Yang Ma's recruitment of Chen Wan and He Juan did not surprise Li Mu. On the contrary, the success of this party greatly exceeded Yang Ma's expectations. In this case, the aura around Chen Wan and He Juan It's also more dazzling. Yang Ma doesn't have their ideas but goes against normal logic.
So Li Mu asked Chen Wan: "Mother Yang poached you, did you make any promises?"
Chen Wan nodded: "The information revealed by Yangma's senior management is that Yangma's current strategic policy is no longer purely serious media, but hopes to maintain the entertainment aspect while ensuring that the serious media aspect remains unchanged. There has been a breakthrough, and it is a relatively big breakthrough.”
Speaking of which, Chen Wan added: "In other words, except for Yangma's one channel, other channels have deep room for entertainment development. The second, third, and fourth channels can all be used for entertainment. Development, if the two are willing to join Yangma, the entertainment resources of these three programs will be open to them and they will cooperate vigorously."
Li Mu nodded and said: "It is understandable that all-round development is the ultimate goal of every enterprise and unit. It takes more than a day or two for Yangma to increase its influence in entertainment."
Chen Wan said: "This time it seems that we are planning to increase our efforts."
Li Mu smiled noncommittally and asked her, "What do you think of Teacher He? Have you discussed it?"
Chen Wan nodded and said: "I found an opportunity to chat in private. Teacher He said that although Yang Ma has always wanted to develop entertainment, she has not had such strong thoughts as now. It seems that she is serious about it. He said that if Yang Ma Being able to cash in on these resources should be a good choice.”
Li Mu asked again: "What about you? What do you think?"
Chen Wan pursed her lips for a moment and said quietly: "I just think that if I come to CCTV, I will be closer to you..."
Li Mu smiled softly, held her hand, and said seriously: "I also want you to be closer to me, but you can't delay your prospects just because you are close to me."
Chen Wan asked in confusion: "Why do you say that? The resources of CCTV are no worse than those of Xiangnan TV..."
Li Mu smiled calmly and explained: "No matter how much Yang Ma wants to focus on entertainment, it is impossible to change the seriousness of the media. This is a gene and cannot be changed. People can have plastic surgery and organ transplants, but they cannot be changed. Your own DNA is something deep in your bones, so in the internal balance of Yangma, the most important thing is that seriousness must be greater than entertainment. If entertainment develops too well and affects this balance, then adjustments will definitely be made. , to ensure that seriousness is always greater than entertainment, and if the host wants to take root in the entertainment industry, he must choose a platform where entertainment is greater than seriousness, so that there is enough room for development."
At this point, just as the car drove to the red light at the intersection, Li Mu stopped the car, looked at Chen Wan sideways, and said seriously: "Xiannan Satellite TV should become the domestic entertainment gene in the next few years or even ten years." The most powerful platform, if you leave it too early, you will not only lose a good opportunity, but also be easily seized by others to overtake in a corner. In the entertainment industry, if you don’t advance, you will retreat. There are too many rising stars, and countless people have sharpened their skills. Pick up your head and dig in."
Chen Wan's expression flashed with a hint of depression, and she nodded slightly: "I understand, then I will politely decline this matter later."
Seeing that she was a little unhappy, Li Mu reached out to touch her face and comforted her: "It can take as little as one year or as long as two years. I'll put Makino Yingxiang on the horse and run, and you can take over. By then, You don’t have to go to the stage to show your face. No matter it’s Yanjing or anywhere, you can be wherever you want. You will become a real big sister in the Chinese entertainment industry, and you will be the only big sister. All the kings and queens will see you. You must be respectful, not only because you are my woman, but also because you will hold the most powerful resource in the entire Chinese entertainment industry!"
Chen Wan's cheeks were flushed, she lowered her eyes to avoid Li Mu's eyes, and said shyly: "She is your woman anyway, so I will listen to you in everything."
Li Mu gave a bad smile and said, "By the way, you have a flight tomorrow afternoon, right?"
"Yes." Chen Wan nodded: "Two thirty."
Li Mu said: "Tell Mr. He that I have prepared the copy of "The Longing for Life" and ask him to come to my house tomorrow morning. I will give him the copy and give him a brief summary of it."
Li Mu took the time to write the revised "Longing for Life" into a rough copy, and planned to let Teacher He read it first, and then take it back to the leaders of Hunan Satellite TV to have a look. If the leaders of Hunan Satellite TV are interested, then Makino Image Just use this copyright to cooperate with them. If they are not interested, you can still find other channels to cooperate with.
However, this rhetoric is just a bargaining chip. As long as Xiangnan Satellite TV can meet his cooperation conditions, Li Mu really doesn't want to find other TV stations to cooperate. Except for some people from CCTV, he doesn't know anyone from other TV stations and is too lazy to go. Open up a new TV cooperation channel.
