While chatting with Chen Wan and He Jian, Li Mu heard the two talk about the grand strategy of Xiangnan Satellite TV this year. Xiangnan Satellite TV has achieved an extraordinary leap from last year to this year. The ace variety show "Happy Camp" because of Chen With Wan's participation and Li Mu's traffic support, it has become the best and most popular variety show in China; and "Super Girl" simply created the history of talent shows. Before this, no one believed that talent shows could be played. It is so big that people all over the country can pay close attention to it.
Because of this, Xiangnan Satellite TV's strategic focus this year is all on variety shows and talent shows. In addition to ensuring that the ratings of "Happy Camp" do not drop, the more important thing is to prepare for the second "Super Girl". The second "Super Girl" not only needs to be done, but also needs to continue to be bigger and further enhance its influence.
In addition to working hard in these two aspects, Hunan Satellite TV also wants to launch a new variety show in the near future to enhance its own variety show product line. However, due to the lack of a suitable variety show model, it has recently launched a few A planning team is planning ideas, but there has been no satisfactory results.
Chen Wan told Li Mu during a casual chat: "Actually, the idea of opening a new variety show in Taiwan is mainly for Teacher He. However, in terms of format, the new variety show must be consistent with "Happy Camp" and "Super". "Female Voice" is separated, so it's a bit difficult to do."
Li Mu nodded and asked He Yan, "Teacher He, do you have any ideas?"
He Yan shook his head and said: "I don't have any good ideas at the moment. After all, there are only a few types of variety shows. They are either more comprehensive and lively interview game variety shows like "Happy Camp", or they are fixed games and talent shows. , we already have the first and last ones, so currently we can only start from the direction of games, such as CCTV's "Lucky 52", but we have gathered together to discuss it many times, and there has never been a good one. idea."
Chen Wan laughed and said: "Some leaders in the station suggested that Mr. He should just put on a question-and-answer program, similar to CCTV's "Happy Dictionary", but Mr. He disagreed."
He Jiong smiled helplessly and said: "Such programs are already popular at home and abroad. Almost every country has more than one quiz variety show, and we also have more than one domestic show. It's too late to do it now. Let's seize the opportunity." There’s no chance.”
Li Mu nodded in agreement and said with a smile: "The model of this variety show itself is very simple. The simpler the program format, the more difficult it is to overtake in corners. CCTV's "Happy Dictionary" has taken the lead. As long as If you don't make any big problems in this simple game mode, you can basically guarantee the lead. If one day "Happy Dictionary" fails, it will basically prove that this type of program will not work, unless it can be in this mode. Make radical upgrades, otherwise it will be difficult to catch up with the leaders.”
He Yan heard this and immediately gave Li Mu a thumbs up: "Mr. Li has seen the problem too clearly. This type of program is too simple and the main line is too single, so it is difficult to surpass it. The current "Happy Dictionary" The audience is already very large, and the influence of the program is also very large. Under this situation, almost all other programs of the same type on the market have no way to stand out. Even if it is produced by Xiangnan Satellite TV, the audience is already used to this type of program. Dictionary", and being accustomed to Wang Xiaoya's hosting style, the possibility of us starting a similar program to catch up again is slim."
With that said, He Yan added: "Unless we upgrade the model to a certain extent like Mr. Li said, I have also thought about this. My initial idea was to simply invite celebrities to participate in the quiz show, so that more people can It's a bit attractive, but what the station means is that the cost of being a star is too high, and there's another point. Celebrities generally don't like to participate in variety shows that require a lot of brainpower. They like simple, entertaining shows, or they have a lot of room to express themselves. Interview programs and quiz programs must not invite many program guests unless they are cheating, but this kind of fraud is too easy to be seen through. As long as it is seen through once, the credibility of the program will be completely destroyed, and the life of the program will also be destroyed. That’s the end.”
After hearing He Ji's complaint, Li Mu burst into laughter. While laughing, he said: "Mr. He, you are really funny, but I believe what you said is very practical. I'm afraid most celebrities No one would be willing to participate in such a program..."
Although He Juan didn't say it clearly, the truth behind it was already very clear. Most celebrities wouldn't like this kind of program. The reason is because most celebrities' knowledge reserves are weak, much weaker. They are willing to put their appearance, Show your acting skills, your singing voice or your personality and emotional intelligence to the audience, but you are not willing to show your IQ to the audience.
