If we say who the bosses and shareholders of Huanya hate the most, there was no unified answer half a month ago, but now, the person everyone hates the most is Li Mu.
But in order to make money, Huanya still has to lower its head and find a middleman to mediate with Li Mu. The purpose is simply to hope that Li Mu can give them a break. After all, Makino Image has made so much money through "Mr. Zombie", so it should be regarded as It is to compensate Uniasia for its losses and authorize the use rights of "Zombie-Master" to Uniasia, or Uniasia is willing to purchase the brand name from Makino Image for 10 million Hong Kong dollars.
When the words reached Li Mu's ears, Li Mu rejected them all without exception. His reply was very tough: "Before you ask someone to convey the message next time, first study what the spirit of contract is."
It's not that he deliberately wants to get into trouble with Huanya, but the business world itself is like this. You have to recognize the transactions you make and the things you sell! This is the quality that a business person should have. Now that I see that I have made money from what I sold, I want to immediately make a sequel to make money, and at the same time I want to sell all the copyrights in one go to squeeze my own space. This That's it, now you are looking for someone to be a lobbyist, and you want to give them the brand you are famous for at a low price? how can that be possible
What is the difference between this kind of saucy operation and those scoundrels who sold their houses in previous generations, saw the price rise, then broke the contract and snatched the house back? Li Mu had seen news like this all his life. The homeowner sold the house to the buyer, signed the contract, and paid the full price. The house price suddenly skyrocketed. The homeowner felt extremely uncomfortable and led a large group of people to fight back to his house. The house must be repossessed and the contract must be revoked, life or death. How can this be justified
What's more, when Li Mu took over this second-hand house, it was an old house that had been abandoned for 18 years and was almost worthless. Li Mu spent a lot of resources and energy to renovate it inside and out. Now you think Buy it back, why
Such bad things might be allowed to succeed when they meet a weak person, but when they meet Li Mu, I'm sorry, no one will give me face!
Upon seeing this, Hollywood film companies gave up the idea of purchasing the copyright of "Mr. Zombie" from Asia Asia, and instead communicated with Makino Impression, hoping to purchase the copyright of "Zombie-Master" from Makino Impression. However, Li Mu declined all of them without exception. He had the idea of developing the "Zombie-Master" IP and was not prepared to sell it directly for cash.
After rejecting Media Asia and then Hollywood, Li Mu notified the person in charge of Makino Imaging to start negotiating with various regions around the world for the distribution rights of "Zombie-Master".
After all, what I bought from Asia Pacific was the global distribution rights except for Hong Kong. Now "Plants vs. Zombies Online" is very popular, and this movie is also very popular. Film distributors around the world hope to Representing this film in their own country or region, with such a high box office in North America, gave them great confidence and enthusiasm.
Li Mu decided to open up cooperation, but the requirements were very clear. First, he needed to find the most powerful distributors in each country and region. Second, the distributors must ensure the amount of films scheduled. For this reason, Li Mu could still use 10-20% of the box office revenue. Give profits to theaters.
…
When the box office of "Zombie-Master" hit US$300 million in North America, Fang Xudong, the technology master of Makino Technology, gave Li Mu a huge surprise. YYtunes, which Li Mu had previously asked him to lead the team to develop, has been developed!
After Li Mu got the news, he immediately called the core management together for a meeting, and Fang Xudong came to demonstrate the product design of this software to everyone.
YYtunes is the name of this software in all non-Chinese versions, and its name in the Chinese version is: YY Music.
Although this software was developed by Fang Xudong, the entire product idea was completely based on Li Mu's requirements. It can be said that Li Mu is the product manager of this software.
YYtunes is a high-security project of Makino Technology in this short period of time. It is also a high-security project along with this software and the development and production of the second generation Mango-ME. The reason why these two projects are classified as high-security level is: It's because Li Mu intends to use this software and the second generation Mango-ME to impact Apple's current music software and hardware industry chain composed of iTunes and iPod.
At present, Apple does not have a money-attracting monster like the iPhone. In fact, Apple has just emerged from the quagmire. The industry chain composed of iTunes and iPod is their largest source of revenue.
Li Mu knows that if he invests huge manpower and material resources in developing IOS smartphone operating system and iPhone, he may not be able to keep up with Apple's pace in history. If he is not absolutely sure that he can surpass iPhone, then the best way is First cripple the apple.
For example, if a person who was originally going to become a master football player had his legs broken once before he was ten years old, then even if he could still stand up, it would be difficult for him to become a football player. Even if he could, he would never be able to. He can't become a master, and what Li Mu has to do now is to use YYtunes with the second-generation Mango-ME to break Apple's legs first and ensure that it will not be able to develop IOS and iPhone in the coming days. If If breaking it once is not enough, just break it twice or three times. In short, we must not let it continue to develop.
In order to achieve this goal, Li Mu put a lot of thought into the product design of YYtunes.