…
The next day, when He Juan saw the copy of "Longing for Life" at Li Mu's home, he hesitated for a long time.
In his opinion, this "Longing for Life" is a bit nondescript, and he can't even give it a clear positioning.
That he is an entertainment program? No; it’s a variety show? It's not like that; saying it's a documentary program? Not even like, what on earth is this thing
Also, will people watch this kind of boring show that is similar to playing house? Three men and a dog, a small farmyard, a pile of corn and other crops, and then invite guests to come over for dinner and spend the night to experience farm life... If you don't even play a game, can the audience like it
You must know that all variety shows nowadays are inseparable from making games. It can even be said that games are the soul of variety shows. When Chen Wan joined "Happy Camp", she brought "Who is the Undercover" which is the most popular variety show at this stage. The game "Happy Camp" can stand out among all variety shows, and this game also has a lot of credit.
And now, Li Mu suddenly presented a new variety show model. This model has no games, only a farmhouse...
He Yan couldn't figure it out. He didn't think this program would be very interesting. Compared with the "Super Girl" that Li Mu gave to Chen Wan, this program was far inferior.
Li Mu could see the struggle and entanglement hidden in his expression, so he asked him with a smile: "Teacher He, what do you think?"
He Jiong hesitated for a long time, not knowing how to answer.
Li Mu smiled and said, "Teacher He, if you have any ideas, just tell me. After all, we are preparing to cooperate, not me unilaterally promoting it."
He Yan looked at Li Mu, then at the copywriting in his hand, thought for a moment, and plucked up the courage to say: "Mr. Li, to be honest, I admire your vision in many aspects. "Super Girl" also proved that you have great talent in the talent show. He has an extraordinary thinking mode, but I personally don’t really understand this program "Longing for Life", and I don’t even know how to classify this program... "
"reality show."
Li Mu said these three words with a smile on his face.
He Yan didn't react for a moment, but after a moment he realized that Li Mu was talking about a reality show. However, reality shows in China are now simply a Western concept, and are not familiar to domestic TV stations and domestic audiences. , and the reality show in his impression has no precedent for the pastoral type.
At this time, Li Mu smiled and explained: "Teacher He, reality shows do not necessarily have to be lively or noisy. Nowadays, all variety shows have the host and the guests shouting together on the stage. Xiao Jiao, to be honest, the format has long been boring. Everyone is playing in the same mode. The only thing that wins is whose host is more famous, who invites more famous guests, and whose program is more effective. To put it bluntly, it is like setting off firecrackers. Whoever has more gunpowder and explodes louder will win. Instead of this, why not change the routine? Firecrackers are always set off with a surprise, no matter how festive it is, The audience will also get tired of aesthetic appreciation, and you don’t want to be surrounded by the roar of firecrackers wherever you go during the Chinese New Year, right?”
He Jiong was silent for a moment, and had to admit that what Li Mu said made sense. Today's variety shows are very noisy and have the same format. No one can really introduce something new and innovative.
Sighing, He Ji nodded and said, "Mr. Li, I have to admit that what you said makes sense and has given me a new perspective on the current situation of domestic variety shows. Before, I was immersed in this kind of noise. In the mode of looking at other people’s hustle and bustle, how is it worse than our hustle and bustle, and how to make our hustle and bustle more lively and interesting than other people’s hustle and bustle, failing to get out of this box.”
Li Mu smiled slightly and said: "That's why I want to cooperate with you on "Longing for Life". This program is far away from the hustle and bustle, even far away from the excitement, celebration, adventure and frolic of existing variety shows. It will send you and the other two guests to the countryside. Go and quietly share your relatively real and emotional things that can better reflect life and show the principles and true meaning of life, so that the audience can also have the opportunity to experience this true meaning and find a warmth and peace deep in their hearts. This series The direction of the show is heartfelt, simple, and aspirational, so it’s called "The Longing for Life."
He Yan nodded thoughtfully. Li Mu had already explained a lot in his mind. He could already see clearly the essence of this show. From this point of view, this show was not as boring as he imagined.
At this time, Li Mu added: "To be honest, Mr. He, Sister Wan is the person I care about most in the entire television field. In other words, Makino Image will enter the television field entirely because of her. If such a program were not Because the permanent guests are not suitable for mixing men and women, and it is not suitable for all women to be selected. I really can’t bear to put this program out for you to do. Women inherently represent life, and life is managed by several women. I want to impress you. There are far fewer men in the audience, which is more suitable, so if you are interested, you must be the permanent guest on this show, and then I will find two people with distinctive personalities to match you. With my model, I With online resources, my financial support, plus the TV resources of Xiangnan Satellite TV, and Mr. He yourself, this program will definitely be a hit!"
(End of chapter)