“Not only is it bigger than Hengdian, it’s also better than Hengdian, and it has more cluster advantages than Hengdian!”
Li Mu said impassionedly: "As I said, Hengdian itself does not have any big advantages. It is located in the southeast, in a town below a county-level city. Apart from its existing hardware foundation, what other film and television projects are there in the surrounding area?" Resources? Where are the film and television companies concentrated? Who is it close to, Yanjing, Shanghai, Yangcheng, and Shenzhen? The nearest Shanghai is more than 300 kilometers away, and it doesn’t even have an airport;
Think about it, where are the film and television stars concentrated? Most of them are in Yanjing, and the other part is in Shanghai. The total number of other cities is negligible. If a crew goes to Hengdian to start work, hundreds of people may have to set off from Yanjing at one go;
What about after the crew finishes filming? Everyone rushed back to Yanjing, the actors rested, and the director and post-production staff started post-production in Yanjing. It was just a matter of filming a movie. Hundreds of people rushed to Hengdian to shoot for three months, and then rushed back to Yanjing to do post-production. , Tired? Toss it around? What would happen if there was a large-scale film and television base around Yanjing that could completely overwhelm Hengdian in terms of hardware? "
Everyone looked at each other and smiled. Li Mu had already mentioned this. It was self-evident what the result would be. If there really was a better film and television base than Hengdian right around Hengdian, then no matter how stupid the crew was, they would not be willing to sacrifice the near and far away and give up Yan. The convenience conditions around Beijing were not enough, but it was difficult to go to a small town in the southeast to shoot.
Li Mu continued: "Most of the domestic film and television dramas are set up in Yanjing and then shot all over the country. Among them, most of them go to Hengdian. If we can surpass Hengdian in the film and television base, then we can move most of the film and television dramas from The entire process from team building to filming to post-production is completed in Yanjing, or even in the Beijing-Tianjin-Hebei area, not too far away, which is very attractive to film and television companies."
Song Liang asked: "What is our method of profit? For such a large film and television base, the investment must be very high. Moreover, I heard that the venue in Hengdian is free of rent for the crew. If we charge a fee, the advantage will not be obvious enough."
Li Mu smiled and said: "So what if we don't have to rent a theater? We can also waive the rent and become a film and television base. If we make money from rent, I don't know how long it will take to get back the money."
After that, Li Mu added: "Think about it, if a large film and television base can host 30% or more of the country's film and television crews every year, how high will the exposure rate behind it be? I bet that the Great Wall, the Forbidden City, West Lake, Huangshan... No natural scenic spot is as exposed as it. You have it when you watch modern dramas, you have it when you watch ancient dramas, you have it when you watch Republic of China dramas, there are also it in fairy tale dramas and martial arts dramas. , the anti-Japanese film may also have it. For the audience, it is a superimposed memory countless times, which will make them always remember such a place. As the saying goes, if you never forget it, there will be an echo. If they never forget it, what will it eventually turn into? "
"It will be transformed into tourism resources." Wei Lan replied and asked: "Teacher Li, am I right?"
Li Mu nodded: "You are right, Teacher Li is very pleased."
After that, Li Mu added: "Just like Wei Lan said, it will accumulate huge popularity through various film and television works, thus converting a huge number of tourists and huge tourism income. By then our film and television base , it is possible to become a 5A-level scenic spot, and even become one of the 5A-level scenic spots with the largest passenger flow in China."
Li Mu didn't make nonsense. Hengdian's geographical location is so remote and the transportation is not so convenient. The number of tourists every year is between 10 and 20 million, which is simply unbelievable now. You must know that Hengdian itself has no other tourism resources. It all depends on this A film and television base suddenly brings 10 to 20 million tourists, which is scary!
What if it is placed around Yanjing? Yanjing itself is a big tourist city, with more than 100 million tourists every year. Assuming that Hengdian itself can attract 10 to 20 million tourists unchanged, and at the same time, because it is close to Yanjing, it can convert 10% of the number of tourists in Yanjing, then it will be In other words, because it is close to Yanjing, it will receive over ten million additional tourists. If there are 30 million tourists every year, the tourism revenue will be astonishingly huge.
Behind this astonishing number of tourists and tourism revenue, there is also a strong publicity ability, which further strengthens the brand's popularity. Hengdian Film and Television Base has been listed on the main board. This can be said to be really amazing. If you add it yourself If you invest heavily, increase resources, and take advantage of Yanjing's unique geographical advantages and popularity of the city, it will definitely be more successful than Hengdian, and much more successful!
Li Mu can see this amazing future, but others may not be able to see it or imagine it, so Li Mu just reminds them that the future tourism revenue of the film and television base will be a big one, but he does not tell them his estimated number of tourists. Number of people, after all, when this number is mentioned, everyone will feel like they are dreaming.