Li Mu couldn't help but think of a well-known variety show he had watched in his previous life. There were more than a dozen celebrity guests in it. One of them could do a simple quadratic equation, and was dumbfounded by other celebrities and praised him as a top student. This scene was really sad. Well, these celebrity idols that countless young people are crazy about cannot even solve a quadratic equation. How could they be willing to participate in a quiz show? If any of the questions are covered in junior high school textbooks and they can't answer them, wouldn't they be embarrassed in front of a national audience
The same goes for CCTV's once popular "Chinese Poetry Conference" program. The vast majority of celebrities will definitely not be willing to participate in such a program. They are busy making money every day. How many poems can they remember in their minds? In Li Mu's view, if 10,000 celebrities in the Chinese entertainment industry memorize essential classical Chinese texts such as "Chu Shi Biao" or "Preface to Prince Teng's Pavilion" that are required for middle school Chinese, it would be a miracle if even five of them could recite them word for word.
Therefore, it is impossible for celebrities to participate in such a program for a long time.
At this time, Chen Wan asked Li Mu: "By the way, does Makino Image have any good variety show models recently? If so, you can still cooperate with our station like you collaborated with "Super Girl"."
Chen Wan heard Li Mu mention it in a casual chat before. At that time, Li Mu casually said that there would be more variety shows to collaborate with in the future, so in her opinion, now is also a good opportunity for Makino Image and Shonan TV to increase their cooperation. If Li Mu has any good ideas, it will definitely achieve a win-win situation. Li Mu will benefit, and Xiangnan Satellite TV will also benefit. Moreover, Chen Wan has received a lot of care from He Ji at Xiangnan Satellite TV, so Chen Wan also hopes that Li Mu can Help him.
As soon as Chen Wan opened her mouth, He Jiong's eyes were full of expectation.
It is already a blessing to be able to make friends with top resources like Li Mu. If Li Mu can really export some resources to himself, that would be the best thing.
Li Mu does have many very good variety show models, whether it is Running Man, Good Voice, Stand to the End, If You Are the One, Extreme Challenge, or Great Challenge. Take any of these variety show models and put them in the entertainment industry where there is a lack of variety. In today's society, there are all phenomenal products that can become an instant hit, but Li Mu doesn't care much about this part of the profit space. If he comes up with these variety show models, it will definitely not be to make money, but as strategic resources, so now It's not time to take it out yet.
Among them, the swivel chair mode of The Voice is very bright. In Li Mu's eyes, The Voice is an advanced evolutionary mode of the talent show, at least several levels higher than "Super Girl", just like the I7 processor and the current Pentium processor. The difference is huge. If the model of "The Voice" is brought out, it is equivalent to ending the lifeline of "Super Girl" in advance. When "Super Girl" is in its golden period, there is absolutely no need to release "The Voice".
What's more, the model of The Voice can be exported to the world in the form of copyright. When Makino Imaging is ready to embark on a global strategy, it is the best time to bring out this program.
As for other reality shows, Li Mu also feels that it is not suitable to cooperate with Shonan Satellite TV for the time being, especially a phenomenal reality show like Running Man. To people in the entertainment industry, Running Man is simply "Red Alert-Republic" The training center in "The Glory", the magic of the training center is that no matter what the military branch is, as long as you enter the training center, you will emerge as a third-level soldier with explosive combat effectiveness, and "Running Man" is for people in the entertainment industry also the same.
As long as the running man's regular guests are not too annoying and find the right position for themselves, they will surely become popular through this show. Even those celebrities who have been in the entertainment industry for more than ten years and have not been included in the first-line, in running man In the last season of Running Man, basically all the first-tier celebrities were established, and those celebrities who can be guests on Running Man can also benefit a lot from this show. Many unknown second- and third-tier stars, After having sex with Running Man once, he immediately became famous all over the country.
If he wants to be on Running Man, then Li Mu must first build up the lineup of signed artists for Makino Image. Then Running Man will directly become the training center for his company's artists, using Running Man to absorb all the national ratings traffic. Then allocate these ratings traffic to his own artists to allow them to grow rapidly.
After thinking for a moment, Li Mu could think of several top variety shows that were not suitable to be released at this time. Either the timing was wrong, or he was really unwilling to give up a running man to He Yan? It doesn't exist. There are only two possibilities for me to use this super variety show. One is to use it as a "training center" for Makino Yingying's artists, and the other is to use it for Chen Wan.
If Chen Wan needs it, Li Mu can take out this show at any time and give her the role of An-baby. No one can do it except her.
When he was worried, he suddenly thought of a reality show variety show that He Juan had participated in in his previous life. Then his eyes lit up and he asked He Juan: "Teacher He, I have an outdoor variety show model here. If you If you are interested, I can give this program to you."
Teacher He asked in surprise: "Mr. Li, can you tell me more specifically? What is the main line of the program?"
Li Mu smiled slightly and said: "The main line of the program is the extraordinary pastoral life. The name of the program is "Longing for Life"!"
There will be a chapter later.
(End of chapter)