YYtunes itself integrates basic functions such as online music listening, music purchase and download. On this basis, it also adds an interactive system designed by Li Mu for song comments, user-created albums and sharing with friends.
The former is the basic function of Apple's iTunes at present, and the latter is the music social section added by Li Mu by integrating later NetEase Cloud Music.
NetEase Cloud Music has a very good user reputation and user scale among a large number of music apps. The main reason is the excellent design of its product itself. For example, there are frequent comments under NetEase's popular songs, and a large number of netizens even come specifically to watch them. Other netizens have specifically downloaded NetEase Cloud Music for their comments on their favorite music, and NetEase's user-created album system is also very interesting. It has created a large number of "KOLs", Key-Opinion-Leaders, and opinion leaders in the music field.
Opinion leaders are very powerful beings. Their influence on other users is beyond imagination. For example, male users would never imagine that an Internet celebrity who teaches others how to dress on Weibo would open a website to sell clothes. A Taobao store can earn tens of millions or even hundreds of millions a year; an Internet celebrity who teaches others how to do makeup on Weibo and micro-video platforms may earn eight figures a year just by collecting advertising fees from cosmetics companies; an Internet celebrity who likes to take selfies If you do a product promotion for the Selfie APP, you may get hundreds of thousands or even millions of advertising fees.
Male users actually have a large number of respected opinion leaders in the fields of games, peripherals, and automobiles. Take automobiles as an example. There are so many self-media people of all types of automobiles, such as a certain Zhen, a certain No. 8, a certain mouse... these are all in the automobile field. Opinion leader. Suppose a car reviewer has 2 million fans. If he makes a review of a family car worth 100,000 to 150,000 yuan, and then cleverly promotes a certain car under a certain brand, it is possible that this car will be brought to the audience. Sales of thousands or even over 10,000 vehicles.
This is not alarmist at all, but opinion leader marketing that actually exists in the Internet field, and it is everywhere!
For example, you happen to want to buy a car, and it is a car that costs 100,000 to 150,000 yuan. You have researched it for a long time, but every brand has products at this price, and these products have their own advantages and disadvantages. How to choose? You are suddenly faced with a difficult choice.
Some people say that it depends on the brand. Joint venture cars have more brand power. Some people say that domestically produced cars are the most cost-effective. Some even say that there are three major things to consider when buying a car;
Some people say that turbocharging is easy to break and expensive to maintain, while others say that naturally aspirated engines have weak power and high fuel consumption;
Some people tell you that Mazda’s Chongqing Sky is awesome, while others say that thing is just nonsense;
Some people say that continuously variable transmission is the most fuel-efficient, while others say that continuously variable transmission is the easiest to break;
There are also people who are fooling you, saying that the rear seats of the car have non-independent suspension, and the tuning is better than the independent suspension. This kind of nonsense is basically equivalent to saying that donkeys raised in France can run faster than horses...
When you are bombarded with information from all sources and are hesitant, the car reviewer XX, whom you have always followed and trusted, suddenly made such a program. In the program, he reviewed 8 products of this price range. You have researched and struggled with each model, and you also know that if you want to buy a car, you must choose one of these eight models, so the scale that you were originally undecided in your mind has been settled before you know it. Without preparation for tilting, which car the car reviewer you follow recommends may affect your final judgment.
And in the show, he did a lot of blind testing, talked a lot of nonsense, and deceived you a lot, and finally told you that a certain car of a certain brand has the best value for money among the eight cars, so all your struggles, hesitations, and tangles are gone. Sweeping it all away, he immediately slapped his thigh: "Okay, I'll buy it."
So you take the money and go to the 4S store to order a car and pick up the car. You feel flattered that the opinion leader is damn reliable. But what you don’t know is that the program funds for the eight cars he reviewed were provided by the manufacturer of the brand you bought. , and secretly gave him three million in advertising fees...
It is precisely because these opinion leaders have a great influence on users and can turn users into their own fans and imitators, so they are of great significance to the platform and have a strong promoting effect on the platform as a whole. This is why Li Mu The fundamental reason for creating “opinion leaders”.
The current Internet has not yet begun to breed "opinion leaders", so Li Mu plans to start this experiment with music first.
In YYtunes, the route for nurturing opinion leaders is: first attract users' attention through high-quality comments, and then gain the followers of other users by sharing their own playlists and albums. In addition, they can also share through YY space to attract the attention of other users. Follow your friends.
In NetEase Cloud Music, a thoughtful music reviewer may receive tens of thousands of likes and tens of thousands of followers. In this way, users who follow him can see what kind of songs he is listening to. In terms of listening to music, many users are actually in a state of "stagnancy" all year round, so "stagnancy" means that as soon as they open the Listening to Music APP, they turn over and over those few people, dozens or hundreds of songs, and then listen to For many years, the music library has rarely been updated, and the music library has rarely been updated, and it is rarely known about other songs by other singers. For such users, how to get them to listen to more other people's music is a very big problem.
