This also made He Yan understand why Chen Wan was able to obtain so many top resources from Li Mu.

He has been partnering with Chen Wan for a long time, and he knows that Chen Wan has a close relationship with Li Mu, and that at least half of Chen Wan's ability to climb to the top spot as the female host of Xiangnan Satellite TV in such a short period of time is because of Li Mu.

Everyone in the entertainment industry today knows Li Mu, and they all know that Li Mu is the top traffic source and the top behind-the-scenes promoter in the entertainment industry. Any celebrity can definitely get huge traffic as long as he hooks up with Li Mu. Resources, among which Chen Wan has benefited the most.

Li Mu not only helped Chen Wan win the female host of "Happy Camp", but also provided her with various powerful resources that made others envious and crazy. The most outrageous thing was that Li Mu's Makino Image specially planned a show for her. The top talent show "Super Girl" is a sensation in the country. Thanks to this show, Chen Wan has become the number one female entertainment host in the country. Li Mu has contributed a lot to this.

In fact, Li Mu has always been at the top of the pyramid in the entertainment industry. Although Li Mu does not engage in entertainment, his star-making ability is beyond the comparison of ordinary promoters. He launched Chen Wan and became the number one female host in domestic entertainment. Another Du Wei was released, becoming the most influential young female movie star in China. She was also a singer sought after by countless people. She even became famous throughout Hong Kong with her song "Next Stop Queen". Mo Wenwei was also pushed to an incredible height by him. Next, Xie Yu's boyfriend Liu Ye was also selected by him to shoot the movie "Flying Tigers" he invested in. You don't need to think about it, "Flying Tigers" The day it was released was when Liu Ye became a top celebrity.

He Juan also hopes in his heart that he can make friends with Li Mu so that he can get some traffic and resources from Li Mu. This is not a sign of scheming or impure motives, but human nature. However, He Juan also knows very well that he and Li Mu have just met. , Such an idea is basically an extravagant hope. If you want to get Li Mu's resources and help, you must at least have a more familiar relationship with Li Mu.

After dinner, people at the table were chatting casually at the dinner table. Chen Wan talked about the "Super Girl" that had just ended, lamenting that the appearance fee of the first Super Girl champion had now reached the level of a first-line singer. Li Mu asked her curiously : "Who is the first champion?"

Everyone at the table looked at him in amazement, and Li Ma asked in surprise: "Zhang Xiaobei is so famous, and you haven't heard of it?"

Li Mu said frankly: "I really don't know..."

Chen Wan said: "This is a talent show planned by you! And your company is deeply involved in it. You are the copyright holder..."

Li Mu shrugged: "I just came up with the concept of the program to cooperate with your station. I didn't pay attention to the rest of it."

"Oh my God..." Chen Wan sighed: "If you pay attention, you will know that Zhang Xiaobei's influence is almost the same as that of Du Wei, and because her background is very down-to-earth, she has many fans. And they are all very loyal fans, and the record company is also very optimistic about her, and has helped her arrange songs with well-known songwriters in Hong Kong and Taiwan, and strives to release her first album this year."

Saying that, Chen Wan added: "Our station may want to start preparations for the second edition of Super Girl in the near future. We would like to discuss the cooperation details with you first. However, due to SARS, we have not moved forward for the time being. However, it should be done in the near future." I will communicate with the interface person of Makino Image."

Li Mu said: "The country now attaches great importance to the prevention of SARS and has invested huge manpower and material resources to deal with it. I think SARS will be resolved in two months at most. If you are determined to launch the second cooperation, In the near future, the person in charge can contact the person in charge of Makino Image to finalize the cooperation details in advance and strive to start auditions in the summer. After all, summer is the peak of talent show participation and TV program ratings and traffic."

Chen Wan nodded and said, "Then I'll call the station later and let them start discussing the details."

Li Muchao: "This year's Super Girl can add more advertising resources, including exclusive naming, special broadcasts, joint sponsorships, advertising during program broadcasts on a large level, and on-site advertising display spaces, venue naming, etc. on a small level. After the designated supplies and so on are gathered in advance, we will hold a nationwide bidding meeting. At that time, I will arrange for Ziwei to attend on behalf of Makino Technology. In this way, a signal can be sent to the outside world: Makino Technology will also fully participate in "Super The production of the second edition of "Girls" will increase the advertising value of the second edition. If it goes well, the advertising alone will be able to achieve several times the profit, and the money will be earned before the program even starts."

At this point, Li Mu added: "However, the exclusive naming rights cannot be put out for bidding. It must be done by Taobao. Taobao can pay the program team 30 million in naming fees."

In the golden period of the variety show explosion in the past life, the advertising revenue of many first-line variety shows was astonishingly high. The naming rights of "China's New Singing" were bought by OPPO for 500 million yuan. This is enough to prove how abnormal the attraction of variety shows is. Super Girl is The earliest phenomenal variety show, if used properly, advertising revenue will be a huge benefit.

And if Taobao is allowed to win the naming rights, it will be a win-win for Li Mu. On the one hand, it can greatly increase Taobao's popularity and gold content. On the other hand, the 30 million yuan to win the exclusive naming rights must be a big advantage, at least. It was a bit unkind to do this at a discount of 30% to 50% off the market price, but Li Mu believed that Xiangnan Satellite TV would not refuse because they were not so short-sighted.

(End of chapter)