So Li Mu went on to say: "In addition to tourism income, although our film and television base provides free rent to the crew, other supporting services are charged. In a closed film and television base, the crew's food, drink, sleep, and various Daily necessities and crew supplies have to be purchased from us, which is a lot of money in itself. Imagine that we will be able to provide all basic services to tens of thousands of film and television workers at the same time. We will also provide Build customized scenes for film and television dramas, provide extras for film and television dramas, and other support services;
If our film and television base is built, there will probably be tens of thousands of extras working in our film and television base every day. We can set up a labor union for the extras. We will collect information on the extras and let them register in the union to provide They provide basic acting courses. If any crew needs extras, they can directly assign them to us, and our staff will form an extras team according to the needs of the other party. This is not to make money, but to improve the professional quality of the extras. , improve the work efficiency of extras, and reduce the time and energy consumption of the crew in finding extras. These are the services we can provide to the crew. "
With that, Li Mu added: "The film and television school that is cooperating with Spielberg will soon enter the implementation stage. At that time, on the one hand, we can look for outstanding actors in the group performances and send them to our own school to receive more advanced training. Training, on the one hand, can send our regular students to major film crews through the channels of our film and television base to play relatively certain roles. In this way, film and television bases, film and television schools, film and television talents, and film and television projects can be fully integrated. Together, we will form a film and television industry chain. Of course, this industry chain can continue to be improved, such as our theater resources, promotion resources, entertainment industry resources, and film and television capital. In that case, we can create the strongest film and television industry in the country. chain!"
Chen Ze asked curiously: "Old Li, I understand that theater resources, promotion resources and entertainment industry resources are all relatively strong and excellent resources in your hands, but what does film and television capital mean?"
Li Mu smiled and said: "Film and television capital is funds specifically used to invest in film and television."
Speaking, Li Mu explained: "The vast majority of film and television projects are started with joint investment from multiple film and television companies and capital. Even many large companies that are not short of money will use multi-party cooperation in order to exchange resources and share cost risks. To prepare a large-scale film and television project, in other words, the funds for these film and television projects are all crowdfunded. Everyone contributes proportionally and divides the accounts proportionally. This is an industry rule;
For the works of big directors and big companies, the funding problem is relatively less cumbersome, but for less famous directors and works, raising start-up funds is a very difficult matter. Some film and television projects took three The filming was completed in January, but the actual preparation for the filming took three years. During these three years, most of the time was spent looking for money everywhere;
Therefore, if we launch a film and television base project, I will bring together several banks and capital to jointly establish a film and television fund with the same name as our film and television city. The fund's capital pool will start at least tens or tens of billions. It will be open to all film and television companies and independent producers. As long as their projects are OK and can withstand our review, we will give them a certain proportion and a certain amount of investment. However, there are supporting requirements when investing. First, as long as our If the studio meets the script requirements, it must be filmed in our studio. At the same time, special thanks should be given to our studio and fund in the acknowledgments of the film and television program. I believe that the producer will not refuse such a reasonable request."
Li Mu said this, paused for a moment, and said with a smile: "If we participate in a large number of film and television projects, under the control of a professional team and with the support of our various resources, the profit of the fund itself can be guaranteed, and many film and television projects The project has very strong profitability and huge profit margins. At the same time, we are deeply involved in the production of products in the film and television industry, which can further and greatly enhance our influence in the film and television industry. In the future, we may be the largest film and television company in China. fund."
Chen Ze said with a smile: "By then, our film and television base and film and television fund may have the most LOGO that appears in movies except the dragon logo."
"Yes." Li Mu nodded: "As long as a strong industrial chain is formed, all related resources will inevitably move closer to the industrial chain, and all other competitors will be wiped out in the face of the strong industrial chain."
Wei Lan said in surprise: "Then you can also bring in Hollywood's resources. It would be even better if Hollywood can come over and make a few movies related to China."
"Of course." Li Mu said with a smile: "Hollywood is a place where money can make all the difference. As long as I want to, I believe there is no star or director that I can't hire."
"Reliable!" Chen Zexi said: "If the film and television base project is integrated with the man-made ancient city project, the resource utilization rate will be even higher!"
Li Mu waved his hand: "It cannot be integrated into one. The film and television base requires a large area of land, and at least a few hundred square kilometers of development space must be guaranteed, because this may be a large project that requires continuous investment and expansion for decades. It is impossible for mountainous areas to provide such a large usable area, so we have to choose it in the southeast or south of Yanjing, and there are several conditions:
First, it must be a flat plain area;
Second, there must be a large amount of vacant land or low-cost land resources;
Third, it is best to be near the junction of the three provinces of Beijing, Tianjin and Hebei;
Fourth, the more convenient the transportation, the better! "
(End of chapter)