During this extraordinary period of SARS, CCTV presented this perfect performance to all Chinese audiences. Its positive meaning and energy are beyond everyone's imagination.
Every Chinese son and daughter was inspired and inspired by this performance. Even though the foreign media tried their best to publicize the severity of the epidemic in China and deliberately smeared the country, the people also saw through this party what the country has done to prevent and control SARS. The efforts made are best evidenced by the SARS prevention and control centers in the video and the medical staff who are working hard in the prevention and control centers.
Moreover, the people are subtly relieved about the epidemic in Yanjing. Foreign media and the WHO have been publicizing how dangerous Yanjing is, but so many big-name celebrities still gathered in Yanjing to sing loudly for the fight against SARS, even those worth tens of billions of dollars. Li Mu also appeared on the stage of this party. They used their actual actions to send a potential message to the country and even the world: Yanjing is not as dangerous as they advertised.
More importantly, this party created a kind of national cohesion in the hearts of every Chinese son and daughter. This cohesion broke through the barriers between regions and even broke through national boundaries, allowing every Chinese son and daughter to accept their descendants of Yan and Huang. , all have the same profound experience, which is a huge value that cannot be measured by money.
After the performance, the Internet was flooded with praises from netizens for the performance, and the main forum for discussion among netizens was Tieba!
After this performance, every celebrity who participated in the show experienced a traffic peak in their post bars. Their fans flocked to their post bars and posted posts praising the show and praising their idols’ performance in this show. As well as embodying social responsibility, even Li Mu and the four hosts' Tieba visits and posts have increased several times compared with usual times. Among them, Li Mu's Tieba has been the most exaggerated, with an increase of more than ten times.
Many netizens expressed their admiration for Li Mu in the Li Mu Tieba. A few netizens also posted in the Tieba, saying that Li Mu's voice is a bit like the Internet singer Muzi. However, such posts received almost no attention and were quickly flooded with praises. Submerged.
In addition, the traffic of CCTV’s Tieba increased thousands of times, with hundreds of thousands of netizens flooding into the CCTV Tieba to post messages, all of which were filled with praise and praise;
Some netizens opened a new forum with the same name titled "Fight against SARS". As soon as the forum passed review, tens of thousands of netizens poured in. This shows how significant this performance is to the audience.
Because netizens were so enthusiastic, Tieba even had several bandwidth warnings. Fortunately, Makino Technology had its own data processing center and urgently allocated redundant bandwidth to support Tieba, thus ensuring Tieba's smooth service.
Not only the Internet, but also the media quickly gave this performance huge attention and recognition.
Alipay opened a donation account for the "Fighting SARS" Charitable Foundation and pushed it to Chinese users around the world through YY. The donation account can accept donations for ten days, and all donation details within ten days will be fully open and transparent. In order to ensure that donations are used in a timely manner, Alipay will pay the foundation once every 12 hours, and all the amounts in the account will be paid to the foundation each time.
After watching the performance, the Chinese people, who were filled with excitement and full of national pride, simply went crazy like Taobao Double Eleven in later generations. They rushed to log in to Alipay to donate to the foundation. The speed at which the amount soared shocked everyone.
In the first hour after the account was opened, the excited Chinese people donated more than 370 million to this account, and the total number of donations exceeded 5 million. The traditional virtue of the Chinese people who are in trouble and supported by all sides has been extremely popular. big manifestation;
On the fifth hour after the account was opened, the total donation amount reached 600 million yuan;
On the twelfth hour after the account was opened, the total donation amount exceeded one billion yuan. Among them, 260 million donations came from users in Hong Kong, Macao and Taiwan, and overseas Chinese. They donated US dollars to Alipay through PayPal. The donation amount was initiated by PayPal. , converted into RMB for settlement by the central bank according to the real-time exchange rate;
In the following hours, donations from compatriots from Hong Kong, Macao, Taiwan and overseas Chinese continued to surge with the promotion of PayPal payments, and soon exceeded 500 million yuan, while the total number of individual donations from mainland China also exceeded 1 billion yuan;
In less than twenty hours, the amount earmarked for this special fund exceeded 1.5 billion yuan;
In twenty-four hours, the total amount of donations exceeded 1.7 billion yuan!
In the past 24 hours, the donation of 1.7 billion yuan was fully paid to the Anti-SARS Foundation through two settlements. The foundation also immediately issued a statement that the funds had been received, and at the same time decided to hand over all 1.7 billion yuan. It is under the control of the health department, which has also issued a statement that it will regularly disclose the details of the expenditure of all donations to the public and accept the supervision of the people across the country and overseas Chinese.
From the public's point of view, the direct impact of this performance is the unprecedented unity of Chinese people in recent years. People's mentality has really changed tremendously! From being afraid of SARS before, it has evolved into fighting against SARS now! Even if you are unable to directly fight SARS, you still need to donate money and materials to support the country's arduous war against SARS.