If it is passive brainwashing, the cost of promoting content to users is too high, because first a song needs to be everywhere before it can brainwash users. For example, a song like "Mouse Loves Rice" is so popular. How many phenomenal buzz-worthy songs can be released in a year
Therefore, the best way is to push such "stagnant" users to songs that the people they follow are listening to but that they have not heard.
For example, A is a folk lover who listens to songs by Li Zhi, Song Dongye, Zhao Lei, and Zhao Zhao all year round. Under normal circumstances, he can only actively listen to these few people for several years in a row, but it happened that he once listened to Li Zhi, Song Dongye, Zhao Lei, and Zhao Zhao. In the comments of Zhiyi song, he found an excellent comment by B. He felt that what B commented directly touched his soul, said what he wanted to say, or said a layer of connotation that he had not understood, so He paid attention to this person, and deep down he instinctively had a certain fondness and admiration for this person. This was the premise of everything.
Although person B also prefers folk songs, the songs he listens to have some overlap and differences with those of A. For example, he listens to Li Zhi, Song Dongye, Zhao Lei, Wan Xiaoli and others all year round. Hackberry.
Since A follows B, the platform will have an automatic algorithm to automatically match the preferences of A and B, and calculate the overlapping preferences and different preferences between the two.
The result of the algorithm is: A and B both like Li Zhi, Song Dongye, and Zhao Lei, and they like Zhao Zhao, Wan Xiaoli, and Pu Shu respectively.
And because A follows B, B is A's opinion leader. Therefore, the first premise of the algorithm is to recommend B's preferences to A by default instead of recommending A's preferences to B; and the second premise is that the algorithm does not Will recommend B to A who has the same preferences as him, but recommend B to A who has different preferences from him.
Based on these two premises, the algorithm will tell A that B, whom you follow, has listened to Wan Xiaoli and Pu Shu's songs, because A has never heard of them.
A has been a "stagnant" user all year round. However, when he regarded B as his own opinion leader through comments, this algorithm subtly conveyed a message to him: Don't always listen to yourself. That’s all. Let’s listen to what songs your admirer B usually listens to that you don’t know.
A thinks that B is a very interesting person. The music reviews he writes are very interesting. At first glance, he is a very discerning and in-depth veteran. Since B is listening to Pu Shu's "Life is Like a Summer Flower", then this song should be good. You might as well listen and watch.
As a result, opinion leader B, invisibly recommended a song by Pu Shu to A, and A started to take a step forward from a user who had been "stagnant" all year round.
If there is one, there are two, and if there are two, there are three. So under the leadership of the opinion leader, A went from "stagnating" to "running forward"...
In the process of building opinion leaders, Li Mu makes full use of users' vanity psychology. For example, when a user finds that his accidental comments have been liked, replied or even followed by other users, he will be motivated to pay more attention to more songs. Write more sincere comments, and when he finds that he already has hundreds, thousands, or tens of thousands of fans, he will take the initiative to take up the banner of "opinion leader".
At that time, the system only needs to give him a prompt: "Quickly recommend your favorite song to your 15,000 fans...", and he will definitely select a song carefully and push it to his fan;
When the system prompts him: "You already have 1,500 fans, and they are all paying attention to which songs you listen to. Why not create your own playlist and recommend it to your fans?", he will definitely do it. Carefully create a playlist and then make it available to your fans.
What is the result of this
A small number of users have become opinion leaders, and because they have become opinion leaders, their platform loyalty has surged, and the length of time they have used the product has also increased. At the same time, they have tried their best to increase their influence, which will also bring many new users to the platform;
And a large number of users have found their own opinion leaders, and after they have someone to admire and imitate, they will break the "stagnant" state. Because they follow the opinion leaders, they start to listen to more songs that they have not heard before. This will directly increase the platform loyalty of ordinary users and the length of time they use the product.
Taken together, all users will devote more energy to this music platform every day, achieving rapid development and long-term prosperity of the entire platform.
And this is only part of the functions of NetEase Cloud Music. Don’t forget, YYtunes is also YY Music. Once it goes online, it will be fully integrated into the YY ecosystem. By that time, YY’s conversation functions, group functions, and YY space will all be available. Become the basis for music users to socialize based on music.
It is equivalent to integrating NetEase Cloud Music into QQ. In this way, NetEase Cloud Music will definitely be like a fish in water!
YY is now a global super software with a huge user base. With the support of such powerful resources, Li Mu believes that YYtunes can become the most popular music software in the world. In front of it, all software of the same type will become the most popular music software in the world. Kneel on the ground and sing Conquest!
PS: KOL promotion, friends who are involved in the Internet, and friends who are interested in understanding the Internet and doing Internet+ can learn more about it. This is one of the core methods for rapid growth of many platforms.
(End of chapter)