"It costs a lot of money, around four to five billion."
Li Mu lightly stated an amount that made Wei Lan and Wang Yuanlang bleed. Then he pointed to the valley below, as if pointing out the country, and said confidently: "Look, we will imitate a complete picture here." There will be city walls, turrets, beacon towers, and shooting crenels like the Great Wall. There will be county offices, escort offices, banks, dye houses, wineries, academies, ancestral halls, and temples. , there are residential houses, taverns, inns, shops, and several exhibition halls, memorial halls or museums with different themes. The entire ancient city is full of ancient-style buildings, wrapping this river in it. Use more brains on the water to build it Build a water town in the north, build a water stage, and find a well-known director to design a large-scale stage play;
Not only must the design of the ancient city be improved, but the Simatai Great Wall must also be included in our scenic spots. In addition, there must be modern star-rated hotels and theme hotels with different themes next to the ancient city. Restaurants, shopping malls, and tourist reception centers. The planned Beijing-Chengdu Expressway passes through the farthest end of the valley you can see. We will build the tourist reception center under the viaduct of the highway. When the time comes, tourists will get off the highway. You can go to the parking lot of the scenic spot. You can play for one day or three days without being bored. We don’t need five or six days. We will develop it into the best one- to three-day tour around Yanjing. Great place to go.
The Internet has a technology called clustering. This concept also makes sense in real industries. What we need to do is not just a tourist attraction, but a tourism product cluster. "
Wei Lan was dumbfounded. Domestic tourism real estate has only just begun to sprout, and even if it is tourism real estate, all she can think of is making small-scale investments in tourist attractions, but she did not expect to be like Li Mu. Completely create a scenic spot by yourself.
There is not even a single house here, but Li Mu plans to build a cluster of man-made ancient towns here that covers the entire valley. This idea is really too big.
The three of them, Wang Yuanlang and Wang Yuanlang, all stared at each other. They felt like the emperor's new clothes in fairy tales. No matter how Li Mu described it, they couldn't find an accurate feeling. However, Wei Lan calmed down and carefully considered Li Mu's words. After that, the scenery in front of me seemed to come alive all of a sudden.
Looking at the entire beautiful valley below, Wei Lan began to gradually construct the scenes described by Li Mu in his mind, including city walls, county offices, escort offices, ancient streets, alleys, houses, markets...
At this time, Li Mu, like Ma Liang, drew all of this in Wei Lan's mind, making her look around as if she had seen a large man-made ancient city, prosperous, exquisite, spectacular and real.
Wei Lan was stunned for a long time before she recovered from her imagination. She looked at Li Mu and asked, "Does this require a lot of money? It can easily cost several billion. Wanying does not have so much money to prepare for such a big project right now, at least. This will not be possible until next year when our residential real estate projects are gradually delivered, and such real estate projects require large investments and long return cycles, so other shareholders may not be happy.”
With that said, Weilan was afraid that Li Mu wanted to invest in this project by himself, so he hurriedly reminded: "Besides, the last time Makino Technology raised funds, you have not cashed out a total of 2 billion yuan. It will be very tiring to invest in such a large project. of."
Li Mu smiled slightly, but did not respond directly to her words. Instead, he asked with a smile: "Do you think this place is poor?"
Wei Lan pursed her lips and said, "You shouldn't be rich..."
Li Mu asked again: "Then if you think outside the scope of real estate, don't think of it as a real estate project, think of it as a tourism project. If I want to launch a 5 billion tourism project for the local government, what will their attitude be?"
"Five billion tourism project..." Wei Lan's eyes lit up: "I understand!"
Li Mu laughed and said, "I knew that with your intelligence, you would be able to figure it out with just one point."
Wei Lan said: "If you build a large-scale tourism project for the local area, it can stimulate local economic development and provide many jobs while the project is under construction. After the project is completed, it can continue to provide jobs and tourism income. This is a great thing for local governments, so I think if we do this, at least we can avoid the cost of acquiring land.”
"Yes." Li Mu said: "The cost of acquiring land is more than one yuan in cash, so I won't invest in this project. It's not that I'm stingy, but that it doesn't conform to normal business logic. I invest in local areas, and I invest in large-scale tourism projects. Local governments must take tourism resources out of their pockets. I can count them as local governments investing in the land and giving them a small share of the equity."
As he spoke, Li Mu added, "Moreover, if we launch this project now and discuss cooperation with the local government first, we can catch a ride."
"What ride?"
Li Mu said: "I cooperated with Hunan Satellite TV to create a variety show. It was pastoral in nature and the location was nearby. This is an opportunity to get closer to the local government."
Wei Lan nodded and said, "If the show becomes popular, it can also warm up the tourism resources in this area in advance and increase its popularity."
