The good news from Chen Wan made the entire conference room excited!
The staff, who were all gloomy and melancholy at first, cheered excitedly at this moment, and even hugged each other. The feeling of being in a place one second and in heaven the next was so refreshing. This was not just about surviving a disaster, but about ascension after a disaster!
Think about the lineup of this performance, more than 20 first-line celebrities from Hong Kong, Macao and Taiwan, two super celebrities Leslie Cheung and Mui Yanfang, singer Zhang Xueyou, pop godfather Luo Dayou...
Forget it, there is another special singer. He is the world-famous young entrepreneur, the uncrowned king among Chinese entrepreneurs - Li Mu. Apart from this performance, who else can invite Li Mu to perform on stage? !
Although the director was also extremely excited, he still tried his best to calm everyone down temporarily, and then said in a trembling voice: "Everyone, our most important job now is to find ways to make this performance more perfect! So everyone is working together now, think about us In addition to ensuring that you can really sing, what kind of efforts can you make!"
An executive director said: "Director Xu, I think this performance can be communicated with the stage, inform the leaders of the stage of our current changes, and see if we can strive for a live broadcast. If this performance can be It would be great if it could be broadcast live!”
"Live broadcast..." the director said with some worry: "For such a performance, the requirements for live broadcast and recording are not at the same level. If it is to be a live broadcast and a live broadcast of real singing, I am afraid it will have to be at least doubled. Above the manpower and budget.”
The executive director said: "After all, this performance is of great significance. I believe the station will recognize it. The rest is a matter of technical difficulty. I believe that with the strength of our CCTV, if we run this party with all our strength, even if it is broadcast live what is the problem."
Others also nodded and said in agreement: "It would be really successful if it could be broadcast live."
Director Xu was inevitably moved.
Although CCTV performs many performances every year, at least dozens of performances with the same song, almost every performance is recorded and broadcast, and in order to ensure the effectiveness of the program, most singers lip-sync, and the only live performance It's the Spring Festival Gala, but even for the Spring Festival Gala, in order to ensure the effect, lip-synching is still used at present. The programs that are actually broadcast live and recorded live are those language-based cross talk skits, and the others are recorded and broadcast in advance.
In other words, if this charity gala is to be a full-scale singing event and be broadcast live, then the specifications will be even higher than the Spring Festival Gala from a technical perspective.
The higher the technical specifications, the greater the risks behind them. Even the slightest uncontrollable reasons may affect the effect of the entire performance. If there is a problem with the live radio, the audience in front of the TV may only hear the accompaniment but not the performance. Can't hear the singing; if there is a problem with the singer's feedback headphones and the singer cannot hear the accompaniment clearly, he may lose the pitch or beat, and the scene of the car accident will be broadcast live; if there is a problem with the live broadcast equipment, there may be a signal A major accident that disrupts the situation is a huge challenge.
However, live broadcast has its own unique charm. A large part of the reason why the Spring Festival Gala can attract audiences across the country to watch it at the same time on New Year's Eve is because of live broadcast. Only live broadcast can give the audience a mentality that they must watch on time. Hint, and when the audience knows that everything on TV is happening simultaneously with them, the feeling is completely different from watching the recording.
It can be said that live broadcast is the ultimate form of performance, and it is the ultimate form that most TV stations dare not easily challenge.
Director Xu also has a strong competitive spirit. If he can upgrade this performance to a live broadcast and do his best, this show may break CCTV's ratings record except for the Spring Festival Gala. This will also be good for his future. With huge promotion, a director who can hold a live broadcast party, a director who can create a significant and unprecedented wonderful performance, will surely become famous in one battle and become the top and most authoritative party director in the country.
Therefore, Director Xu ignored the fact that it was late and asked his superiors for instructions overnight.
…
The next morning, CCTV and Makino Technology simultaneously released a blockbuster news to the whole society!
CCTV will hold a charity gala to fight SARS in Yanjing three days later. The lineup of this charity gala is so luxurious that it has attracted great attention from the entire Chinese society as soon as it was announced.
A lot of A-list celebrities from both sides of the Taiwan Strait and three places are here!
Zhang Guorong and Mei Yanfang, who have not appeared in public for a long time, are also here!
What’s even more awesome is that even Li Mu is here!
With such a lineup, almost everyone who receives the news is paying attention, and it is also spreading rapidly by word of mouth.
Moreover, CCTV also announced that the performance will be broadcast live on CCTV 1, CCTV 3, and the International Channel. This is completely configured for the Spring Festival Gala!
Three days later it happened to be Saturday, and eight o'clock in the evening was also a perfect prime time. Almost everyone who could watch TV was keeping in mind and looking forward to this time point, and decided to turn on the TV on time on Saturday night to watch this show. An extraordinary charity gala.