When your mentality changes, everything changes!
Overnight, the whole of China has entered a completely different state. Although everyone still responds to the government's call and avoids appearing in public places as much as possible, people who stay at home, companies, work units and schools are already worried. After leaving the walls and gates, they gathered together on a spiritual level and became a huge force.
Among the many donation messages received by Alipay, you will often see a note like this: In this donation, XXX yuan was donated by me on behalf of XX. The donors may be the donor's family, relatives, friends, neighbors or colleagues. Although the foundation also has a collection account, for them, queuing up at the bank to donate will obviously waste more time and energy, and will also increase social costs. To cope with the burden of epidemic prevention, the best way is to donate online through Alipay. So these people who do not have Alipay accounts or online banking, but want to donate, contact their relatives and friends one after another. If anyone has Alipay, please ask them. Donate a certain amount on your behalf, and then pay the other person in cash.
Li Mu specifically asked Alipay employees to count all these donation messages, and then connect the data to YY.com, and scroll the reports on the special page of YY.com. There are as many as millions of such donation messages, and even more It demonstrates the unity of the Chinese people at this moment!
Unprecedented performance, unprecedented influence, unprecedented huge donation, the influence brought by this performance continues to create more legends!
Cross-strait, three places, and many overseas Chinese media have reported extensively on this performance, and they have not been stingy with any words of praise. All media related to China believe that this performance is a great success for the people of China. An event worthy of being recorded in history!
What’s interesting is that the Western media, which had previously criticized China on the SARS issue, almost without exception remained silent, as if they had no idea that such an exciting performance was happening in China, and they all chose to pretend. There will be no coverage of this show of any kind.
In fact, the reason is very simple when you think about it. These media have distorted the situation related to the SARS epidemic in China before, and there are too many things in this show that can slap them in the face, especially Li Mu’s tough remarks, which makes these Western media The media was very depressed. Li Mu's words about being unworthy made them feel like they had been slapped hard in the face.
The most important thing is that Li Mu stands firmly on the highest point of humanitarianism. Those Western media who have distorted the facts have no way to refute it, so the only thing they can do is to pretend not to know, so that they can at least be seen in front of their own people. Save face.
However, how could Li Mu let them go
At this time, the strategic importance of YY was completely highlighted.
Western media do not want their audiences to know about China's performance. They can jointly block the news from the public through print media and TV media channels, but they cannot break through YY's Internet position that is deeply rooted in their own backyard.
Traditional communication channels, like the Maginot Line in France, can only defend a small part of the national border, but cannot form a comprehensive defense at all. Once the enemy bypasses the defense line, it can find a breakthrough in other locations, but YY is not just It is as simple as bypassing the defense line and finding another breakthrough. YY adopts an all-round three-dimensional wrapping style of play. Its powerful information penetration ability is like sitting on a vast ocean. Every enemy is just an island in front of it. , wanting to defend is simply a joke.
Subsequently, YY launched another push globally.
In addition to a detailed report on Huaxia's performance last night, this push also deliberately translated Li Mu's speech into multiple languages.
"Li Mu" itself is a super hot word that attracts attention on the Internet at the moment. News related to him will attract the attention of netizens around the world, especially if it is officially pushed by YY.
Li Mu's views in his speech really gave the Western media a super loud slap in the face, and at the same time gained the majority of Western people who have a certain ability to make independent judgments.
As a result, Li Mu gained a large number of fans in Western society and the Western online world. Many people openly discussed Li Mu's views and expressed support for his views.
This has also won China more favor among Western people, because those who support Li Mu all agree with Li Mu's core argument that "diseases have no borders", and they also believe that China's fight against SARS is not just for itself. , but also for the whole world, and the Chinese government has done a very good job.
In the face of this point of view, those Western media with ulterior motives seemed to be stripped of their clothes in an instant, and all the ugliness and ugliness inside were exposed in front of the public.
When the governments and people of other countries continue to work hard to fight against new diseases, these people not only do not provide any support, but slander other countries behind their backs for their own dirty purposes. The credibility of media personnel is instantly greatly reduced. Many Westerners People even denounced and protested on the Internet against those media in their country with ulterior motives, which made these media embarrassed for a while!
While those overseas media that remained neutral reported the performance normally, they did not forget to ridicule those media with subjective intentions. In their words, China used an unprecedented performance to destroy all media with malicious intentions. All the deliberate attacks provoked, this is simply a god-level public relations operation that goes beyond the textbook level in the world's public relations field;
In the face of this kind of god-level public relations, those Western media that are usually arrogant and glamorous are now not only ugly, but also vulnerable!
(End of chapter)