"Yes." Li Mu said with a smile: "The best industrial layout is to interlock with each other. Use programs and tourism investment to package and discuss cooperation with the local government, and then use programs to warm up tourism projects. This matter will be basically stable. , in the future I will combine more variety show resources, as well as film and television resources to further package this ancient city and make it famous throughout the country."
Wei Lan asked: "Are we cooperating with the local government? We have no experience in the tourism industry. If we are really handling such a large project, we may not be able to handle the details of many tourism aspects."
Li Mu said with a smile: "So we have to find a state-owned tourism group to cooperate and let them provide part of the money, experience and tourism resources. The three of us will set up a joint venture, and then jointly provide a few hundred million yuan in start-up capital, and the rest will be loaned to the local government." Support, extend the loan repayment period to ten or twenty years, and we do not need to pay back the loan ourselves. Instead, we will use a small part of the future profits to repay the loan after the ancient city is completed and starts generating income."
Real estate is such an industry that seems to be full of evil capitalism. For a commercial real estate investment of 5 billion, the real estate developer may only provide a small and half billion of the capital, and then successively borrow the other half, and the project is completed. Start generating income, and then use the profits to slowly repay the loans. The final result is that real estate developers only used a billion or even less funds to leverage large projects with a scale of 5 billion.
The money lent by the bank may include the tens of thousands of dollars you deposited in the bank. The bank will give you hundreds of dollars in interest every year and use your money to earn thousands of dollars in interest from the developer. , and then developers use your money to develop real estate projects that cause real estate prices to continue to rise. In the end, you cannot afford to buy your own bricks and tiles. This is a capital game.
It is said that the richest man is also the first debtor. If this sentence is applied to real estate developers, it is true at all. For example, Wanda has fixed assets worth more than 700 billion and debts of 500 to 600 billion, but as long as the big ones control the market, If you can stabilize the situation and prevent the company's financial problems from crossing the danger line, debt will not be a problem at all, and it will be paid off slowly as you make money.
All in all, people use their own brains, plus the money you have in the bank, and then make money in your pocket. As long as the situation is stabilized, you will definitely win without losing.
Tourism projects like those conceived by Li Mu are not the same thing as commercial real estate because they are a local industrial investment that can enhance the local economy and improve the local fiscal revenue structure. He will not develop any property rights here for sale. , all ancient city projects are operated in the cluster tourism industry model. Negotiate a certain period of time with the local government. Once the period is up, all industries will be transferred to the local government, and I will not take away any brick or tile.
Weilan understood Li Mu's idea and sorted out the land and funding solutions, but there was still one problem that she was not sure about, so she asked Li Mu: "In such a big project, the risks are actually quite high, right?" ?It is difficult to predict our future revenue capabilities."
Li Mu smiled slightly and said: "Yanjing has a population of almost 20 million, its per capita income is relatively high in the country, and there are more and more private cars, so in the future, tourism around Yanjing's urban population will definitely be a very big industry. So in the face of such a large industry, how many truly competitive large-scale tourism projects are there? Whether it is Shidu, Badaling, Yanqi Lake, Qinglong Gorge and Miyun Reservoir, such tourist attractions have one characteristic, that is, they are small .
Scenic spots may be large, but the tourism industry cannot form clusters. What is a cluster? It’s not called a cluster if there are too many. It’s called a cluster if there are too many, and they are all under the control of a group and can cooperate like a group army. Look at the scenic spots, hotels, restaurants, and farmhouses around Shidu. None of them are fighting against each other. Competition, how could they possibly form clusters? Only a large-scale tourism industry like ours, which is an integrated game of chess, can form a cluster. Therefore, once our cluster is successfully established, we will be able to form unique competitiveness. What's more, I have powerful promotion resources in my hands and want to promote it. A tourism product is still very easy.
Such a project has a construction period of two to three years and a trial operation period of two to three years. After the trial operation, it will enter the golden period. It may only take two or three years to recover the actual investment. The remaining two or three years will While making money, we can also repay the loan. If this project is completed, we can use this project as a brand for nationwide export, build three or five high-end man-made ancient cities in the country, and even prepare to build large-scale film and television and tourism bases. This is the first step for our future tourism industry. "
Wei Lan thought carefully for a while. Although Li Mu's words were comprehensive, in her opinion, there were still considerable risks, such as when the highway would be built, whether the national economy could support such high-end peripheral tourism, and whether the national consumption habits could From pursuing well-known scenic spots to pursuing man-made cluster tourism projects, these are still unknown.
However, she has absolute trust in Li Mu. In her opinion, although there are still many unknowns about this project, as long as Li Mu says it can be done, it will be done!
(End of chapter)