CCTV really made a huge effort this time. When Director Xu reported to his superiors last night, CCTV held a high-level meeting overnight. Everyone paid special attention to this party and everyone discussed it. Everyone hopes to be able to broadcast live, but the biggest problem is that the time is too short!
All celebrities have very tight schedules. Currently, the schedules of more than 20 celebrities have been confirmed. Even Zhang Guorong, Mei Yanfang, and several celebrities they invited have already confirmed their schedules. If CCTV wants to postpone the date for the live broadcast, It's almost impossible to prepare.
Time is short, and we have to broadcast live, so we can only mobilize all the power we can muster.
CCTV urgently mobilized a large number of personnel and equipment to fully support the construction of the live broadcast system for this show. Although the time was tight, CCTV's hardware reserves were sufficient. Different departments performed their respective duties and worked continuously for 8 or 90 hours. The hardware installation can still be completed.
Lighting team, sound team, live broadcast team, props team, as long as these four departments work hard, the hardware aspect will definitely not be a problem.
What's left is the software part. The process has been formulated, and the host and singer are both qualified. As long as they perform well and the hardware can ensure that there are no problems, they can present a perfect performance to the audience.
In order to support this party, Li Mu specially enabled the YY pop-up window to vigorously promote the party. His purpose is only one: promote! Push hard!
In the past, YY's push notifications were divided by country and region. For example, some push notifications were only for users in mainland China, and some were only for users in the United States, or a certain country in Japan and South Korea. You can also customize the gender and approximate age of the user if you further subdivide it. However, this time, YY’s push coverage is wider than ever.
Li Mu’s requirements are: 1. Send push notifications to all users logged in across the Taiwan Strait and three places; 2. Send push notifications to all users using the Chinese version of YY, including Simplified Chinese and Traditional Chinese, and no user is allowed to be missed.
In other words, the first people to be covered are users living in mainland China, Hong Kong, Macao and Taiwan. Among these people, whether they are Chinese or foreigners, as long as they log in in this area, they will receive push notifications;
Secondly, all overseas Chinese living overseas can receive this push as long as they use the Chinese version of YY, no matter which country they are in;
Li Mu believes that IP addresses can only be used to distinguish everyone's geographical location. Only language can break through the constraints of geography and penetrate into the blood of every descendant of Yan and Huang, even if they are in the North and South Poles, even if they are in Europe, America, Africa and Latin America. , Australia or Southeast Asia, as long as he is a descendant of Yan and Huang, as long as he uses the Chinese version of YY, he can receive this push. After all, CCTV’s international channels can be watched in most countries in the world. These overseas compatriots are receiving the news After that, you can also watch the real-time live broadcast on TV.
Such vigorous promotion by YY immediately pushed this party to an unprecedented height!
Within a day, not only the whole of China, but also Chinese people all over the world were paying attention to and discussing this party. Its social attention was higher than that of China entering the World Cup!
Moreover, what everyone couldn't believe was that Li Mu used this push logic to push twice in one day! It directly promoted this party to become an incredible existence that all Chinese pay close attention to and talk about!
As soon as Li Mu took action, the actors who had given up participating in this performance were filled with regret!
Such vigorous promotion indicates that this show will create unprecedented ratings and influence. With such a huge influence, even if you just sing a song on it, it is definitely the best publicity. You know, the Spring Festival Gala A singer can only sing one song at most, and there are many cases where several singers sing a song together. But even so, everyone is trying to squeeze in, because the Spring Festival Gala has created too many instant hits. Classic cases, like Fei Xiang in the last century, a song became popular all over the country. It is said that CCTV receives several sacks of love letters from female viewers to Fei Xiang every day. This shows that a super impact How important is the performance of force
These singers who refused to perform simply missed out on an unprecedented super stage. Many people beat their chests in frustration and immediately called the program team, hoping to rejoin the performance.
But the program team all rejected it without exception!
They originally thought that this was a CCTV bus, and it would be a good thing to get on it, but for their own safety, there would be little loss if they didn't get on it.
But what they didn't expect was that Li Mu and CCTV added two rocket engines with huge thrust to the bus at the same time, and directly sent the bus into the sky. At this time, there was no chance to get up again, so You can stand there and raise your neck to watch it fly higher and higher! The higher it flies, the more unforgivable these people are for their mistakes in judgment!
I wish everyone a happy Valentine's Day, and by the way, please ask your girlfriends to hold the flowers tightly. If you poke me on the street, I won't get up if you don't subscribe to the full book or tip a leader!
(End of chapter)